TMBA563: How Software With a Service (SwaS) Startups Can Succeed Big in Traditional Industries
Play episode · 56 min

One of the promises of entrepreneurship is that there are opportunities to make money all around us if we can learn how to recognize them.

Laurence Taylor has recognized some of them himself.

Laurence and his wife are the founders of HipTen, a SwaS (Software with a Service) consultancy that works exclusively on the Salesforce platform for the insurance industry.

Prior to getting into that niche, they were struggling, as many small startups do, to find their place in the market.

Laurence joins us today to talk about the pros and cons of SwaS startups, what it's like working with your spouse, how they saw an opportunity work in the insurance industry, and much more.

Foundr Magazine Podcast with Nathan Chan
Foundr Magazine Podcast with Nathan Chan
Nathan Chan
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Sales & Selling B2B
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Jason Swenk
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Verblio has been a long time supporter of the Smart Agency Masterclass and a trusted vendor we've been using for over two years. They are an amazing content creation solution designed specifically for agencies; their writers can help with all your content creation needs across a variety of industries. If you're interested in trying Verblio for yourself check out Verblio.com/smartagency for 50% off your first month of content.
24 min
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