#Marketing: Lessons From The High Volume Business – Scaling Hootsuite, Vidyard & Constant Contact with Steve Johnson
On this #Marketing edition of Seeking Wisdom, DG syncs up with legendary marketing operator, Steve Johnson. Together they discuss his time at Constant Contact, Hootsuite, Vidyard and more.
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In This Episode:
0:33 - Intro with Steve Johnson
1:29 - The rise of social media
2:31 - Hootsuite and social media
3:51 - Lessons from the high-volume business
4:16 - Lessons from Constant Contact
4:34 - Fremium
5:43 - How did Hootsuite grow?
6:33 - Community marketing
7:25 - Ambassadors to reach area influencers
8:16 - Hoot-ups
10:52 - South by Southwest and an owl bus
12:02 - All a matter of marketing and public relations
12:34 - The move to enterprise
14:46 - The proliferation of free/enterprise combinations
15:44 - A lesson from Survey Monkey: switch to annual subscription
17:12 - A lesson from Survey Money: use an agency
17:28 - The most recent parts of Steve’s journey
17:40 - Lessons from Hootsuite: purpose and model
18:26 - On the need for an international move
19:24 - Things learned from Vidyard
20:45 - GoVideo success
21:30 - Fremium is good for horizontal markets.
22:25 - The attitude needed to build a big company