Nauti Nerds
Nautilus Marketing
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A weekly must-listen podcast hosted by Nautilus Marketing founder, Tom Jauncey. A show full of marketing and business insights for the true nerd in you!
Tom shares stories on business, marketing and the life of being the Head Nerd at Nautilus Marketing along with useful actionable marketing tips each episode.
Available episodes
Newest first
Oldest first
2 days ago
A WordPress Security Blueprint
Fend off hackers and keep your WordPress website running smoothly with our rundown of simple yet crucial steps!
In this week's episode, we pull back the curtain on WordPress security, dispelling misunderstandings and shedding light on how, with a little extra care, you can make your website fortress-like. We dive into the nitty-gritty of WordPress maintenance, from the need for unique admin usernames and passwords to the wisdom of changing your login URL.
Discover the importance of regular backups, the potential risks of shared servers and the value of our maintenance packages in ensuring your site's safety.
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Sep 15, 2023
The Power of the MVP in Marketing
Ever wondered how to make the most of your marketing budget without breaking the bank? That’s what we’re diving into on this week's episode, as we unpack the concept of a Minimum Viable Product (MVP) and its application in marketing.
Together, we delve into how the MVP approach can be a game-changer for your business and you'll discover how this method can test new markets and industries without a mammoth initial investment.
We also share a fascinating real-life case study from our client's experience, where we created an MVP to explore different marketing strategies without splashing out on ads.
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Sep 7, 2023
Boosting Efficiency with Monday.com
Are you looking to boost your productivity like never before? Do you desire a tool that's not just a project management system, but an all-encompassing platform for your business?
This week, we share how we graduated from Trello and Slack and fully integrated Monday.com into every facet of our business.
From CRM to project management, billing, custom automations and integration with other platforms like Google Ads and Canva, Monday.com has been a game changer for us and could be for your business too.
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Sep 1, 2023
Exploring the Potential of Direct Marketing
Have you ever wondered how a stack of data can be transformed into a powerful marketing tool? Or how an event like Pride can become a platform for your brand to shine?
Spoiler alert: we're unraveling the power of direct marketing in this week's immersive discussion.
Tom unpacks the art of sending out physical mail shots, leaflets with call-to-actions and the potential of partnering with other brands to mutually amplify your messages. We're also spilling the beans on how to utilise events and apps for your marketing - an often overlooked, but potent strategy.
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Aug 24, 2023
Harnessing the Power of CRM Systems
We explore how CRM systems can revolutionise your business operations from forecasting to planning, lead tracking and even how to effectively use them for discount tracking. By sharing our personal journey using HubSpot, Tom reveals the value a CRM system can add to your business.
We'll take you through the early stages of lead tracking for marketing success, exploring the critical role it plays and how you can streamline your business processes to boost lead generation strategies.
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Aug 18, 2023
How Your Daily Life Can Fuel Powerful Content Creation
What if the secret to compelling content lies in your everyday conversations?
Bold statement, sure, but in this episode, Tom explores the power of real-life stories and experiences in crafting engaging content for your social media and websites. Ditch those stock images; authenticity is the new currency!
Tom breaks down practical strategies to transform your daily dialogues, business meetings and client calls into captivating narratives for your audience.
Nauti Nerds is proudly produced by Urban Podcasts.
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Aug 11, 2023
The Power of Patience in SEO
In this week's episode Tom unlocks the secrets of SEO and discover the powerful impact of patience.
Tom take us on a journey from Nautilus' humble beginnings to the present, illustrating how consistency and trust in SEO agencies can bring transformative success.
Nauti Nerds is proudly produced by Urban Podcasts.
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Aug 4, 2023
Unlocking the Potential of Micro-Influencers
Get ready to unlock the true potential of micro-influencers for your business!
In this episode, Tom explores how these influencers, while smaller in size, can deliver a more engaged audience for your e-commerce brand or startup.
By partnering with numerous micro-influencers, Tom explains the process of tapping into diverse markets and significantly boosting your brand awareness. Plus, we'll discuss the best ways to repurpose the content created by these influencers to enhance your social media presence and website.
Nauti Nerds is proudly produced by Urban Podcasts.
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Jul 28, 2023
Busting Myths & Unveiling Truths About SEO
It's time to bust some myths! In this episode will bulletproof your understanding of SEO and set you straight on some of the biggest misconceptions out there. Tom exposes the misguided belief about keyword stuffing and its supposed effectiveness in ranking. Rather than an endless repetition of keywords, we'll explain how a balanced SEO strategy incorporating an optimal mix of keywords, backlinks and various other factors can truly make a difference.
Tom also shatters the illusion that SEO is a one-off deal. Spoiler alert: it's not! Just like maintaining your fitness, SEO requires ongoing effort and agility to adapt to the ever-evolving digital landscape.
Nauti Nerds is proudly produced by Urban Podcasts.
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Jul 21, 2023
Unraveling Instagram's New Platform: Threads
In this episode, Tom untangles the buzz about Threads, Instagram's latest platform.
Tom shines a light on Threads' potential for organic engagement, why social media managers should keep their cool when a new platform emerges, and how influencers, brands, and everyday users can capitalise on the opportunities it presents.
Nauti Nerds is proudly produced by Urban Podcasts.
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Jul 13, 2023
Diversifying Your Marketing Strategy
From SEO to Google Ads, digital PR to traditional marketing - multiple fingers in pies can bring a lot of success to your business.
By not diversifying your marketing strategy, you risk missing out on potential opportunities. In this episode, Tom explores why diversification is the secret ingredient to business success. Tom discusses the dangers of relying solely on a single stream of marketing and why it's vital to explore all avenues available. No matter the size of your business, from small start-ups to big corporations, diversification can help you build your business and make the most of your marketing efforts.
Nauti Nerds is proudly produced by Urban Podcasts.
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Jul 6, 2023
Unlocking the Power of Real-Life Content
In this episode Tom delves into the indispensable value of authentic content for your social media strategy. From the dynamic realm of TikTok to the idyllic streets of Instagram, Tom explores the reasons why dedicating resources to genuine content is not just optional, but essential for brands.
Tom breaks down how you can repurpose and maximise content across multiple platforms and why social media is more about community and brand awareness than lead generation.
Nauti Nerds is proudly produced by Urban Podcasts.
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Jun 30, 2023
Mastering Communication: Key to Success in Business and Life
Think back to a time you had a misunderstanding due to poor communication. Maybe it was a misinterpreted email at work, or a heated argument with a loved one. It's astounding how a simple breakdown in communication can wreak havoc, isn't it? Those muddied waters can also seep into your business relationships, particularly when you're in collaboration with an agency.
Tom has learnt that clear and open communication is the lifeline that sustains and nourishes these partnerships. In this episode, Tom shares his experiences, stressing the importance of expressing both successes and failures and how this honesty allows him to tailor his companies services to ensure the best experience for his clients.
We dive into this often tricky terrain of handling criticism, sharing how open dialogue and feedback can turn potential disasters into opportunities for growth. The conversation then broadens into the role of communication in our personal lives, particularly in managing stress and maintainin…
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Jun 23, 2023
Crossing the Pond: The Benefits of UK Marketing Agencies for US Businesses
Ever wondered if working with a UK marketing agency holds any benefits for your US-based business?
In this episode, Tom dives into the unique perspective a UK agency can offer, along with the potential cost-effectiveness and the advantage of having a team that works on your projects while you sleep.
However, it's not all smooth sailing, as we also discuss the challenges that can arise when working with agencies over seas.
Nauti Nerds is proudly produced by Urban Podcasts.
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Jun 16, 2023
Mastering The Art of Friendly Leadership
Tom vividly remembers the time when he was working in a theatre and experienced the negative impact of having a terrible boss. It made him wonder, can you be a boss and still maintain a friendly rapport with your team? In this controversial episode, Tom shares his personal insights on striking the right balance between being an effective leader and nurturing a great team culture.
Tom discusses his journey as a business owner and the importance of respecting one another, having boundaries in place and being approachable. Building strong relationships with your team members leads to a more productive and harmonious work environment.
So, join Tom in this fascinating conversation and discover how you can be a boss and still be nice, while creating a fantastic team culture.
Nauti Nerds is proudly produced by Urban Podcasts.
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Jun 8, 2023
Taking a Break Without Breaking Your Business
It's often difficult to find the perfect balance between work and a well-deserved holiday. In this episode, Tom offers invaluable insights and personal tips on how to take a break while keeping your business running smoothly.
Freelancers, you'll discover the importance of pre-warning clients, defining emergencies and setting boundaries for your time off. Business owners, prepare to learn how having the right resources and team in place can help you truly switch off and enjoy your holiday.
Nauti Nerds is proudly produced by Urban Podcasts.
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Jun 1, 2023
The Art of Refusing: A Path to Better Mental Health and Relationships
As a business owner and self-confessed people pleaser, Tom used to say yes to everything, thinking it would make people happy and improve relationships. However, through his own experiences and personal growth, Tom has learned that saying no is crucial for maintaining mental health, managing time and building better relationships in the long run.
