Episode 237: TMBA 237: Thoughts On the Costs and Logistics of Location Independent Living
Play episode · 39 min

http://www.tropicalmba.com/locationindependent/ http://www.tropicalmba.com/locationindependent/ This week one of our listeners challenged us to explain the detailed costs of the location independent lifestyle. We’ll talk about how to set up your business so you can become location independent and some general principles we’ve learned over the years about the ‘live and work’ anywhere mindset. Listen to this week’s show...

The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
Kurt Elster, Paul Reda
Choosing, Changing, & Maintaining Your Shopify Theme
Out of The Sandbox's Sean Campbell joins us to discuss all things theme related: * When & how should you upgrade or change themes * What to consider in a new theme * Behind the scenes of the Shopify Theme Store * the "New Online Store Editor Experience" * How to expedite support tickets Sean is a Shopify Theme project manager with 6+ years of experience helping agencies, partners, and merchants navigate the Shopify ecosystem. With a focus on Out of the Sandbox Themes, Sean possesses in-depth knowledge and experience from the perspective of shoppers, merchants, theme developers, and agencies.Links Mentioned * Out of The Sandbox - Use code KURT20 at checkout to get 20% off Flex or Turbo * Reunite 2020: Everything we announced and exclusive updates from Shopify Plus - Discusses Sections Everywhere * Using the Page.details Template * Theme Updater App * Merchant CollectiveSponsors * Get powerful marketing automation with Klaviyo's revenue-driving email platform * Try Bold Product Upsell, free trial * Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout * Improve your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episode * Subscribe wherever you get your podcasts * Join Kurt's newsletterHelp the show * Ask a question in The Unofficial Shopify Podcast Facebook Group * Leave a review * Subscribe wherever you get your podcastsWhat's Kurt up to? * See our recent work at Ethercycle * Subscribe to our YouTube Channel * Apply to work with Kurt to grow your store.
1 hr 2 min
Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
How Reboot Founder Jerry Colonna Coached CEOs of Companies Such As Soundcloud and Etsy To Help Them Reach Their Full Potential
From the outset, the business world looks like it’s filled with brilliant people who can turn anything into a success. This can be disheartening but Jerry Colonna, Executive Coach and CEO whisperer, has a secret to tell you — most people are faking it. Today we speak with Jerry about how you can become a better leader on your terms, without needing to compare yourself to others. We open our conversation with a discussion on why many founders and marketers need support, often from coaches, before Jerry provides some insights into why you should look for an effective coach, not necessarily a coach with accolades. A key theme of this episode, Jerry highlights that a coach’s job isn’t to give you all the answers. Rather, they should help you discover your own solutions by asking the right questions. We then dive into how Jerry has coached host Eric Siu, with Jerry sharing details about his coaching philosophy. From there, we explore the business model for Jerry’s company, Reboot, the services they offer, and how they offer an entry-point for any user, regardless of their means. Reflecting on his life as a venture capitalist, Jerry talks about the benefits of living a slower life, why “Comparison is the thief of joy,” and what quality is common among successful leaders. Near the end of the episode, he shares how he maintains his mental and physical wellbeing, along with the top books that have altered the course of his life. Tune in to hear more of Jerry’s expert advice on how you can become a better leader. TIME-STAMPED SHOW NOTES: * [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! * [00:18] Introducing Executive Coach and CEO whisperer, Jerry Colonna. * [02:02] Why all founders and marketers need support; “Nobody is crushing it.” * [04:36] Fixing versus coaching and why effective coaches aren’t always the most acclaimed. * [06:41] The idea of gestalt and asking good questions instead of giving advice. * [07:45] Insights into how Jerry runs his coaching sessions and how he sees his role as a coach. * [09:45] How Jerry has helped host Eric Siu to slow down and lead with more wisdom. * [11:51] Overcoming your sub-routines to improve your operating system. * [13:52] Unpacking lessons from the gaming world and why they don’t apply to other contexts. * [16:10] Hear how Jerry’s business works and the services that he offers. * [18:15] From free resources to reading his book, Jerry shares the best ways for listeners to start with Reboot. * [19:42] Jerry compares his life as a coach to his life as a venture capitalist. * [22:22] In praise of the ‘infinite game’ and trying to be kind every day. * [24:16] The benefit of living your life without comparing yourself to others. * [25:57] Learning how to ask better questions, a skill that makes you a better leader. * [28:29] Why you shouldn’t ask a question with judgment or expectation. * [29:49] The common attribute that Jerry sees in his best students. * [30:51] What Jerry does to maintain his mental wellbeing and keep his skills sharp. * [32:51] Jerry shares the top books that altered the course of his life. * [34:21] How to find Jerry online. Resources From The Interview: * Jerry Colonna on Twitter * Jerry Colonna on LinkedIn * Jerry Colonna on Facebook * Jerry Colonna on Instagram * Reboot * Reboot on Amazon * ‘This Man Makes CEOs Cry’ * The Twenty Minute VC * The Coaching Habit * On Being with Krista Tippett * Alice in Wonderland * Fred Wilson * Brad Feld * Simon Sinek * Parker J. Palmer * Risk * Monopoly * The Coaching Habit * Multipliers * John O'Donohue * Must read books: Faith, Let Your Life Speak, When Things Fall Apart, Real Change, See No Stranger, On the Brink of Everything Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
