TMBA564: The Knowledge Gap vs The Efficiency Gap Revisited (Again)
Play episode · 1 hr 2 min

We talk quite a bit on this podcast about services businesses and the sorts of problems that they seek to solve for their customers. 

You may recall that Eagan Heath joined us to share his thoughts about this back in 2018 on an episode titled "The Knowledge Gap vs. The Efficiency Gap Revisited".

In that episode, we spoke about whether it is better to serve your customers by filling a "knowledge gap" and teaching them why they need your services or to fill an "efficiency gap" by helping them optimize something that they are already doing.

Since then, Eagan and his team have decided to move on from filling "knowledge gaps" for local businesses in Wisconsin and to focus on servicing "efficiency gaps" by providing digital marketing services to eCommerce businesses with his new company Caravan Digital.

Eagan joins us this week to share the reasons he's chosen to change his approach to this philosophy and why he feels like the "efficiency gap" strategy has ultimately prevailed.

Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
How Reboot Founder Jerry Colonna Coached CEOs of Companies Such As Soundcloud and Etsy To Help Them Reach Their Full Potential
From the outset, the business world looks like it’s filled with brilliant people who can turn anything into a success. This can be disheartening but Jerry Colonna, Executive Coach and CEO whisperer, has a secret to tell you — most people are faking it. Today we speak with Jerry about how you can become a better leader on your terms, without needing to compare yourself to others. We open our conversation with a discussion on why many founders and marketers need support, often from coaches, before Jerry provides some insights into why you should look for an effective coach, not necessarily a coach with accolades. A key theme of this episode, Jerry highlights that a coach’s job isn’t to give you all the answers. Rather, they should help you discover your own solutions by asking the right questions. We then dive into how Jerry has coached host Eric Siu, with Jerry sharing details about his coaching philosophy. From there, we explore the business model for Jerry’s company, Reboot, the services they offer, and how they offer an entry-point for any user, regardless of their means. Reflecting on his life as a venture capitalist, Jerry talks about the benefits of living a slower life, why “Comparison is the thief of joy,” and what quality is common among successful leaders. Near the end of the episode, he shares how he maintains his mental and physical wellbeing, along with the top books that have altered the course of his life. Tune in to hear more of Jerry’s expert advice on how you can become a better leader. TIME-STAMPED SHOW NOTES: * [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! * [00:18] Introducing Executive Coach and CEO whisperer, Jerry Colonna. * [02:02] Why all founders and marketers need support; “Nobody is crushing it.” * [04:36] Fixing versus coaching and why effective coaches aren’t always the most acclaimed. * [06:41] The idea of gestalt and asking good questions instead of giving advice. * [07:45] Insights into how Jerry runs his coaching sessions and how he sees his role as a coach. * [09:45] How Jerry has helped host Eric Siu to slow down and lead with more wisdom. * [11:51] Overcoming your sub-routines to improve your operating system. * [13:52] Unpacking lessons from the gaming world and why they don’t apply to other contexts. * [16:10] Hear how Jerry’s business works and the services that he offers. * [18:15] From free resources to reading his book, Jerry shares the best ways for listeners to start with Reboot. * [19:42] Jerry compares his life as a coach to his life as a venture capitalist. * [22:22] In praise of the ‘infinite game’ and trying to be kind every day. * [24:16] The benefit of living your life without comparing yourself to others. * [25:57] Learning how to ask better questions, a skill that makes you a better leader. * [28:29] Why you shouldn’t ask a question with judgment or expectation. * [29:49] The common attribute that Jerry sees in his best students. * [30:51] What Jerry does to maintain his mental wellbeing and keep his skills sharp. * [32:51] Jerry shares the top books that altered the course of his life. * [34:21] How to find Jerry online. Resources From The Interview: * Jerry Colonna on Twitter * Jerry Colonna on LinkedIn * Jerry Colonna on Facebook * Jerry Colonna on Instagram * Reboot * Reboot on Amazon * ‘This Man Makes CEOs Cry’ * The Twenty Minute VC * The Coaching Habit * On Being with Krista Tippett * Alice in Wonderland * Fred Wilson * Brad Feld * Simon Sinek * Parker J. Palmer * Risk * Monopoly * The Coaching Habit * Multipliers * John O'Donohue * Must read books: Faith, Let Your Life Speak, When Things Fall Apart, Real Change, See No Stranger, On the Brink of Everything Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
35 min
Recession-Proof Startups - Mixergy
Recession-Proof Startups - Mixergy
Andrew Warner
#2002 Edtech Series: Eruditus
Joining me is a guy who went to Harvard Business School and said, “This is really helpful, but it’s available to a limited number of people.” So he decided to make online top tier education available to more people. He created a company called Eruditus which makes really high quality education more affordable and accessible. It’s backed by people who don’t just throw money at things and hope they work–including the Chan Zuckerberg Foundation. My guest today is Ashwin Damera. He previously founded TravelGuru which he sold to Travelocity. We’ll talk about that experience and why he’s taking such a different direction with his current company. Ashwin Damera is the co-founder of Eruditus, which offers executive education programmes from world’s top Business Schools. Sponsored by Trainual – Trainual is a SaaS that helps businesses automate their onboarding and training by documenting every process, policy, and procedure in one simple, searchable, teachable system. Trainual is on a mission to make small business easier by automating training manuals for busy companies around the world. Toptal – Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on demand. Toptal serves thousands of clients, including Fortune 500 companies and innovative startups, delivering expertise and world-class solutions at an unparalleled success rate. With elite freelancers in over 100 countries, Toptal connects the world’s top talent with leading companies in days, not weeks. Plus, every new engagement begins with a no-risk trial period, so clients only pay if satisfied with the work. Get started hiring with Toptal today. More interviews -> Rate this interview ->