Join Tom on this journey of self-discovery as he shares how learning to say no has positively impacted his life and business. You'll find out how saying no can help you stay on track with your goals, reduce anxiety and ultimately lead to a more fulfilling life.
Nauti Nerds is proudly produced by Urban Podcasts.
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May 25, 2023
Riding the Waves of Business Ownership
Ever been on a roller coaster ride of emotions as a business owner?
Tom has experienced it all, from the highs of celebrating successes to the lows of dealing with stress, anxiety and worry.
In this week's episode, Tom open up about his personal journey and shares the mindset shift he has had to make to stay motivated, all while navigating the ups and downs of entrepreneurship.
Nauti Nerds is proudly produced by Urban Podcasts.
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May 18, 2023
The Truth On Why Team Commission Is Key
Rewarding your team for bringing in new business is vital to business growth, team morale and overall, just a nice thing to do for your employees.
In this episode, Tom shares his views on the importance of offering commission and explains why you should do the same too.
Tom believes offering commission is one of Nautilus' reasons for success.
The Nauti Nerds podcast is an Urban Podcasts production.
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May 11, 2023
Are You Overthinking Your Brand?
We all are guilty of overthinking and overcomplicating things.
At Nautilus Marketing, we design a LOT of logos for our clients. A logo is something that is very significant to your business and something that most businesses invest a lot of time and money in.
Over the years, Tom has noticed a trend while working with clients on logo design. And that trend is overthinking.
The Nauti Nerds podcast is an Urban Podcasts production.
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May 4, 2023
Why You Cannot Do Good SEO On A One Page Website
This week's episode is all about one-page websites and SEO.
One-page websites are super effective for the user experience but when it comes to SEO and ranking, they can often create problems. So, in this episode, Tom shares his recent experience onboarding a client who wanted to increase his Google ranking but had a one-page website.
Tom explores the best practices and answers whether it is possible to rank on Google with a one-page website.
The Nauti Nerds podcast is an Urban Podcasts production.
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Apr 27, 2023
Finding The Work Life Balance When You’re Team Is Fully WFH
Owning and managing a fully remote company has its perks, but it also has its downsides.
Tom doesn't like offices. Likewise, many of his employees such as coders need their own space to concentrate and not get distracted.
In this episode, Tom looks at the pros and cons of a fully remote business. He also looks at what strategies he and his employees have in place to ensure they find that work/life balance.
The Nauti Nerds podcast is an Urban Podcasts production.
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Apr 20, 2023
Do You Really Need a Business Mentor?
We've all seen those posts online from business gurus where they're sharing screenshots of their successes. They often also claim you can achieve the same success in under 30 days...
Chances are, they will be wanting you to buy a £10k course from them. Tom truly doesn't believe you need this to start, or succeed in your business.
So, in this episode, Tom looks at wether a business owner really needs a mentor and if they can help accelerate your businesses goals.
The Nauti Nerds podcast is an Urban Podcasts production.
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Apr 13, 2023
Could AI Replace Copywriters?
Everybody has heard of ChatGPT (unless you have been living under a rock) and it's safe to say, it's taking the world by storm at the moment. There are endless uses for apps such as ChatGPT but the question on a lot of peoples lips is, will it replace humans?
In this week's episode, we are talking all things copywriting. Specifically, copywriting in the age of artificial intelligence. Tom explores how using AI as a tool can be helpful for content creation but ultimately, whether he thinks AI can actually replace human copyrighters.
The Nauti Nerds podcast is an Urban Podcasts production.
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Apr 6, 2023
Managing Stress In Your Business
In this episode, Tom talks about something which is very close to him. It’s something which he has mentioned a few times on the podcast and that is stress and mental health.
Not enough business owners, entrepreneurs, managers or CEOs talk about stress and mental health.
So, in this episode, along with sharing some of his own coping mechanisms and personal stories, Tom wanted to share something a very close friend told him a few months ago. What they told him instantly changed his outlook on how he views running his business, owning a business and how he views, most importantly, his stress and mental health.
The Nauti Nerds podcast is an Urban Podcasts production.
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Mar 30, 2023
What Makes A Good Client?
A few months ago we recorded an episode all about what makes a good agency and any red flags you should look out for. However, it is a two way relationship, which many businesses don't seem to understand.
Nautilus doesn't work with every type of person that comes to their door so in this episode, Tom explores what makes a good client and shares how he uses discovery calls to see if if a client 'is a fit'.
The Nauti Nerds podcast is an Urban Podcasts production.
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Mar 23, 2023
Hub Ads - Our Secret to Marketing
Some businesses can find themselves restricted with a limited number of advertising opportunities available to them, especially when it comes down to paid media.
For CBD, betting and dating companies, the 'traditional' options of Google, Facebook, Twitter and Insta ads are non-starters. Their platform policies don't allow these types of companies to advertise, so how are they supposed to reach more people?
Well, for a few years now, we've been doing something a little cheeky... We've got a trick up our sleeve which our clients LOVE us for.
The Nauti Nerds podcast is an Urban Podcasts production.
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Mar 16, 2023
Giving Back To Get More
Head Nerd, Tom, loves oceans, water and nature (hence why Nautilus is called Nautilus).
In this episode, Tom shares how by helping protect the planet, it has allowed Nautilus to secure more clients.
Nautilus frequently donates profits to wonderful charities across the UK who are doing their bit to protect our oceans, environments and future. From working with Cornish seal sanctuaries to carbon offsetting, at the very heart of Nautilus there is a true passion for good.
Most businesses want to do the right thing and give back to the wonderful planet in which we habitat. Tom has found that more clients are choosing to use Nautilus' services over competitors, as they feel by doing so, they are contributing towards living in a greener and more sustainable world due to the charitable work Nautilus does.
The Nauti Nerds podcast is an Urban Podcasts production.
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Mar 9, 2023
How Being Bullied Became My Branding
Bullying shouldn’t exist but the sad reality is, it does.
In this episode, Tom shares his story of how the toughest time of his life became a true force for good.
Tom used to get bullied due to the fact he liked drama, acting and simply learning. When he was growing up, he was constantly branded a nerd because he either had his head in a book or spent his free time learning new software, opposed to kicking a football around a field.
Sure, Tom was different but different is good! Different means you stand out from the crowd and in this episode, Tom shares how by being different, by standing out, embracing who he was and the fact he is a proud nerd, it allowed him to create a brand which wouldn’t be what it is today, if he hadn't have been bullied.
The Nauti Nerds podcast is an Urban Podcasts production.
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Mar 2, 2023
Using Business Partnerships to Grow
Business partnerships are crucial to help you grow your customer base and add more revenue to your business.
In this week's episode of Nauti Nerds, Tom discusses how partnerships have helped them grow their business!
One of the most important things to note about partnerships is that they're a form of networking - but in a good way. The Nauti Nerds have several partners, including cybersecurity companies, Microsoft service providers, and other agencies.
In the most recent episode with Steven, we talked about how Nautilus Marketing are working with WhitePress.
Referral programs are another way that partnerships can be beneficial.
Listen as Tom talks us through the moment he landed on a tremendous opportunity that’s brought in a surprising number of new leads into his business!
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Feb 23, 2023
WhitePress on building rapport with clients and improving SEO
How to win over new customers using customer rapport - and link building!
A massive part of successful SEO is link building. Without it, you're not going to get very far.
For a while now at Nautilus Marketing, we've been enjoying a partnership with WhitePress, a content marketing platform.
The point of the business is it helps you place links to your website using their roster of websites from around the world.
When Tom Jauncey first learned about WhitePress he became super excited, as he's a massive SEO nerd.
In this episode, Tom talks to Steven Khanna from WhitePress all about business development, cold-calling and of course, link building!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
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Feb 16, 2023
Technology tools that can either help or hinder your business
The Importance of Embracing New Tech for Business Success
Technology can make or break a business, and at Nautilus Marketing, we fully embrace it.
As someone who gets excited about new technologies and software, our own Tom Jauncey loves implementing them to benefit our clients, team, and business growth.
Our entire business runs on HubSpot for CRM and Slack for project management.
We also use Trello for our web and graphic design, social media, and copywriting projects, and Slack for our social media client channels, SEO, and PPC.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
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Feb 9, 2023
How to create a business app - cheaply
Should you create an app for your business?
Listen as Nautilus Marketing's Tom Jauncey explains whether you need an app for your business, and how much you should expect to pay! What's in this episode about creating a business app?
We're talking about apps and why building an app is so important for businesses.
Creating an app can be a pricey venture, but with the help of Nautilus Marketing, you can get a wonderful, cost-effective and cost-efficient app for your business. Why Choose Nautilus Marketing for Your App Development
At Nautilus Marketing, we specialize in custom app development. We offer a wide range of services, including API development, UX/UI design, and more. Our team is equipped to handle both small and large scale app projects. When it comes to apps, Jake is the go-to expert at Nautilus Marketing.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with n…
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Feb 2, 2023
SEO vs Google Ads - which is best for tight budgets?
SEO vs Google Ads: Which is the Best for Your Bottom Line?
Listen as Nautilus Marketing's Tom Jauncey compares the benefits of both... and the negatives! What's in this episode about SEO vs Google Ads?
