TMBA563: How Software With a Service (SwaS) Startups Can Succeed Big in Traditional Industries
Play episode · 56 min

One of the promises of entrepreneurship is that there are opportunities to make money all around us if we can learn how to recognize them.

Laurence Taylor has recognized some of them himself.

Laurence and his wife are the founders of HipTen, a SwaS (Software with a Service) consultancy that works exclusively on the Salesforce platform for the insurance industry.

Prior to getting into that niche, they were struggling, as many small startups do, to find their place in the market.

Laurence joins us today to talk about the pros and cons of SwaS startups, what it's like working with your spouse, how they saw an opportunity work in the insurance industry, and much more.

The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
Kurt Elster, Paul Reda
Choosing, Changing, & Maintaining Your Shopify Theme
Out of The Sandbox's Sean Campbell joins us to discuss all things theme related: * When & how should you upgrade or change themes * What to consider in a new theme * Behind the scenes of the Shopify Theme Store * the "New Online Store Editor Experience" * How to expedite support tickets Sean is a Shopify Theme project manager with 6+ years of experience helping agencies, partners, and merchants navigate the Shopify ecosystem. With a focus on Out of the Sandbox Themes, Sean possesses in-depth knowledge and experience from the perspective of shoppers, merchants, theme developers, and agencies.Links Mentioned * Out of The Sandbox - Use code KURT20 at checkout to get 20% off Flex or Turbo * Reunite 2020: Everything we announced and exclusive updates from Shopify Plus - Discusses Sections Everywhere * Using the Page.details Template * Theme Updater App * Merchant CollectiveSponsors * Get powerful marketing automation with Klaviyo's revenue-driving email platform * Try Bold Product Upsell, free trial * Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout * Improve your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episode * Subscribe wherever you get your podcasts * Join Kurt's newsletterHelp the show * Ask a question in The Unofficial Shopify Podcast Facebook Group * Leave a review * Subscribe wherever you get your podcastsWhat's Kurt up to? * See our recent work at Ethercycle * Subscribe to our YouTube Channel * Apply to work with Kurt to grow your store.
1 hr 2 min
Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
How Reboot Founder Jerry Colonna Coached CEOs of Companies Such As Soundcloud and Etsy To Help Them Reach Their Full Potential
From the outset, the business world looks like it’s filled with brilliant people who can turn anything into a success. This can be disheartening but Jerry Colonna, Executive Coach and CEO whisperer, has a secret to tell you — most people are faking it. Today we speak with Jerry about how you can become a better leader on your terms, without needing to compare yourself to others. We open our conversation with a discussion on why many founders and marketers need support, often from coaches, before Jerry provides some insights into why you should look for an effective coach, not necessarily a coach with accolades. A key theme of this episode, Jerry highlights that a coach’s job isn’t to give you all the answers. Rather, they should help you discover your own solutions by asking the right questions. We then dive into how Jerry has coached host Eric Siu, with Jerry sharing details about his coaching philosophy. From there, we explore the business model for Jerry’s company, Reboot, the services they offer, and how they offer an entry-point for any user, regardless of their means. Reflecting on his life as a venture capitalist, Jerry talks about the benefits of living a slower life, why “Comparison is the thief of joy,” and what quality is common among successful leaders. Near the end of the episode, he shares how he maintains his mental and physical wellbeing, along with the top books that have altered the course of his life. Tune in to hear more of Jerry’s expert advice on how you can become a better leader. TIME-STAMPED SHOW NOTES: * [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! * [00:18] Introducing Executive Coach and CEO whisperer, Jerry Colonna. * [02:02] Why all founders and marketers need support; “Nobody is crushing it.” * [04:36] Fixing versus coaching and why effective coaches aren’t always the most acclaimed. * [06:41] The idea of gestalt and asking good questions instead of giving advice. * [07:45] Insights into how Jerry runs his coaching sessions and how he sees his role as a coach. * [09:45] How Jerry has helped host Eric Siu to slow down