From Abel Communications, this is What's the Big Idea?
In this episode, Greg is joined by Paul Roetzer, founder and CEO of PR 20/20. The two explore how artificial intelligence is changing the marketing world and how you can professionally prepare and integrate it into your life. Rather than rendering human work obsolete, Paul argues that AI will help optimize our roles and enrich the content we create.
Paul Roetzer (LinkedIn): @paulroetzer
Marketing Artificial Intelligence Institute
"Marketing Artificial Intelligence: AI, Marketing, and the Future of Business" by Paul Roetzer (coming June 2022)
MAICON (Marketing Artificial Intelligence Conference)
What's the Big Idea is an Abel Communications production
Produced by Martin Thompson and Katie Beecher
Outro music produced by Alec Abel