CMO Talks
CMO Talks
Oct 28, 2020
CMO Talks with Phil Bliss, Founder, Perceptible
Play • 19 min
In this episode of CMO Talks, host Fawn Annan explores why audible search is making YouTube a hot format for video podcasts. Praised by pundits as game changing for marketers, audible search is providing outstanding recognition of key words from videos that was previously impossible. Digital pioneer Phil Bliss, founder of Perceptible Group, takes Fawn through the mechanics and ROI of using audible search.

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