Are you confused about whether to invest in SEO or Google Ads for your business?
Lawd knows it can be a difficult decision, as both have their pros and cons.
In this episode, we'll explore the differences between SEO and Google Ads and help you decide which one is best for your bottom line.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
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Jan 26, 2023
Using AI marketing website copy - should you?
Our 100th episode!! Also, you've probably heard of ChatGPT!.. Listen as Nautilus Marketing's Tom Jauncey gives you the lowdown on whether you should use it for your marketing copy... Head nerd Tom explains how you should approach this new technology.
In this episode of the Nauti Nerds marketing podcast, Tom explains what ChatGPT is (aka Open AI) and whether we should be using it on our websites.
No doubt if you're on social media in any way, shape, or form, you've heard of the ChatGPT bot and how excited marketing people are about it.
But should you start using it on your own stuff?
Tom will explain.
Don't miss this thought-provoking episode on the marketing solution that covers all bases!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
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Jan 19, 2023
A marketing solution that covers all your needs! And it’s easier than you think!
Imagine a marketing solution that just handles everything! As Nautilus Marketing's Tom Jauncey explains, you no longer need to imagine! Head nerd Tom talks us through how you can get started with a marketing solution that removes all future doubt.
In this episode of the Nauti Nerds marketing podcast, Tom shares with us a really simple way that we can take care of all aspects of our marketing.
And it's so simple, it hurts!
Whether it's your email marketing, your social media management or even your blog content...
Imagine having just one solution to all of this.
And, Tom will explain the benefits of streamlining that process.
Don't miss this thought-provoking episode on the marketing solution that covers all bases!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.…
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Jan 12, 2023
Cheap social media marketing - is it worth it?
We get the expert view on whether cheap social media marketing (to get you going) is worth the investment. The verdict from Nautilus Marketing's Tom Jauncey is a must listen! Head nerd Tom talks us through whether or not you should consider doing cheap social media marketing to get you started!
Tom shares insights from a real-life discovery call with a budding entrepreneur looking for marketing help.
The episode delves into the importance of setting goals for social media and SEO, as well as the value of paying for quality services rather than cheap alternatives.
Tom also shares his own experiences with a well-known social media company and the pressure to create subpar content.
Don't miss this thought-provoking episode on the true cost of cheap marketing.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti…
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Jan 5, 2023
Email marketing is dead. So what can we do about that?
The experts say email marketing is dead. But do the nerds at Nautilus agree? Head nerd Tom talks us through is thoughts on email marketing and what you should be doing with it!
There's a lot of chat around how email marketing is dead, but it's only when you look into it with experts that you'll learn the truth.
But what IS the truth around the benefits of using email marketing?
Join us as Tom explains what's happening with email marketing and how you can stay two steps ahead of everyone else with it!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
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Dec 22, 2022
The things they don’t tell you about running a business...
Well here we are - the end of 2022. Look how for we've all come! Head nerd Tom explains what's on his mind as he reflects on another year in business!
Starting a business was never part of the plan for Tom Jauncey, the founder of Nautilus Marketing.
He originally studied to be - and worked as - an actor, but quickly became disillusioned with the industry.
Despite the ups and downs, Nautilus Marketing has grown significantly, both financially and in terms of the size of the team.
Tom attributes this success to the hard work and dedication of the "nerds" who make up the team.
Over the past few years, he's learned a lot as a business owner and has come to appreciate the value of a strong team and good service delivery.
And that's what this episode is all about.
Recognising the challenges and celebrating the successes.
Grab yourself a mince pie, and something tasty from the drinks cabinet, and join us as Tom talks us through his reflections on another year of producing the Nauti Ne…
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Dec 15, 2022
Ditch Trustpilot for reviews. They’re holding your business back!
Yes, we know we recommended them a year ago in episode 22... things change! Trustpilot is a load of s%&t now. Head nerd Tom explains why you want to look elsewhere for your business review collation!
Have you been using Trustpilot to gather customer reviews? We'd now strongly recommend you stop doing so.
Yes, we're well aware that over a year ago, back in episode 22 we were massively on board with using them to gather your reviews...
We've changed our mind.
Now, you want to avoid them like the plague, and use every platform OTHER THAN TRUSTPILOT.
This week's episode of the Nauti Nerds podcast from Nautilus Marketing will explain why you need to delete Trustpilot from your browser and forget it ever existed!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like wh…
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Dec 8, 2022
Your brand bible for ensuring cohesive branding
You DO have a brand bible, right? Without a brand bible, you won't be able to enjoy cohesive branding. Head nerd Tom talks us through it!
What does your brand bible look like? You do have one, yes? Without it, you can't enjoy cohesive branding throughout all your marketing channels and platforms.
In case reading the words 'brand bible' and 'cohesive branding' leave you open mouthed and gauping at your screen with uncertainty, this episode will help you understand what a brand bible is, and how you can use it for cohesive branding.
This week's episode of the Nauti Nerds podcast from Nautilus Marketing will explain what you need to do to avoid the issue covered in this story!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
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Dec 1, 2022
Using influencer marketing? It can be dangerous. Listen to this before you commit!
It's not always the influencer's fault, but it CAN go wrong. You've probably heard of influencer marketing but have you thought about the potential pitfalls of it? Tom tells a story!
Have you thought about using influencer marketing.
Great!
It can be very effective.
Particularly if you use the right influencer.
But there's also a risk that it can go horribly wrong.
After all, these people aren't marketing experts.
They're people with social media followings.
Hence the term 'influencer' being used, not 'marketing expert'.
In this episode, Tom reveals all!
This week's episode of the Nauti Nerds podcast from Nautilus Marketing will explain what you need to do to avoid the issue covered in this story!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you…
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Nov 24, 2022
Do you need a CRM software tool for your business? Let’s find out!
Time to 'CRM'ensely cool customer management tool tips! (See what we did there?) You've probably heard of CRM software tools but do you know what they do? Tom explains all!
You've got your marketing running smoothly thanks to listening to the Nauti Nerds podcast, and you're getting leads now. Brilliant!
Now, how are you keeping track of them all?
Do you need a CRM software?
And if so, which one should you use?
In this episode, Tom reveals all!
This week's episode of the Nauti Nerds podcast from Nautilus Marketing will explain why you need to dare to be different!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
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Nov 17, 2022
Dare to be different with your branding! And by all means call us nerds!
"Don't call yourself nerds!" That was what someone told us on social media the other day. In this episode of the Nauti Nerds marketing podcast Tom explains why that's annoyed him and why he embraces being a nerd!
When you're doing your marketing, either on social media or anywhere else... are you being yourself? Because your attitude and approach to your branding can make the difference between your success and lack of.
This week's episode of the Nauti Nerds podcast from Nautilus Marketing will explain why you need to dare to be different!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Nov 10, 2022
Digital marketing proposal system | What Jake from Nautilus Marketing does to manage unresponsive leads
Do you get frustrated by unresponsive future customer leads?.. You and Tom both! In this episode of the Nauti Nerds marketing podcast Tom explains to us how his business partner Jake handles those clients who just won't respond to proposals!
Is there anything more annoying?
You know how it is. You've been approached by a new client, and the idea of working with them excites you. So you enthusiastically put together a proposal and then... nothing.
Dust!
Nada. Zilch.
Having clients that don't respond to your proposals is not great as it can be a complete time suck with zero to show for it.
This week's episode of the Nauti Nerds podcast from Nautilus Marketing endeavours to give you some ideas on how to overcome this issue.
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Nov 3, 2022
Content marketing funnel stages explained by our head nerd Tom!
Do you want to make it much easier to find new customers?.. In this episode of the Nauti Nerds marketing podcast Tom explains to us how the content marketing funnel stages play out in your customer's journey.
We do this in our business.
It's exactly why you're here.
We use this podcast to build a relationship with you.
And then when we want you to take the next step with us, you'll be more likely to do so.
Yes, we offer you so much free useful content it hurts.
But how can you leverage content marketing funnel stages in your own business to attract new potential customers?
This week's episode of the Nauti Nerds podcast from Nautilus Marketing endeavours to bring you right up to speed on that.
New to the Nauti Nerds marketing podcast?
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The Nauti Nerds is a Nautilus Marketing podcast.
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Oct 27, 2022
Want better SEO with a new site? Remember website migration!
So you want to improve your SEO with a new website? Cool! But remember... In this episode of the Nauti Nerds marketing podcast Tom talks us through the importance of factoring in website migration when you're building a new site.
If you've been under a rock since the beginning of this podcast, you might not realise just how important we feel SEO is.
In fact, it's one of the main messages of this Nauti Nerds podcast from Nautilus Marketing.
Because we know that without it, you're going to find marketing your business that much harder.
And sometimes when your website is a dead loss for SEO, the only option is to start again.
But don't plan to do that until you've listened to this episode.
Because Tom will explain why you need to give serious thought to your website migration.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
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Oct 20, 2022
Link building made easier with PR so your SEO is on fire!!
