Trade Show University for Virtual & Live Events
Jim Cermak
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Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With over 220 podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call to brainstorm ideas and possibilities for your business and your show - visit https://tradeshowu.biz/services/ to schedule your call! Every idea we generate in this no-cost call is yours! And so are the results!
Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results.
If you find yourself asking questions like these below, then this show is for you:
How to prepare for a trade show?
How do I design a trade show booth?
How do I get attendees to stop at my trade show booth or stand?
What is the best trade show marketing?
What are top trade show tips?
How do I set goals for my trade show?
Are trade shows, trade fairs, expos, and conferences worth it?
How much is a trade show?
To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz.
Available episodes
Newest first
Oldest first
6 days ago
PRO TIP - Send your New Employees to your next Trade Show
PRO TIP – Send your New employees to your next Trade Show
This secret will help your brand new employees and team members get up to speed quicker than ever! Shorten the learning curve! You'll hear this only on Trade Show University!
*** WATCH this episode on YouTube! https://www.youtube.com/watch?v=QFivUR63ITg&t=173s
In this episode, I give you 4 reasons why you need to send your brand new employees to visit and even work at your next trade show, and 5 tips to get your new people as effective and efficient as possible at the event! Let's go!
_The 4 Reasons Why..._
* Allows them to learn all about your industry and get up to speed quickly. If they are brand new to the industry there’s nothing better! Seeing all the types of companies that are involved, learning about trends, and seeing how your company is positioned. If they’re familiar with the industry, gets them to see things from a new vantage point!
* Allows them to do amazing market research by talking one on one with customers, prospects and vendors. Nothing like a new person to ask great questions!
* Breaks up the routines for that new person. We’ve all been there – like drinking out of a firehose trying to get our bearings in a new job. Getting out of the office or the usual workplace can be such a great thing for a new person.
* Accelerate the bonding and brings them into your team quickly. Nothing like spending a couple of days together to allow them to get to know you and you get to know them.
_5 TIPS to get New Team Members as effective and efficient as possible at the event:_
* Give them specific tasks to do, set meetings for them with customers or vendors especially those they’ll be interacting with in the position.
* When they’re in the booth, have them observe conversations with your team to learn.
* Get them outside the booth to walk the show and gather info. And go have them do some research on the competition!
* Have them attend workshops and breakout sessions on your behalf to take notes. Duplicate your time!
* Make sure you take the time to watch them as well – how are they talking with prospects? How are they blending with your team? How are they socially?
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services
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Sep 11, 2023
229 - Behavior Change Design for Events - with Kristin Malek
Are you designing your events with Behavior Change in mind? Are you wondering what that even means? You have GOT to understand how important this is, and you are definitely in the right place to start learning!
My guest this week is Kristin Malek, and this is her second time on Trade Show University! Kristin is an expert in designing experiences that change behavior and mindset. After 10 years in higher education, she realized that engagement without behavior change is useless at best, and dangerous at worst. The only way to enact real change and inspire action is to first design a transformational experience that would inspire change from within. Kristin has won double digit international, regional, and state awards to include international Educator of the Year and Excellence in Teaching and Training.
_We discuss:_
* What exactly is Behavior Change Design
* How it is different from Project Management
* Why designing for engagement is so important
* Kristin's latest project - Experience University
* And so much more!
_Kristin's Top Tips:_
* Engagement isn't activities
* Engagement without behavior change is essentially useless
* If you don't design for behavior change it's like planting a tomato seed without giving it a cage - it will grow but without structure of direction
_Kristin's Big Takeaway:_
* Change management is just project management; designing for behavior change is completely different.
_Connect with Kristin Malek:_
* www.kristinmalek.com
* www.experienceuniversity.org - Check this out!!
* LinkedIn: https://www.linkedin.com/in/kristinmm/
* Her Extraordinary Events Podcast: https://extraordinaryevents.buzzsprout.com
***Check out Kristin's first visit on Trade Show University!
* Career Growth & Education Options in Events - LISTEN HERE
For more info on Trade Show University coaching and consulting services - CLICK HERE
Schedule a FREE 15-minute Discovery Call to see how we can generate MORE LEADS at your next show! CLICK HERE to Schedule
Mentioned in this episode:
Add Greater Value to Exhibitors & Sponsors with EVA Event Tech Hub
Visit www.evareg.com/TSU to get started on adding greater value to your Exhibitors and Sponsors at your next Trade Show or Event!
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Sep 4, 2023
228 - How AI will Improve Trade Shows & Events - with Kalon Welch
Should you be afraid of A.I. (Artificial Intelligence)? Will AI cost you your job? Will AI destroy the events industry? OR...can AI and AI tools be used to make our trade shows and events better than ever?
My guest, Kalon Welch, will help educate us on the future of AI in the events industry! Kalon is the Co-Owner and EVP for FastSensor where they utilize AI tools to help customers like Best Buy and Walmart better understand customer buying habits. Kalon regularly speaks as an industry expert on location based AI driven analytics and future retail based technology.
_We discuss:_
* What is Unsupervised AI?
* What Privacy concerns should we have?
* How easy is it to deploy AI tools for events?
* What are AI Driven Event Analytics?
_Kalon's Top Tips:_
* Measure to optimize. Learn how to demonstrate ROI. A/B test and iterate.
* Protect your budgets, your jobs and the face to face industry vs. Digital Marketing.
* Learn to apply and create value and leverage ROI.
_Kalon's Big Takeaway:_
* You can Harness AI for Event Measurement, safely and affordably!
_*** SPECIAL OFFER ***_
* We will offer listeners a free exhibitor report, which includes a 1-hour show debrief with our data analysis team, marketing presentation slides, and executive top-line findings if they mention the podcast. Connect with Kalon to take advantage of this offer!
_Connect with Kalon Welch:_
* Email: kalonw@fastsensor.us
* www.fastsensor.com
* https://www.linkedin.com/company/fastsensor/
For more info on Trade Show University coaching and consulting services - CLICK HERE
Schedule a FREE 15-minute Discovery Call to see how we can generate MORE LEADS at your next show! CLICK HERE to Schedule
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services
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Aug 28, 2023
227 - Creating Engaging Trade Show Booths - with Branden Cobb
What are attendees saying about your Trade Show Booth? Probably NOTHING!! Sorry, but it's true. Let's change that!
Branden Cobb, a seasoned marketing professional has been instrumental in driving market share, fostering customer loyalty, and enhancing profits for companies of all sizes. Through MarketingExec.us, he provides ongoing strategic advice to clients, catering to their specific needs and operating on a retainer basis. In today's discussion, he will share insights on creating captivating trade show booths, offering diverse approaches to engage and enthrall attendees.
_Listen in as we discuss:_
* How to capture attention at the show
* Securing leads
* The importance of differentiation
* And much more!
_Connect with Branden Cobb:_
* branden@marketingexec.us
* www.marketingexec.us
* LinkedIn: https://www.linkedin.com/in/brandencobb1/
For more info on Trade Show University coaching and consulting services - CLICK HERE
Schedule a FREE 15-minute Discovery Call! CLICK HERE to Schedule
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services
Powerful Data Analytics with BearIQ from Bear Analytics
I want to take a second to cover one of the hottest topics in the events industry right now: Data Analytics If you are a show organizer, you’re probably trying to gain a leg up on how to return to revenue. One company leading the charge for growing events is Bear Analytics. With their cutting-edge platform, Bear IQ, easily aggregates, cleans, and measures, event performance – showing you exactly where to focus your marketing, sales, and education team’s energy. The best part is – it’s powered by the data you’re already collecting. It means you can use their predictive tools to grow audience, increase exhibitor and sponsor sales, and easily measure engagement across your education and certification programs. If you even a little curious, reach out to them at WWW.BearAnalytics.com and tell them Jim sent you! Mention code “TSU” to let them know Trade Show University to unlock a free post-event report
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Aug 21, 2023
226 - PRO TIP - Win the Show Before You Go! Fill Your Calendar
Win the Show BEFORE You Go - Fill Your Calendar!
This is a Trade Show University Pro Tip episode – a short one, but one of the most powerful you’ll hear!
Win the show before you go...So what does that mean? It means filling up your calendar with your top qualified prospects before you even get to the show.
Think about it. What’s the main thing you are doing when exhibiting at the show? Trying to connect with more qualified leads. Right?
Of course there are other great reasons for being at the show like branding, networking, checking out the competition, finding new vendors, suppliers and partners, and so much more.
But at the end of the day, it’s about building your business. It’s about ROI.
So here’s what you do...
Figure out your calendar for the next show. And when I say calendar, I’m not just talking about the hours the show floor is open. But from the time you wake up to the time your head hits the pillow.
If you’re at the right show, then your target audience will be there. You need to take advantage of this amazing opportunity!
So first block out any times you will not be available. Times you are setting up your booth, any networking or other important events you need to be at, if you are attending or giving a talk. Block all those out on your calendar.
Next – look at the show floor hours. Now break those hours into 15 minute segments and make those available for meetings. Then fill up those blocks with qualified prospects.
Have your presentation dialed in from start to finish in 10 minutes or less. Then get them out of your booth and get ready for the next meeting with a couple minute buffer.
Unless you are the only person working your booth, this works like dynamite. Not only do you have qualified prospects continuously in your booth, but you also have activity in your booth! So instead of you and your team waiting around trying to find the next prospect, you can be talking to a non-stop flow of prospects.
Now you should have blocked out any events pertaining to the show. The next thing you do is look at all the open time you have remaining and make those available. Breakfast meetings, lunch meetings, dinner meetings, late-night grab a drink meetings, go for an early morning run meetings. Leave nothing off the table.
Will you be exhausted at the end of each day? Absolutely!
Will it be worth it? 100% YES!
So how do you find people to fill up your calendar? Here’s a few ideas I’ll rapid fire to you…
* Your personal contacts
* The show website or app – they will at very least have listed exhibitors and speakers. I’m sure you can find a few in that list you may want to meet with. And some apps will even have those registered available to connect with. Go through EVERY name.
* LinkedIn or whatever social channels your target audience uses
* Reach out to vendors in the industry and see if they can refer you to anyone
* Exhaust your opportunities!
Last thing I’ll recommend is to set up a specific calendar just for the show. I love using Calendly because it’s a free tool and you can list the specific time blocks you are available. Send a link to those people and they can go in and schedule their own appointments. Doesn’t get any easier than that!
Calendly is just one option. There are others.
Think of how your next show can go if you were intentional and aggressive about completely filling up your calendar with the right people!
Now go do it!
Want some help putting together a plan, we can jump on a
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Aug 14, 2023
225 - Exhibitor Coaching Session - with Merijn van Buuren of Event Mender
In this episode, we have an Exhibitor Coaching Session featuring Jim from Trade Show University offering coaching with an exhibitor for an upcoming trade show. Today Jim talks with Merijn van Buuren from Event Mender.
Jim and Merijn discuss Event Mender's upcoming show, including:
* Goals
* Display
* Engagement
* The booth flow/attendee journey
* Follow up
* Working a show by yourself
* And much more!
Connect with Merijn!
* Email: merijn@eventmender.com
* Website: www.eventmender.com
Your opportunity to listen in on a one-to-one coaching session!
Would you like to be considered for an Exhibitor Coaching Session that will be featured on an upcoming podcast episode?
