Today’s episode focuses on the knowledge required to justify procurement decisions for Martech offerings for and through the CMO office. CEO Mike Couch provides insights as a technologist and digital marketer from Couch and Associates. With over 7,000 new marketing tech solutions available, such technology decisions must make every marketing dollar count. Findings must address the business problem and correlate with why you are choosing the solution. A complete decision tree process is outlined with tips and pitfalls when procuring Marketing Technology solutions.