How to Embrace GaryVee Style Marketing [According to James Orsini] Ep #22
Play • 18 min

How do you build and market a brand like GaryVee? How do you create marketing campaigns that influence the decision to buy? What’s the difference between branding and marketing? One of GaryVee’s right-hand guys—James Orsini—shares some savvy branding and marketing techniques in this episode of Content Callout. Check it out!

James started as Gary’s Chief Integration Officer and became his Chief Operating Officer. Up until 2019, he was part of VaynerX. This year, Gary launched The Sasha Group where James is now President. The Sasha Group serves businesses that make between $1 million to $100 million in revenue. 

Outline of This Episode

  • [1:55] James Role at VaynerX
  • [3:04] Create marketing campaigns that influence
  • [5:27] How to have educational conversations
  • [7:32] The difference between branding and marketing
  • [9:12] Invest money in brand development
  • [11:27] Put yourself out there on LinkedIn
  • [14:15] How to improve your marketing
  • [15:45] How to connect with James Orsini

Resources & People Mentioned

Connect with James Orsini

Connect With the Content Callout Team

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