Program note: this episode was recorded in January 2022. Safety protocols at sporting events may have changed since that time.
From Abel Communications, this is What's the Big Idea?
In this episode, Greg is joined by Chris Heck, president of the Philadelphia 76ers. The two explore the challenges COVID-19 created, the innovative solutions that have been getting fans back in the door, and the necessity for businesses to reinvent themselves in the face of a drastically changed world. Chris shares his thoughts on creating an exceptional experience for the customer and the importance of the human touch when it comes to getting people to engage with your brand.
Chris Heck: @chris-heck-4204a05
What’s the Big Idea is an Abel Communications production.
Produced by Martin Thompson and Katie Beecher
Outro music produced by Alec Abel