CMO Talks
CMO Talks
Apr 15, 2020
Tricia Gellman - CMO, Drift
Play • 24 min

Tricia Gellman is CMO at Drift, a "Conversational Marketing platform" that combines chat, email, video, and automation to remove the friction from business buying. In conversation with ITWC CMO Fawn Annan, Tricia talks about how marketers can make the best use of the "limited time” customers spend to explore their options. The discussion covers chat bots, analytics, and orchestrated efficiency.  

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