CMO Talks
CMO Talks
Jan 27, 2021
CMO Talks 2021 Predictions with Gerry Murray, IDC
Play • 45 min

This episode will delve deeper into IDC’s Worldwide Chief Marketing Officer 2021 Predictions with Gerry Murray, a significant contributor to the IDC Future Scape report. Gerry will dive deeper into consumer brands using AI-enabled contextual sentiment and brand equity tied to privacy and trust policies. The year ahead will also witness up to 42% of enterprise marketing applications on the chopping block as large organizations streamline their martech stack. “Digital has become the preferred domain for customer interactions of all kinds…and CMOs must adapt their teams, technology and practices to accommodate accelerating transformations in buyer behaviour.”

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