* CLICK HERE to go to our Contact page and send in your info!
For more info on our coaching and consulting services - CLICK HERE
Schedule a FREE 15-minute Discovery Call! CLICK HERE to Schedule
Episode discussed: 9 Tips for Working a Trade Show by Yourself
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services
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Aug 7, 2023
224 - Powerful Goal Setting using The DEB Method - with Deb Eckerling
Goal Setting is one of the Top things you can do for success at your next trade show or event -- IF you do it right!! Excited for this week's guest to give us a fresh perspective with her own method.
Goal strategist Debra Eckerling is on a mission to change goal culture in and out of the workplace. A speaker, corporate consultant, and workshop leader, she is the award-winning author of Your Goal Guide and founder of the D*E*B METHOD® for goal-setting simplified. Debra has spoken on stages for TEDx, Innovation Women, SCORE LA, and more, and is host of #GoalChatLive, The DEB Show, and Taste Buds with Deb.
_We Discuss:_
* What is Event Outcome Optimization?
* What is The DEB Method?
* Why is The DEB Method effective for Goal Setting?
* How does it apply to Event Outcome Optimization?
_Deb's Top Tips:_
* To get the most value out of any conference, start by creating a mission and motto for your business, as well as for attending the event
* Create a plan for meeting people and choosing sessions, so you turn the time, money, and energy you spend into quality leads and valuable information that will grow your business
* Schedule time to prep, as well as for following up and following through
_Deb's Top Takeaways:_
* To get what you want you need to know what that is.
* Setting goals for conferences, and aligning them with your business goals, will set you up for success.
Get Deb's Book - Your Goal Guide on Amazon
_Connect with Debra Eckerling:_
* info@thedebmethod.com
* https://thedebmethod.com
* https://eventoutcomeoptimization.com
* https://www.youtube.com/@TheDEBMethod
* https://LinkedIn.com/in/Coastbunny
* https://Facebook.com/TheDEBMethod
* https://Twitter.com/TheDEBMethod
* https://Instagram.com/TheDEBMethod
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services
Create Amazing Memorable Events with Michael Green Food & Wine Experiences!
MICHAEL GREEN CREATES AND HOSTS WINE AND FOOD EXPERIENCES THAT BUILD RELATIONSHIPS AND DRIVE SALES. FROM CONFERENCES TO OFFISTES, MICHAEL'S HIGH ENERGY PRESENTATIONS ARE INFORMATIVE, HIGHLY ENTERTAINING AND...
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Jul 31, 2023
223 - Finding & Deciding on Event Tech - with Merijn van Buuren
How do you find and decide on the best tech tools and platforms for your upcoming trade show or event? Listen in!
While helping physical event professionals embrace virtual events during the pandemic, Merijn van Buuren realized that evaluating different platforms was taking way too much time and that there must be a better way to do this to help even more event professionals. Merijn developed Event Mender, a tool to take out all the guesswork for event organizers.
_We discuss:_
* Why do organizers need (to keep adding) new tools?
* What does the current process look like, and why is this a problem?
* What can event professionals do differently?
* How does Event Mender fits in this picture?
Merijn's Top Tips:
* Don't start looking for something you think you need without a purpuse
* Before you get into demo's, set your boundaries and objectives (like your budget, number of events, features you need, etc)
* If the information you need to make a decision is not there on a website, don't schedule a demo of 1 hour to find out - just ask in an email to save yourself a lot of time (or find a place that already has this information)
* Ask for previous experiences/use-cases of similar demands
_Merijn's Big Takeaways:_
1. Don't start researching without a goal and clear overview of your demands
2. Make an informed decision that matches your event goals, don't decide on a tool just because your friend or competition is using it
_Special Offer!_
Listeners can go to eventmender.com and click on the link* to create a free profile on Event Mender and by doing so they'll be eligible for a 5% cashback on any new platform they find to be the best match for them. They'll also have the possibility to schedule a free hour consulting call with me to define their exact needs before starting their search.
_Connect with Merijn:_
* hello@eventmender.com
* https://eventmender.com
* https://www.linkedin.com/in/merijnvanbuuren
Mentioned in this episode:
Add Greater Value to Exhibitors & Sponsors with EVA Event Tech Hub
Visit www.evareg.com/TSU to get started on adding greater value to your Exhibitors and Sponsors at your next Trade Show or Event!
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Jul 24, 2023
222 - PRO TIP 10 - Don't Pre-judge Attendees - all about Engagement
Trade Show PRO Tip #10 - Don't Pre-Judge Attendees
One of the top things I see exhibitors doing which holds them back from reaching their potential, but really goes unnoticed, is they pre-judge the attendees walking past their booth.
What I’m talking about is looking at someone approaching your booth and looking at them and deciding whether or not to engage with them based on their age, what they’re wearing, if they’re a man or a woman, or even what company they are from.
Understand that you don’t know this person and you don’t know their role in the company until you ask them. Getting people into your booth is all about Engagement!
Let me tell you a story. Was working a show several years ago with a company selling big-ticket equipment to fire departments. Had a couple of people in my booth who were territory sales reps.
An attendee starts approaching with a Baltimore Fire Dept tshirt, glances toward our booth as he walks past. I turned to the person next to me who was the rep for Baltimore and said, why didn’t you talk to that guy? He said, he’s probably a firefighter. He’s not who I want to talk to. I said, do you think he might know
Another way we pre-judge – the person isn’t looking in my direction. Maybe they are looking the other way, or at their phone, or talking with someone they’re walking with.
Here’s the deal – this person could be your next big customer and may only walk past your booth one time. If you knew that was the case, would you just let them pass? I hope not!
Feel free to grab their attention! Say excuse me so they’re looking at you! Then ask them questions to qualify them. This isn’t hard, and don’t think you’re being too salesy. The attendees are there to do business as much as you are!
And if you’re an introvert waiting until someone comes up to you – we need to break you of that bad habit my friend! I am an introvert at heart and battled with this for a long time. You just have to put it behind you and reach out to attendees walking by. The worst thing that happens is they’ll say no. No big deal!
MENTIONED IN THIS EPISODE: 134 - Tips for Introverts (LINK)
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Get your Trade Show Booth Traffic Scorecard and drive MORE attendees to your booth than ever before! And free for a limited time! tradeshowu.biz/scorecard
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Jul 17, 2023
221 - Coaching Follow Up! Results after the Show with The Groom's Man
In this episode, we are following up on our Exhibitor Coaching Session with Reginald Ferguson of The Groom's Man! If you missed that episode, you can Check out Episode #220 Here.
Jim and Reginald discuss how The Groom's Man performed at a large wedding show, including:
* Did they hit their Goals?
* What did they incorporate from the Coaching Session? Did it work?
* What went well?
* What would they change?
* Would they do this show again?
* And much more!
Connect with Reginald!
* Email: reg@nyfashiongeek.com
* Website: www.nyfashiongeek.com
* Instagram: New York Fashion Geek
Would you like to be considered for an Exhibitor Coaching Session that will be featured on an upcoming podcast episode?
* CLICK HERE to go to our Contact page and send in your info!
For more info on our coaching and consulting services - CLICK HERE
Schedule a FREE 15-minute Discovery Call! CLICK HERE to Schedule
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Jul 10, 2023
220 - Exhibitor Coaching Session - The Groom's Man
In this episode, we have an Exhibitor Coaching Session featuring Jim from Trade Show University offering coaching with an exhibitor for an upcoming trade show. Today Jim talks with Reginald Ferguson of The Groom's Man, the wedding offshoot of the men's fashion consultancy NY Fashion Geek.
Jim and Reginald discuss The Groom's Man and their first time to a large wedding show, including:
* Goals
* Display
* Engagement
* The booth flow/attendee journey
* Follow up
* And much more!
Connect with Reginald!
* Email: reg@nyfashiongeek.com
* Website: www.nyfashiongeek.com
* Instagram: New York Fashion Geek
Your opportunity to listen in on a one-to-one coaching session!
Would you like to be considered for an Exhibitor Coaching Session that will be featured on an upcoming podcast episode?
* CLICK HERE to go to our Contact page and send in your info!
For more info on our coaching and consulting services - CLICK HERE
Schedule a FREE 15-minute Discovery Call! CLICK HERE t…
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Jul 3, 2023
219 - Use Voice of Customer to increase ROI - with Dave Loomis
There's no better way to figure out your customer than to study them! Voice of Customer research (VOC) is a tremendous and powerful tool, and the specialty of our guest.
Dave Loomis is the President of Loomis Marketing, LLC, a consulting firm focused on providing and coaching voice-of-customer interviewing for B2B companies. Dave helps some of the world's largest and well-known B2B brands, including GE, STERIS, Saint-Gobain, Oshkosh and Xerox. He is a co-host of the B2B Marketing & Sales Podcast, and the author of _Marketing is Everything We Do._
_We discuss:_
* The importance of REAL voice of customer input
* The right ways to do voice of customer research
* Success stories
* What is "customer outsight" and what's motivating you to write about it?
_Dave's Top Tips:_
* Know who your targets are, understand what motivates them, figure out how to reach them most effectively and engage with them consistently.
* Add value, be professional, but have fun!
* There is no sub…
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Jun 26, 2023
218 - Mastering Email Marketing: Turn Followers into Customers with Liz Wilcox
Introducing Liz Wilcox (aka - the Fresh Princess of Email) an email marketing strategist with a passion for helping trade show exhibitors make the most of their post-show follow-up. Liz’s vast experience in educational leadership comes in handy when designing custom email strategies tailored to her clients’ needs, focusing on increasing engagement and sales. Creative and always willing to learn from her mistakes, Liz shows exhibitors how to transform their existing email marketing campaigns into money-making machines that will keep their audience eager for more.
We discuss:
* Liz's exlusive Email Staircase framework
* What do you mean friends in the inbox?
* What goes in a newsletter and how do we get people to care enough to read it?
* How do we turn people into customers?
* Do subject lines matter?
Liz Wilcox's amazing Freebie!
* Mega Email Swipe File
* Get it here: https://lizwilcox.ck.page/4072e76815
* Get everything you need to build a list of buyers. Serio…
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Jun 19, 2023
217 - How to get Dozens of Video Testimonials at One Show!
Across the board, businesses agree that they want to get more testimonials. They’re powerful. As businesses, we love them. And customers turn to them more than ever!
Even better than a testimonial is a VIDEO testimonial. With video, you get more credibility, more emotion, and more believability. Period.
Let’s give you an easy way to get video testimonials at trade shows from two different groups! And this can give you months of powerful social media posts and website material that will last for years.
One method takes almost zero planning, and the other takes a little pre-work. And all you need is a cell phone! No expensive cameras, lighting or microphones. Whatever you carry in your pocket is all you need.
_First - Attendees:_
* When they say anything positive about your business, your products or services, ask them if they would be willing to say that again and you can take a video. Then pull out your phone and have them say it again.
* You can tee them up,…
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Jun 12, 2023
216 - Solving the Pain Points on the Show Floor - with Josh Rifkin
If you have exhibited at least once at a trade show, you have experienced some pains and challenges. My guest is a professional exhibit designer and builder to help you solve those challenges!
My guest Josh Rifkin is the CEO of Flatworks Displays - a USA manufacturer that sells a custom modular trade show booth system that assembles with no tools. With 30 years of experience in the manufacturing and trade show industries, Josh knows what goes into preparing for trade shows.
