This episode explores the business of technology distribution and the power of “smarketing” for not only growing your customer base and ensuring excellent customer experiences. Jennifer Villers, Marketing Head for Ingram Micro Canada, covers a myriad of aspects in her job, from targeting the new opportunities with SMEs to future investments in ecommerce and the collection of intelligence and analysis. Together we explore marketing alignment to the rest of the leadership team, which includes ingenious ways to pivot for building relationships and growth.