We all know we have to do link building for our SEO. But how? In this episode of the Nauti Nerds marketing podcast Tom talks us through a super easy way to sky rocket our link building strategies for superb SEO.
Every piece of advice you'll ever read about SEO mentions the importance of link building. Honestly, it's vital.
You're simply not going to rank without it.
But, the advice on how to get success with link building is less common. And advice varies from the challenging (emailing website admins and begging them for a link - ugh) to downright shady (buying them from dodgy directories)
We'd like to think we can suggest a much better, safer, and easier way.
And not only will it help you with your link building, but it'll be great PR too!
Have a listen and then click the link below to get the benefit we've suggested in the episode.
https://survey.whitepress.com/
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Oct 13, 2022
When is it a good idea to handle all your own marketing? We’ll tell you now!
Sometimes it's a good idea to handle your own marketing rather than using an agency... In this episode of the Nauti Nerds marketing podcast Tom gives you a bit of an excuse for not hiring people like him to do your marketing.
Tom Jauncey has build Nautilus Marketing to not be just another marketing agency.
He's very intentional about building the right kind of marketing agency.
And part of that is being honest with you and telling you that sometimes he might not be the ideal solution to solving your marketing needs.
Listen to learn why.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
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The Nauti Nerds is a Nautilus Marketing podcast.
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Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting N…
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Oct 6, 2022
Building customer rapport with your clients? Here’s why that’s an important marketing tool
Listen to learn why customer rapport is one of the most essential marketing tools in your arsenal. In this episode of the Nauti Nerds marketing podcast Tom talks you through why customer rapport is so vital for a strong business.
Sure, you may well be generating income and leads.
But are you doing enough to build customer rapport with your clients?
If you're not using your customer rapport building skills, you're potentially missing out on thousands or even millions in lost revenue.
Listen to learn why.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
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Sep 29, 2022
Is your marketing agency doing this for you with your PPC campaigns?
Much like anything in life, not all marketing agency PPC campaigns are managed the same. In this episode of the Nauti Nerds marketing podcast Tom talks you through what you need to be expecting from your marketing agency when it comes to Google Ads conversion tracking.
Marketing can be expensive.
This is not news, I'm sure.
What might be news is how easy it is to waste money on services that are not being correctly managed.
In this episode, it's our goal to help you understand how valuable it can be to have a marketing agency that understands PPC to be managing your PPC campaigns.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds…
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Sep 22, 2022
This is the one thing every business owner should be doing today
The one thing all business owners need to start doing, for their own good. In this episode of the Nauti Nerds marketing podcast Tom explains what he's started doing that's turned out to be life-changing.
Look, we're all busy.
Business is a demanding beast.
But if we overlook the little things, is any of it actually worth it?
Will we even notice the good stuff?
In this episode, Tom talks about the most recent thing he's learned about business and how he hopes his sharing it can help you too!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
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Sep 15, 2022
How long to get your SEO working? The Nauti Nerds explain why it takes time!
What's the deal with SEO? Why does it take so long? In this episode of the Nauti Nerds marketing podcast Tom explains how long you should expect it to take to get your SEO working
SEO is a tricky beast.
There are no shortcuts or legitimate 'hacks' to fast tracked results.
And with Google constantly changing their algorithms to keep content creators on their toes, it's not like there's a one-size-fits-all approach.
That said, if you know what you're doing, you can get results relatively quickly.
In this episode of Nauti Nerds marketing podcast, we address a common frustration we hear from potential clients.
"Why can't I beat my competitor and get to the top of Google with SEO like I can with Google Ads?"
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
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Like what y…
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Sep 8, 2022
What’s YOUR discount marketing strategy? We bet it wouldn’t satisfy THIS chap...
What's your policy on offering discounts? Do you have a discount marketing strategy. In this episode of the Nauti Nerds marketing podcast Tom talks us through when you should and shouldn't be offering discounts to customers.
A discount is a tricky thing.
Do it too often, and people won't really value you.
Don't do it enough, and they'll go somewhere else, that's cheaper.
So that's why you probably need to have a discount marketing strategy in place.
Particularly when you're on actual one to one calls with customers and they're asking you what kind of 'deal' you can do.
Tom tells us a story of one such conversation he had with a customer who was angling for a discount.
And the statement 'Simon' made that led to the most frequent use of our laughter sound effect yet!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
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Sep 1, 2022
How we help clients get the best logos for companies!
Have you got the best possible brand logo for your company? In this episode of the Nauti Nerds marketing podcast Tom talks us through the importance of having a good design.
If you have a terrible company logo, it can ruin your brand's image and make it more difficult to attract customers.
In some cases, it can even be illegal to use a bad logo.
Tom talks us through what you need to be thinking about when you're planning on sorting out your brand's new logo.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
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Aug 25, 2022
Let’s get you up to page speed with your website’s SEO!
How's your website's page speed looking? In this episode of the Nauti Nerds marketing podcast Tom talks us through all we need to know about our website's page speed.
This week we're deep diving into the fundamentals of your website's page speed.
Oh, you didn't know that was a thing? Oooh buckle up and strap in (oo-er) listener, because we're about to take you on a journey of discovery.
We explain why the speed of your website is important and what it effects if yours is not good.
We also tip you off on a couple of tools you can use to check your own website's page speed, and fix it if necessary!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!…
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Aug 18, 2022
FREE website heatmap software that can help you figure out what you need to fix
Website heatmap software. Should you install it? In this episode Tom explains what 'heatmapping' is and why you might find some website heatmap software useful.
The Nauti Nerds marketing podcast is back and Tom explains to us what website heatmapping is and how he's doing his.
The Nautilus Marketing website is using website heatmap software ourselves (we wouldn't talk about anything we've not had first-hand experience with!) and Tom is here to talk us through his findings from installing it.
Have a listen to this episode to find out whether Tom thinks you should install it as well as where you can get HotJar from, for free, if you want to!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Leave us a review!
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Aug 11, 2022
Shopping around for a full service marketing agency? We’ll help you!
Let's face it, there are loads of marketing agencies so how to pick the right one?! Listen to this episode as Tom explains some of the things you need to be aware of when looking for a new digital marketing agency.
In this episode of the Nauti Nerds marketing podcast Tom talks you through some of the things you absolutely need to know when shopping around to hire your next marketing agency.
Not all digital marketing agencies are equal, and while we pride ourselves in being the UK's friendliest and fun digital marketing agency, we're not a good fit for everyone. And that's ok.
So in case you're not a good fit for us, we wanted to talk you through some of the things you need to be looking into in order to ensure you pick the right one!
Listen to this episode to find out how Tom and the Nautilus team decide who they should and shouldn't work with!
New to the Nauti Nerds marketing podcast?
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Aug 4, 2022
Creating a virtual community: how important is it for your digital marketing success?
A virtual community is important for your digital marketing. But how important? Listen to this episode as Tom explains what you need to be thinking about when it comes to the virtual community you're building around your business.
In this episode of the Nauti Nerds marketing podcast Tom gives his views on the value of building a virtual community, and whether he thinks it's important for the overall success of your business.
Listen to this episode to find out how Tom and the Nautilus team use community building for not just their own marketing but also their clients!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part…
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Jul 28, 2022
Reading ”Met Office Weather Forecast - Heatwave UK” in the news? Time to start marketing!
Will you be ready the next time the UK has a heatwave? Listen to this episode as Tom explains how unusual weather like last week's Heatwave in the UK can be epic for your marketing.
In this episode of the Nauti Nerds marketing podcast Tom explains how important it is for you to be thinking ahead when it comes to cashing in on trends.
The benefits of being aware of the weather forecast!
We get it!
It's hard enough running a business at the best of times without adding worrying about what the Met Office is saying about UK heatwaves to add to it!
But just a little bit of time and care taken to become aware of what's going on around you can make all the difference for your profits and your bottom line.
Listen to this episode to find out how one clever company used the "Heatwave UK" headlines to get some cash out of Tom!
New to the Nauti Nerds marketing podcast?
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Jul 21, 2022
How Nauti Nerds suggest dealing with negative Google reviews (and all other online reviews)
What should you do when you get negative Google reviews? Well, first don't panic! Listen to this episode as Tom explains how you can overcome any online negativity!
In this episode of the Nauti Nerds marketing podcast Tom talks us through how to navigate the reputational mine-field that is online reviews!
Dedicated marketing nerds might also enjoy our previous episode which covered off the wider topic of your online reputation. The impact of negative Google reviews and how to counteract it!
We all know how exciting it can be as a business owner or the person in charge of marketing to get notified of a brilliant new review.
But we all know that most potential customers just glaze over those when they're doing their shopping for goods and services.
They're starting from a default state of assuming you can do what you say you can.
What they're really looking for is any proof that you're not someone they should be spending their precious cash with.
And that's why dealing with negati…
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Jul 14, 2022
Are you preserving your digital reputation?
Are you doing everything you can to preserve your digital reputation? Tom explains why it's important to remember who can see your digital footprint - and how that connects to your digital reputation! In this episode of the Nauti Nerds marketing podcast Tom explains why he feels one of his competitors may have harmed their digital reputation!
When you post anything online, you're building a digital footprint.