_We discuss:_
* Shows are back but you need to be selective - It's a costly endeavor
* Maximize your valuable space to create a more inviting environment for buyer to enter and engage.
* Ditch the backdrops and skirted tables
* Think about your trade show staff: get them in and out fast. The sooner they set up... the happier and fresher they will be during the show.
_Connect with Josh Rifkin:_
* Josh@flatworksdisplays.com
* flatworksdisplays.com
* Instagram.com/flatworksdisplays
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Jun 5, 2023
215 - How Technology is shaping In-Person Events - with BJ Mazmanian
Event Tech flourished throughout the pandemic as we all went virtual. How about now with Live In-Person events back to being the norm?
My guest BJ Mazmanian is Sr. Director of Client Services and Live Events at Bluewater. With a 20-year career in the live events space, BJ focuses on mobile and large-scale events, bringing a unique perspective on how to think through activation plans, extend client budgets, and push clients out of their comfort zones.
_We discuss:_
* How has technology impacted the way brands approach in-person events, particularly trade shows?
* What types of technology are brands using to create a more personalized sales process at trade shows?
* What are some of the biggest challenges that brands face when trying to make their trade show booths more exciting for attendees? How do you address those challenges?
* How can brands ensure that their booth stands out in a sea of other booths at a trade show?
_BJ's Takeaways:_
1) By scanning and interacti…
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May 29, 2023
214 - Making Sense & ROI of Your Event Data - with Joe Colangelo
Meet Joe Colangelo, a seasoned professional in the events industry who excels at helping others make sense of their event data to optimize their ROI. As CEO for Bear Analytics and the driving force behind their platform, Bear IQ, Joe has spent the last ten years honing his skills in data analysis and event strategy. His expertise on AI, audience growth, and sponsorships has made him a sought-after resource for event planners.
_In this episode, we discuss:_
* Implement data analytics strategies to streamline lead generation and create unforgettable customer experiences.
* Appreciate the transformative power of experiential marketing and engaging on-site events.
* Tap into the on-site innovation surge to stand out with unique experiential deliverables.
* Gain insights into maximizing ROI by investing in innovative revenue channels like on-site sponsorships.
* Explore the critical role of data-driven decision-making in devising compelling and personalized pitches.
Connect wit…
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May 22, 2023
213 - PRO TIP - Design your Booth like a Billboard, not a Brochure
Time to get people to stop at your booth instead of just walking past. One of the main reasons attendees just walk past booths of companies they don’t know is because they don’t know why they should stop.
Confusion is not a good marketing tactic!
When designing the graphics for your booth, _think of it like a billboard, not a brochure._
But not just any billboard – an effective and memorable billboard!
* When you pass a billboard you have a split second to capture the message. To be effective, it must be clear, concise and memorable. You either got it or you didn’t.
* Effective graphics that tell a story or show what you do
* Minimal words that tell why or Benefit Statement
* Clear Call to Action
Ever saw a billboard that has...
* Too many words?
* Confusing pictures?
* One you didn’t know the company or product?
* One that didn’t have a location, phone number or website? At least not large enough to read at 60 mph?
What happens? You don’t remem…
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May 15, 2023
212 - How to Skyrocket Booth Lead Generation - with Jonathan Pritchard
Pro Tips on Booth lead generation from someone who has done 10,000 live sales performances!
Jonathan Pritchard founded ROI Trade Shows to help clients get more out of their exhibits. He combines his decades of entertainment experience with his powerful business marketing skills to create dynamic presentations that help attract, educate, and qualify leads. While not on the road you can find him at home in the mountains of North Carolina.
_We Discuss:_
* Lead generation strategies like giveaways & swag
* Using in-booth presenters
* Which strategies work best
* Creating custom experiences
* And much more!
_Jonathan Offers:_
Free consult on what angles might work best for your next show. Especially powerful for the software & service industries (because it's hard to demo those at scale).
_Connect with Jonathan Pritchard:_
* Email: hello@jonathanpritchard.me
* https://www.ROITradeShows.com
* https://www.linkedin.com/in/jonathanpritchard/
_Get the RIGHT Training for y…
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May 8, 2023
211 - Training Done RIGHT can Double Your Leads
You are Training your staff all Wrong!! In this episode, I will discuss how to Train your trade show booth staff the RIGHT way which will lead to better results and can DOUBLE your Leads!
Most companies train on the Basics...
* Show location and times
* What the display will contain
* What they will be giving away
* Any promos they will be doing
* What everyone will be wearing
* And maybe more...
Nothing wrong with this, but it's typically where they stop training!
Now the staff has information and knowledge, and they are left on their own to figure out what to do with all this info!
You have to go deeper than this!
I suggest training on 3 things that will make all the DIFFERENCE: EQF - Engage, Qualify, Flow
* ENGAGE - Train your staff HOW to engage with attendees in a meaningful way
* QUALIFY - Right after they engage, you have to QUALIFY the attendee to see if you even want to talk with them. If they don't qualify, let them go!!
* FLOW - After you have engage…
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May 1, 2023
210 - Charity is Good Business - with Michael Green
Professional Auctioneer, Travel Consultant and Charity Consultant Michael Green of Michael Green Auctions joins Trade Show University today to discuss why having a charitable component to your business is Good Business!
In this episode - Part 1 of a 2-part series on Charity in your Business - Michael and I discuss implementing a charitable part of your business, and he gives a 7-step framework on selecting the right charity or non-profit organization to align with.
* Make sure the Charity's values align with yours
* Do your Due Diligence and Research the non-profit options
* Evaluate the Charity's impact
* Review their Financials
* Consider their other Partnerships
* Determine overall compatibility between the non-profit and your organization
* Have your Team be part of the selection process
_Resources and other Organizations mentioned in the podcast:_
* Charity Navigator
* Feed the Children
* Ep 207 with Joel Bromley - Finding Your WHY Leads to Success
_Connec…
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Apr 24, 2023
209 - Amplify your Message thru Power of Production - with Marc Collins
Do you think about Production when creating your exhibits and shows? My guest today talks about how powerful Production can be!
Marc Collins, co-founder and Executive Producer of Odyssey Creative, began his theatre and film career around age six. Ever since then, he’s been bringing content to stages and screens for live audiences across the country and around the world. As a corporate and association show director, he believes in the use of theatre production practices such as detailed participant and technical rehearsal, performance coaching, and crafting the show strategically around the audience experience.
_We discuss:_
* Why is a show flow important?
* Why is a script important?
* Why is REHEARSAL important?
* What are some ways that the quality of a general session's production can impact the attendee experience?
* And so much more!!
_Marc's Top Tips:_
* Get a producer involved in planning your general session
* Get a producer involved early - we recommend a…
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Apr 17, 2023
208 - How to Create Strategic Memorability - with Rama Beerfas
Rama Beerfas, CTSM, MAS - is the Strategic Memorability Specialist at Lev Promotions where she specializes in branded products for trade show and event marketing. Her goal is to recommend products that are relevant to clients’ branding, goals and target market while melding with the client's overall marketing message and tactics. She calls this creating strategic memorability™.
_We Discuss:_
* Why you shouldn't choose products just because they're hot/new/cool/trending.
* What is strategic memorability(TM)?
* Top tips and tricks for using promo items
_Rama's Top Tips & Takeaways:_
* Share your realistic budget and quantity needs when asking for product suggestions.
* If you're choosing your branded products from a catalog or website, without thought to your target market, DON'T!
* Find a promotional product consultant that will ask questions above quantity and budget and make suggestions based on your specific needs.
* Branded products are an effective marketing t…
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Apr 10, 2023
207 - Finding Your WHY Leads to Success - with Joel Bromley
Find your WHY and Find Success!! Businesses that have more locked in and enthusiastic workers at trade shows will draw in and engage with more attendees. You get more enthusiasm when you find your purpose...Your WHY!
Joel Bromley, husband, father of 4 and financial coach, is on mission to build relationships stronger than the third pig built houses. Joel and his wife can’t wait to be front row as you discover your “why” for life and and become a unicorn in your industry.
_We Discuss:_
* What is a Why?
* How do you Discover your Why?
* Importance of training on the "why" can be a complete game changer for a lot of companies.
* The people working the exhibit are representing the company and how they do that makes all the difference.
_Joel's Top Tips & Takeaways:_
* As Simon Sinek’s book says “start with Why”. It truly filters into and leads to everything else. Doing this will completely refocus you.
* Once you've discovered (and written down) your why. Measur…
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Apr 3, 2023
206 - Adapting Trade Shows for the Future - with Marlys Arnold
When Marlys Arnold, a passionate trade show organizer for over two decades, started her podcast all the way back in 2006, she reconciled her journalistic and marketing backgrounds to navigate an ever-evolving industry and build a better trade show image for her audience.
You will learn:
1. How the word 'podcast' was coined in 2004 and how podcasting has changed since then.
2. How the trade show industry has evolved since 2002, including technological advances and marketing tactics.
3. The importance of exhibitors having a clear strategy and focus when preparing for and running a trade show.
Marlys Arnold is a leading advocate for trade show exhibitors, having written two books on the subject and founded the Exhibit Marketers Cafe and Exhibit Marketers Academy. She also hosts her own podcast, Trade Show Insights, which has been running since 2006.
Her latest book, Build a Better Trade Show Image, can be purchased at Bookshop.org as well as other major book retailers.
Connect with…
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Mar 27, 2023
205 - What is a Trade Show Coach & Why You Need One
What is a trade show coach? Why hire one? And what can they do for your business?
First of all - They make you Money, Save you Time, Improve Your Attendee and Customer Engagement, and Take the Headaches out of Planning!
Sound Great?? Contact me for a free call to see how I can help YOU! Email jim@tradeshowu.biz or CLICK HERE.
What is a trade show coach, or think of them as an exhibitor coach:
* An expert in exhibiting
* Focused on your business and goals
* Fresh, outsider’s perspective
* For first timers as well as veterans
* Can also work with show organizers or promoters to get them to better understand the exhibitors – those they serve – to get a higher renewal rate and higher sponsor rate
Why Hire a Trade Show Coach?
* Best athletes, business owners and CEOs have coaches -- Someone who’s been there done that, and can bring the best out of you and your team
* Increase your chance for Success
* You don’t know what you don’t know
What will a Trade Sh…
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Mar 20, 2023
204 - Making Sense of Data Exhibitors should Expect - with Vinnu Deshetty
Vinnu Deshetty serves as CEO of EVA Event Tech Hub and brings over 25 years of meeting and conference planning experience in the association and nonprofit industries. With a unique understanding of both the tech and meeting planning worlds, Vinnu focuses on making tech accessible and productive for meeting planners. She leads development teams to bring a sense of humanity to AI development making EVA’s technology a reality that is easily implemented and activated. You can find Vinnu as an event tech advocate speaking at industry events at Meeting Planners International (MPI), Professional Convention Managers Associations (PCMA), and the American Society of Association Executives (ASAE).
We Discuss:
* What event data should exhibitors expect
Vinnu’s Top Tips:
Planners
* Don't worry about your overall numbers
* Show numbers that matter to your exhibitors.
