CMO Talks
CMO Talks
Apr 29, 2020
Ved Bhat, Wipro Canada’s Global Marketing Leader
Play • 37 min
ITWC CMO Fawn Annan and Wipro Canada’s global marketing leader discuss the challenges and opportunities of working as a CMO in a global matrix organization. The pair also touch on marketing in the age of COVID-19 and the role of CMO as “guiding light”, the driver of change, and the connector of dots to ensure an organization does not become siloed.
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