The Partnership Economy
David A. Yovanno and Todd Crawford
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Available episodes
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Nov 28, 2023
Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space
Erin Dwyer is the CMO of Matter of Fact, a skincare brand started by former K-Pop star Paul Baek, and a former professional dancer herself. Erin draws on her experience as VP of Digital at Drunk Elephant and OUAI, to build a brand in today’s competitive, noisy landscape. She tells Dave that being consistent with your messaging, no matter where a consumer is hearing about you, is crucial. She also emphasizes the importance of partnerships to acquire new customers in the beauty space, because the modern beauty consumer is savvy and does their research. Dave and Erin dive into her journey so far, and why Erin believes there is no ‘sales funnel’ but rather a ‘sales pinball machine.’
This podcast episode was produced by Quill.
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Nov 14, 2023
Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification
Growth HQ is an affiliate and partnerships agency that works with a diverse range of clients, from DTC to fintech. The co-founder and CEO, Inez Miedema, thinks a lot of marketers have preconceived notions about affiliate programs and therefore don’t include them as a top channel. Miedema is pushing back against these notions and wants marketers to understand that affiliate programs should be about much more than coupons and cashback. She and Todd discuss the importance of adding new and diverse partners to your affiliate program, taking affiliate marketing as seriously as you do other top channels, and why creating partnerships shouldn't be one-sided.
This podcast episode was produced by Quill.
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Oct 31, 2023
Stephanie Schultz, Head of Partnerships on how Amex has built the power of partnerships into their products
Stephanie Schultz loves learning about new innovative technologies. It's a large part of the reason she’s stayed so long at American Express, where she is VP and Head of Partnerships. In her position, she gets to work with her team to uncover how new tech can bring better value to their customers and partners. She and host Dave Yovanno discuss getting their start in product, enriching experiences for customers after they’ve been acquired, and strategic partnerships to create differentiated experiences. Stephanie also gives insight into how Amex tests, builds and launches new products.
This podcast episode was produced by Quill.
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Oct 17, 2023
Jason Fairchild, CEO and Co-Founder of tvScientific, on the future of connected TV advertising
When Jason Fairchild started tvScientific, he wanted to democratize access to TV advertising. Today, the company does just that by allowing marketers to run paid campaigns on connected TV, allowing organizations to unlock the power of streaming services and Smart TV. He joins host Todd Crawford to discuss why advertising should ultimately always be connected to sales, the importance of what he calls radical transparency in TV advertising, and how to measure attribution on a medium without last-click attribution. Jason discusses why he thinks TV is the new paid search, and the mindset shift marketers need to make in order to reap the benefits of connected TV advertising.
This podcast episode was produced by Quill.
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Oct 3, 2023
Sagar Joshi, Director of Partnerships at Site Plug, on unique ad placement channels
Join host Todd Crawford as he sits down with Sagar Joshi, Director of Partnerships at Site Plug. Site Plug is a bottom-of-the-funnel performance partner that helps brands drive performance with touch bases across a variety of search engines and websites. He’s spent seven years in this role, and learned about the industry across a variety of locations including Europe and India. They discuss unique channels in the content marketing space, the importance of leveraging alternative search engines and improved transparency for brands on where their ads are appearing.
This podcast episode was produced by Quill.
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Sep 19, 2023
Dave Bolotsky, Founder of Uncommon Goods, on balancing people, planet and profit
When Dave Bolotsky founded Uncommon Goods, he wanted to create something different. In his role as an e-commerce research analyst, he had seen a world of ‘sameness’ on the internet, and saw an opportunity to do something different. 25 years later, he’s still at it. Uncommon Goods is a leader at ESG, and is something Dave is passionate about. He thinks consumers need to examine companies’ practices to make sure they aren’t engaging in greenwashing, and are actually employing sustainable practices. He and host Dave Yovanno discuss becoming a B corp, liveable wages, and how to build your brand ethos into your partnerships.
This podcast episode was produced by Quill.