Planners & Exhibitors
* Think beyond the trade show
* Whether it's in-person or pre-post event, there…
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Mar 13, 2023
203 - Trade Show Budget Breakdown & Critical Missing Items
In this episode, we are breaking down how businesses spend their trade show dollars based on an article from Exhibitor Magazine. From here you can learn if maybe you're spending too much or too little in an area. Plus I'll share the shocking and critical thing that is missing from these numbers!
* 32% - Booth Space, - for the opportunity to get in front of your target customer. McDonalds – Real Estate. Best spots are not cheap!
* 11% - Show Services, - carpet, internet, electricity, vacuuming and more. that means on average 43% is just being there!
* 9% - Shipping,
* 14% - Exhibit Design & Construction, - Not talking about graphics, just the exhibit itself. Obviously larger booths can cost a lot more, but still it’s the percentage.
* 6% - Graphic Design & Production, - work with someone that understands trade shows! More like billboards than a magazine.
* 13% - Travel & Lodging,
* 5% - Marketing & Promotions, - a lot more online marketing options today, and important…
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Mar 6, 2023
202 - Women in Events: Opportunities, Mentoring & More - Abby Ingraham & Madison Frye
There are more women in the trade show industry that we know. For this episode, we have not just one, but two guests! What a perfect way to start Women’s Month!
Join Map Your Show's Regional Vice President, Abby Ingraham, and Marketing Associate, Madison Frye, as they give an in-depth view of women in the trade show industry at varying points in their careers.
We Discuss:
* Advice for women thinking about a career in this industry
* Create a work-to-life balance
* Mentorship
* Events for women in the industry to help build and empower them
Abby and Madison’s Top Tips:
* The industry is a welcoming and engaging place for your career to prosper, no matter the stage of your career.
Abby and Madison’s Key Takeaways:
* Make work-life balance a priority in your life. You can't pour from an empty cup.
* The industry is a welcoming and engaging place for your career to prosper, no matter the stage of your career.
Get in touch with Abby Ingraham and Madison Frye on:…
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Feb 27, 2023
201 - Why Your Event needs a Crisis Communications Plan - with Tessa Drayton
When you host an event and something happens that wasn’t expected, how would you handle the situation?
Our guest for this episode is Tessa Drayton. She is the Director of Communications at TND Communications and past Chair of the ISRM Trinidad Chapter. She is an experienced Communications Specialist who is also trained and certified in Corporate Risk and Crisis Management. Ms. Drayton’s goal is to help customers solve their why and be better communicators.
We Discuss:
* What Promoters are missing in handling a crisis
* What types of crisis can occur at events
Tessa’s Top Tips:
* Crisis Communication is not just for natural disasters.
* Digital Media is an effective communication tool that can be leveraged effectively to minimize mortality & further damage to a company's reputation.
Tessa’s Key Takeaways:
* Have a Crisis Communication Plan because your Brand is the most valuable asset of your organization.
Get in touch with Tessa Drayton at
* Web…
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Feb 20, 2023
200 - 12 Reasons Why Trade Shows are the BEST Marketing Tool
If you are not convinced, then please reach out to me!
1. Connect with & qualify more of your target audience quickly
* If you’re at the right show! Only be at shows where your target audience is.
* Video training
2. Talk to the same Buyers and Decision Makers as the Big Guys
a. If you’re a small player in an industry that has some giants, the people who are there to see the giants are walking right past your booth!
b. And if some major retailers are going to be there walking the show, you may have your best opportunity to get their attention!
3. Get into deep meaningful conversations
* Conversations that lead to appointments and sales! With target audience and others as well.
4. Effectively share your story – in multiple ways! Through sights, sounds, takeaways, and giveaways, QR code
5. Do up-close competitive research – if you’re there, your competitors probably are too. Get over to their booth, t…
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Feb 13, 2023
199 - Creating Memorable Experiences from Professional Haunted House Actor
Have you been to a Haunted House? What was your experience like? In this episode, we will talk about Haunted Houses and the memories it leaves us.
On the show, we have Roger Miller - a special FX makeup artist and improv coach. He is a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger has been involved in many shows in both of his worlds – insurance and special effects makeup. He draws on inspiration from both to give great tips and value for you and how to do things differently in your booth for greater customer engagement and results.
We discuss:
* Deeper experiences
* The Haunt Industry
* Method of stage: go and engage
Roger’s Top Tips:
* Identify who the right people are and then integrate goals
* Know who your customers are
* Create that initial experience down the trade show floor
* We need to create that…
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Feb 6, 2023
198 - Focus on the Customer & UFI Trends to Watch - with Kai Hattendorf
What worries you this 2023? Are there trends you need to watch out for? In this episode, we focus on customers and also discuss the flows, ins, and outs of the industry.
Kai Hattendorf graces the podcast today. Kai is the CEO of UFI - the global association for the exhibition industry. With UFI being active all around the world, he spends a lot of time connecting with the industry and our stakeholders around the globe. He's a sought-after speaker across the events industry and regularly here in the US - and was recently named "Business Events Strategist of the Year" by PCMA.
We Discuss:
* UFI's 5 Trends to Watch for 2023
* Deep-dive on the customer focus
Kai’s Top Tips:
* Don't get too distracted by all the discussion about inflation and/or recession - this will pass
* Focus on providing the best experience and outcome for exhibitors and buyers right now
Kai’s Key Takeaways:
* If times are tough, focus on your customer. They will reward you big time!
* Go check o…
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Jan 30, 2023
197 - Tips & Predictions from the Pros at IAEE's Expo! Expo!
I attended IAEE's Expo! Expo! 2022 conference held in Louisville, KY and was able to get some of the EventProfs there to share some Tips and Predictions for exhibiting in 2023!
Featured in this episode:
* Jennifer Millett of ARMA International
* John D'Adamo of VenuIQ
* Ross Sudentas of ExpoFP
* Andrew Asaro of SessionBoard
* Vinnu Deshetty of eva Event Tech Platform
* Jeanne Brei of National Trade Show Alliance
Mentioned in this episode:
Trade Show University Episode Guide
Many have asked, "Is there an easier way to find the episodes and topics I need?" Now there is!!! Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you’re new, check out Trade show basics! Visit tradeshowu.biz/episodes 19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition…
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Jan 23, 2023
196 - There's Always a Plot Line - Finding the Story in your Event Flow
Do you go to events, exhibits, or trade shows, but completely forget what it was all about? In this podcast episode, we talk about the story in an event flow. We talk about the plot, because there is always a plot line!
Today’s guest is Alan Bruun. Alan is currently Director, Creative Services for Production Resource Group's Corporate Events Division. He is an IAAPA Brass Ring and Thea award winner. He has over 20 years of experience creating shows and events for Disney Parks Live Entertainment and Disney Event Group throughout North America, Europe, and Asia. Alan has also served as Artistic/Producing Director for 5 theatre and opera companies.
_We Discuss:_
* How to see the evolution of the event/exhibit experience
* How to maximize impact and retention
* Why is story important in the success of events
_Alan’s Top Tips:_
* Keep it simple
* Create an immersive environment
* Interact, engage, and disrupt
_Alan’s Key Takeaways:_
* Have a clear picture of your…
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Jan 16, 2023
195 - Creating a Full Video Strategy, Content Creation & Repurposing
Most companies are not using Video to its full potential! Today we'll be talking about the importance of creating a full video strategy, along with the amazing content and repurposing opportunities that exist.
Joining the podcast is Bill Baraona, Flex Media’s founder and video marketing strategist who has over a decade of video production experience. which allows him to combine a variety of production styles and marketing tactics with today’s new technology to deliver effective video content for business owners, marketing and sales teams.
_We Discuss:_
* The importance of having a full video strategy for pre, during, and post trade show
* How to create multiple pieces of content at the trade show for use as post trade show and to create hype for your next trade show.
* What is a video strategy and what makes it different from your overall marketing strategy?
* Why is it important for someone to have this mapped out prior to a trade show?
* What types of content can be…
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Jan 9, 2023
194 - Demand Gen vs. Lead Gen - with Vanessa Zangardi
What is the difference between Demand Generation (regarding generating leads using marketing) and Lead Generation? Why does it matter and what should you focus on?
Helping us answer these questions is Vanessa Zangardi of Zangardi Studio! Vanessa is a business owner, a mom, a wife, and relentless in her pursuit of teaching and helping people understand marketing isn't scary - and that you can do it, no matter how big or small your business is.
_We discuss:_
* What is Demand Gen and what is Lead Gen?
* Demand gen as it relates to current marketing trends
* Why is everyone talking about Content?
* What content should people be focusing on?
* How do we make creating content easier?
* Content as it relates to demand gen and current marketing talk
* Easy steps you can do to work on demand gen while creating impactful content
_Vanessa's Top Tips:_
* Creating valuable content needs to be your focus. You can do this a few ways - video, blog, social media, in-person trade sh…
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Jan 2, 2023
193 - Creating Your Booth Flow and Attendee Journey in 2023
One of the most impactful and strategic moves you can do for your trade shows in 2023 is to Create your Booth Flow!
If you’re not familiar with the term Booth Flow, it’s just what it sounds like – how to get show attendees to flow through your booth. Another way to say it is the Attendee Journey! And it's possibly the number one thing you can plan and orchestrate which will make the greatest difference in your results!
· The reason Booth Flow is effective is because it incorporates the most critical parts that will make or break your success at a show.
· How to engage attendees
· What info to capture
· How to capture it
· What you want people to leave your booth with
· The Booth Flow is your game plan!! It includes just three key components:
· First – Get attendees into your booth
· Second – Capture Your Key information – What do you want to capture, and how will you capture it?
· Is everything…
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Dec 26, 2022
192 - Tips to Connect with those who DON'T Show Up!
Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine!
Episode #11 - Tips to connect with those who DON'T Show Up!
* People registered to attend your after hours dinner, networking event, or even your trade show...but they don't show up!
* Don't let that frustrate you and think the opportunity is lost
* Michael and Jim discuss tips and ideas for connecting with these people and turning them into customers!
Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.com
Get the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!
* Visit tradeshowu.biz and drop your email on the home page!
* Subscribe at Apple Google Spotify
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Dec 19, 2022
191 - PRO Tip 7 - Effectively Using Your Cell Phone at Your Booth
Trade Show PRO Tip #7 explores how to Effectively use your Cell Phone, Android or iPhone right at your trade show booth! Normally I tell people to put their phones away - and that's still good advice! But today I'm giving you several reasons and situations to pull it out and use it for even better results!
* _TAKE PICTURES_...of your booth to use in email follow ups, social media and more.
* ...of your competitors to research what they are doing.
* ...of other booths in the show to give you inspiration to make improvements on your displays
* ...of attendees at your booth to share on social media!
* ...of all your important show documents and contracts so you have them when you need them.
* _TAKE VIDEOS_...to capture testimonials as they happen! When someone raves about your product or service, ask them if they are willing to say that again, and capture a video testimonial!
* ...to GO LIVE on your social medial channels
* ...to capture a quick follow-up video after havi…
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Dec 12, 2022
190 - How to Secure Sponsors Successfully - with Roberta Vigilance
Roberta Vigilance teaches event planners how to secure sponsors for events, and is the author of How To Secure Sponsors Successfully. Roberta needed money to hold an event, taught herself how to secure sponsors and since then has launched an event planning business teaching others how to secured local to corporate sponsors.
_We Discuss:_
* Understanding event sponsorship
* Different expectations of sponsors
* Evaluating sponsorships
* Measuring sponsorship outcome
_Roberta's Top Takeaways:_
* Understand event sponsorship so that they will be a meeting of the minds to speed up success.
