TMBA567: A Shopify Software Business Success Story
1 hr 1 min

We've been devoting a lot of time to talking about software businesses in recent weeks.

One of the reasons we are so fascinated by them is that despite how difficult it can be to start one, these types of businesses can have tremendous upside.

Jordan Gal is the founder of CartHook, a software company that helps Shopify merchants present offers to shoppers at checkout.

Jordan first reached out to us back in 2015 with an investment opportunity (and we turned him down!).

It really shouldn't come as a surprise then that Carthook has grown exponentially in the years since, with its user base having made more than a billion dollars worth of sales.

Jordan joins us on today's podcast to share the story of CartHook.

Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
How To Do A Podcast Tour To Promote Your Book
In aid of the release of his new book, Leveling Up!, Eric has laid out the goal of appearing on one hundred podcasts in the next 12 weeks! Today we get to hear why podcasts are a great way to promote something like a book, how Eric is going about sourcing shows to approach, and the thought and planning that goes into presenting to different audiences. Tune in to hear how you can utilize these great resources for marketing yourself! TIME-STAMPED SHOW NOTES: * [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! * [00:56] Eric's goals right now with the book and the 12 week period he has laid out. * [01:11] Why podcasts? Natural affinity to hosts and guests and huge audiences. * [02:09] Eric's method for finding marketing podcasts to appear on using Chartable. * [03:12] Topics to discuss on podcasts; finding enough content to keep it interesting. * [04:14] Leveling up within your own business, and then beyond! * [04:46] Using Mixmax to evaluate what is working and what is not. * [05:19] Getting placed on big podcasts and staying clear on your goals. Resources From The Interview: * Oprah * Today Show * Chartable * Anthony Pompliano * Mixmax Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
6 min
Recession-Proof Startups - Mixergy
Recession-Proof Startups - Mixergy
Andrew Warner
#2015 Edtech Series: Outschool
I’m so glad that today’s guest is here. As soon as COVID hit and schools closed I wasn’t sure what to do with my kid. And so I started reading up on how to teach my kid. When I saw Eric Ries mention Outschool I had to check it out. It was such a great resource I actually sent Eric a thank you note. Amir Nathoo is the founder of Outschool, which allows K-12 students to take small group classes from anywhere. Amir Nathoo is the founder of Outschool, which allows K-12 students to take small group classes from anywhere. Sponsored by Toptal – Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on demand. Toptal serves thousands of clients, including Fortune 500 companies and innovative startups, delivering expertise and world-class solutions at an unparalleled success rate. With elite freelancers in over 100 countries, Toptal connects the world’s top talent with leading companies in days, not weeks. Plus, every new engagement begins with a no-risk trial period, so clients only pay if satisfied with the work. Get started hiring with Toptal today. HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit to see what HostGator can do for your website. More interviews -> Rate this interview ->
The Ecomcrew Ecommerce Podcast
The Ecomcrew Ecommerce Podcast
Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts
E347: Under the Hood Catch-Up with Cory Stout of Woodies
Cory Stout is perhaps the most frequent guest of the EcomCrew podcast. He did a Roadshow with us as well as a two-part Under the Hood segment. In this episode, I talk to him again to see how his business is doing and how my advice to him almost three years ago worked out. We also talk about the future of ecommerce, his plans for the next year, and other random stuff about being an entrepreneur in this day and age. Timestamps: * How being consistent helped in growing my sites - 3:42 * How Cory implemented my email marketing advice in his business - 7:35 * Living in a world of infinite leverage - 9:40 * Assessing Cory’s plan to make an eCEO - 12:20 * What decisions are worth making and which ones should be delegated - 16:48 * The effects of raising your products’ prices - 24:44 * Living in the present vs. living online - 29:20 * The philosophy that best defines me - 32:36 * The future of ecommerce - 36:15 * Will Amazon still be the ecommerce leader in 3 to 5 years? - 40:22 * Cory’s plans for 2021 - 45:58 If you want to know more about Cory’s business, you can check out his awesome sunglasses over at If you want to be a guest at the podcast, you can sign up now to get an hour of free coaching. This is also an opportunity for you to create more awareness about your brand while we get awesome content for the podcast. It’s a win-win! And if you’re getting value out of the business advice we give to guests on the show, you’ll love our upcoming webinar. Get the chance to ask us anything on December 1 during our Q&A webinar. This is a feature that we give exclusively to EcomCrew Premium members, but we’re letting you experience it for free. All you have to do is sign up and show up on December 1 at 10 AM (PST). I hope you enjoyed this episode, and if you did, please leave us a review over on iTunes. Happy selling!
50 min
Foundr Magazine Podcast with Nathan Chan
Foundr Magazine Podcast with Nathan Chan
Nathan Chan
334: What This Tech Pioneer Is Betting On Next | Matt Mullenweg Of Wordpress
As someone who has pioneered the tech industry with his open-source software, and boasts 38% of the internet using his product, Matt Mullenweg is still one of the most humble and inspiring entrepreneurs we’ve ever met. In this insightful interview, Mullenweg discusses the biggest challenges faced by companies today, and the importance of looking after your team and people. As a company that has operated remotely since it’s beginnings, Mullenweg stresses the importance of team-building, and why he took his entire company to Disneyland. Mullenweg touches on some key issues faced by entrepreneurs the worldover - chronic dissatisfaction in progress, and that whatever you do is never enough. He says instead of saying to yourself that it’s not enough, entrepreneurs need to say “it is enough, and there’s more to do!” From the acquisition of powerhouses such as Tumblr, WooCommerce, and his dedication to supporting others, Mullenweg discusses his life’s plan to create as much open-source software as possible and encourage creativity across the globe. This interview will leave a smile on your face and give you the motivation and drive to work towards a better future for all. Key Takeaways * How Mullenweg founded WordPress, and operating as a remote-working business in the early 2000s * Mullenweg’s beliefs on company culture and the importance of in-person team-building activities especially for remote workers * The future of the office and why he believes it will be obsolete post-Covid * Mullenweg reveals that as an angel investor, the key things he looks for in a business or founder * The future of web development and WordPress * The biggest challenges faced by companies today and the importance of looking after your team and people * Chronic dissatisfaction as a founder and why needs to become a more positive drive
