CMO Talks
CMO Talks
Apr 7, 2021
CMO Talks with Claudine Dumont, APTUM
Play • 21 min

CMO Talks is excited to welcome Claudine Dumont, uber Brand Builder at APTUM as the Head of Marcom and Brand. This episode explores how expert communications help to relaunch a legacy brand into a modern entity, incorporating and reflecting its transformative go-to-market changes. From the former Cogeco Peer 1 to rebranding as APTUM after a successful merger and acquisition, Claudine shares the execution journey to onboard employees to customers to shareholders in setting a new table on a new stage with great support from all. 

Clear search
Close search
Google apps
Main menu