* Write clear concise sponsorship proposal that lets sponsors quickly spot the value.
_Connect with Roberta Vigilance:_
* www.eventsandsponsors.com
* www.robertavigilance.com
* https://facebook.com/securesponsors
* https://www.linkedin.com/in/securesponsors/
Mentioned in this episode:
Create Amazing Memorable Events with Michael Green Food & Wine Experiences!
MICHAEL GREEN CRE…
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Dec 5, 2022
189 - GO FOR NO! How more No's Lead to YES! with Andrea Waltz
Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams.
_We Discuss:_
* Handling fear of rejection in sales, at trade shows and expos
* How does fear of rejection impact the tradeshow industry?
* Where does it show up?
* What can people do at a tradeshow to be better at handling the fear of rejection?
* Your top tips for our listeners (trade show producers, planners, sponsors and exhibitors)
_Andrea's Top Takeaways:_
* Courageously connect by being the one to initiate and build relationships
* Any fear is a fleeting feeling, the results form your efforts impact you a long time.
_Free Assessment Quiz from Andrea!_
* https://www.goforno.com/quiz/
_Connec…
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Nov 28, 2022
188 - 9 Common Trade Show Mistakes that Crush Profits
There are Common Mistakes that cost companies $$$$ in profits and ROI that I see at nearly every Trade Show. Here are my top 9 mistakes (plus a bonus one):
* Not Setting Goals - saying you want to get as many leads as you can is NOT a goal. You have to have goals or you will never find out if your show was a success or not!
* Not Training your staff How to Work a Show - many companies train their people on their products, services, what promo item they're giving away and other things. But the difference maker is training them HOW to work a show by engaging with attendees!
* Waiting until you get to the show to Fill your Calendar - By the time you get to the show, everyone is bombarded with dinner and meeting opportunities. Don't wait to book that meeting with your top prospects! Do it ahead of time!
* Skipping Networking Events - These are HUGE opportunities to make amazing contacts. Don't skip them!
* Not Getting out of your Booth and Walking the Show - You are missing out…
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Nov 24, 2022
187 - Perfect Pairing 10 - MORE Branding with Food & Wine - with Michael Green
Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine!
Episode #10 - MORE Branding using Food and Wine
* Tying products and services to specific food and wine - mind-blowing!
* How using food and beverages not only is innovative, but more sticky and memorable
* And more!!
Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.com
Get the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!
* Visit tradeshowu.biz and drop your email on the home page!
* Subscribe at Apple Google Spotify
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Nov 21, 2022
186 - Trade Show Learnings for Growth - with Sue Monhait of Gift Biz Unwrapped
Rock Solid Learnings for Growth!! Sue Monhait is a business owner, podcast host, speaker, coach and best-selling author for the community she’s lovingly named, “Gifters-Bakers-Crafters-Makers” – people who create beautiful and/or delicious products that they want to share with the world. Sue owns two businesses including The Ribbon Print Company offers custom ribbon printing systems creating the ability to produce on-site personalization and branding of products, and Gift Biz Unwrapped which provides free and paid business development and growth direction including her top ranked weekly podcast.
_We Discuss:_
* Trade Show Experiences and Learnings from over the years
* How have you seen shows change?
* Biggest mistake at a show?
* How do you judge if a show was successful?
_Sue's Top Tips:_
* For Producers - make it easy for an exhibitor by giving a detailed show process as early as possible.
* For Exhibitors - plan out your major shows for the year and book the…
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Nov 14, 2022
185 - PRO Tip 6 - How to Follow Up Effectively with All Types of Leads
Trade Show PRO Tip #6 explores how to Follow Up Effectively with All types of Leads. OR...in other words...Don’t follow up with all leads the same way!
* There are different types of leads. Some cool, some hot, some big, some small.
* Some you have a fantastic, in-depth conversation with, and some you just scan their badge.
* First of all – the follow up starts right during your conversation at the booth.
* Huh?? What I mean is this. Set the tone for a follow up. Ask them right then and there when would be good to follow up and set a date. “So what I’ll do is call you a week from Tuesday and we can discuss ABC. Sound good? Great! And I’ll shoot you an email with that as well.”
* Don’t make the mistake of sending a blanket email response to everyone!
* Take a minute to take notes right after the conversation and make those follow ups PERSONAL
* How’s this for an idea – right after the person leaves your booth, take out your phone and…
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Nov 7, 2022
184 - Best Practices for Max ROI from the Show Floor - with Roger Vartanian
Learn real-world success practices from an exhibitor who has worked over 500 shows! He is a pro I have worked side-by-side with at many trade shows, and he definitely walks the walk.
Proud to have join me Roger Vartanian of Lightning eMotors. Roger is 40 year veteran in the commercial vehicle manufacturing industry with experience in product concept, design, manufacturing, sales and marketing.
_We Discuss:_
* What are your processes in trade show planning?
* How do you use video in both pre- and post-show marketing?
* How do you see the use of video to maximize trade show ROI?
* What are your pre and post show plans?
* How important is buy-in from your team?
_Roger's Top Takeaways:_
* Believe in what the mission of the show is.
* Not only display the products and services but show your attendees you are a product knowledge specialist and a valuable resource for their business.
* Understand that while its great to sell at trade shows the main purpose is to develop i…
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Oct 31, 2022
183 - Perfect Pairings 9 - Orchestrating from the First Contact - with Michael Green
Do you have your entire Attendee Journey orchestrated ahead of time? Join us for this quick yet important conversation today!
Welcome to another in our series of 5-minute podcast episodes called...
Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!
Episode #9 - Orchestrating from the First Contact
* How to plan your attendee's journey
* How and why to orchestrate beginning with the first point of contact
* And more!!
Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.com
Get the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!
* Visit tradeshowu.biz and drop your email on the home page!
* Subscribe at Apple Google Spotify
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you hav…
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Oct 24, 2022
182 - Turn Your Visual Brand into a Profitable Selling Stage with Amy Lokken
With over 27 years of experience in the design industry, Amy Lokken, founder and inventor of Müd Modular, knows how to create spaces that sell. No matter if your selling is online, or at a tradeshow, Amy knows how to translate your brand and client experience into a profitable selling stage. With a background in design and an innate ability to understand human psychology, Amy creates one-of-a-kind visual experiences that both her clients and their buying audiences love.
_We Discuss:_
* Tips for designing the right trade show
* Doing virtual events right
* The biggest mistake people are making today when it comes to their trade show/virtual set up?
* Why are businesses playing it safe?
* How do people level up the attendee's experience at trade shows?
_Amy's Top Tips:_
* Build an experience that's worth raving about.
* Make it all about them (i.e. the attendee's, exhibitors, audience, etc).
* Be the unexpected.
* If you want to stand out and get noticed, you're go…
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Oct 20, 2022
181 - PRO TIP 5 - Increase Traffic with Free Marketing Tools for Shows
If you want to maximize the Traffic to your Trade Show booth, then you have got to take advantage of all the FREE Marketing Tools available to you! Some you know, and others you need to seek out. But no matter if you are on a strict budget or not, don't miss out on the freebies!
_Social Media _– of course!
* Before the show, tell you will be exhibiting, what booth you will be at, what you will be showcasing. And here’s something I never see…posts for those NOT going to the show! Have those folks reach out to you to still get a demo or the show special!
* During the show – use geofencing to reach people on the show floor! Promote show specials, giveaways, demos, and whatever else will get people to your booth. Don’t forget to use a pic of your actual booth.
* After the show – again a pic of your booth. And take and share selfies with customers and prospects – and tag them. Extend the show special for those who were not able to make it.…
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Oct 17, 2022
180 - Big Business Marketing Tactics for Niche businesses - with Micaela S. Benn
Can Niche or Micro-Niche businesses thrive at Trade Shows? This guest brings tons of big business marketing experience and gives the tips and tactics niche businesses can use to have huge success!
Micaela S. Benn publishes children's books for kids ages 3-8 that center on relationship dynamics between family members. (Now THAT's Niche!) Her books are supported by enrichment resources to promote early childhood literacy, social development and emotional learning. She’s also a marketing coach and hosts The Children's Book Marketing Podcast.
_We Discuss:_
* How to apply big business event marketing tactics to suit audiences that support small business owners
* Pre-marketing prep for locating the right events
* Anticipating opportunities for following up with customers that did & didn't buy.
* How can you afford to pay for vendor events when you're a small business?
* How do you decide on the right events for vending?
* What strategies have you applied in your small busine…
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Oct 10, 2022
179 - PRO TIP 4 - Think Like an Exhibitor!
Welcome to PRO TIP #4! Show Planners and Associations, this is directed at you!
PRO TIP #4 is to Think Like an Exhibitor.
If you want more successful shows going forward, growing shows, higher renewal rates, then you need to get into the minds of your exhibitors to best serve them.
* Many exhibitors, especially the smaller ones, have trade show coordinators who are wearing many hats. They are swimming in stuff to do. And then they get a confusing prospectus.
* Make it simple. From signing up to ordering services to getting their questions answered.
* Talk to your exhibitors. Why do they exhibit at your show? What are their goals? What are they looking to get? Really listen to them!
* This is for smaller shows – don’t have show floor expo hours and breakout sessions that overlap. What that leaves is a ton of exhibitors looking at each other wondering where everyone went. Shut down the expo for a couple of hours while the breakouts are going on. That will a…
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Oct 3, 2022
178 - Web3, NFTs & Community Building are the Future - with Rachel B. Lee
We're talking about the Future of Events today. Listen closely to this conversation as we unpack the hottest trends - Web3, NFT's and Community Building - and what they mean for your Trade Shows.
Rachel B. Lee is a fearless brand marketing #ladyboss. Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire and won the speaker excellence award in 2018 for her session on modern selling and LinkedIn. She’s now Co-Owner and CMO of Standout Authority, helping C-Level executives, entrepreneurs, business owners, and working professionals define their personal brand, create influence through content, and build human connections online.
_We Discuss:_
* What is Web3 and what it means for you
* How you can use NFT's effectively
* Why community building is so critical right now
* What are creator coins and why Rachel's company uses them
_Rachel's Top Takeaways:_
* Building a community starts with having a strong personal brand and message
* Web…
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Sep 29, 2022
177 - Should you have Entertainment at your Off-Site Event? with Michael Green
Welcome to another in our series of 5-minute podcast episodes called...
Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!
Episode #8 - Should You have Entertainment at your Off-site Event?
* When to have entertainment and when not to
* What type of entertainment should you have?
* Hear Michael's story about when the entertainers were a COMPLETE FAIL!!
* And more!!
Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.com
Get the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!
* Visit tradeshowu.biz and drop your email on the home page!
* Subscribe at Apple Google Spotify
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the…
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Sep 26, 2022
176 - Events & Retreats on Cruise Ships! - with Rita Perez
Ever thought of taking your group or event to an exotic location or to sea? Today you have the opportunity to hear from a cruise specialist for groups!
Rita M. Perez is founder of RitaVentures, a travel agency that specializes in cruise ship retreats, because stronger bonds form on the waves. She has been planning group cruises for the past 11 years, and has earned her CTA, VTA, and MCC industry certifications. Having been featured on Work Culture Consultant and the Normal Lies Podcast, she takes care of all the details, so you can focus on loving on connecting with your communities, while traveling the world.