But what exactly can your potential customers actually see, and how does that impact on your digital reputation?
Listen to this episode to find out what you absolutely should NOT be doing when you're representing a brand online!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Jul 7, 2022
Digital marketing during recession to ensure your business survival
What are your plans for digital marketing during recession? A lot of people instinctively want to pull their marketing efforts when in an economic downturn. We reveal what we advise you to do! In this episode of the Nauti Nerds marketing podcast we examine the subject of the looming economic dip, and discuss what you should be planning for digital marketing during recession.
The chances are we're in for continued economic difficulties with another recession expected in the autumn.
So, should you be dialling back on your marketing? Is that the correct digital marketing strategy for managing your brand reach during a recession?
Head nerd Tom talks us through what he feels is the correct response to a state of recession in the UK.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing…
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Jun 30, 2022
Those ”buy backlinks cheap” email offers - should you do it? Tom addresses this popular form of link building
Listen to this episode if you've been sent one of those "buy backlinks cheap!" emails. It's unsurprising so many people are tempted by those emails offering cheap backlinks on high domain authority sites. But what's our official verdict on them? In this episode of the Nauti Nerds marketing podcast we what these cheap back links sites are, and how their services can impact on your business.
We've all had them.
Those emails offering us the opportunity to "buy backlinks cheap".
And a number of our clients have asked us whether we think it's a good deal.
Should they buy them?
After all, they're great for your SEO!
We'll explore that question in this episode!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Leave us a review!
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Jun 23, 2022
Why use an SEO agency at all? Nautilus Marketing founder Tom chats with another client
So why use an SEO agency at all? There are good SEO agencies and bad SEO agencies and sometimes it can be tempting to avoid them all. That's why Tom's talking to a client to understand his experience and perspective on having worked with an SEO agency for a year. In this episode of the Nauti Nerds marketing podcast we explain WHY you might want to use an SEO agency at all! So, why would you use an SEO agency at all?
In short, a good SEO agency can make all the difference for your business.
But you've got to be careful who you go with!
That's why we've decided to release this episode to reassure you that there is still a lot of benefit to hiring a reputable SEO agency.
In this instalment of the Nauti Nerds podcast, Podknows Podcasting founder Neal Veglio talks us through his experience of working with an SEO agency - US!
Neal describes what it was that first convinced him Nautilus Marketing was the SEO agency he wanted to work with.
He also talks about the things he notices about…
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Jun 16, 2022
SEO agency red flags that you need to be aware of before hiring any marketing nerds
You seriously need to listen to this if you're looking to take on an SEO agency! It's not easy to find a reputable company to work with, so we're helping you by giving you the questions you need to ask... In this episode of the Nauti Nerds marketing podcast we explain the SEO agency red flags you need to be mindful of! Why should you be careful when it comes to working with an agency on your SEO?
Simply put, there is no regulation for SEO.
Anybody can set up an SEO agency at any time, and there are no formal license to operate in the space.
Furthermore, people working at an SEO agency don't require any formal training or qualifications.
As a result, there are a lot of people in the space who don't know what they're actually doing.
That's why we're here to help you out by drawing your attention to the SEO agency red flags you need to be aware of before hiring anyone to help you with your SEO and marketing
Listen as Tom Jauncey runs us through:
* Fixed contracts and why they're…
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Jun 9, 2022
Are you spending lots of money on ads but not SEO? Seriously? Are you crazy?
You seriously need to listen to this if you're investing in PPC (pay per click)! We get it. It's cool to pay for placement. But still... In this episode of the Nauti Nerds marketing podcast we explain why you still need to factor in SEO! Why do the nerds at Nautilus Marketing love SEO so much?
You can buy placement in Google. It's easy.
You upload your bank details. and your company name makes it on to the front page of Google every. single. time.
But is that enough?
Well that's what you need to listen to this episode to learn.
Listen as Tom Jauncey runs us through:
* The mistake one of the UK's biggest 'animal businesses' was making
* How just paying for placement isn't the final answer
* The advice Nautilus Marketing has for companies that are only doing PPC and NO SEO
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscrib…
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Jun 2, 2022
You’re not a massive nerd because you want to focus on the importance of mental health in any business!
Even as one of the leading marketing agencies in the UK we still have 'off days'! But we know how to process and take care of our mental health... And in this episode of the Nauti Nerds marketing podcast we explain how! How do the nerds at Nautilus Marketing take care of their mental health?
Business is tough.
Life can be even tougher.
And that's why you need to take steps to prioritise your mental health and ensure you've got the tools in place to overcome all of life's challenges.
It's something our senior team are very passionate about.
In this heartfelt episode, our 'head nerd' Tom talks us through what he does to ensure he's equipped with the right tools to cope with the pressure of running and owning a marketing business.
Listen as Tom Jauncey runs us through:
* What challenges he faces
* The epiphany he had after chatting with his therapist
* What tools he's put in place to help the whole team at Nautilus Marketing to feel they have the right level of support in pla…
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May 26, 2022
The Nauti Nerds DON’T just work with ANY clients you know!
We're one of the leading marketing agencies in the UK so it's little wonder people want to work with us! But we can't work with anyone and everyone... And in this episode of the Nauti Nerds marketing podcast we explain why! Who do the nerds at Nautilus Marketing want to work with?
Let's be honest about it, we're not a good fit for everyone.
Although we do some amazing things with our marketing services, and we have lovely clients who appreciate all we do for them, we're not able to help every single person on the planet.
In this episode, our 'head nerd' Tom talks us through what it takes to be considered for working alongside Nautilus Marketing on digital marketing stuff.
Listen as Tom Jauncey runs us through:
* What one of our favourite prospects asked us.
* Why we're absolutely adamant we don't work with everyone
* What kind of things make us not want to work with someone
New to the Nauti Nerds marketing podcast?
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May 19, 2022
Don’t be naughty with your website content! Work with Nauti on your website content!
Where are you getting your website content from? Are you being naughty? In this episode of the Nauti Nerds marketing podcast we tell you what you shouldn't be doing when it comes to content! If you're posting other people's website content as your own, you need to listen to this episode... What content should you be putting out on your website?
We all know how important it is to keep website's updated with new and fresh content and that can be a challenge for time-poor business owners and decision makers.
And so the temptation for some can be to just grab some content from other places and then repost it as your own.
But is this a good idea? In this episode, Tom talks us through when we should be copying and pasting our website content and when we absolutely should not be!
Listen as Tom Jauncey runs us through:
* What website content we can copy
* What website content we absolutely should not copy
* What can happen if we get it wrong
* A useful tool you can start using if…
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May 12, 2022
How often you should post to your website blog? We answer the question (and the answer is not what you think!)
When did you last update your blog? In this episode of the Nauti Nerds marketing podcast we tell you how often you need to be doing so! If you're not posting content on your website's blog page, you're hurting your entire brand's online success. But how often should you be posting? In this episode, we tell you... What is a blog?
A blog is a website where you write articles and post pictures. Or, ideally, a combo of both!
You can post about pretty much whatever you want, which is why they're so great for businesses. But with anything in business, there's a strategy to it. And that includes how often you should post to your blog! Ok great. So how often should I post to it then?
Patience, dear listener.
We'll have to explain a few things to you, and it's a very nuanced subect, so you'll just have to listen to the episode.
If you're not sure how often you should post, or if you're posting but not seeing the results you want, this episode is for you.
We'll tell you everything you need…
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May 5, 2022
We HATE requests for proposals! And here’s why you should too!
Seriously, do you know how busy we are? In this episode of the Nauti Nerds marketing podcast we explain why we're just not going to entertain RFPs! If you're wanting to work with us but need us to fill one out for you, this episode will fill you in on why you shouldn't bother... What is an RFP?
And RFP is a request for proposal.
And we bloody hate them! And so if you use them, we don't want to work with you.
Now, don't get us wrong, it's nothing personal.
We love working with all types of people, but if the only we can work with you is by filing one of these in, it just isn't going to happen we're afraid.
If you've never heard of RFPs or what they're used for, have a listen to this episode because you too might one day be faced with the task of having to complete one.
And if the only thing this episode achieves is saving you the nightmare of wasting your time with one, then that will make it worthwhile us recording it!
Listen as Tom Jauncey rants walks us through an actual RFP t…
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Apr 28, 2022
The way you can GUARANTEE making money for your business...
In this latest episode of the Nauti Nerds marketing podcast we literally give you the cheat code for making money in business Unsurprisingly, it's massively dependent on your marketing strategy... An easy way to guarantee you make money
Let's face it, most of us spend a lot of time dreaming up ways we can take our brands and businesses to the next level.
We lose sleep worrying about our bottom lines and lead gen funnels.
We wade through the endless content on the internet that promises to teach us how to ramp our companies up to the next six figure per month business success story.
But the truth is, there isn't a golden ticket that will guarantee us some nice cash in the back.
Right?
Oh but wait!
There is. Only, it's not what you think it is.