42 min
The Student Mindset Podcast
The Student Mindset Podcast
Brandon Zhang
S2E21 "Corey Haines - The Psychology behind Marketing"
Today, Corey Haines, joins the show to talk about the mental models and psychology behind marketing, the keys to building internet communities, and how he used no-code to build a marketing job board. Corey writes marketing case studies at, teaches SaaS founders how to acquire and retain customers through his course Refactoring Growth, and provides companies and marketers a way to meet through his job board Hey Marketers. Links: Corey's Twitter Corey's Website Swipefiles (Marketing Case Studies) Corey's Courses (Mental Models for Marketing, Refactoring Growth) Corey's Article on building his job board Contact Me: My Twitter My Website 5 Key Takeaways:  1.  I got my job at Baremetrics unknowingly using a method Ramit Sethi teaches called the Briefcase method where you come to the job interview with a plan on how you want to do things so you have the power in the conversation. I emailed Josh Pigford with some suggestions I would have for whoever takes the position at Baremetrics and he encouraged me to go into the application process.  2. If I had to go back and teach myself about marketing, I would focus on starting a podcast, learning how to grow listeners there or starting an e-commerce store, spending money running ads and other campaigns. Those two methods would basically be worth a degree.  3. An important view for marketing is that your product needs to be the power-up mushroom in Mario. You are not selling powered-up Mario, you are focused on selling the transformation.  4. Copywriting is more about psychology than about writing. The best copywriters don't do their own writing, they let their customers do it for them. They conduct surveys, get on calls, read reviews and use the phrases the customers use to understand their wants, fears and needs.  5. That's why I love community because it's a really fundamental and core owned platform. And then once you have the rented platforms, where you have a big audience on Twitter, for example, then you can push people to that owned platform and build that up.
53 min
Business Lunch
Business Lunch
Roland Frasier
Special Thanksgiving Episode: Reflections On His (True) Turnaround Story, With Roland Frasier
For Thanksgiving week, in a very tough year, we’re sharing a previously shared episode in the spirit of Gratitude, Goodwill, and Grace. If you’re a regular listener, you’ve been blown away by Roland’s success, strategies, and stories. He’s nothing short of impressive. But in today’s episode, Roland levels with you and tells his personal story so that you can be encouraged, learn from his mistakes, stop comparing yourself to others, and build the life you truly want. He shares his reflections, revelations, and how his path led him to a better version of himself and an exponentially better life. “That moment is the moment I mark as the creation of who I am today. Version 2.0 of me, a better human”. -Roland Frasier. If his transparency inspires you, be sure to head over to our home page and sign up for exclusive content from Roland. You can also follow Roland on Facebook, where his profile is always full of content and conversation. Listen Today For: * The challenges that knocked the wind out of Roland. (His wife left him, the US Government came after him, The IRS demanded $2M in back taxes, and most of his friends and family turned their back on him). Yes, that happened. * Roland’s ‘take’ on that sequence of events as he looks back now. * The wisdom that helped him let go of resentments toward those that ‘gave up on him.’ “I didn’t have the servant’s heart. Not yet. At this point, pretty much everyone I knew thought I was out of the game. And you know what? I almost was.” Roland Frasier * What Roland believes was one of his most significant breakthroughs in his life - that will also help you face your biggest challenges. * The time he almost killed himself, followed by three years of running from the hard questions. * The revelatory moment that turned things around and the clarity that it gave him. Roland’s Revelations (In His Words) That Might Help You Too: 1. I would never understand any of this until I could look at my role in it all. 2. Only what I and I alone had done, or not done, brought all of these troubles down on my head. 3. The only way out was through. I had to be the one who got myself to the other side. 4. I was the only one who could get me through the challenges I was facing. 5. I had to own my actions, both past, and present. That would give me the power to create change. 6. My future was as bright as I decided it would be. I could quit now and fade away or lean into adversity, beat it, bend it to my will and persevere through it. 7. No one wronged me. They all had their own experiences of what was happening. They were driven by their own needs, wants, limitations, fears, and interpretations of all the events unfolding around them, and they were dealing with this as best they could. It was not personal to me, no matter how personal it seemed. It was about them and their experience. 8. I needed to have a Servant’s heart and offer help to others with no expectation of anything in return, to stop being transactional in all relationships. 9. In all my business dealings, I needed to put my customer, client, partner, or vendor first, serve their interests, and mine would then also be served. 10. Most importantly, I needed to put my ego aside and stop pursuing money for money’s sake, success for success’s sake, and abandon my pride at beating the system, negotiating the best deal, and winning for winning’s sake. Roland Decided That He Needed To Be 1. Vulnerable. 2. Tolerant. 3. Compassionate. 4. Empathetic. 5. Responsible. “At any given time...We are all facing huge challenges that may seem insurmountable. We all doubt ourselves or feel like imposters one step away from being found out”. Roland Frasier Click to find us on Apple Podcasts and other podcast players. 🎧 Mentioned In This Episode Thank you to our partners, Conversion Fanatics. Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
12 min
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