The Purpose Effect
The Purpose Effect
May 17, 2022
Women in Web 3: Bree Yek on Public Goods, Sustainability and Tech for Good
Play • 53 min

In the first of our series on Women in Web3, I'm talking to Bree Yek.  Bree is the co-founder and CEO of, a company using blockchain technology to incentivise carbon offsetting and make carbon markets more transparent.  If you are new to web3 and are interested in use cases that support sustainability, public goods or carbon trading programmes, Bree gives a great overview.

Topics in this episode:

  • Terminology - what is blockchain? What is DeFi? What is ReFi?
  • Current problems with carbon markets and how blockchain technology and can help solve these
  • Why we need more women in web3
  • How crypto can help serve the underbanked

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