TMBA564: The Knowledge Gap vs The Efficiency Gap Revisited (Again)
Play episode · 1 hr 2 min

We talk quite a bit on this podcast about services businesses and the sorts of problems that they seek to solve for their customers. 

You may recall that Eagan Heath joined us to share his thoughts about this back in 2018 on an episode titled "The Knowledge Gap vs. The Efficiency Gap Revisited".

In that episode, we spoke about whether it is better to serve your customers by filling a "knowledge gap" and teaching them why they need your services or to fill an "efficiency gap" by helping them optimize something that they are already doing.

Since then, Eagan and his team have decided to move on from filling "knowledge gaps" for local businesses in Wisconsin and to focus on servicing "efficiency gaps" by providing digital marketing services to eCommerce businesses with his new company Caravan Digital.

Eagan joins us this week to share the reasons he's chosen to change his approach to this philosophy and why he feels like the "efficiency gap" strategy has ultimately prevailed.

The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
Kurt Elster, Paul Reda
Choosing, Changing, & Maintaining Your Shopify Theme
Out of The Sandbox's Sean Campbell joins us to discuss all things theme related: * When & how should you upgrade or change themes * What to consider in a new theme * Behind the scenes of the Shopify Theme Store * the "New Online Store Editor Experience" * How to expedite support tickets Sean is a Shopify Theme project manager with 6+ years of experience helping agencies, partners, and merchants navigate the Shopify ecosystem. With a focus on Out of the Sandbox Themes, Sean possesses in-depth knowledge and experience from the perspective of shoppers, merchants, theme developers, and agencies.Links Mentioned * Out of The Sandbox - Use code KURT20 at checkout to get 20% off Flex or Turbo * Reunite 2020: Everything we announced and exclusive updates from Shopify Plus - Discusses Sections Everywhere * Using the Page.details Template * Theme Updater App * Merchant CollectiveSponsors * Get powerful marketing automation with Klaviyo's revenue-driving email platform * Try Bold Product Upsell, free trial * Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout * Improve your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episode * Subscribe wherever you get your podcasts * Join Kurt's newsletterHelp the show * Ask a question in The Unofficial Shopify Podcast Facebook Group * Leave a review * Subscribe wherever you get your podcastsWhat's Kurt up to? * See our recent work at Ethercycle * Subscribe to our YouTube Channel * Apply to work with Kurt to grow your store.
1 hr 2 min
Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
How Anthony Pompliano Quickly Built A One Man Media Empire With 90M Monthly Impressions (Plus How He Leverages It For Investing & More)
Humans aren’t unbiased so building a following by being authentic on the internet can lay the foundations for great businesses today. For this episode, we welcome Anthony Pompliano where he speaks about how he built his following, his approach to work and productivity, and how he is choosing to invest his money. Anthony is Founder and Partner at Morgan Creek Digital, the hedge fund which specializes in blockchain technology and digital assets. He also runs a successful content business that includes his YouTube channel, podcast, newsletter, and of course, his Twitter account. Anthony kicks things off by giving listeners some idea of how he grew his audience so quickly. People want to follow those they agree with more than reading so-called unbiased news and this is something Anthony understands very well. We move onto the subject of his fund next and he shares his approach to managing it. Next up, we talk productivity hearing Anthony drill down on his intuitive approach and how he can work such long hours because he truly loves what he does. He also gets into his approach to learning as well as the idea that networking is the common ground between his different businesses. Toward the end of the show, we talk about gold versus Bitcoin and why Anthony is such a big believer in the second, and he also shares more about how he divides his portfolio between Bitcoin, real estate, early-stage investments, and cash. Wrapping up, we talk favorite books, tools, and more, so for a punchy exchange about the value of authenticity, networking, and working hard at what you love to find success, tune in today. TIME-STAMPED SHOW NOTES: * [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! * [01:00] Anthony’s background and how he got to where he is today. * [01:38] How Anthony’s content business makes money through ads, emails, and more. * [03:40] Anthony’s strategy for growing to 100 000 followers on Twitter in his first year. * [06:00] Not sounding smart on Twitter and Anthony’s authentic approach to content creation. * [07:50] Follower count for Anthony’s YouTube, podcast, and email list. * [08:40] How Anthony drives revenue on his podcast and YouTube through ads. * [09:40] Anthony’s take on the one-man media company phenomenon. * [12:40] Why Anthony started his rolling fund and what he plans to do with it. * [15:02] Anthony’s enjoyment of what he does and how it influences his work capacity. * [16:36] The role of AngelList handling everything on Anthony’s fund’s back end. * [17:31] Anthony’s approach to learning and how it has shifted to being more serendipitous. * [18:48] Twitter favorites of Anthony’s and who is well worth a follow. * [20:56] Which percent of the 75 000 free readers of Anthony’s Substack convert to paid. * [21:46] Monthly download count for the podcast: 2-2.5 million across audio and video. * [23:47] How Anthony