The Dos and Don’ts of Marketing Cannabis with Amber Craig, Ep #31
Play • 42 min

Two years ago, FOUR20 was one of two cannabis retailers open on day one of cannabis legalization in Canada. Now, they have 14 different locations with 130+ employees. Amber Craig—their Chief Merchandising Officer—joined them full-time once cannabis was fully legalized.

But everyone's wondering: What does marketing for cannabis look like? What are the hard and fast rules about advertising? How is it regulated? We have a fascinating discussion about the dos and don'ts of marketing cannabis in this episode of Content Callout. Don’t miss it!

Outline of This Episode

  • [1:09] All about FOUR20 and the cannabis industry
  • [2:10] The stigma of cannabis use
  • [4:48] Marketing regulations around cannabis
  • [10:08] The fight for legitimacy
  • [12:56] What makes the industry exciting?
  • [14:56] The educational phase of cannabis
  • [17:47] The challenges that cannabis stores face
  • [22:06] Handling cannabis supply and demand
  • [24:45] Getting into the cannabis industry
  • [26:55] About the Breaking Free Foundation
  • [35:22] The stigma of giving donations
  • [36:20] Cannabis = an ever-changing landscape
  • [39:43] How to get more information

Resources & People Mentioned

Connect with Amber Craig

Connect With the Content Callout Team

Subscribe to CONTENT CALLOUT on

Apple PodcastsSpotifyGoogle Podcasts

More episodes
Search
Clear search
Close search
Google apps
Main menu