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Sep 5, 2023
Lee-Ann Johnstone, Founder of Affiverse, on the future of AI and the power of building lasting relationships
In this episode, Todd sits down with Lee-Ann Johnstone, founder of Affiverse and an affiliate marketing expert with two decades of experience. Lee-Ann has witnessed digital marketing transform from a few links into the powerhouse it is today and has held a variety of roles that have allowed her to get a holistic sense of the industry. Todd and Lee-Ann discuss how to decipher the difference between an affiliate and a creator, why you shouldn't ignore cashback partners, and how to navigate the future of affiliate marketing.
This podcast episode was produced by Quill.
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Aug 22, 2023
Chloe Wen, Content Creator, on working with brands, building an engaged audience, and maintaining a long-term vision for content
Welcome back to the Partnership Economy! In season four’s first episode, host Dave Yovanno sits down with Chloe Wen. Chloe is a content creator who has been posting content since 2015. Throughout her journey, Chloe has developed long-term vision for her content and business, embraced new social media platforms, and learned how to effectively work with brands. In this episode, Chloe provides her tips for aspiring content creators and brands who want to tap into the highly engaged audiences of creators like her. She also shares how she cultivates great relationships with the brands she works with, and the importance of having strong affiliate marketing.
This podcast episode was produced by Quill.
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Apr 25, 2023
Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market
In this episode, host Todd Crawford sits down with Brook Schaaf, CEO and co-founder of FMTC. To kick off the episode, Brook lets us in on his own personal career journey, beginning with his first role out of college at Zappos.com. During the discussion, Brook shares his perspective on a variety of topics including how his team at FMTC approaches brands about the value of coupons, understanding why consumers abandon their carts, and developing a good coupon strategy while working with publishers and commerce content partners.
This podcast episode was produced by Quill.
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Apr 11, 2023
Ian McGlumphy, Head of Partnership & Events at Apollo Neuro on marketing a niche product to niche audiences through partnerships
In this episode, host Dave Yovanno sits down with Ian McGlumphy, Head of Partnership and Events at Apollo Neuro, a company that specializes in wearable stress relief technology. Ian explains how the company is effectively and strategically working with podcasters, creators, commerce content partners, B2B partners, review sites and more to create a diverse partnership program. He also breaks down how partnerships can be used to market a niche product to niche audiences, and some of the ways partnership content can be repurposed across various marketing channels to drive further growth.
This podcast episode was produced by Quill.
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Mar 28, 2023
Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], on the benefits of running an affiliate program alongside an agency
In this episode, host Todd Crawford sits down with Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], an affiliate management agency that represents a diverse portfolio of clients from startups to enterprise companies with a focus on subscription and financial services. Craig has over a decade of experience in the affiliate space, having previously held a position as Head of Publishers for the Amazon Associate Program. During their conversation, Craig shares his expert insights and personal stories on how the approach to partnerships has evolved and matured over the years. He also shares his thoughts on the benefits of running an affiliate program with an agency, as well as the evolution of performance-based payment models with content commerce partnerships.
This podcast episode was produced by Quill.
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Mar 14, 2023
Courtney Spritzer, CEO and Co-Founder of Socialfly, on the ABCs of influencer marketing
In this episode, host Dave Yovanno sits down with Courtney Spritzer, CEO and Co-Founder of Socialfly, a woman-owned and operated social media agency that develops social media plans for brands like Discovery, Conair and Il Makiage. From working in finance to building a thriving agency, Courtney serves as an example of someone who has turned their passion into a successful business model. With a decade of experience in the industry, Courtney shares her thoughts on how social media—and specifically, influencer marketing—has evolved in recent years. She also shares some expert insights into what it takes to start working with creators from the ground-up, including what types of creators brands should be focused on, how to measure results and more.
This podcast episode was produced by Quill.
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Feb 28, 2023
Patrick McKenna, Partner and CEO at DMi Partners, on building successful partnerships with affiliates, commerce content partners and creators
In this episode, host Dave Yovanno sits down with Patrick McKenna, Partner and CEO at DMi Partners, a digital marketing agency he founded in 2003. Over the past 20 years, Patrick has grown DMi into a leading agency for affiliate and CRM services, working with some of the largest brands in the DTC, retail and CPG categories. Patrick shares some of his impressive industry expertise during the episode, offering his perspective on how the partnership channel has changed over the last two decades. He also explains how the challenge now lies with attribution, incrementality and effectively finding new customers, sharing a helpful breakdown on how to build successful partnerships with affiliates, commerce, content partners and creators.