_We Discuss:_
* Why can a retreat on a cruise ship be better for some compared to land venues?
* What costs are associated with hosting a retreat on a cruise ship?
* What might an onboard event agenda look like?
* How groups can connect through travel
* The first ever purpose-built cruise ship for meetings, conferences and events - MICE
_Rita's Top Tips:_
* Event…
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Sep 22, 2022
175 - PRO Tip 3 - Think Like an Attendee
Here's Trade Show PRO Tip #3 - Hey Exhibitors...Want to make more money, better ROI and absolutely crush your goals? Think Like an Attendee!
So many exhibitors get so wrapped up in themselves and talk about their product and try to sell and mention all of the different facts and features, and end up turning off the exact people they are trying to attract!
* So think like an attendee…and to start, think to when you have attended a show in the past. What were you looking for?
* What kind of interactions did you want to have?
* What kind of information did you want to leave with?
Now think about that in regards to your next show. Why are people attending?
I know when I go to shows, many booths that have similar products or services end up all sounding the same because they just tell what they do. I know there’s 8 vendors here with accounting software. I know you all do a great job of helping set up my books and give reporting and blah blah blah.
Tell me how you’…
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Sep 19, 2022
174 - Why Phishing is so Dangerous & How to Protect Your Company - with Brian Scott
We've all received Phishing emails. Some are easy to spot, but the bad guys are getting more sophisticated and the emails are looking just like real ones. But is phishing really dangerous? If so, what can we do about it?
Cybersecurity expert and CIO consultant Brian Scott of ClearTone Consulting joins Trade Show University to talk all about Phishing.
We Discuss:
* What is Phishing?
* Is it really dangerous?
* What can companies and associations do to protect themselves?
* How can we train our staff to stop Phishing attacks
Get in Touch with Brian Scott:
* Web: https://cleartoneconsulting.com/
* LinkedIn: https://www.linkedin.com/in/brian-scott-048b195/
* Email: brianscott@cleartoneconsulting.com
Don't Miss an Episode!! Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings!
* Click Here and Join the Newsletter!
Subscribe at your favorite Podcast Platform!
* Apple
* Google
* Spotify
* iHeart
Mentioned in this epi…
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Sep 15, 2022
173 - Perfect Pairings 7 - How to get people to Show Up to your Networking Dinner
Welcome to another in our series of 5-minute podcast episodes called...
Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!
Episode #7 - How to get people to Show Up to your Networking Dinner or After Hours Event
* Have a solid marketing and communications strategy for before your event
* Have a follow up strategy for those who attended
* Send a follow up email to those who DID NOT attend
* Make sure all of your stakeholders are on board and committed
Learn more about Michael Green at www.michaelgreen.com
Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event!
* Visit tradeshowu.biz and drop your email on the home page!
* Subscribe at Apple Google Spotify
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a s…
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Sep 12, 2022
172 - Brand Storytelling to Uplevel Your Events - with Rachel Polin
We remember Stories. We remember them better than facts, figures, data and taglines. As you build your brand, are you using stories?
Here to share the power of Brand Storytelling and how it can uplevel your upcoming shows and events is strategic brand, experiential and partnership consultant, Rachel Polin.
With over a decade of diverse experience, Rachel Polin specializes in partnering with clients to create, transform and produce complex programs that highlight her expertise in brand storytelling. Collaborating across multiple industries like technology, automotive and entertainment - Rachel develops and personifies their brand through event marketing, partnerships and innovation.
We Discuss:
* Why is brand storytelling instrumental to events?
* Where does this development fit into the process?
* Why should brand storytelling have an evergreen approach vs specific per event?
* How does innovation & partnerships fit into brand storytelling?
Rachel's #1 Top Tip & Takeaway:…
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Sep 8, 2022
171 - PRO Tip 2 - Get Your Team Excited for the Possibilities
Trade Show PRO Tip #2 – Get your team excited about the possibilities
Trade Show PRO Tips are quick and powerful episodes that help exhibitors that are ready to go beyond the basics! If you are just starting out with trade shows, be sure to get great at the basics, and then start to incorporate some PRO Tips! Click here for episodes on the Basics
So Get Your Team Excited about the Possibilities at the Show!
* If you want to max out your possibilities and goals for the show, then you have to get your team excited about the show.
* Convey what it means for the company by sharing the goals for the show and how they fit with the company goals.
* Even more so – convey what the show can mean for that person! Are you running a contest at the show for your people? Can the show lead to sales and commissions for them?
* Can they possibly meet new connections?
* Whatever it is, make sure they are aware!
* And if you haven’t considered some sort of reward for your te…
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Sep 5, 2022
170 - PRO Tip 1 - Fill Your Calendar BEFORE the Show
Trade Show PRO Tips - these are quick and powerful episodes that help exhibitors that are ready to go beyond the basics! If you are just starting out with trade shows, be sure to get great at the basics, and then start to incorporate some PRO Tips! Click here for episodes on the Basics
Trade Show PRO Tip #1 - Fill your calendar BEFORE the show!
* If you are going to the right show, no matter how big or small, ideal connections will be there. Could be current or potential customers, vendors, suppliers, or other important connections.
* Remember to make time outside the show hours to connect with these people
* If it’s a multi-day show, reach out and set meetings, breakfasts, lunches and dinners well before the show. The key is to get on someone’s calendar before someone else does.
* I have seen way too many times people get to a show with every intention of taking a good customer or prospect out to dinner, only to strike out and eat alone.
* You may have one chance…
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Sep 1, 2022
169 - Perfect Pairing 6 - Where to Select Your Dinner Location?
Welcome to another in our series of 5-minute podcast episodes called...
Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!
Today's Topic - Where to Select Your Dinner Location
* If Sponsoring - make sure your location is close OR provide transportation so you are not competing with other opportunities
* Make it easy! Give them an Uber code
* Make it Compelling! Make the venue or food a differentiator!
* Your marketing has to be compelling as well!
* Michael shares other amazing Tips and options
Learn more about Michael Green at www.michaelgreen.com
Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event!
* Visit tradeshowu.biz and drop your email on the home page!
* Subscribe at Apple Google Spotify
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right T…
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Aug 29, 2022
168 - Power of Community & Human Connection - with Josh Hotsenpiller
If the last couple of years has told us anything, it's that we need Human Connection. We crave being around other people in community. So how do we effectively do that without going back to our old ways of doing things?
To shed light and bring value to this discussion is Josh Hotsenpiller, the CEO of JUNO, an all-in-one digital events and engagement platform. As a successful entrepreneur with a decade of experience in building community software platforms, he has worked with a variety of organizations that help digital and live events to reach a new level of connection.
_We Discuss:_
* Why we need to build Community throughout our events - before and after
* Why is human connection important?
* Can it be done online/virtually? If so, how?
* How and why to scale?
* And so much more!
_Josh's Top Tips:_
* Invest in your soft/human skills. They are needed now more than ever!
* Be intentional with yourself and others
_Connect with Josh & Learn More about Juno:_
* Web…
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Aug 25, 2022
167 - Perfect Pairing 5 - Branding Your Company with Food & Wine
Welcome to another in our series of 5-minute podcast episodes called...
Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!
Today's Topic - Branding Your Company with Food & Wine!
* Just like you brand your booth with graphics and your staff with matching shirts, you can use food and wine to match the brand of your company
* Think innovative, creative, fresh - whatever terms match your brand, find food and wine that is described the same way
* Check out Alinea - the Chicago-based restaurant Michael mentioned for a unique experience!
* Michael shares other amazing Tips and options
Learn more about Michael Green at www.michaelgreen.com
Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event!
* Visit tradeshowu.biz and drop your email on the home page!
* Subscribe at Apple Google Spotify
Mentioned in this episode:
Free Video Traini…
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Aug 22, 2022
166 - The 7 Steps to Exhibition Success - with The Exhibition Guy
For my guest Stephan Murtagh - also known as The Exhibition Guy - Exhibitions & Exhibiting are his passion! Being a small part of an Organizers, Exhibitors or Contractors success is what drives me every day...28 Years later and he's as passionate today as I was right at the beginning.
Stephan is here to share The 7 Steps to Exhibition Success!
Steps 1-3 - Before the show
Steps 4-6 - During the Show
Step 7 - After the Show
* Have a 1-2 page Written Plan - cover Sales AND Marketing
* Set 3 Clear Objectives
* Pre-Show Marketing - 70% online, 30% offline
* Booth Design
* Must be Engaging
* Selling at Exhibitions is Different
* Make a Plan to Follow up on our Leads - must follow up within 6 days!
Stephan's Top Take Away:
* If you fail to plan, you plan to fail!
Stephan would like to help your business with:
* Organiser sales team training
* Exhibitor 7 steps program
Connect with Stephan Murtagh - The Exhibition Guy!
☎️ Dublin - +353 86 7750420
☎️…
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Aug 18, 2022
165 - Perfect Pairings 4 - Events, Food & Wine - Booth Talent
Welcome to another in our series of 5-minute podcast episodes called...
Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!
Today's Topic - Booth Talent!
* Going outside your company and bringing in talent to draw attendees to your booth
* Think of authors to do a book signing, celebrities, or even around food or beverage
* Do a wine tasting with a sommelier, a barista to make coffee drinks, food experts to do tastings, and more!
* Food and drink is the ultimate connector!
* Michael shares other amazing Tips and options
Learn more about Michael Green at www.michaelgreen.com
Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event!
* Visit tradeshowu.biz and drop your email on the home page!
* Subscribe at Apple Google Spotify
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training…
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Aug 15, 2022
164 - Return to Revenue using Data Analytics - with Joe Colangelo
Through the pandemic, most show organizers and planners saw their revenue disappear. Now with the return to in-person events, harnessing the power of the data already being captured through Data Analytics can mean a true Return to Revenue for these organizers!
Joe Colangelo is the Co-Founder and CEO of Bear Analytics - a technology company that powers event success. Obsessed by the fundamental belief that data-driven insights make for better event outcomes and experiences, which has led to the development of Bear IQ. Bear IQ is the industry-leading event analytics platform that powers the measurement, design, and growth of the world’s best experiences - all possible via the data you're already collecting.
_We Discuss:_
* What are some of the benefits one can expect from Data Analytics?
* What are some ways today's trade show organizers can use data to grow revenue?
* How can the average organizers incorporate data into their everyday lives?
* What is the expected return on…
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Aug 11, 2022
163 - Perfect Pairings 3 - Events, Food & Wine - Making it Fresh!
Welcome to another in our series of 5-minute podcast episodes called...
Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!
Today's Topic - Making it Fresh!
* Attach specific words to your products and services to give your customers and prospects new ways to think about and interact with your brand
* Get Creative!
* Don't play it safe
* Make it Fresh
* Michael shares other amazing Tips and options
Learn more about Michael Green at www.michaelgreen.com
Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event!
* Visit tradeshowu.biz and drop your email on the home page!
* Subscribe at Apple Google Spotify
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for…
playlist_add
Aug 8, 2022
162 - Combatting Stress & Fatigue at Trade Shows - with Keith Brewer
Working Trade Shows and Events can be absolutely stressful and exhausting, even if just one day. So how do you combat the fatigue and stress?
