CMO Talks
CMO Talks
Sep 30, 2020
CMO Talks with Tina Tuli, CMO, SamDesk
Play • 27 min

Tina Tuli takes host Fawn Annan into the purposeful world of real-time alerts as envisioned by a start-up out of Edmonton, Alberta. Launched globally with enterprise customers in the UK, the US and Canada, Tuli says it is being embraced because it delivers alerts with visuals eight times faster than any other global alert system. SamDesk is in a category so new it has yet to be defined. Articulating a new product class is part of this CMO’s go-to-market ploy, describing an IoT solution on an AI platform that uses natural language processing to find catastrophic occurrences such as the Beirut bombing.

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