This podcast episode was produced by Quill.
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Feb 14, 2023
Madi B Webb, Content Creator, on building a massive social media following and what not to do as a brand working with creators
In this episode, host Dave Yovanno sits down with Madi B Webb, a highly successful, driven and authentic content creator with millions of followers across platforms like TikTok, Instagram, YouTube and Pinterest. Madi lets us in on her journey as a creator, explaining why she decided to get started and how her career has taken off ever since. She describes some of the obstacles she’s had to overcome along the way, how she’s built up such a massive following, and how other burgeoning content creators can get started working with brands.
This podcast episode was produced by Quill.
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Jan 31, 2023
Scott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone
In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Scott Brinker, VP of the Platform Ecosystem at HubSpot. As someone with an extensive background in the SaaS industry, Scott has plenty of wisdom and sage words of advice to share from his long career in the field. In this episode, Scott shares how at HubSpot, his mission is to grow and nurture the community of tech partnerships integrated within the platform by helping to deliver results for mutual customers. Todd and Scott also dive into HubSpot’s tech ecosystem, how the company’s partnership channel has evolved since Scott joined, inbound versus outbound partnerships, and how HubSpot helps partners find each other organically.
This podcast episode was produced by Quill.
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Jan 17, 2023
Patricia Marange, Head of Affiliate Marketing and Performance Partnerships at Group M, on the unlimited potential of affiliate marketing
In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Patricia Marange, the Head of Affiliate Marketing and Performance Partnerships at Group M, Mindshare and Neo Media World Agencies, where she oversees a team primarily focused on affiliate partnerships. Recently named one of AdWeek's 50 of 2022, Patricia is passionate about educating clients and colleagues alike about the unlimited potential of the affiliate partnership channel. She spent years advocating for affiliate and now partnerships, and today manages a team that is considered the center of excellence in relation to affiliate marketing at Group M. In this episode, Patricia shares more about her journey discovering the affiliate world and how it's evolved to where it is today. She also explains why she believes affiliate marketing can boost the performance of influencer campaigns, and why this channel's capabilities are essentially limitless.
This podcast ep…
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Dec 13, 2022
Todd Crawford, Co-Founder and Vice President, Strategic Initiatives, impact.com, on what to consider when developing a partnership strategy
In this special solo episode, Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com shares his thoughts on what a modern partnership strategy could look like, and things you should consider when developing your own partnership strategy. The episode is primarily for the C-suite or senior management team looking for more ways to grow their business and generate more shareholder value, but anyone on the front lines of partnerships can benefit from the information shared to kickstart the discussion around partnerships within their organization. After listening, you’ll have a much clearer picture of what a modern partnership strategy should look like, and how best to move forward with it within your organization, no matter your role or seniority level.
This podcast episode was produced by Quill.
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Nov 29, 2022
Brad Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing
To kick off the third season of The Partnership Economy, host Dave Yovanno sits down with Brad Hoos, CEO of The Outloud Group, a successful influencer marketing agency. Brad shares his perspective on what’s unique about working with influencers, especially as a way of acquiring new customers or revenue. He also shares his top tips for brands hoping to find influencers that are a fit for their campaigns and vice versa. Finally, Dave and Brad discuss new and emerging trends in the influencer marketing space, as well as what they have learned from their years of experience working in partnerships.
This podcast episode was produced by Quill.
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Oct 25, 2022
Tiara Rea-Palmer, Director of Partnerships at CouponFollow, on Increasing Customer Loyalty Through Coupon Power
In this episode, Todd sits down with Tiara Rea-Palmer, Director of Partnerships at CouponFollow, a company that helps thousands of brands to grow their business through the power of couponing. As a couponing expert, Tiara brings a fascinating perspective on how couponing often serves as the final lift that encourages consumers to transact. During their discussion, Todd and Tiara dive deep into the importance of coupons, how coupon and cashback sites are perceived in the partnerships space, attribution, and much more. By the end of this episode, you’ll have a new appreciation for the power of coupon sites when it comes to increasing customer loyalty, building trust with consumers and strengthening partnerships with other brands.