In this episode Tom Jauncey talks us through the one thing you can do today that will guarantee you'll see money pour into your business.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do clic…
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Apr 21, 2022
Sharing the secret benefits of Google Ads in marketing
In this episode we spill the secret benefits of using Google Ads as part of your marketing Should you consider Google Ads as part of your wider marketing strategy? The benefits of a GOOD Google Ads strategy
Google Ads is one of those mysterious things in marketing (along with the main search engine algorithm itself) that is surrounded in myth and theory.
A lot of people claim you don't need them if you have awesome SEO. And while the nerds here at Nautilus wouldn't disagree that your SEO is super important, we also have to urge you to keep an open mind when it comes to paid reach.
In a previous episode, we've mentioned how you need to be cautious around the use of Facebook ads when it comes to your pay per click strategy, but is it the same advice for Google Ads?
Well, you're just going to have to listen to find out, aren't you 😉
In this episode of the Nauti Nerds marketing podcast, head nerd Tom Jauncey talks us through everything you need to know about integrating Google Ads…
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Apr 14, 2022
The truth about SEO and what you need to remember to do it properly
This episode covers the unspoken truth about SEO and how long it takes to do properly. Are you paying someone who's promised to get you ranking on the front page of Google within days? Oh dear!
Click if you prefer to read a transcript of the episode The truth about SEO
There are a lot of so-called SEO experts who offer magic dust to hungry business owners who want their website to do their selling for them.
The truth is there's no magic to SEO. It's all about focused effort leading to real results.
And sometimes it can take longer than you'd like to get the results you want.
In this episode of the Nauti Nerds marketing podcast, head nerd Tom Jauncey talks us through the truth about SEO.
Listen now and learn what you need to do to put in place a solid SEO strategy that will be more likely to lead to results for your business!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you…
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Apr 7, 2022
The very nerdiest (and best) call to action website tips to help you win more business!
This episode covers everything you need to know to get your visitor to carry out your website's call to action. Don't let them leave without doing what you want them to do! Your website's call to action
Do you want your website to be more successful?
Of course you do!
And in this episode of the Nauti Nerds podcast, Tom is going to teach you everything you need to know about call to actions. You'll learn how to get your visitors to take the actions you want them to, every time they visit your website.
Only if you've properly configured your site can you be certain that you're maximising your conversions, and growing your business towards success!
By the end of this episode, you'll be an expert on how to implement the best call to actions and will be able to set up your website for success.
You don't want to miss a single thing – so click that play button now!
Listen now and learn how to create powerful call to actions for your website!
New to the Nauti Nerds marketing podcast?…
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Mar 31, 2022
Consider ’outside the box’ marketing for your brand
We're sharing some inspiration for your new marketing strategy. Think a little 'outside the box' with your marketing plans Standard marketing
Are you using the same old tired marketing ideas for your business?
Standard marketing includes things like leaflets, newspaper ads, radio ads and even billboards.
But are these methods in alignment with your business or brand? If you have a forward thinking and modern brand, you might want to consider something a bit different. 'Outside the box' marketing
In this episode of the Nauti Nerds podcast, head nerd Tom talks us through a couple of ideas that both he, and a couple of his clients, have had for using outside-the-box marketing strategies.
If you're a fan of new and different, you'll love this episode.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds i…
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Mar 24, 2022
Property, the star, and the police: a business story
It's story time! We're hoping you'll take some inspiration from this one!
Business can be tough.
Certainly for a new business.
Listen as head nerd Tom from Nautilus Marketing tells a crazy story about how he learned a business deal was not right for him, the hard way!
This episode contains property, a star, and the po-po.
Yes, Her Majesty's ever loyal police.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
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Mar 17, 2022
How to manage a content schedule for your social media
How are you managing your content schedule?
Wait, you are running a content schedule for sorting out your social media posts, right?
We really hope so.
If not, that's exactly what this episode is about.
Listen as head nerd Tom from Nautilus Marketing explains an easy way to get your company messages out there, on a regular basis.
Everyone feels the pressure to post, but Tom will talk us through how to maximise the reach of your various channels, in an efficient way.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
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Mar 10, 2022
Should I use Wix or Wordpress for my website
Which should you be using for your website in 2022? Wix or Wordpress?
Great question.
We're glad you've asked.
Because that's exactly what this episode is about.
Listen as head nerd Tom from Nautilus Marketing explains the differences between the two platforms.
We all know that they're very different website tools, but how different, and what are the benefits of each?
Tom will talk us through those differences and help you decide whether you should use Wix or Wordpress for your website!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
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Mar 3, 2022
The Nautilus Marketing ’Nauti’ nerds are not like other marketing agencies
What makes Nautilus different from other marketing agencies?
Great question.
We're glad you've asked.
Because that's exactly what this episode is about.
Listen as head nerd Tom from Nautilus Marketing explains the origin story of Nautilus, and why the oceans are so important to him.
He talks us through what he's proactively doing with the business to 'give back' and help sustain ocean and marine life.
Have a listen to this episode and then once you've learned how we do it, have a think about what your current marketing agency is up to.
Is there still a good fit?
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part…
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Feb 24, 2022
Do NOT lose online customers by following this marketing advice!
Want to make sure you do NOT lose online customers?
If you want to ensure you're not leaving any customers deciding not to buy from you, you definitely need to follow the advice contained in this episode.
Listen as head nerd Tom from Nautilus Marketing explains why you might be accidentally turning away your potential customers and sending them straight into the inboxes of your fiercest competitors.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
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Feb 17, 2022
SEO strategy report? The Nauti Nerds say it’s not enough!
Who does your SEO? Are they sending you a regular SEO strategy report? Head nerd Tom from Nautilus Marketing explains why that document they're sending you is just not enough!
If you're paying for an external marketing agency to help you with your SEO, they're probably sending you a regular SEO strategy report.
And they've probably gleefully sold you on that as one of the benefits of working with them.
But are you getting your money's worth?
Is a printable document arriving in your inbox once per month that details and outlines all the SEO activity on your site, enough?
Head nerd Tom Jauncey from Nautilus Marketing doesn't think so, and he explains exactly why in this very insightful and specific episode!
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Feb 10, 2022
Nauti Nerds spill their secrets of SEO
Want to get all the Nauti Nerds' secrets of SEO? Head nerd Tom from Nautilus Marketing tells you all the top secrets of SEO and the tips and tricks they're using to get great SEO results for their clients!
It contains more mystery than a Scooby Doo episode.
But if you figure it out, it offers so much benefit for your brand.
But only the most informed know of its dark and sinister ways.
And that's why this episode is going to be so good for you to hear.
We're talking about the secrets of SEO.
How is your SEO?
Is it delivering the results you want?
If not, it's time to click play on this episode and listen!
New to the podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Naut…
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Feb 3, 2022
All You Need To Know About Tik Tok Shopping
All you need to know about the new Tik Tok shopping trend! Head nerd Tom from Nautilus Marketing explains what it is and how it works!
This is not the first episode in which we've talked about Tik Tok.
It IS the first episode in which we've talked about Tik Tok shopping though.
Have you seen it yet?
In this episode of the Nauti Nerds podcast, Tom explains how you could use Tik Tok shopping 'lives' to seriously propel your business and its sales potential to new heights!
He describes what he's seen while browsing Tik Tok as well as what seems to be working well, and where your opportunities might be.
Once you've listened to this episode of the Nauti Nerds marketing podcast, make sure you follow Tom on Tik Tok!
New to the podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?…
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Jan 27, 2022
Do those annoying pop up ads on your website that you’re using to build a mailing list actually work?
You've probably seen them - pop up ads that try to get you to sign up for a mailing list.
They can be annoying, but do they actually work?
In this episode of the Nauti Nerds podcast, Tom explains how to use pop ups on your website to generate more revenue.
He discusses the dos and don'ts of pop up ads, and provides tips on how to make them effective without annoying your visitors.
Some of the alternatives he suggests include a way of leaving your customers feeling GOOD about getting something for nothing, just by being on the website!
If you're looking to increase your conversion rate, listen in to this new episode of Nauti Nerds!
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Jan 20, 2022
You Wear What Clothing You Want In The Office. We’ll Wear What We Want!
Do you worry about the impression your clothing gives off to your potential clients? We don't... Head nerd Tom from Nautilus Marketing explains why he thinks you should wear what you want in the office, and he'll wear what he wants!
This week's episode of the Nauti Nerds marketing podcast is a bit of a rant, and we make zero apologies for that.
This stuff is important to talk about.
When you're having meetings with clients either in person or via Zoom or Teams, do you worry about what you're wearing? Tom and his nerds don't.
They let their work speak for itself.
However, not every client 'gets' this.
Listen to learn what happened when Tom and the team had a meeting with a prospect who wasn't impressed with their dress code!
New to the podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what yo…
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Jan 13, 2022
Growing your Instagram followers organically!
Are you doing everything you can to ensure you're growing your Instagram followers, organically?... Head nerd Tom from Nautilus Marketing explains how to do it, and why you should!
Prefer to read a transcript? Here it is.
This week's episode of the Nauti Nerds marketing podcast lifts the lid on Instagram, and social media community management in general.
Do you have an Instagram page for your business?
Are you uploading content to it?
Is it bringing the results you're hoping for?
