The Purpose Effect

Elena Kersey

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Imagine if all businesses were founded on purpose and built 'for good'. In The Purpose Effect, Elena Kersey gets into the weeds with women building social and environmental impact businesses about the problems they are solving and the lessons they've learned along the way. If you believe in the power of business to solve the worlds biggest problems; then this is the show for you.

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Aug 14, 2023

Ashleigh Cotterill on Making Impact through Partnerships with Tea Bird Tea

Reuse, Reduce, Repurpose is the ethos at the centre of Tea Bird Tea. This is because founder Ashleigh Cotterill believes that sustainability is not a buzzword, it’s a mandate. And it’s key to how she is scaling her product business. Even something as simple as a cup of tea has the power to do good and we speak to Ashleigh about how she is doing this through her partnership strategy. In this episode we talk about: * How Tea Bird Tea was born in the markets of Bondi Beach and the Gold Coast Australia; * The importance of product differentiation and how Ashleigh achieves this; * How to scale a product business; * What it means to be a truly sustainable business; * What Ashleigh looks for in a partnership; * How Tea Bird Tea partnerships do good by supporting refugee education in Malaysia. Want delicious, beautifully packaged tea that makes an impact? You can get 20% your purchase of Tea Bird Tea with the code HUGINAMUG20. Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!