This podcast episode was produced by Quill.
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Oct 4, 2022
Wade Tonkin, Director, Global Affiliate Marketing, Fanatics, on secrets of the affiliate world
In this episode, Todd sits down with Wade Tonkin, the Director of Global Affiliate Marketing at Fanatics. Wade has been managing affiliate and partnership programs for over 20 years with specialties including retail affiliate, program management, affiliate recruiting and affiliate consulting. In his current role, Wade oversees affiliate programs for more than 30 e-commerce sites, including the official shops of the NFL, MLB, NBA and NHL. During the episode, Todd and Wade dive into some exciting topics around media partnerships and the rise of content commerce. Wade also shares his insider perspective of Fanatics affiliate program, his perspective on managing partnerships and much more.
This podcast episode was produced by Quill.
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Sep 20, 2022
Becca Bahrke, the CEO of Illuminate Social, on all things influencer marketing
In this episode, Dave sits down with Becca Bahrke, the CEO of Illuminate Social, a growing talent management and brand strategy firm, to discuss all things influencer marketing. Becca shares the story of how she began her career in a traditional media agency, which inspired her to learn more about brand partnerships and ultimately pursue a career in talent management. As someone who is passionate about representing and advocating for content creators, Becca knows the value of successful brand partnerships and stays up to date with all the latest influencer trends. Above all else, she believes in leading with empathy and being a role model for other aspiring female leaders. In this episode, Dave and Becca discuss the inner workings of brand partnerships, the best way to form these partnerships—both from a brand point of view and the creator’s perspective—and actionable insights on the best platforms and content formats. Dave also introduces the show’s first Lightning Round segme…
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Sep 6, 2022
Kendal Clarke, Chief Commerce Officer at VerticalScope, on building effective teams, affiliate marketing and engaging consumers on the buyer journey
In this episode, host Todd Crawford sits down with Kendal Clarke, Chief Commerce Officer at VerticalScope. Together, they dive into the work VerticalScope does, its role in the consumer journey, the importance of user generated content and consumer trust—in other words, all things partnership economy. With 10 years of notable experience in corporate development and digital media strategy under her belt, Kendal had plenty of wise words to share during the episode. In her current role as CCO at VerticalScope, she plays a vital part in finding and expanding new revenue streams, as well as handling all things commerce strategy. Kendal’s specialties include a passion for building effective and functional teams, affiliate marketing, negotiation and market strategy, so this episode is full of great insights on all of the above.
This podcast episode was produced by Quill.
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Aug 23, 2022
Brooke Cullison, Senior Acquisition Manager at Liquid IV, on taking your partnerships and customer acquisition to the next level
In this episode, Dave sits down with Brooke Cullison, Senior Acquisition Manager at Liquid IV, the leading brand in the electrolyte and hydration industry. Over the past eight years, Brooke has worked in multiple industries from digital ad tech to wellness and has touched every digital marketing channel. During the episode, Brooke explains her holistic approach to marketing, and why she’s passionate about using digital channels and partnerships to effectively drive customer acquisition and retention at a low cost. Dave and Brooke also discuss how partnerships can accelerate business growth and how to take the next step in diversifying a partnership program. The episode is full of great advice and actionable tips on how to take your partnerships and customer acquisition to the next level.
This podcast episode was produced by Quill.
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Aug 9, 2022
Angel Djambazov, Co-founder and Business Development at Lab6 Media, on the value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach
In this episode, Todd sits down with Angel Djambazov, Co-founder and Business Development at Lab6 Media. In addition to being a farmer, book collector, and foodie, Angel has spent his professional career in the field of journalism and digital marketing, working as an editor on several newspapers and as the founding Editor-in-Chief of Wyoming Homes and Living Magazine. An entrepreneur at heart, Angel was also on the founding team and served as the CMO for the startup PopShops.com, which was acquired by Rakuten LinkShare in 2013. During their conversation, Todd and Angel discuss the importance of brands fostering personalized relationships with their partners, especially when it comes to catering to the differences between general affiliates and creators. They explain why this is a critical point for brands who are hoping to scale up in the near future.