35 min
Foundr Magazine Podcast with Nathan Chan
Foundr Magazine Podcast with Nathan Chan
Nathan Chan
330: The 4 Questions You Need To Be Asking To Make Better Decisions: Kickstarter Co-Founder and Author Yancey Strickler
Yancey Strickler, Author and Kickstarter Co-Founder In this inspiring podcast interview, Nathan Chan sits down with Kickstarter co-founder and author Yancey Strickler to discuss his 'Bento Box' method for making better decisions, how his company Kickstarter found it’s feet, and our unhealthy obsession with “financial maximization”. Strickler was working as a music journalist in New York when a chance encounter with future co-founder Perry Chen in a restaurant led to the creation of Kickstarter, and crowdfunding as a category-defining player in a new field. A writer at heart, Stickler used his time post-Kickstarter to write the groundbreaking This Could Be Our Future. An in-depth look at our current obsession with financial gain, and how society has conditioned us to always choose whatever will make the most money. Making the right choices in life is a mission close to Strickler’s heart. As such, he created the revolutionary “Bento Box” framework, an inspiring and humbling process for individuals and businesses alike to frame and structure their decisions. This podcast is one of our most inspiring insights into human nature and the importance of caring for our future selves and our future business. Learn from Strickler as he gives you the secret Bento Box method to help you make the right decisions in life. This is a conversation you won’t want to miss! Key Takeaways * Strickler discusses how the idea for Kickstarter came about in 2005 while working in the music industry * Why it took Strickler close to 4 years for the idea to be executed * The conscious decision to frame Kickstarter as a funding method for passion projects and new ideas rather than a charity platform * Why Kickstarter was originally called “Kickstartr” * Pitching the idea of Kickstarter and the initial investors, and getting Andy Baio onboard with the project * How they went from unpaid developers to profitability in 14 months * The effect of being a category-defining player in a new field * Stepping down from his position at Kickstarter * Strickler’s new book “This Could Be Our Future” and our current obsession with Financial Maximisation: whatever makes the most money is the right decision * Strickler’s Bento Framework * * Now Me: profitability * Future Me: as a business, your values * Now Us: stakeholders, employees, suppliers, etc. * Future Us: the bigger idea of what you want to be Key Resources From Our Interview https://www.ystrickler.com/book
1 hr 2 min
Growth Experts with Dennis Brown
Growth Experts with Dennis Brown
Dennis Brown
How to Leverage Tik Tok without Learning How to Dance
Mae Karwowski is the Founder and CEO of Obviously, the leading global influencer marketing agency and technology platform. Mae is here to talk to us about why you need to seriously consider leveraging TikTok and how to leverage the social media platform without knowing how to dance. She gives us valuable insight into utilizing micro influencers, how to select the right ones, what it costs to work with TikTok influencers, and the importance of the messaging and the campaign in influencer marketing. During this interview, we discuss: 2:32 – About Obviously and why Mae started it 3:14 – What drew Mae to social media marketing? 4:10 – Brands Mae has worked with + Examples 5:15 – Why you need to consider getting on TikTok 9:30 – How to work with influencers on TikTok 11:27 – Why utilizing micro influencers is better 12:58 – An example of a campaign that works well with micro influencers on TikTok 14:17 – Cost: What to expect to pay influencers on TikTok 17:36 – Working with Millie Bobby Brown’s line Florence by Mills 18:07 – Tips on how to select the right influencer on TikTok 19:55 – Analytics tools Obviously uses 20:56 – What Mae wants people to know about influencer marketing 22:42 – The importance of the messaging and campaign in influencer marketing 24:52 – Stay connected with the people that love your brand 25:49 – She shares her favorite growth driver. 26:23 – Her most recommended book Plus, a whole lot more! Visit Mae's Websites: Email Mae: mae@obvious.ly Follow her on Twitter Follow her on Instagram Connect with her on LinkedIn Obviously ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
28 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
Can Your Agency Grow Effectively with a Team of Contractors?
