Iyobosa Rehoboth is the director of some of the biggest music videos in Nigeria. Except you’re not Nigerian or you’re living under a rock you have probably heard Falz’s This is Nigeria. It’s video which has over 20 million views on YouTube was directed by Rehoboth known professionally as Prodigeezy.
While you might still find Prodigeezy on the set of high-profile music videos or in the company of celebrities, he’s playing more with tech than a camera nowadays.
What is he doing? He’s bringing music to the blockchain by helping artistes connect with fans through NFTs. Prodigeezy doesn’t want to create just another NFT collection, he plans to bring the entire musical process to the virtual world and he’s starting with the Heads by Buju collection.