The Marketing Superpower Hour
Scott Murray
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Marketing podcasts can be fun, and marketers can be extraordinary in a world of ordinary content!
The Marketing Superpower Hour is here to help you gain an edge in today's competitive marketing era.
Learn how humanized communication and consumer insights can elevate your marketing skills into marketing superpowers by learning from the experts and insights featured in every episode.
Each highly-produced episode showcases multiple insights, advice and takeaways from extraordinary marketers who know how to win the battles of a competitive digital landscape.
Join content creator and strategist Scott Murray (the “Professor S” of the show) and discover the superpowers of humanized content and marketing.
Available episodes
Newest first
Oldest first
Nov 28, 2023
The Death of Super SEO and the Dawn of Differentiation
In the legendary saga of comic book history, the release of "The Death of Superman" shook the very foundations of the superhero realm. Media and fans alike couldn't help but be drawn to the demise of one of the mightiest and most iconic heroes ever known.
Yet, as with any epic tale, there were whispers among the crowd—some skeptics dismissed it as a mere publicity stunt. After all, in the world of comics, death is often just a temporary inconvenience for our beloved heroes.
Enter the parallel narrative of AI-generated content, a modern-day enigma that, too, faces skepticism. Creators and brands unleash this technological marvel, but doubts linger in the air. Are humans overindulging in the powers of AI, risking a creative imbalance?
YouTube and Amazon Kindle, however, have decided to combat this challenge in ways that impact AI content creators. What is their grand plan, and what could it foretell about the destiny of AI-generated content?
Once upon a time, SEO stood tall as an iconic superhero, wielding its keyword powers to elevate brands and drive traffic through the digital world. Yet, in a surprising turn of events, Ryan Brock of DemandJump conducted a memorial service for this SEO legend at Content Marketing World. Find out what happened to the legendary marketing strategy.
If the echoes are true, and old SEO lies in eternal rest, how can humble small businesses craft a content strategy without its mighty sidekick? How do they capture attention and stand out? We’ll look to marketing mastermind Mark Schaefer to acquire some answers.
This week, we unravel the mysteries, confront the challenges, and envision a future where new strategies emerge, much like a hero rising from the ashes in the dawn of a new marketing universe.
Show notes - https://marketingsuperpowerpodcast.com/episode/the-death-of-super-seo-and-the-dawn-of-differentiation
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Nov 14, 2023
Words That Strike and Stick
Today's episode is packed with copywriting, branding, product marketing, and email marketing superpowers!
Get ready for a copywriting and messaging adventure where bad content experiences are the villains, and our words are the secret agents out to save the day! In this episode, we uncover why consumers feel the need to protect themselves against attacks from selfish content.
It's a world of creating high-stakes communication, de-coding the consumer's brain and accessing predictive analysis.
You might call today’s guest Wordfinger, The Man with the Golden Pitch or maybe The Guy Who Branded Me, but James I. Bond is here to debrief us on how he helps clients craft words that stick with your audience. It involves a secret code rooted in behavioral science and right-brain tactics.
Finally, we'll dive into the covert world of product descriptions as sleek, sophisticated agents secretly seduce customers into a buying frenzy.
Some may prefer martinis shaken, but this adventure into copywriting, consumers and marketing will leave you stirred with excitement!
Show notes - https://marketingsuperpowerpodcast.com/episode/words-that-strike-and-stick
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Oct 31, 2023
Shell Shocking Social Media From the Sewers
Greetings, night people and sewer ninjas! In today’s episode lair, we attempt to create a Halloween-themed episode loaded with tips and treats for marketers.
Ann Gynn from the Content Marketing Institute leads the way with writing tricks that offer audiences better stories.
And from the depths of the Northeast Ohio Regional Sewer District, we welcome the hero without a half-shell - John Gonzalez. He emerged from the shadows to share his social media success stories.
In a world where video content can seem scary, I share some fear-crushing advice with the help of video marketing hero Atiba de Souza!
But that's not all! AMI conjures up some unique Halloween flare, and we hear bone-chilling marketing horror stories that will leave you spellbound.
So, don your ninja masks, summon your marketing prowess, and join us for an episode that promises to be a shell of a good time!
Show notes - https://marketingsuperpowerpodcast.com/episode/shell-shocking-social-media-from-the-sewers
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Oct 17, 2023
The Influencer Power of Blogs, Podcasts and Bears
Blogs, podcasts, emails and bears – in one podcast – oh my!
Today’s podcast is all about the powers of influence, engagement and response.
First, we’ll learn how people (including marketers) respond when you use AI, humor and emails for evil.
