Hear Alan Webber share the Worldwide Future of Customer and Consumer 2021 Predictions from IDC. As a leading global analyst, Alan touches on several facets relating to the new business context and its drivers and impacts for marketers over this year. Several new focuses are emerging with being a digital-first organization and entering the advanced stages of digital transformation. Ranging from consumertainment, to new mobile applications that focus on humanizing the digital experience, this episode is chock-full of great insights.