My guest is Keith Brewer, known as The Monk Without the Funk! He helps go-getters that are over 40 learn how to look and feel younger using little-known Eastern and Western methods. And today he is here to discuss How to stay healthy and strong and combat fatigue and stress while working the long hours of trade shows.
Keith was born with spinal issues such that Western physicians assured him he would be paralyzed by the age of 13. His mom said it was up to me to prove them wrong. Thanks to the art of qigong (a self-healing meditational art from Ancient China), I'm still mobile and active and finishing a doctorate in acupuncture.
_We Discuss:_
* What kind of things could a trade show worker do to keep themselves fit on the road?
* How would you approach nutrition for someone who is on the road a lot?
* How would you address fitness from…
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Aug 4, 2022
161 - Perfect Pairings 2 - Events, Food & Wine - The Great Escape!
Welcome to the new series of 5-minute podcast episodes called...
Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!
Today's Topic - The Great Escape!
* After a long day on the trade show floor, don't let your team, your customers, or your best prospects settle for a lackluster dinner, or to just head back to their hotel room
* Plan an after-hours Escape!
* A memorable event that takes people away to another place
* Michael shares amazing Tips and options
Learn more about Michael Green at www.michaelgreen.com
Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event!
* Visit tradeshowu.biz and drop your email on the home page!
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Tra…
playlist_add
Aug 1, 2022
160 - Perfect Pairings 1- Events, Food & Wine - Reeling them In!
Welcome to the new series of 5-minute podcast episodes called...
Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!
Today's Topic - Reeling them In!
* How to effectively use Food and Beverages to draw people into your trade show booth
* Michael shares amazing Tips and options
Learn more about Michael Green at www.michaelgreen.com
Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event!
* Visit tradeshowu.biz and drop your email on the home page!
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get im…
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Jul 25, 2022
159 - Why Data Standards for Digital Events - with Glenn Hansen
Data and Reporting Standards for digital events have been needed and missing for many years, and the shift to digital since the beginning of the pandemic made it even more necessary! My guest is one of the leaders to get these standards in place.
Why are they important and what do you need to know about them? Listen in to the entire episode and Share it!
Glenn Hansen is CEO of BPA Worldwide. His team has worked extensively with governmental, media and event industry organizations globally establishing world-class verification standards. Under Glenn's leadership, BPA pioneered trade show attendance auditing in China and expanded its global presence. In 2012 BPA began certifying the event industry to EIC's Sustainable Event Standards and ISO 20121. Now Glenn facilitated a working group creating the data standard for digital events called RSDE, Reporting Standards for Digital Events.
_We Dive into the topic of Data standards for digital events and Discuss:_
* With COVID and the rush…
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Jul 18, 2022
158 - Building an Event Website that Converts Ticket Sales - with Francesca Balit
A Trade Show or Event website needs to be way more than a static website if you want to get more Ticket Sales and Registrations. Today we are discussing specific tips, tools and pages to add to your website to max out your registrations and engagement!
Francesca is the Co-Founder & Event Web Specialist at Bbr Web Design & Management and the Podcast Host of The Events Cast. Francesca helps event professionals build and improve their event websites to better market their events and sell more tickets.
_We discuss:_
* Features every event website needs
* Common event web mistakes
* Why is it so important for you to keep your event website up to date
* Small, simple changes to improve your trade show website
_Francesca's top tips:_
* Start by mapping out a user journey for your website
* Create a website that speaks directly to your audience and answers to your audiences's questions.
* Incorporate your event message in the style, the copy and all the elements of your webs…
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Jul 11, 2022
157 - 5 More Trade Show Tips NOBODY Tells You!
Here's 5 More Trade Show Tips that Nobody tells you! They may be a bit controversial, But when you hear them, they can be complete Game Changers for your next show!
To hear the other 5 Tips Nobody tells you, click here to listen to Ep 118!
(1) Learn how to END a conversation
* Yes – you heard me! Learn how to END a conversation.
* We’ve all been in those conversations that are going nowhere, or are great but drag on way too long.
* You need a quick and polite way to end the conversation so you can start talking with someone else! For every person you engage with, there can be multiple people that walk by your booth never to be seen again.
* So come up with a quick statement that wraps up the conversation.
* “I don’t want to take away any more of your time from seeing other vendors."
* “Did you get the info you needed?” Then set a follow up if necessary.
* “I love where this is going. Or This seems to be a great fit, don’t you agree? Let’s continue the…
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Jul 4, 2022
156 - Winning at Change and Transition in Your Career - with Gary Wilkin
We all face times of change and transition - perhaps especially to retirement. What does that look like and how do we best prepare?
Gary Wilkin is a Licensed Ziglar Coaching System Professional who combines his 40+ years in corporate America with the Ziglar philosophy to guide seasoned professionals through the transition from corporate careers to what's next in their lives.
_We Discuss:_
* The keys to transitioning from our careers to 'post-corporate' life
* Retirement, self-employment, or volunteering
* Determining what you really want to become and why
* A simple step-by-step approach to getting started
* What is Loss of Identity?
_Gary's Top Tips:_
* Understand the power of choice - consciously choosing what you want to be, do, and have allows you to craft a life of meaning and purpose
* To transform your life you need 3 things:
* 1. Desire - a clear vision of what you want to become
* 2. Hope - the belief that becoming that person will give your life meani…
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Jun 27, 2022
155 - Social Audio is the Future! - with G. Mick Smith
What is Social Audio, and can it really be the Future of the Internet? Today's guest seems to think so!
G. Mick Smith, PhD is a digital marketer, executive, voice actor, recovering academic, and the host of the Doctor of Digital podcast. Mick currently resides far from the madding crowd in sunny California enjoying his parent's first new car, a 1957 Buick Special, hiking, music, reading, and writing.
_We Discuss:_
* What is Social Audio?
* How can businesses benefit from social audio?
* Should companies consider podcasting?
* What resources are available?
_Mick's Top Tips:_
* If listeners have never consider podcasting before now is the time for producers, planners, sponsors, and exhibitors should consider.
* Social Audio is the future of the internet, and podcasting is key to the growth
_Special Offer from Mick Smith:_
* Complimentary website analysis vs. competitors
_Get in touch with Mick!_
* mick.smith@wsiworld.com
* 619.389.3636
* mick_wsi_world & bur…
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Jun 20, 2022
154 - Transformative Power of H2H Interaction - with Tim Simpson & Danny Hardman
We've all heard about B2B and B2C, but how about H2H - Human-to-Human? H2H is the future of our events and Trade Shows and will be transformative in our events and our organizations.
On the Trade Show University podcast to discuss this important topic is Tim Simpson, Brand & Engagement Chief Strategist of The Design Studio at Maritz Global Events, and Danny Hardman, Director of Business Development with PRG - Production Resource Group.
_We Discuss:_
* What common themes are you seeing/hearing right now with the variety of clients you are working with?
* Why Human-to-Human? What does that mean?
* Are you bullish on the future of events, trade shows, gatherings, etc?
_Tim & Danny's Top Tips:_
1. Exhibitors - New methods and thinking needed to meet audiences where THEY are.
2. Planners - Opportunity to unlock the inner data geek - grow an addiction to people insights
3. Time to start delivering our audiences the VALUE THEY SEEK not just what serves our own needs
_Top Takeawa…
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Jun 13, 2022
Ep 153 - Using Brand Ambassadors to Max your Leads & ROI - Al Schuster & Stephanie Crawford
Adding just ONE person to your booth staff can possibly double or Max Out the number of leads you get at your next show! That person is a trained Brand Ambassador.
To educate us all about Brand Ambassadors are Al Schuster and Stephanie Crawford of Polaris Brand Promotions, a nationwide promotional staffing agency. Al is President of Polaris, and Stephanie is the Client Relations Manager. Together they bring decades of staffing industry experience.
Today we are discussing The benefits of utilizing Brand Ambassadors for trade show booth staffing.
_We Discuss:_
- What services do Brand Ambassadors bring to trade show and convention exhibitors?
- What should exhibitors look for (skills, experience & personality) from brand ambassador talent?
- How can a company benefit from utilizing brand ambassadors at their trade show or convention booth?
- What questions should Exhibitors ask to find the right Brand Ambassador for them?
_Al & Stephanie's Top Tips:_
- Hiring brand ambassador ta…
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Jun 6, 2022
Ep 152 - Cyber Security & Privacy for Events & Associations - with Brian Scott
With the amount of data now available at our Trade Shows, Conferences and Events - both in-person and virtual - companies of all sizes have huge opportunities to know more about their customers, trends and more. And with all of this data also comes security and privacy risks.
Today's guest, Brian Scott of ClearTone Consulting, is here to discuss the opportunities and risks for Associations and at our shows.
Brian provides expert CIO services based on a technology career spanning 35 years with the last 20 at the CXO level. He specializes in software development, networking, cyber security, cloud services, data architecture, system integration, IT strategy, and team development. He has 21 years of experience within the exhibitions and trade association markets, is a patent holder in event technology, and a current board director for the International Association of Exhibitions and Events as well as the Center for Exhibitions Industry Research.
_We Discuss..._
* What are some of the…
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May 30, 2022
8 More Tips for Stress Free Travel at Your Events & Getting Back
Here are 8 MORE Trade Show Travel Tips that will reduce your Stress Once you have Arrived at your Event!
Don't miss Episode 144 - 17 Tips for Stress Free Travel to Your Event
1. Get organized the first night. Put stuff where you want it, do all ironing, set yourself up for efficiency
2. Go to the Grocery store. Save money on meals AND can eat healthier!
3. Try to keep your regular routines. Go to bed and wake up at usual times, eat similarly
4. If you forgot something, call the front desk first before panicking or spending time trying to find a nearby store. Often the hotel gives amenities for free.
5. Think of everything you may need to conduct business and bring it with you to the show. Put in your backpack or tote. So many times people forget business cards back in their room, or even laptop or phone chargers. Plan ahead and use a checklist!
6. At the end of a show, if you are heading right from the venue to the airport, know that a lot of…
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May 26, 2022
BONUS - Event to Know - The Invisible Industry Tour from NTSA - with Laura Palker
Learn all about an important event - or series of events - for the survival and growth of the Trade Show Industry, and the millions of individuals involved!
The Invisible Industry Tour is produced by the National Trade Show Alliance and President Laura Palker. Laura joins host Jim Cermak to explain...
* What is the Invisible Industry Tour
* Where did the name come from
* Why the Tour is so important
* How You can get involved
* And much more!
_To learn more or get involved:_
* Email: laura@nationaltradeshowalliance.org
* Web: nationaltradeshowalliance.org
* LinkedIn: https://www.linkedin.com/in/laurapalker/
* https://www.linkedin.com/groups/12543024/
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7…
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May 23, 2022
Ep 150 - Sustainability in the Trade Show Industry - with Al Mercuro
Sustainability and going Green is such an important topic for the Trade Show and Events industry. What does it mean, how can you do it, and what options do you have as an exhibitor?
My guest, Al Mercuro, is the Senior Account Director with Genesis Exhibits, and has done everything from being a lighting tech, to produce concerts, to designing displays for use in the Olympics and the Super Bowl! Plus Al is super involved throughout the industry with many associations and organizations including the National Trade Show Alliance (NTSA).
We Discuss sustainability in the industry, how companies can stay "Green" with their exhibits, and so much more. Check out the episode, and then please share it with others!