Okay, evil’s a strong word. How about using it for bad instead of good?
Moving on…
In our last episode, there were claims about the AI empire coming to destroy blogs, but Andy Crestodina is proving that bloggers have struck back! We’ll examine his new blogger survey and talk to him about blog SEO, strategy and trends.
Finally, we’ll learn about podcasters, their influential superpowers, and why you need more than a microphone and a brand to wield that power.
You’ll get all these plus insights from Remington Begg, Karen Nicholas, Laura Bernhard, Wes Kao, Carlijn Postma, Alex Sanfilippo and Trent Anderson. Finally, you'll meet A.M.I., the new podcast co-host.
You get of this in one superpowered hour!
Marketer powers – activate!
Show notes - https://marketingsuperpowerpodcast.com/episode/the-influencer-power-of-blogs-podcasts-and-bears
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Oct 10, 2023
Podcast News
The next episode will be delayed a week as I address an issue related to the podcast. I explain more in this podcast update.
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Sep 25, 2023
The Battle Between AI and Your Company Blog
Will the rise of AI be the downfall of blogs? Does blogging even belong in a content marketing strategy anymore? We'll get some perspectives from extraordinary marketers Michael Stelzner and Marcus Sheridan.
What about webinars? Can they be part of a wildly successful content strategy? Many might say it's not WILDLY successful, but what if you had dinner with your attendees first?
Greig Wells is here to share a superpowered approach to webinar success.
Finally, does it make sense to gate content today? Maybe.
However, you should know about the telepathic signal you're sending to your audience. Robert Rose discusses the power of building absolute trust before gating that content.
This is about truth, justice and the marketer way!
You'll also hear insights from extraordinary marketers Mark Schaefer, Kristin Quiroz Bayona and A. Lee Judge.
Show notes - https://marketingsuperpowerpodcast.com/episode/how-to-explain-modern-content-marketing-to-the-content-clueless
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Sep 12, 2023
The Content Clueless Rescue Operation
If you're an extraordinary modern marketer working for a company that has yet to catch up with the times, how do you plead your case if people don't get it?
Jeneanne Ballos (Digital River Media) is speaking about this topic at Content Marketing World, and she stops by to share some of her communication superpowers.
Speaking of modern marketing - what are some examples of that in 2023? Amanda Natividad (Sparktoro) sheds some light on that question with her own version of a "what's in/what's out" list.
And do you think pop-ups are an evil trap, but you use them as a marketer? It might be time to retire pop-ups from a superpowered marketing strategy, but we'll weigh the pros and cons.
All this, plus an entertaining email marketing song by Ryan Anderson and a consumer-focused insight from Brooke Sellas.
Show notes - https://marketingsuperpowerpodcast.com/episode/how-to-explain-modern-content-marketing-to-the-content-clueless
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Aug 29, 2023
The Legend of Bigfoot and Great Marketing Copy
Captain America could really motivate a team! But what about other motivational speakers? They, too, have the power to change the way we think and encourage us to reach higher levels of success.
But what about marketers?
If motivational speakers can help people achieve their goals by changing their words, could the same be done for them? I'll share some words to replace ordinary terms like marketing, conversion and lead nurturing.
Extraordinary copywriting expert Linda Melone stops by to share why great copywriting is like Bigfoot and five superpowered components copywriters need to have to assemble impactful copy.
Finally, we'll learn how to create an effective "How-to" blog or guide.
We have the powerrrrrrrrrrrrr!
Show notes - https://www.scottmurrayonline.com/post/podcast-how-to-improve-marketing-language-and-copy
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Aug 15, 2023
Villainous Email Tones and Counterfeit Copy
A great man once said, "With great power comes great responsibility." AI gives marketers some great power, but who will abuse that power?
Are you familiar with Milli Vanilli?
If you're not, know they were a mega-famous singing duo that lip-synced their performances. When they were caught, it ruined their careers. Now, you must ensure ChatGPT and other AI programs are not lip-syncing for your business!
Who likes to get lectured? Better yet, who wants to get an email that sounds like an evil dictator is talking to them? Certain styles of email marketing copy can make the consumer feel like you're lecturing them.
And what about follow-up emails? There are some words and phrases email extraordinary marketers should avoid!
Finally, if any industry needs to tap into behavioral science in marketing, it's non-profit charities. But there are lessons to be learned in the for-profit sectors as well.
Superpowered Marketers Assemble!
Show notes - https://marketingsuperpowerpodcast.com/episode/lectures-from-emails-and-lip-syncs-from-ai-copy
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