Tech Money Talks The #1 Dropshipping Podcast With E-commerce Professional Dropshipper Brian McCumber
Tech Money Talks The #1 Dropshipping Podcast With E-commerce Professional Dropshipper Brian McCumber
Brian McCumber @techmoneytalks
Jeff Lerner, The Millionaire Shortcut, Broke Jazz To $50 Million Dollar Online Business, Speaks With Brian McCumber
We are fortunate to have Jeff Lerner as a Special Guest on Tech Money Talks. If you don't know who he is, then you're missing out big-time, because Jeff went from being a Broke Jazz Musician to producing over $50 million dollars with his online business. Jeff has an Amazing success story that has inspired millions After a decade of building multiple 8 figure online businesses and featured two times on the Inc 1000, Jeff decided to give back by teaching others the power and potential of building a digital business. Jeff is the founder of the Entre Institute where he has helped over 50,000 students become introduced to his digital real estate concept. Jeff is also a partner in an emerging software company and has a major presence online.  *******************************************  👍 SHOUT-OUT: GET YOUR FREE The Millionaire Shortcut Book ✅ Dropshipping Without Paying For Ads using Drop Posting™ 🔴 FOLLOW Jeff Lerner: Instagram: YouTube: Millionaire Secrets Podcast: 🔴 FOLLOW BRIAN MCCUMBER TECH MONEY TALKS: Tech Money Talks on Instagram:  Tech Money Talks on Twitter:  Tech Money Talks on Facebook:  Tech Money Talks on LinkedIn:  Tech Money Talks on SoundCloud:  Tech Money Talks on Web:  ✅ FREE Access! Dropshipping Insiders Group ✅ Dropship Funnels Done For You Service ✅ Get Sales Without Paying For Ads! Dropship By Phone Course: 👀 WATCH TECH MONEY TALKS ON YOUTUBE! YouTube:  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. --- Send in a voice message: Support this podcast:
1 hr 1 min
The Marketing Book Podcast
The Marketing Book Podcast
Douglas Burdett
302 Unleash Your Primal Brain by Tim Ash
Unleash Your Primal Brain: Demystifying How We Think and Why We Act by Tim Ash Understand what makes you human! This book is about the commonalities all 8,000,000,000 people on Earth share. Drop a rock. It falls and hits the ground. Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions and not the rational geniuses with free will that we like to imagine. First the bad news: The notion that people make decisions and choices to maximize objective self-interest has been demolished. People are not rational — far from it. Now the good news: We are finding out exactly how and why we act in these seemingly irrational ways. In other words, there is a method to our seeming madness. We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited. Sometimes our reactions and responses are appropriate and uncannily helpful. In the blink of an eye, we can assess complex situations and reach critical life-or-death decisions. At other times, we are seemingly our own worst enemies — repeating the same mistakes, even when we know the results will be counterproductive, or even deadly. Unlocking the true nature of the human brain is the last frontier. Recent work in fields such as biology, neuroscience, evolutionary psychology, medical imaging, social science, and behavioral economics is combining to show us the inner workings of this evolutionary marvel. This book is designed for you — the curious and intelligent searcher for truth. Click here for this episode's website page with the links mentioned during the interview...
1 hr 12 min
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts
274: How To Revamp Your Facebook Ad Performance In Q4
Many Ecommerce business owners are wondering how to reclaim their Facebook ad performance to finish on top. Ecommerce entrepreneurs saw some of their best months this spring with consumer’s response to the onset of COVID-19. However, as buying patterns started to shift, summer and fall have been incredibly challenging. In this episode, Andrew Foxwell gives us some insight into what he's learned working with a variety of clients. We dive into how user behavior has changed, what businesses across the globe are experiencing, and leave you with several tactics you can use to increase your Facebook ad performance this year. Episode Highlights * 6:27 How user behavior is impacting the current state of Facebook * 10:36 A global overview of Facebook ad performance * 13:59 What the Shaq Stack is and how to use it * 17:12 Using bid overrides to manage volatile Facebook ad performance * 19:35 User-generated content and dynamic creative testing * 22:49 The All-In-One Campaign Budget Optimization when nothing else is working * 24:48 Finding your unique performance formula * 27:36 How long you need to run campaigns to maximize Facebook ad performance * 30:30 When to ramp up your Facebook ad budget * 33:13 The top 3 things working for US-based advertisers * 35:23 Andrew’s Q4 prediction on Facebook ad performance Links and Resources: * Podcast 272: 20 Facebook Advertising Strategies You Need To Try Right Now * Canva * Kapwing * Brand Growth Experts * Foxwell Digital * * @a_brawn on Twitter * @andrewfoxwell on Twitter * Review or subscribe on iTunes
39 min
More episodes
Clear search
Close search
Google apps
Main menu