This podcast episode was produced by Quill.
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Jul 26, 2022
Tye DeGrange, CEO and Principal Growth Marketer at Round Barn Labs, on conversion rate optimization, the importance of agility, and why growth is never done
In this episode, Todd sits down with Tye DeGrange, the CEO and Principal Growth Marketer at Round Barn Labs. In his role, Tye provides a data-driven and customer-centric approach to grow startups and Fortune 500 companies in the consumer and enterprise space. With more than 17 years of experience, including time at Amazon and eBay, he’s developed a wealth of expertise to scale affiliate programs and other marketing channels and initiatives. During their conversation, they discuss the importance of A/B testing, challenges with attracting and retaining talent, and the potential around shoppable commerce.This podcast episode was produced by Quill.
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Jul 12, 2022
Elisa Charbonnel, Director of Paid Media at Disney Streaming, on how to pivot partnerships in turbulent times
Dave Yovanno makes his return to the podcast for season two by sitting down with Elisa Charbonnel, the Director of Paid Media at Disney Streaming. Together they discuss how Disney’s streaming platforms exploded in popularity during the pandemic and how smart partnerships helped drive demand. She shares how Disney stayed agile and used creative ways to drive revenue even when many of its business units were negatively impacted by shutdowns. Elisa also shares her thoughts on how due diligence backed by data will become even more important in the partnership economy as big tech continues to disrupt platforms and long-established marketing channels. This podcast episode was produced by Quill.
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Jun 28, 2022
Julia Linehan, Founder and Managing Director at The Digital Voice PR Agency Ltd. and Head of PR and Impact at Bloom UK on getting back to in-person events, ad fraud, and the upward momentum of partnerships
There’s little doubt it’s an exciting time to be in the marketing and advertising space. As the world continues to reawaken following the worst of the pandemic, there continues to be a massive increase in events, partnerships, and marketing activities worldwide. In this episode, Todd sits down with a guest who has been active in the digital advertising space for nearly 27 years. Julia Linehan is the Founder and Managing Director of The Digital Voice, an award-winning B2B PR agency specializing in providing PR for Ad and Martech disruptors like White Bullet, Hybrid Theory, and Exit Bee, to name just a few. She’s also the Head of PR and Impact at Bloom UK. Known as “The Voice,” Julia has been nominated for several awards throughout her career, including one of the top 5 Digital Trading Leaders of 2016 at the Drum Digital Trading Awards, and a spot on the 40OverForty List in 2021. During their discussion, Todd and Julia explore several topics including the process of getting bac…
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Jun 14, 2022
Robert Glazer, Founder and Board Chair at Acceleration Partners, on the challenges of inflation and becoming a great leader
To kick off the next season of The Partnership Economy, host Todd Crawford sits down with a special guest who has been active in the partnership economy for nearly 15 years. Robert Glazer is the Founder and Board Chair at Acceleration Partners, the largest independent affiliate and partnership marketing agency in the world, which has received over 30 awards for its workplace culture. Robert also hosts his own podcast called The Elevate Podcast and has over 200,000 subscribers to his newsletter called Friday Forward. During the episode, Todd and Robert discuss some of the challenges of inflation, staffing shortages and the remote working world we find ourselves in. Robert also shares why influencers and content marketers are outperforming paid search, and his expert advice on how to become a great leader.
This podcast episode was produced by Quill.
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May 31, 2022
Siara Nazir, Head of Digital Marketing at Autodesk, on leveraging B2B partnerships and digitally transforming a brand
In this conversation with the Head of Marketing at Autodesk, Siara Nazir, she talks about marketing and partnerships. Today, you’ll hear about Autodesk’s digital transformation, some best practices for going through changes, looking at partnerships, getting feature feedback, tracking interactions outside of the ‘add to cart’ workflow, the things that are top-of-mind for Siara, and some interesting industry dynamics.
