Episode 97: TMBA 097 (LBP87) – Post-Business School: The Things They Never Tell You
Play episode · 35 min

After waxing a little philosophic about education and career prospects, Dan and Ian dig into the things that no one ever taught them in any business class or course.

Listen to this episode and learn about:

Real risks involved in cash profit and how it flows like water
The Art of Entrepreneurship and how not to go crazy in your niche
A simple mathematic formula for getting the most out of your networking efforts
The value you add to your business and your role in that value
Universal truths about public opinion
Make sure to listen thru to the end for the one GMail hack that changed Dan’s life

Have fun. Leave a comment. Give us a ring. 888-554-8428. Go make it happen! :)

Foundr Magazine Podcast with Nathan Chan
Foundr Magazine Podcast with Nathan Chan
Nathan Chan
328: Building a $50M Underwear Empire off $20K with Joanna Griffiths from KNIX
Joanna Griffiths CEO Knixwear CEO of global intimates brand Knixwear Joanna Griffiths sits down with Nathan Chan to reveal how she took $20k to and made $50m in revenue last year. In this wonderfully inspiring episode, Griffiths’ discusses how she became an “accidental entrepreneur” with Knixwear. Initially begun as a passion project to create high-quality leak-proof intimates, Griffiths’ put aside her initial goal to run her own media company and instead decided to take the plunge into entrepreneurship. In school, her business plan won a competition, and she used the $20k prize to begin chasing her dream of solving a universal problem. After years of trials and errors, including a first-time sample order of 40,000 pairs of underwear, Knixwear quickly found it’s feet and is now a $50m a year company. Knixwear has 85 employees globally, and Griffiths’ still reels at the idea that her company sells an item every 6 seconds. Listen in as Griffiths’ discusses the lows and the highs of being a first-time business owner, TV advertising, and why she always chooses the path of risk so she doesn’t look back and wonder “what if”. Key Takeaways * How Griffiths’ original plan to run her own media company led her to pursue her MBA * How her intimates brand Knixwear began as high-quality leak-proof underwear * Why Griffiths dedicated her time to solving this universal problem, and why she feels she is an accidental entrepreneur as a result * Why she chose to take a chance rather than risk looking back with regret * Griffiths’ discusses her initial business funding: she won a business plan competition at school and received $20k * How she used the $20k for product development, launching, and crowd-funding * Griffiths’ reveals that the first order was the biggest mistake, but she values progress over perfection * Knixwear has passed $50m annual revenue, and that they sell an item every 6 seconds * Griffiths’ discusses the early days of wholesale business, and the struggles first-time entrepreneurs face * How she identified her target market and shaped her product accordingly
52 min
Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
How This One Service Will Help Double Your Conversion Rates
Joining us for this episode is Erik Kostelnik, the co-founder and CEO at Postal.io, a leading B2B offline engagement platform that automates direct mail and gifting in the sales and marketing world, helping businesses to improve their customer acquisition and better engage with prospects. While their customer base might seemingly tell a different story, this company has been operational for only 78 days and has achieved remarkable growth amid the pandemic and the economic crisis facing many other companies. Erik shares how their technological advancements have allowed their customers to achieve unusual results, explaining that regular mail is often better received than email and, since it has been proven that the coronavirus cannot live on mail pieces, it has remained a trusted form of communications between businesses and their customers. Postal.io works on a subscription basis that caters to a range of customer needs, from the most basic $19/mo package to a comprehensive one for teams of plus-minus a thousand. Erik talks about why businesses should consider scaling their direct mail and gifting, why they had to adjust their industry and persona market fit early on, the success they had with the growth strategies of creating a marketplace and maintaining a close relationship with integration partners, and how they went about hiring the best executive staff. TIME-STAMPED SHOW NOTES: * [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! * [00:24] Erik talks about his sales and leadership story over the last 20 years. * [01:01] Get a sense of what postal.io offers and an example of a practical use case. * [02:18] How the firm’s technology has enabled their customers to achieve unexpected results. * [04:05] The importance of scaling your personal direct mail, gifting, donations, and more. * [04:28] Erik talks about their subscription-based model that offers something for