CMO Talks
CMO Talks
Nov 12, 2020
CMO Talks Episode with Hayley Sutherland, Senior Research Analyst, AI Software, IDC
Play • 25 min
In this episode host Fawn Annan talks to IDC AI Software research analyst Hayley Sutherland from IDC about AI-powered visual search, as well as speech-to-text software that is improving customer intent and brand sentiment analysis. Hayley shares stories about several promising new technologies that are allowing marketers to take a deeper dive into intelligent insights and the discovery of customers’ preferences. She explains how the new precision in measurement is changing the way brand owners are going to market.
Clear search
Close search
Google apps
Main menu