Shen-Tel Lee on Kuching Food Aid and Cause-Driven Community Building.
Play • 54 min

Shen-Tel Lee is a graphic designer, multiple business owner and community builder, based between Sydney and Kuching in East Malaysia.  In 2020, Shen-Tel started Kuching Food Aid, a community led project to deliver food aid to communities badly impacted by the Covid 19 lockdowns and suffering food insecurity.  

Shen-Tel managed to rally her community and raised significant funds in record time.  She also   persuaded supermarket chains, volunteers and private businesses to get involved – donating time, their products and resources to the cause.  Amazingly, she managed the logistics of this operation from almost 6,000 kilometers away in Sydney.  

In this episode, we talk about: 

  • Communication on social media: visual storytelling, clear calls to action and how to invite people to get involved;
  • Creating opportunities for government, NGO and the private sector to work together to solve big community problems;
  • How brands can use their platforms and communities for good;
  • Failure and why we need to talk about it

Get involved with Kuching Food Aid:

Connect with Shentel:

Connect with me!

And don't forget to rate, review and share!

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