The Purpose Effect
The Purpose Effect
Jun 19, 2023
Jenny Au on Helping Small Businesses Grow with Fund Fluent
Play • 47 min

Jenny Au is the co-founder of Fund Fluent, a platform that helps small businesses grow by accessing loans, grants and other non-equity based sources of funding. Fund Fluent is a digital platform that connects your business to the funding options it eligible for. It also allows you to connect your data to your profile so that you can easily find and apply for grants through the system.  Fund Fluent also helps you build your funding strategy, so if you don’t know where to begin, Fund Fluent has a solution for you too. In this episode we talk about:

  • How Jenny found her purpose in building and growing small businesses;
  • That VC funding is best suited to certain kinds of business models and why if you have already established product market fit and are revenue generating, grants or loans might be a better fit;
  • How to present your data so that lenders or grant programmes will consider you;
  • Why we need people to build 'forever businesses' - smaller, profitable businesses that provide financial security even if they remain small;
  • What the businesses of the future look like;
  • What's next for Fund Fluent.

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