No?
That's probably because you're overlooking the most important aspect of community management.
Listen to this episode as Tom talks you through everything you need to do about turning your Instagram into an Instasuccess!
So click play to find out why you need to start thinking about running your Instagram properly!
And as always, if you need to talk it through with Tom, he's always happy to help.
Get in touch here.
New to the podcast?
You can catch all previous episodes here.
Please do click w…
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Jan 7, 2022
Rebuilding your website? Don’t forget the SEO migration!
If you're rebuilding your website, have you thought about SEO migration?... Head nerd Tom from Nautilus Marketing explains the risks attached to not carrying out an SEO migration!
Hard of hearing? Read the episode as a transcript, here)
In this episode of the Nauti Nerds marketing podcast, we talk about SEO migration.
It's an often-forgotten part of any website rebuild, but one that should not be ignored.
We get into the nitty gritty and discuss exactly why this is such an important process to carry out!
Every time a change happens within your digital property, it affects how Google indexes us.
And that can affect our website's page ranking.
And we don't want them missing these changes because they're being indexed in cache rather than seeing what's changed for themselves.
By migrating properly during a big redesign, we give ourselves the best chance at ranking well after launch - which can really drive business towards us!
So take a listen to the episode to find out why you…
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Dec 16, 2021
The pros and cons of using pre-made themes for your business website!
An existing Wordpress theme is a great option for building an affordable website - but is it right for YOUR business? Head nerd Tom from Nautilus Marketing explains the pros and cons of using an existing Wordpress theme to build your website on!
In this episode of the Nauti Nerds marketing podcast, we talk about pre-made WordPress themes.
We look at some popular ones like Elementor and WP Bakery and discuss the advantages and disadvantages of using one for your site.
Head of the Nauti Nerds Tom Jauncey talks us through some of the themes Nautilus Marketing use for building websites for customers.
He explains some of the benefits but also issues warnings about some of the potential pitfalls.
He also gets into how the Nautilus team of Wordpress experts can offer custom build websites that are truly bespoke to each client, and why that might be a good option!
If you're looking for a quick and easy way to get your website up and running, then using a pre-made WordPress theme could be…
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Dec 9, 2021
Wix is great for building websites now - and Nautilus Marketing can help you build them! | Nauti Nerds marketing podcast
Wix is great for building websites now - and Nautilus Marketing can help you build them! Head nerd Tom says the website builder tool creates a lot of opportunities for smaller businesses!
Nautilus Marketing have some incredible news! We're now an officially approved Wix partner.
But what does this mean?
And why is it great news for smaller businesses?
Well, Wix is an incredible website builder. It's easy to use and it's perfect for small businesses who want a professional looking website, but don't have the budget for a custom built site.
With Nautilus Marketing's help, smaller businesses can now take advantage of Wix's great features and build a website that will help them succeed online.
In this episode of the Nauti Nerds podcast, head nerd Tom explains how Nautilus can help take care of all the design and development work, while you focus on running your business!
So what are you waiting for?
If you're a small business owner with limited marketing budget, listen to this epis…
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Dec 2, 2021
Does your website have three pages? No? Oh dear. Let the nerds guide you to online salvation... | Nauti Nerds marketing podcast
Does your website have more than three pages? No? Oh dear. You'd best listen to this episode of the "Nauti Nerds" podcast!
You should listen to this episode if:
* You have a website set up but you only have three or fewer pages.
* There's no blog page on your site.
* Your brand is a service.
Every single day, the nerds at Nautilus Marketing get approached by frustrated business owners who aren't getting noticed by Google. And if they are, the visitors are not converting into customers.
(Ooooh by the way, we covered converting visitors into customers in the previous episode. Give it a listen, here)
And when head nerd Tom takes a look at their site, he instantly realises what the problem is.
It's a one page, or has three or fewer pages.
And there's no dynamic content like a blog or interesting updates.
The great news is this episode will explain to you why those issues are really bad for your online presence.
Take a listen, and then reach out to Tom and the team of nerds…
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Nov 25, 2021
Why isn’t my website converting? Our nerds guide you to changing that! | Nauti Nerds marketing podcast
Is your website converting? Are you making sales and getting leads? No? Oh. You'd best listen to this episode of the "Nauti Nerds" podcast!
You should listen to this episode if:
* You have a website set up with Google Analytics, but it's absolute crickets!
* You're not getting anyone filling in your contact forms.
* Your stats are non-existent.
First off you need to identify if there actually is a problem!
Do this by checking your stats, including email sign ups etc.
But once you've established that it isn't working, what can you do?
Well this is the question that head nerd Tom addresses in this info packed episode of Nauti Nerds!
So, strap in, Dorothy.
We've got you!
New to the podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here…
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Nov 18, 2021
State of the nerds address - Where’s Tom this week? Nautilus Marketing’s head nerd has an announcement... | Nauti Nerds
In this episode of the Nauti Nerds podcast, we have a special 'state of the nerds' address.... 'Head nerd' Tom Jauncey is feeling a bit under the weather...
In this not-quite-an-episode-episode of the "Nauti Nerds" podcast, Tom Jauncey from Nautilus Marketing explains the reason why he currently sounds kinda like Barry White - (but not in a good way.)
Unfortunately this week's "Nauti Nerds" marketing podcast episode is a bit lacking, so this is a great opportunity to discover any of the previous episodes you might have missed, here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
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Nov 11, 2021
How much does marketing cost? The common question Nautilus Marketing get about budgets! | Nauti Nerds
In this episode of the Nauti Nerds podcast, we address the common question "how much does marketing cost?" What you need to know about effective marketing and its associated costs!
"What marketing can I do? And what will it cost me?"
There are a number of ways marketing can be done, and it's a balance between the marketing strategy being put out, and keeping within your marketing budget.
If you have no marketing budget, all is not lost! The truth about low-budget marketing!
People often think that marketing costs a lot of cash upfront but this isn't always the case.
There are also different options for how to go about marketing depending on what type of business you're running.
In this episode of the "Nauti Nerds" podcast, Tom Jauncey from Nautilus Marketing talks us through all these points in more detail and offers some great advice on how people can plan their marketing strategies without busting their marketing budgets.
He tells us:
* A way we can start financing our ma…
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Nov 4, 2021
How to get your site ranking on the first page of Google! What is SEO and why does it matter? | Nauti Nerds
How to get your site on the first page of Google! What is SEO and why does it matter for your marketing?
This week, Tom from Nautilus Marketing wants to talk with you about SEO.
He wants to explain why SEO matters for your marketing, and how you can make sure you're getting it right.
First things first, what SEO actually stands for SEO- Search Engine Optimisation; the process of making websites more visible on search engines like Google or Bing through both off-site (ex.: other people linking to your website) and onsite (changes made directly to the page itself).
SEO is about many things, including keywords!
So now that we know this let's take a deep dive into SEO and how it relates to marketing!
New to the podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a revie…
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Oct 28, 2021
Spooky, this! Talking Halloween marketing. And Christmas marketing. And Easter marketing. And.... | Nauti Nerds
Nautilus Marketing boss man Tom Jauncey, host of the Nauti Nerds podcast talks us through how to be on top at those key times of the year.
This weekend is Halloween.
Is your marketing team prepared with some suitably spooky content that will resonate with the mood of your followers?
Don't worry if you missed the boat on Halloween.
Tom Jauncey explains how you can easily do some planning to ensure your marketing is sparkling brighter than your competitors during the Christmas months.
Want your marketing messaging to pop louder than the cork on your drunk Aunt's favourite Prosecco?
Then you need to listen to this episode.
Tom offers a whole bunch of great marketing ideas you can put to action, right now!
He also talks about the importance of giving consideration to your followers and customers in the LGBTQ+ community.
What's cooking for Christmas: Your social media festive product offering plan
One of the most important things for any business to consider when they're looking a…
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Oct 21, 2021
How to get ahead of your competitors with marketing | Nauti Nerds
Learn what you need to do to always be a step ahead of your competition with Nautilus Marketing boss man Tom Jauncey, host of the Nauti Nerds podcast.
A successful business is all about mastering what you do and making sure you're standing out from the crowd.
With that in mind, there's a few things we can always be doing to give ourselves an edge over our competitors and make sure we're kicking every single day!
We often get asked how we manage to be so ahead of the curve with marketing and social media here at Nauti HQ, so we thought it was time to share some of our top tips.
Let's start with your website...
Whether you've recently launched your site or you've been live for years, chances are there's still a little bit more work that can go into it.
It's not just about having an active site (and if you are, making sure it's not a cheap underperforming one like from Squarespace or Wix) - you also need to make sure it's optimised.
What does that mean? Well, the search engines l…
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Oct 14, 2021
Increase social media marketing results in just 20 mins using ’stories’ - the Nauti Nerds explain the stories feature on Facebook and Instagram!
There are stories everywhere you look! People are posting stories on Facebook, Instagram and Tik Tok... But have you ever found yourself wishing people were telling actual stories more often on social media? We've got good news for you - stories are an underused feature, and we're going to help you change that in this episode!
You can use stories to increase engagement with your content by up to 400%!!!