Agency life has always been very dynamic but now more than ever. Today's agency employees have different needs in order to have a work-life balance. Many don't want or need traditional office hours and prefer to work as contractors. Have you ever wondered how to adapt your agency to fit those changing needs? Are you interested in strategies to transform your team? A team full of contractors is a great way to decrease overhead and increase your profits. In this episode, we'll cover: * What is the "upside-down" approach to recruiting agency talent? * Can an agency be successful with a team full of contractors? * How you can keep your employees focused. Today I chatted with Scott Gillum, the founder of Carbon Design, a marketing services organization. He is also its sole employee. Carbon Design has adapted its agency's services to meet the changing needs of today's economy and today's professionals in a way that provides them with efficiency and positive growth. He's here to share the way his employment strategy reduces overhead, improves function, and leads to greater degrees of team loyalty. What is the "Upside Down" Approach to Recruiting Agency Talent? Scott is proud of the "upside-down" approach he has had for finding potential employees. He started by looking for the top talent and hiring them, then built his agency and service offering around their skillset. Instead of filling a specific role at the agency, he hired the right person and then created the job for them. He when he started, he wasn't just looking for traditional employees. When Scott's wife was looking to re-enter the workforce, they discovered major challenges--and she wasn't the only one struggling. Today, many people are eager to be stay-at-home workers. They're freelancers. They're people with small children or people working as caregivers for elderly parents. These employees want and need a place to work, but they can't work in a traditional setting. Carbon Design makes it possible for them to have it all. By providing flexibility, the agency also provides purpose and meaning, allowing people to live their lives while still maintaining a fulfilling career. They set their hours. They choose the projects they can accept. And it works. Can an Agency Be Successful Without Permanent Employees? Scott is the only full-time employee at Carbon Design. He has team members. He has a person who runs his operations and two individuals who are taking over specific lines of business. Those team members are responsible for pricing, delivering, and putting teams together. However, all those roles are filled by contractors. This strategy offers several advantages. First and foremost, the agency carries little overhead. Scott doesn't have countless employees he needs to keep busy. A traditional agency has to "make it up somewhere" when business is slow. Eventually, that means a client will take on some of those costs. At Carbon Design, however, that's not the case. Instead, the team gets paid based on the work they complete: a solid, deliverable model. The average tenure of people on the Carbon Design team is around 15 years. They're trusted partners. They deliver on time, know the client's business, and have earned the right to represent the company. They're team members--and more importantly, they want to be there. How You Can Keep Employees Focused When dealing with contractors, it's important to keep them focused on the agency. "I worry about it every day," says Scott. He knows his contractors are definitely working with other organizations. Keeping mindshare and building culture is incredibly important. They want to work with the agency, not for them. As a result, it's critical to keep people engaged. What he's doing, however, works. "You're more likely to not have the same people there when you're dealing with an agency than you are dealing with our people," he shares. His team doesn't want to go back to a full-time agency unless they have to. "Our people don't leave because this is the lifestyle they want," Scott points out. At Carbon Design, they offer mastery, autonomy, and purpose. Reinforcing those factors for the team is critical. They are also well-compensated for the effort they put in. On average, if these contractors were working as full-time employees, they'd be making an average of $200K. They also don't have to feel as though they are in competition with each other. Carbon Design builds projects and teams: the teams who have the right skills to complete the projects and deliver on the clients' expectations. It's a unique model--but it's also one that is becoming increasingly common. Can your agency grow with this model? There is an increasing number of employees going remote or looking for ways to connect with the office without returning to a traditional work environment. Looking for a Content Creation Solution? Verblio has been a long time supporter of the Smart Agency Masterclass and a trusted vendor we've been using for over two years. They are an amazing content creation solution designed specifically for agencies; their writers can help with all your content creation needs across a variety of industries. If you're interested in trying Verblio for yourself check out Verblio.com/smartagency for 50% off your first month of content.
24 min
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