Episode 46: A Solid Sales Process Requires Discovery with Matt Wolach
Play • 29 min

Matt Wolach, host of SaaS-Story in the Making, is an entrepreneur, investor, coach, and leader who knows the sales world from the inside out. He has nearly two decades of SaaS sales management experience.

His expertise, in particular, lies in crafting a streamlined buyer journey that maximizes conversions at every stage from lead to close.

Matt is the creator of The Perfect D.E.A.L. Process which has created growth patterns that led to multiple 8 and 9 figure exits.

He uses his experience and this proven process to guide founders and leaders of B2B SaaS companies from around the world on how to effectively turn their entire sales process into a conversion machine.

In this episode…

Understanding the process behind the sales process is essential to making the right ask of potential clients and investors. Until you understand your product, your process, you will not have the framework that creates a “machine”, sales engine, that provides the fuel to facilitate growth and investment.

Matt explains how your initial investment comes from your sales. By positioning yourself as an investor, you create that space for scaling your business. You accomplish this by knowing your numbers, your metrics. By understanding how investing in your own business allows for additional growth positions you as the best partner for an investor. 

Create a mutually beneficial relationship.

Resources Mentioned in this episode Sponsor for this episode...

Finance-Ability is a boutique consulting firm dedicated to helping business owners and startups find their best options for growth funding. Founded by financial strategist and transaction expert Stephanie Sims, Finance-Ability can help any business owner identify the right funding partners and get through fundraising as painlessly as possible.

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