structures his time between writing, podcasting, calls, his fund, and emails. * [25:20] The plan for the collaboration between Anthony and his wife and brother. * [26:53] The move toward people appreciating reading the opinions of those they follow rather than news. * [28:10] The interconnection and similarities between the different things Anthony focuses on. * [30:35] Anthony’s take on Bitcoin versus gold and which one to invest in. * [33:46] Real estate, Bitcoin, early-stage investments, and cash: Anthony’s portfolio. * [35:30] Anthony’s thoughts on sports car investing and why he sticks to Bitcoin. * [37:11] What might happen in the market according to Anthony. * [38:39] The most compelling thing Anthony read recently. * [39:28] Three book recommendations about how to get rich from Anthony. * [40:25] Why Anthony’s favorite tool is walking and the benefits it provides him! Resources From The Interview: * Anthony Pompliano on Twitter * Anthony Pompliano on YouTube * The Pomp Podcast * The Pomp Newsletter * Substack * Morgan Creek Digital * Pat McAfee on Twitter * Joe Pompliano on Twitter * Tim Sykes * Bow wow * Ben Thompson * Andrew Wilkinson on Twitter * Tiny Capital * Naval Ravikant on Twitter * Avlok Kohli * AngelList * Polina Marinova Pompliano on Twitter * The Profile * Patrick Oshaughnessy on Twitter * Kat Cole on Twitter * Supercast * Peter Schiff on Twitter * George Gammon on Twitter * Jason Williams on Twitter * Gary V * Steve Aoki * Chuck Feeney * Must read book: Rich Dad, Poor Dad, The Richest Man in Babylon, Think and Grow Rich Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
42 min
Foundr Magazine Podcast with Nathan Chan
Foundr Magazine Podcast with Nathan Chan
Nathan Chan
330: The 4 Questions You Need To Be Asking To Make Better Decisions: Kickstarter Co-Founder and Author Yancey Strickler
Yancey Strickler, Author and Kickstarter Co-Founder In this inspiring podcast interview, Nathan Chan sits down with Kickstarter co-founder and author Yancey Strickler to discuss his 'Bento Box' method for making better decisions, how his company Kickstarter found it’s feet, and our unhealthy obsession with “financial maximization”. Strickler was working as a music journalist in New York when a chance encounter with future co-founder Perry Chen in a restaurant led to the creation of Kickstarter, and crowdfunding as a category-defining player in a new field. A writer at heart, Stickler used his time post-Kickstarter to write the groundbreaking This Could Be Our Future. An in-depth look at our current obsession with financial gain, and how society has conditioned us to always choose whatever will make the most money. Making the right choices in life is a mission close to Strickler’s heart. As such, he created the revolutionary “Bento Box” framework, an inspiring and humbling process for individuals and businesses alike to frame and structure their decisions. This podcast is one of our most inspiring insights into human nature and the importance of caring for our future selves and our future business. Learn from Strickler as he gives you the secret Bento Box method to help you make the right decisions in life. This is a conversation you won’t want to miss! Key Takeaways * Strickler discusses how the idea for Kickstarter came about in 2005 while working in the music industry * Why it took Strickler close to 4 years for the idea to be executed * The conscious decision to frame Kickstarter as a funding method for passion projects and new ideas rather than a charity platform * Why Kickstarter was originally called “Kickstartr” * Pitching the idea of Kickstarter and the initial investors, and getting Andy Baio onboard with the project * How they went from unpaid developers to profitability in 14 months * The effect of being a category-defining player in a new field * Stepping down from his position at Kickstarter * Strickler’s new book “This Could Be Our Future” and our current obsession with Financial Maximisation: whatever makes the most money is the right decision * Strickler’s Bento Framework * * Now Me: profitability * Future Me: as a business, your values * Now Us: stakeholders, employees, suppliers, etc. * Future Us: the bigger idea of what you want to be Key Resources From Our Interview https://www.ystrickler.com/book
1 hr 2 min
Growth Experts with Dennis Brown
Growth Experts with Dennis Brown
Dennis Brown
How to Leverage Tik Tok without Learning How to Dance
Mae Karwowski is the Founder and CEO of Obviously, the leading global influencer marketing agency and technology platform. Mae is here to talk to us about why you need to seriously consider leveraging TikTok and how to leverage the social media platform without knowing how to dance. She gives us valuable insight into utilizing micro influencers, how to select the right ones, what it costs to work with TikTok influencers, and the importance of the messaging and the campaign in influencer marketing. During this interview, we discuss: 2:32 – About Obviously and why Mae started it 3:14 – What drew Mae to social media marketing? 4:10 – Brands Mae has worked with + Examples 5:15 – Why you need to consider getting on TikTok 9:30 – How to work with influencers on TikTok 11:27 – Why utilizing micro influencers is better 12:58 – An example of a campaign that works well with micro influencers on TikTok 14:17 – Cost: What to expect to pay influencers on TikTok 17:36 – Working with Millie Bobby Brown’s line Florence by Mills 18:07 – Tips on how to select the right influencer on TikTok 19:55 – Analytics tools Obviously uses 20:56 – What Mae wants people to know about influencer marketing 22:42 – The importance of the messaging and campaign in influencer marketing 24:52 – Stay connected with the people that love your brand 25:49 – She shares her favorite growth driver. 26:23 – Her most recommended book Plus, a whole lot more! Visit Mae's Websites: Email Mae: mae@obvious.ly Follow her on Twitter Follow her on Instagram Connect with her on LinkedIn Obviously ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
