The Purpose Effect
The Purpose Effect
Jul 17, 2023
Abbey Pantano on Increasing Impact Through Partnerships
Play • 43 min

Abbey Pantano is a community architect and the founder of Impact Collab, a digital community for impact businesses based in Sydney / Gadigal Country.


Abbey started her journey into impact business because she wanted to be part of the solution for plastic waste. This led her to start The Raw Straw, a business that sold wheat stem drinking straws. The Raw Straw has been wound up, but Abbey talks candidly about the failures and learnings that led her to discover that social impact entrepreneurs were her people. And that she could help them by creating a community that would allow them to make more impact. So, Impact Collab was born.


In this episode we talk about:

  • The importance of community in business building;
  • Getting comfortable with failure and how to build up tolerance to failure;
  • How partnerships can help you grow faster, more cheaply. Partnerships are 25% less expensive than digital marketing;
  • The business case for partnerships;
  • Successful partnership case studies.


Interested in joining Impact Collab? Book a call with Abbey


Learn more about the women and businesses Abbey talks about in this episode:


Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.


Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

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