Siara is an award-winning global marketer and media leader, pioneering AI based strategies and solutions. Her work has been featured in Forrester, DM News, and The Partnership Economy by David Yovanno, and she has been invited to speak at The Wall Street Journal’s Inaugural Executive Forum on AI. She was the first to create an AI-powered conversion accelerator that quadrupled orders. Siara holds a BSc in Marketing from California State University, an MBA in Marketing from Arizona State University, and a degree in Disruptive Strategy from Harvard Business School.…
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May 17, 2022
Zak Bretherton, AVP of Marketing at PennyMac Loan Services, on the importance of attribution and validation through social proof
In this conversation with AVP of Marketing at PennyMac Loan Services, LLC, Zak Bretherton, he talks about all things marketing. Today, you’ll hear about how the marketing team is structured, the urgency in today’s market, the things that keep Zak up at night, choosing an attribution model, and some of the interesting industry dynamics.Prior to joining PennyMac, Zak served in numerous marketing roles at companies including ZMB Marketing, SBE Lifestyle Hospitality, Turn Car Subscriptions, Vylla, ClearPath Lending, and OBE Marketing. Zak holds a BSc in Business Management and Marketing from Arizona State University.
To secure your ticket for Partnerships Experience 2022, visit www.ipx22.splashthat.com. Join us on June 14th at Pier 60 at Chelsea Piers, NYC for the one event where all players in the partnership economy come together to discover, network, and exchange ideas for business growth.
For more great insights, check out The Partnership Economy book, by David A. Yovanno. The…
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May 2, 2022
Josh Knopman, Director of Growth & Digital Product at Caraway, on perfecting your partner mix and sweating the details
In this conversation with Director of Growth & Digital Product at Caraway, Josh Knopman, he talks about partnerships and marketing. Today, you’ll hear about Caraway’s interesting founding story, how they’re acquiring customers, identifying and working with various partners, partnerships versus advertising, taking advantage of the advertising snowball effect, some of the challenges of dealing with partnerships, thinking about the compensation model, and get Josh’s valuable advice to his younger self.
Josh specializes in customer acquisition, digital products, and data analytics, and nerds out on consumer tech, decision theory, and digitally native brands. He holds a BSc in Marketing and Supply Chain Management from Indiana University - Kelley School of Business.To secure your ticket for Partnerships Experience 2022, visit www.ipx22.splashthat.com. Join us on June 14th at Pier 60 at Chelsea Piers, NYC for the one event where all players in the partnership economy come together t…
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Mar 22, 2022
Anna Samkova, Group General Manager for Digital at The PAS Group Limited, on constantly learning and becoming the center of excellence
In this conversation with Anna Samkova, Group General Manager for Digital and Marketing at The PAS Group Ltd, she talks about her career in digital and marketing roles. You’ll hear about the evolution of The PAS Group, how they handle marketing budgets, the importance of engaging with vendors, gaining different perspectives, the things that are keeping Anna up at night, and the value of having a good business infrastructure.
Originally from Ukraine, Anna moved to Australia almost 30 years ago. Since moving to Australia, Anna has served in various roles at companies including Dodo Services, ABnote Australia, and her current role at The PAS Group Ltd, where she has been working since 2011.
For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.
Impact stands in solidarity with Ukraine and supports the initiatives of our incredible clients who have mobilized to assist those in ne…
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Mar 8, 2022
Aliza Licht, Founder & President of Leave Your Mark, on the explosive rise of the creator economy
In this conversation with Aliza Licht, Founder and President of Leave Your Mark, LLC, she talks about branding and social media. Today, you’ll hear about the DKNY PR GIRL Twitter personality, the importance of authenticity, brands and creators working together, using different content models, choosing micro-influencers and larger influencers, the future of the industry, and get Aliza’s valuable advice to her younger self.