28 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
Can Your Agency Grow Effectively with a Team of Contractors?
Agency life has always been very dynamic but now more than ever. Today's agency employees have different needs in order to have a work-life balance. Many don't want or need traditional office hours and prefer to work as contractors. Have you ever wondered how to adapt your agency to fit those changing needs? Are you interested in strategies to transform your team? A team full of contractors is a great way to decrease overhead and increase your profits. In this episode, we'll cover: * What is the "upside-down" approach to recruiting agency talent? * Can an agency be successful with a team full of contractors? * How you can keep your employees focused. Today I chatted with Scott Gillum, the founder of Carbon Design, a marketing services organization. He is also its sole employee. Carbon Design has adapted its agency's services to meet the changing needs of today's economy and today's professionals in a way that provides them with efficiency and positive growth. He's here to share the way his employment strategy reduces overhead, improves function, and leads to greater degrees of team loyalty. What is the "Upside Down" Approach to Recruiting Agency Talent? Scott is proud of the "upside-down" approach he has had for finding potential employees. He started by looking for the top talent and hiring them, then built his agency and service offering around their skillset. Instead of filling a specific role at the agency, he hired the right person and then created the job for them. He when he started, he wasn't just looking for traditional employees. When Scott's wife was looking to re-enter the workforce, they discovered major challenges--and she wasn't the only one struggling. Today, many people are eager to be stay-at-home workers. They're freelancers. They're people with small children or people working as caregivers for elderly parents. These employees want and need a place to work, but they can't work in a traditional setting. Carbon Design makes it possible for them to have it all. By providing flexibility, the agency also provides purpose and meaning, allowing people to live their lives while still maintaining a fulfilling career. They set their hours. They choose the projects they can accept. And it works. Can an Agency Be Successful Without Permanent Employees? Scott is the only full-time employee at Carbon Design. He has team members. He has a person who runs his operations and two individuals who are taking over specific lines of business. Those team members are responsible for pricing, delivering, and putting teams together. However, all those roles are filled by contractors. This strategy offers several advantages. First and foremost, the agency carries little overhead. Scott doesn't have countless employees he needs to keep busy. A traditional agency has to "make it up somewhere" when business is slow. Eventually, that means a client will take on some of those costs. At Carbon Design, however, that's not the case. Instead, the team gets paid based on the work they complete: a solid, deliverable model. The average tenure of people on the Carbon Design team is around 15 years. They're trusted partners. They deliver on time, know the client's business, and have earned the right to represent the company. They're team members--and more importantly, they want to be there. How You Can Keep Employees Focused When dealing with contractors, it's important to keep them focused on the agency. "I worry about it every day," says Scott. He knows his contractors are definitely working with other organizations. Keeping mindshare and building culture is incredibly important. They want to work with the agency, not for them. As a result, it's critical to keep people engaged. What he's doing, however, works. "You're more likely to not have the same people there when you're dealing with an agency than you are dealing with our people," he shares. His team doesn't want to go back to a full-time agency unless they have to. "Our people don't leave because this is the lifestyle they want," Scott points out. At Carbon Design, they offer mastery, autonomy, and purpose. Reinforcing those factors for the team is critical. They are also well-compensated for the effort they put in. On average, if these contractors were working as full-time employees, they'd be making an average of $200K. They also don't have to feel as though they are in competition with each other. Carbon Design builds projects and teams: the teams who have the right skills to complete the projects and deliver on the clients' expectations. It's a unique model--but it's also one that is becoming increasingly common. Can your agency grow with this model? There is an increasing number of employees going remote or looking for ways to connect with the office without returning to a traditional work environment. Looking for a Content Creation Solution? Verblio has been a long time supporter of the Smart Agency Masterclass and a trusted vendor we've been using for over two years. They are an amazing content creation solution designed specifically for agencies; their writers can help with all your content creation needs across a variety of industries. If you're interested in trying Verblio for yourself check out Verblio.com/smartagency for 50% off your first month of content.
24 min
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