That's not a small number.
However there is a catch: the best stories take time and effort - they need planning and promotion.
They're well worth the effort, but we know that it's hard to find time when you're already chugging along like a busy bee in your business, trying to keep one step ahead of the competition.
So we want to give you a helping hand.
We want to help you get over that creative mind block you've got when it comes to your social media stories.
And that's what this episode of "Nauti Nerds" is for!
We've got heaps of ideas and stories suggestions that we want to s…
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Oct 7, 2021
Why your marketing strategy REQUIRES you to post on social media! The Nauti Nerds explain the importance of social media for lead generation
Do you want to grow your business with social media?
This episode of the Nauti Nerds marketing podcast features head nerd Tom explaining everything you need to know about live chat bots on your site.
We’re Nauti Nerds, and we know how to use social media channels like Instagram, Facebook, and Linkedin.
We can help you get more customers by using these platforms in the right way.
Led by head nerd 'Tom', our team of marketing experts are here to make sure that your company is seen on all the best-performing platforms out there today!
We know.
You don’t have time for this stuff, but it’s important for growing your business.
Listen to this episode to find out how easy it is to get this job automated so you can focus on what really matters – running a successful company!
We'll talk you through how you can just sit back and watch as our proven strategies start bringing in new leads every day.
It doesn't matter if you're just starting out or if your brand has been around fore…
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Sep 30, 2021
The Nauti Nerds Guide to Live Chat Bots: How to use live chat bots on your website!
This episode of the Nauti Nerds marketing podcast features head nerd Tom explaining everything you need to know about live chat bots on your site.
Are you using a live chat bot on your website?
In this episode of the "Nauti Nerds" podcast, head nerd Tom Jauncey tells us all about chat bots, and how they can help your business maximise leads and sales.
Live chat bots, if you don't know already, are like personalized customer service reps that users can interact with through your website!
You can build your website's chatbot to answer all the typical website questions a user might ask at any given time.
What about an ecommerce website?
Live chat bots on ecommerce websites are a great way to provide excellent customer service without having a full-time department for it!
Users can interact with your website's chat bot as they're perusing through your website and find answers to their FAQs as they need them.
Do you have high traffic days?
If you have peak season or high traffic da…
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Sep 23, 2021
The Nauti Nerds guide to Wordpress Maintenance Tips - using the right tools to stay online and safe from brute force attacks.
This episode of the Nauti Nerds marketing podcast features head nerd Tom explaining how to stay up-to-date with wordpress and wordpress plugins!
WordPress has been around since 2003 as a blogging platform, but now it is used as a fully fledged Content Management System.
In the current market however, Wordpress powers more than 27% of all live websites!
That means that Wordpress is facing A LOT of attacks from cybercriminals who want to deface or hack Wordpress sites. And your business website could easily be one of them!
A Wordpress site that is hacked or defaced can be very harmful to your brand, but also to your business.
The truth is Wordpress hackers are becoming more and more sophisticated in their attacks, so even if you have Wordpress running the latest version of the software, you might still get hacked!
So today Nauti Nerds will give you some Wordpress maintenance tips to keep your website protected from these threats, so that you can feel safe in the knowledge that ever…
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Sep 16, 2021
Nauti Nerds talk you through blue light blocking your business
You're a busy business owner so you need your sleep!
Are you using blue light blockers?
Something a bit different this week.
After sharing lots of awesome digital marketing tips with you that you can apply to your business, recently, here's a personal one for you.
Head of the Nauti Nerds Tom Jauncey from Nautilus Marketing has had his own fair share of sleepless nights caused by spending too much time on his devices.
Thankfully, he discovered something that massively helped.
In this episode, he'll explain what blue light blockers are, and why you need to consider using them so you can get on with the serious business of...ermmmm.... running your business.
And, blue light free!
New to the podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Sep 9, 2021
Nauti Nerds ultimate guide to email marketing for business
Do you keep your customers up to date with regular emails?
You answered no, didn't you?
Oh no! We need to sort you out!
Don't worry. You're not alone.
This is a very commonly overlooked aspect of marketing for a lot of businesses.
Thankfully, the Nauti Nerds can walk you through why you absolutely need to get moving on your next email marketing campaign as soon as humanly possible!
Head of the Nauti Nerds Tom Jauncey from Nautilus Marketing is here to help you!
New to the podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Sep 2, 2021
Why you absolutely need to stop boosting your Facebook posts! The Nauti Nerds explain why...
Are you one of those people who's boosting your Facebook posts to get more engagement? In this episode, the Nauti Nerds walk you through why you absolutely need to STOP doing that!
Honestly, no one can blame you.
It's tempting.
Facebook make it so easy to boost a post, and make all the promises in the world about how you can get your content in front of thousands of would-be new fans for just a crisp tenner.
But, head of the Nauti Nerds Tom Jauncey from Nautilus Marketing is here to tell you that you should save your cash!
You won't get the results you'll be wanting, and he'll explain exactly why!
It's our hope that once you've finished listening to this episode, you'll STOP boosting your Facebook posts!
New to the podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Aug 26, 2021
Are you measuring your online KPIs? The Nauti Nerds explain the importance of analytics!
Who's coming to your website? And how long are they staying there? The Nauti Nerds explain the importance of your analytics!
Websites need love.
Not only do they require regular updating for the sake of your SEO, but you should also be looking into the 'back end' of things too!
Are you frequently checking your Google Analytics page?
Did you just say "What??!"
Oh dear.
It seems you'd better listen to this episode.
Don't worry, Tom Jauncey from Nautilus Marketing is here to talk you through everything you need to know to get your KPIs under control!
New to the podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Aug 19, 2021
”Our nerds don’t need no university education! Teacher, leave those kids alone!”
"You don't need a degree to look after someone's SEO! Our nerds are chosen based on ability not education!"
It's time for taking on some new Nauti Nerds!
As the business has grown, so has our need to get more nerds on deck!
We've been working with previous guest Harry at HM Staffing on the recruitment aspect of the Nauti Nerds team.
During the process of securing these new additional nerds, it triggered a thought in Tom's mind - what is important to him when working with new talent?
And so the idea for this episode was born!
Our head of the Nauti Nerds Tom Jauncey from Nautilus Marketing is here to explain why he doesn't get too caught up in someone's educational background when recruiting his newest nerds!
New to the podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Aug 12, 2021
Here’s why you need the correct people looking after your SEO
Have you got a company looking after your SEO? Don't assume they're doing it properly. We talk to someone who was burned by the people handling their SEO!!
In this episode of Nauti Nerds we talk to Kate Ibbotson from A Tidy Mind. We think this episode will be particularly interesting.
The reason?
Well, not only is it all about running a small business. It also acts as a cautionary tale when it comes to sorting out your website SEO.
Kate had a duff company looking after hers. We say 'looking after' very loosely.
In this episode, our head of the Nauti Nerds Tom Jauncey from Nautilus Marketing is here to explain to you why you want to avoid doing your own website!
New to the podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Aug 5, 2021
Don’t build your own website! Yikes! You will actually do a terrible job! The Nauti Nerds explain why!
Are you planning on building your own website to promote your business? Nope! Thank the lord the Nauti Nerds are here to help you doing a TERRIBLE job!!
Let's face it, with so many options available to quickly and easily build a website using ready made templates, and all for a low monthly fee, it's not surprising so many go the DIY route!
Companies like Squarespace, Wix and Weebly make it look so easy to build a successful website that attracts lots and lots of traffic.
However, the truth is quite different.
In this episode, our head of the Nauti Nerds Tom Jauncey from Nautilus Marketing is here to explain to you why you want to avoid doing your own website!
New to the podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Jul 29, 2021
The smartest nerds use Google Ads! The Nauti Nerds talk us through what Google Ads are and how they’re done!
Are you using Facebook ads to advertise your business? Stop!! The Nauti Nerds are here to help you stop wasting your money!
One of the easiest things in the world to do when it comes to your paid social, is to pop a few quid on to Facebook, and boost a post.
But that is not the most sensible use of your money.
There are a few reasons why you should instead consider a Google Ads campaign instead, and Tom Jauncey from Nautilus Marketing is here to explain all to you!
New to the podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Jul 22, 2021
Do landing pages help your marketing efforts take flight? The Nauti Nerds explore!
How important are landing pages for your website and your marketing plan for your business?
When most people think of landing pages, they think of the home page of their website. But if that's the only page you're putting out to the world, you might be underserving your marketing strategy and overall SEO.
In this episode, Tom Jauncey from Nautilus Marketing, the Nauti Nerds head nerd, tackle the complicated subject of landing pages, and talk you through how you can benefit from setting them up.
New to the podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Jul 15, 2021
”Wanna Google my business?” If someone does with yours, will they find anything? Head of all nerds Tom talks GMB as an SEO tool.
Have you sorted out your Google My Business page yet?
What do you mean, "is it worth it?" Oh yes!
And in this episode, head of the 'nerds' Tom Jauncey from Nautilus Marketing talks you through all the benefits of having a well thought-out Google My Business page.
New to the podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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