Aliza is a best-selling author, podcaster, social media personality, mentor, keynote and TEDx speaker, and award-winning digital strategist. She was the creator and voice of DKNY PR GIRL, founding member and VP of the American Influencer Council, and has been featured in Time Magazine, The New York Times, and Wall Street Journal, to name a few. She’s been named one of America’s Next Top Coaches by The New York Times, and Business Insider’s Most Innovative Career Coaches. Her book, LEAVE YOUR MARK, is ranked in Book Authority’s list of 100 Best Career Deve…
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Feb 7, 2022
Adam Weiss, Principal Consultant at Weiss Digital Consulting, on keeping up with the industry and the power of content
In this conversation with Adam Weiss, Principal Consultant at Weiss Digital Consulting, he talks about content publishing, engagement, and innovation. Hear about the different partners in the affiliate space, traffic acquisition, the rate of innovation, adopting new technology, having the important conversations, the importance of networking, some of the interesting developments in the industry, and the value of third-party validation.
For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.
Episode Outline
[00:54] About Adam
[02:39] What’s top-of-mind?
[04:03] The content publisher bucket
[07:02] Traffic acquisition
[09:28] New publisher technology
[10:37] Consumer adoption
[15:16] What keeps Adam up at night?
[16:58] Engagement and rapid innovation
[18:03] Having important conversations
[21:16] Networking
[24:19] Interesting industry dynamics
[27:03] Third-party va…
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Jan 25, 2022
Fred Ehle, Former VP and Head of Product Marketing at Jockey, on changes in marketing behavior and brand authenticity
In this conversation with Fred Ehle, Former VP and head of product marketing, business development, innovation, research, and strategy at Jockey International, Inc., he talks about marketing and industry developments. Hear about the changes in the industry over the past 30 years, influencer marketing, trends in advertising and data analysis, having transformative partnerships, and get Fred’s advice to his younger self.
For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.
Episode Outline
[00:42] Captivating buyers today vs 30 years ago
[01:37] Consumer decisions then vs now
[05:37] Influencers and commercial content
[11:31] Digital distribution
[16:33] Advertising and data tracking trends
[19:57] The marketing mix
[22:09] Transformative partnerships
[24:37] Fred’s road to his roles
[29:59] What keeps Fred up at night?
[32:20] Fred’s advice for his younger self…
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Jan 10, 2022
Heidi Solchenberger, Sr Manager of Affiliate Marketing & Partnerships at Foot Locker, on personalization and how to reach your target customer
In this conversation with Heidi Solchenberger, Senior Manager of Affiliate Marketing and Partnerships at Foot Locker, she talks about partnerships and marketing. Hear about the top-of-mind thoughts around partnerships, Foot Locker’s promotion strategies, some of the interesting industry dynamics, and The Data Lab.
For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.
Episode Outline
[00:45] About Heidi and Foot Locker
[02:41] Internal affiliate roles
[03:53] Partnerships
[06:07] What keeps Heidi up at night?
[07:10] Targeting
[09:20] Promo strategies
[12:10] Interesting industry dynamics
[14:33] New B2B partnerships
[15:57] The Data Lab
[18:09] Heidi’s mentors
Heidi’s Mentors
Jennifer Goodwin
Connect with Heidi
LinkedIn
Website
Connect with impact.com
Website
LinkedIn (Impact)
LinkedIn (Dave Yovanno)
LinkedIn (Todd Crawford)
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Dec 15, 2021
Richard Lane, UK Lead of eBay Partner Network, on ensuring value and relevancy through partnerships
In this conversation with Richard Lane, UK Lead for the eBay Partner Network, he talks about partnerships and industry developments. Hear about the top-of-mind thoughts heading into Q4, the concerns around inventory fulfillment, the importance of communication, Gen Z’s impact on the industry, and other interesting industry developments.
For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.
Episode Outline
[00:52] About EPN
[02:08] What’s top of mind for Richard?
[03:48] Communicating with partners
[05:37] Evolving partnership compensations and placement fees
[08:03] What keeps Richard up at night?
