Marketing is filled with a sheer amount of noise. For the last decade, marketers have become expert broadcasters - from blogs, articles, podcasts, videos, social media, ads, and websites. There is no shortage of information. It’s overwhelming. And the COVID situation has 50x the noise. It seems like you have to be a master of psychology to stand out and make a difference.
In a world where we’re all vying for attention, how do you grab your ideal client’s attention and evoke a response? How can you deliver true value? How can you set yourself apart and be different?
In this episode, Daniel Priestly shares with us quiz funnel marketing and 5 reasons why quiz funnel marketing sucks. You’d be surprised to learn how most people apply quiz funnels (or scorecards) wrong. Learn from their mistakes, and you can craft your own scorecards more effectively.