everyone. * [05:52] The firm’s impressive customer count after just 78 days and amid the pandemic. * [07:37] Why it is 100% safe to receive and open physical mail and packages. * [08:13] How people’s response to mail and email differs and how it can be leveraged. * [09:52] Erik responds to a question about how long it will take them to get to product-market fit. * [11:52] Why they have had to adjust their industry and persona market fit. * [12:38] The success they have had with the growth strategy of creating a marketplace. * [13:45] Maintaining a close relationship with integration partners and providing value to them. * [14:21] Erik shares how he defines and thinks about risk analyses. * [15:49] Why technology entrepreneurs must take a step back at times. * [17:23] How they went about hiring a full staff of executives from their trusted network. * [17:48] The tool that Erik uses to read without the bother of advertisers and blockers. * [18:14] Erik’s app for getting the most important summaries from all kinds of business books. Resources From The Interview: * Erik Kostelnik on LinkedIn * Postal.io * Outreach * Hive * Cisco * VMware * Salesforce * SalesLoft * Zapier * Marketo * Mayfield * Just Read * getAbstract * Coronavirus IX: Evictions (John Oliver) * Must-read book: Lincoln on Leadership Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
21 min
Recession-Proof Startups - Mixergy
Recession-Proof Startups - Mixergy
Andrew Warner
#1999 Getting audience feedback before you build
Joining me is a listener who has started a company that I think is just phenomenally useful. I think when you hear how he came up with his idea, it’ll actually help you think of better products to create for your audience too. His name is John Li and he’s the founder of Pickfu, a do-it-yourself consumer research platform. John Li is the founder of Pickfu, which allows you to get feedback from your target market in minutes. Sponsored by Toptal – Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on demand. Toptal serves thousands of clients, including Fortune 500 companies and innovative startups, delivering expertise and world-class solutions at an unparalleled success rate. With elite freelancers in over 100 countries, Toptal connects the world’s top talent with leading companies in days, not weeks. Plus, every new engagement begins with a no-risk trial period, so clients only pay if satisfied with the work. Get started hiring with Toptal today. HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint
Business Lunch
Business Lunch
Roland Frasier
Four Different Entrepreneur Types (That You Need To Be) To Scale Your Company, With Ryan Deiss
Do you tend to lean toward the operational, tactical type of Entrepreneur or the Visionary strategic type? Ryan Deiss talks today about four different types of Entrepreneurs - and why you need to be all four of them at different stages in your company’s life cycle (if you want to scale).  Ryan is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer.  If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. The Four Types. “This is not like a personality test where you’re one of these types and somebody else’s something else…You may default to one of them, but over time you’ll likely need to be all of them as your company scales. But I don’t want you to think that one is necessarily better or worse than another” Ryan Deiss. Though no type is superior to another, which one do you naturally default to? 1. The Inventor As the name would suggest, The Inventor is the creator of new projects. They’re out looking at trends and opportunities and following their instincts. They primarily create value through researching, prototyping, and coming up with those breakthrough ideas. 2. The Driver This type of Entrepreneur/Founder is the type that’s in the trenches. They get it done. They are great execution people. 3. The Manager At this level, The Manager type begins leading leaders, managing systems, and creating processes. 4. The Guide The Guide is the keeper of the Vision and the Culture. They serve in more of a board capacity than an executive capacity. An officer capacity, as opposed to an operator capacity. “If you want to effectively build a portfolio of companies and make more acquisitions, then you need to be The Guide Type.” Ryan Deiss Plus, Listen Today For * Why it’s so important to understand this when you’re out acquiring companies. * What happens when you get stuck in a particular role and can’t progress to the next phase. “But the fact is if you were The Guide at the early stage of a company’s life, you would get nothing done. If you’re The Manager too early in the process, you’ll create bureaucracy, and nothing will get done’. Ryan Deiss * Keys to becoming “The Guide.”  Thank you for listening, and be sure to hit subscribe on @applepodcasts!  If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts. Find Ryan Deiss On Twitter  Visit Scalable.co Follow Roland Frasier On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
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