and lead with more wisdom. * [11:51] Overcoming your sub-routines to improve your operating system. * [13:52] Unpacking lessons from the gaming world and why they don’t apply to other contexts. * [16:10] Hear how Jerry’s business works and the services that he offers. * [18:15] From free resources to reading his book, Jerry shares the best ways for listeners to start with Reboot. * [19:42] Jerry compares his life as a coach to his life as a venture capitalist. * [22:22] In praise of the ‘infinite game’ and trying to be kind every day. * [24:16] The benefit of living your life without comparing yourself to others. * [25:57] Learning how to ask better questions, a skill that makes you a better leader. * [28:29] Why you shouldn’t ask a question with judgment or expectation. * [29:49] The common attribute that Jerry sees in his best students. * [30:51] What Jerry does to maintain his mental wellbeing and keep his skills sharp. * [32:51] Jerry shares the top books that altered the course of his life. * [34:21] How to find Jerry online. Resources From The Interview: * Jerry Colonna on Twitter * Jerry Colonna on LinkedIn * Jerry Colonna on Facebook * Jerry Colonna on Instagram * Reboot * Reboot on Amazon * ‘This Man Makes CEOs Cry’ * The Twenty Minute VC * The Coaching Habit * On Being with Krista Tippett * Alice in Wonderland * Fred Wilson * Brad Feld * Simon Sinek * Parker J. Palmer * Risk * Monopoly * The Coaching Habit * Multipliers * John O'Donohue * Must read books: Faith, Let Your Life Speak, When Things Fall Apart, Real Change, See No Stranger, On the Brink of Everything Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
35 min
Foundr Magazine Podcast with Nathan Chan
Foundr Magazine Podcast with Nathan Chan
Nathan Chan
330: The 4 Questions You Need To Be Asking To Make Better Decisions: Kickstarter Co-Founder and Author Yancey Strickler
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1 hr 2 min
Growth Experts with Dennis Brown
Growth Experts with Dennis Brown
Dennis Brown
How to Leverage Tik Tok without Learning How to Dance
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28 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
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He's here to share the way his employment strategy reduces overhead, improves function, and leads to greater degrees of team loyalty. What is the "Upside Down" Approach to Recruiting Agency Talent? Scott is proud of the "upside-down" approach he has had for finding potential employees. He started by looking for the top talent and hiring them, then built his agency and service offering around their skillset. Instead of filling a specific role at the agency, he hired the right person and then created the job for them. He when he started, he wasn't just looking for traditional employees. When Scott's wife was looking to re-enter the workforce, they discovered major challenges--and she wasn't the only one struggling. Today, many people are eager to be stay-at-home workers. They're freelancers. They're people with small children or people working as caregivers for elderly parents. These employees want and need a place to work, but they can't work in a traditional setting. Carbon Design makes it possible for them to have it all. By providing flexibility, the agency also provides purpose and meaning, allowing people to live their lives while still maintaining a fulfilling career. They set their hours. They choose the projects they can accept. And it works. Can an Agency Be Successful Without Permanent Employees? Scott is the only full-time employee at Carbon Design. He has team members. He has a person who runs his operations and two individuals who are taking over specific lines of business. Those team members are responsible for pricing, delivering, and putting teams together. However, all those roles are filled by contractors. This strategy offers several advantages. First and foremost, the agency carries little overhead. Scott doesn't have countless employees he needs to keep busy. A traditional agency has to "make it up somewhere" when business is slow. Eventually, that means a client will take on some of those costs. 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Verblio has been a long time supporter of the Smart Agency Masterclass and a trusted vendor we've been using for over two years. They are an amazing content creation solution designed specifically for agencies; their writers can help with all your content creation needs across a variety of industries. If you're interested in trying Verblio for yourself check out for 50% off your first month of content.
24 min
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