[10:01] Inventory fulfilment concerns
[12:02] Interesting industry dynamics
[15:55] Content commerce and Gen Z
[18:50] Buy Now Pay Later
[20:49] The developing industry
[24:12] Richard’s influential people
Richard’s Mentors
Rob Lane
Florian Gramshammer
Connect w…
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Dec 6, 2021
Melissa Feemster, Co-Founder of Team Bespoke, on how to survive the holiday season
In this conversation with Melissa Feemster, Co-Founder of Team Bespoke, she talks about planning, marketing, and partnerships. Hear about Team Bespoke’s plans moving into the holiday season, some best practices, top-of-mind thoughts, things that keep Melissa up at night, and interesting industry developments.
For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.
Episode Outline
[00:41] Introducing Melissa
[03:11] Heading into the holidays
[07:25] Q4 planning
[08:07] Gift guide best practices
[09:42] Top-of-mind thoughts
[11:12] What keeps Melissa up at night?
[15:49] Interesting industry developments
[21:55] Melissa’s mentors.
Melissa’s Mentors
Steve Denton
Yaz Iida
Adam Weiss
Liz Curtis
Deanna Madigan
Connect with Melissa
LinkedIn
Website
Connect with impact.com
Website
LinkedIn (Impact)
LinkedIn (Dave Yovanno)
LinkedIn (Todd Crawford)
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Nov 22, 2021
Steffen Daleng, CMO of Booktopia, on building a brand consumers love
In this conversation with Steffen Daleng, CMO at Booktopia, he talks about branding, consumer relationships, and partnerships. Hear about the most important moments in Steffen’s career, Booktopia’s partnerships, how their teams are structured, creating a strong brand, the importance of knowing your customers, and some exciting upcoming trends.
For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.
Episode Outline
[00:44] About Booktopia
[03:20] Creating a strong brand and consumer relationship
[04:39] Partnerships at Booktopia
[12:16] Booktopia’s teams
[15:01] Consumer journeys and conversations
[17:38] Driving growth
[19:55] Exciting trends
[24:10] Steffen’s career leading up to Booktopia
[28:27] Steffen’s advice
[34:33] What keeps Steffen up at night?
Connect with Steffen
LinkedIn
Website
Connect with impact.com
Website
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Nov 8, 2021
Michael McNerney, Publisher at Martech Record, on the big shifts in the affiliate industry
In this conversation, Michael McNerney, Publisher at Martech Record, talks about sales, advertising, and content creation. Hear about the three big sales and advertising shifts, maintaining consumer trust, Michael’s daily worries, some of the interesting industry developments, and how Covid has contributed to an acceleration in paid services.
For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.
Episode Outline
[00:59] Introducing Michael and Martech Record
[06:36] What’s top of Michael’s mind right now?
[10:30] Three big sales and advertising shifts
[14:12] Covid, subscriptions, and consumer trust
[20:01] What keeps Michael up at night?
[23:20] Interesting industry dynamics
[26:31] Michael’s influential people
Connect with Michael’s Inspirations
Laura Viscusi
Adam Weiss
Connect with Michael
LinkedIn
Website
Email
Connect with impact.com
Website
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Oct 19, 2021
Nilla Ali, SVP Commerce at Buzzfeed, and Bryce Widelitz, Former Sr Director of Commerce at CNN, on the evolution of commerce content
In this conversation, Nilla Ali, SVP of Commerce at Buzzfeed, and Bryce Widelitz, VP of Publisher Innovation at Impact, talk about content development. Hear about growing teams, how content and monetization have evolved, creating data-led content, connecting with brands, taking advantage of live shopping, and get both guests’ valuable advice on furthering your career.For more great insights, check out The Partnership Economy book, by David A. Yovanno.
The book is available at thepartnershipbook.com and at all major retailers.
Episode Outline
[00:48] Introducing Bryce, what he’s excited about, and what keeps him up at night
[02:12] Introducing Nilla, what she’s excited about, and what keeps her up at night
[03:42] The evolution of content and monetization
[06:06] Information-based content vs commerce content
[07:23] Monetization and how editors connect with readers
[14:20] Creating commerce-based content
[20:44] Consumers’ content demand
[24:04] Connecting with brands…
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