481 Mike Maynard - The Intersection of Engineering and Marketing in the Digital Age
Play • 49 min

In this episode of B2B Digital Marketer, the conversation delves into the intersection of data and creativity in marketing. Mike Maynard explores the importance of both quantitative and qualitative data in understanding customer behavior and driving decision-making. They emphasize the need for marketers to embrace data-driven strategies rather than relying solely on creative instincts.

Maynard highlights the shift in B2B marketing strategy, urging marketers to move away from a narrow focus on target audiences and instead consider the wider decision-making unit or buying committee. He emphasizes that customers are not just looking for products, but for reliable suppliers who can provide value-added services. This insight challenges traditional marketing approaches and encourages marketers to think holistically about the customer journey.

The conversation also touches on the impact of technology on marketing. Maynard shares his perspective that technology changes processes rather than entire functions. He predicts that technology will revolutionize content creation and data analysis, making them more efficient and effective.

Throughout the episode, Maynard's expertise shines as he provides valuable insights and practical advice for B2B marketers. Listeners will gain a deeper understanding of the importance of data in decision-making, the evolving nature of B2B marketing strategies, and the potential impact of technology on the industry.

Tune in to this episode of "B2B Digital Marketer" to gain valuable insights from Mike Maynard and discover how data and creativity intersect in the world of B2B marketing. Don't miss out on the opportunity to enhance your marketing strategies and stay ahead in the ever-changing digital landscape.


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