_Get in touch with Al Mercuro:_
Email: amercuro@exhibitsbygenesis.com
LinkedIn: https://www.linkedin.com/in/al-mercuro-4929645/
Web: https://exhibitsbygenesis.com/
NTSA: https://nationaltradeshowalliance.org/
Mentioned in this episode:
Free Video Training - How to pick the Ri…
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May 16, 2022
Ep 149 - The Excitement of Game Shows in Your Booth - with Matthew King
Game Shows are as popular today as they have ever been, and there are even entire networks dedicated to game shows! Their excitement and energy keep us coming back for more.
How about bringing that kind of energy and excitement to YOUR trade show booth? To discuss the possibilities with me is Matthew King, founder of Game Show America!
Matthew King started Game Show America back in 1996. For the past 26 years, he's been producing events all over the globe. And during Covid, significant changes were made to keep the business running, and that's what brings us here today.
We Discuss using elements of Game Shows and Casinos to Draw Attention to your Trade Show Booth.
_Matthew's Top Tips:_
* Define your vision of what you want the experience to be (size, level of interaction, type of items to want to give away, is it data gathering, is it hosted or self-run, etc.)
* Make sure what you do fits with and enhances your branding
* Build your booth around the interaction. Keep it simp…
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May 9, 2022
Ep 148 - Simplify the Pre-Event Experience - with Adam Jones
Trade Shows can be a whirlwind of a million moving parts - and that's just once the show starts! The pre-event work leading up to it adds many extra layers of stress and complexity. Our guest today - Adam Jones of FFAIR - is here to help us simplify!
A highly respected and multi-award-winning event professional, Adam has been at the forefront of innovation in the sector since 2003, providing cutting edge event technology through his company Showplans, as Director Digital Products at Freeman and CEO of ops-tech leader, FFAIR.
_We discuss:_
* How to Focus on simplifying the pre-show experience for your exhibitors
* Creating the experience of a partnership with your event
* How to make sure exhibitors will turn up to the show already having had a great experience
* And so much more
_Adam's Top Takeaways:_
* Put yourself through your pre-show exhibitor journey.
* Give priority to simplifying the exhibitor pre-show processes over your own.
_Get in Touch with Adam Jones!_…
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May 2, 2022
Ep 147 - Selecting & Training the Right Staff for Your Booth - with Lee Ali
Having the right people staffing your booth and your event is great and the important first step in having a successful Trade Show or Event. And having them trained the Right Way so you optimize Attendee Engagement is the true key to maximizing your potential!
The expert joining the podcast to discuss is Lee Ali - the Managing Director and founder of Expo Stars Interactive, a global exhibition engagement company based in Manchester, UK. Lee is also an international speaker, business coach, mentor, sales strategist and a qualified iMA practitioner. He is widely regarded as the leading go-to source for attendee engagement and lead generation strategies for global tradeshow exhibitions.
_We Discuss:_
* Why is it important to select the right booth staff?
* What personal qualities would you look for?
* Why is it important to know your target audience?
* What are the key job roles in the booth and how do they differentiate?
* Why does this matter when it comes to selecting peop…
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Apr 25, 2022
Ep 146 - Planning & Maxing Out Your Event ROI with Coaching - with Rob Wentz
Why is planning so important to the success of our businesses, trade shows and events? And can a Coach be the secret weapon to helping Max out your ROI?
To help bring clarity to these important questions is Rob Wentz - a Small Business Strategist & Certified Business Coach who offers professional coaching and mentoring services to business owners and executives inside small-to-medium- sized, privately-held companies with his company 1Direction Strategy.
_We Discuss:_
* Why is it so important to have a written plan, isn't it ok if we have it in our head?
* What benefits are there of working with a coach?
* Creating Goals and Metrics
* Decision Making based on Data
_Rob's Top takeaways:_
* By having a written plan you are more likely to achieve success.
* Running a successful business can be very tough, but it doesn't have to be. We make it harder on ourselves because we aren't following a formal plan.
_Rob's Offer for Trade Show University listeners:_
* Free 30 minu…
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Apr 18, 2022
Ep 145 - New Technologies for Trade Show Shipping - with Dave Brown
The inclusion of Real Time Visibility technology within the Live Event space has been a game changer for shipping. Exhibitors and Exhibit Houses now have the ability to monitor the conditions of a tracked asset that are critical to our deadline driven industry.
To lead the discussion is Dave Brown, a 31 year Tradeshow industry veteran with 20+ years as a supplier to the trade. Dave has worked at several Exhibit Houses with experience in Sales, Operations, and Executive Management. Dave is now an account executive with Tive, and joined them to provide a solution to some age old problems in the industry....like - where's my crate?
_We discuss:_
* The assets exhibitors and exhibit houses should be tracking
* What are the benefits to exhibit houses
* Creating a simple criteria as to why, when, and what you will Track
* And much more!
_Contact Dave Brown:_
* Email: Dave.brown@tive.com,
* Website: Tive.com
* LinkedIn: LinkedIn.com/in/1davidsbrown
Mentioned in this episode…
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Apr 11, 2022
Ep 144 - 17 Tips for Stress-Free Travel to Your Events
Since many many people travel to trade shows each year, I wanted to share some of my favorite travel tips. I travel a lot and I know that some people only travel once a year to a big show, and some a few times. But even if you’re a travel warrior like me you may get some new stuff to try out.
This is TRAVEL TIPS #1 focused on "getting there" – the planning, the preparing and the journey. TRAVEL TIPS #2 will be tips for once you’re there.
-------------------------
Did you like these Travel Tips? Or do you get value from these podcast episodes?
Please support the work of Trade Show University podcast!
CLICK HERE -->> https://www.buymeacoffee.com/tradeshowu
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1. Get to the airport early – use the 2 hour rule the airlines tell you
2. For carry-on size bags…Check your bag at the gate vs keeping it with you
3. Invest in TSA Precheck
4. When going through security, put your phone and anything in your pockets into your backpa…
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Apr 4, 2022
Ep 143 - You're Using LinkedIn Wrong, so Let's Fix It - with Troy Hipolito
Millions of people use LinkedIn for their business. Turns out most are not very effective in building true relationships like they'd like.
To help you fix how you're using LinkedIn - especially for your events and trade shows - is Troy Hipolito, the Not-so-boring LinkedIn Guy! Troy is also the owner of The Troy Agency, a LinkedIn influencer, and the creator of the LinkedIn Accelerator.
_In this episode we discuss..._
* How to use Dating Techniques to build real business relationships
* Common mistakes people make
* The number of touch-points you need to make with contacts
* And so much more!
_Connect with Troy Hipolito:_
LinkedIn: https://www.linkedin.com/in/troyhipolito/
The Troy Show! - https://www.linkedin.com/events/6836041181235818497/
The Troy Agency - https://www.thetroyagency.com/
_Did You Get VALUE from this Episode??_
Then how about Buying Me a Coffee!
Visit: https://www.buymeacoffee.com/tradeshowu
Mentioned in this episode:
Free Video Training - How to pi…
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Mar 28, 2022
Ep 142 - Trade Show Hacks to Increase ROI - with Don Jalbert
One thing Event Planners and Professionals (#eventprofs) would love to get more of is Trade Show Hacks! So today we are bringing the Hacks!
Sharing his Trade Show Hacks to Improve ROI is Don Jalbert, the owner of Exhibit Associates. He was an outsider who took a tour of Exhibit Associates and within hours decided to buy the company with his wife. Just jumped in with both feet! These are the Hacks he has figured out over the past 9 years.
Tradeshow Hacks to Improve ROI
1. Tell people you are going
2. Exhibit with a plan and share the plan
3. Follow up and Speed wins
4. Stand out in a good way
Don's top tips & takeaways:
* Follow Up after a tradeshow. Otherwise don't go.
* The tradeshow booth is not the primary thing to worry about. Your people are your greatest asset and greatest liability.
FREE Resources from Exhibit Associates:
Visit - https://www.exhibitassociates.com/insider
Contact Don Jalbert:
don@exhibitassociates.com
913-980-4166
_SHARE THE VALUE…
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Mar 21, 2022
Ep 141 - Success Story from Major Show - Lessons learned with Steve Waddell
Success Stories have lessons learned in them that are important for companies big and small. Proud to have a small start-up manufacturer with an innovative product on to share his success story at a huge industry show with over 70,000 attendees!
Steve Waddell is the President and CEO of Nasoni. Steve's desire to make a bigger impact on people’s lives as well as the environment led him to develop an innovative bathroom faucet that saves water while improving functionality. Tagline is Better for you, better for the planet.
_We discuss:_
* How helpful is having a plan in preparing for this event?
* What other tips or tools did you use to prepare?
* Many people give out logo'd items, but you didn't go the normal route. What did you find, and did it work?
* What were some of the things people found interesting or innovative at your booth?
* What else did you incorporate in your booth to attract attention?
_Steve's Top Takeaways:_
* KBIS is the biggest event in our indus…
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Mar 14, 2022
Ep 140 - Google Business Profile Strategies for Events - with Heather Taylor
Are you maxxing out your Google Business Profile? Formerly known as Google My Business, your Google Business Profile can be a powerful tool for helping bring visibility to your next Trade Show or Event...as long as you have the right strategy!
Helping shine a light on the potential of Google Business Profiles and share strategies is Heather Taylor. Heather is the Boss Lady and Social Media Chick with GlitterGirl Media, a boutique social media marketing firm in Akron, Ohio that was born out of Heather’s affinity for helping small business owners find new, creative and engaging ways to market their products and/or services to their target audiences via social media.
_We discuss:_
* How important is it to have a Google Business Profile?
* How does the listing benefit a business?
* How to Claim your Google Business Profile
* How to fully optimize your listing
* Why you should be active on Google to drive your ranking
_Heather's Top Takeaways:_
* Google Business Profiles…
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Mar 7, 2022
Ep 139 - Motivational Design is Gamification with a Purpose - with Jeff Campbell
You have heard about Gamification, but have you heard about Motivational Design? Motivational Design is like gamification with a purpose - and will take your efforts to the next level!
Joining the podcast to talk all about why you need to consider Motivational Design is Jeff Campbell, the founder and CEO of Incentli. He helps event stakeholders increase ROI using gamification and motivational design strategies.
_We discuss:_
* How to increase event engagement and exhibitor ROI using gamification and motivational design.
* How do you define gamification and how are you seeing it being used in the event space?
* What is motivational design and how can it help tradeshows?
_Jeff's Top Tips:_
* Event professionals - use gamification and motivational design strategies to increase engagement and ROI for all stakeholders
* Sponsors and Exhibitors - become part of the motivational design framework and generate more leads
_Jeff's Top Takeaways:_
Combining gamification and motiva…
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Feb 28, 2022
Ep 138 - Innovative Best Practices for Exhibitors - with Evan Babins
Getting the attention of Attendees at Trade Shows, Conferences and Events is tougher than ever. It takes Innovation to stand out from the crowd and make meaningful connections.
Discussing Innovative Best Practices for Exhibitors with me on the podcast today is Evan Babins, Events and Marketing Manager for Klir. Evan has an extensive background in event production and team leading. In his experience, he has had the chance to manage event logistics and technical event production for many world class clients like: Nissan Canada, Equitable Bank, Kia Canada, Novartis, and Bristol-Myers Squibb, to name a few. Evan has worked in both the live, hybrid, and virtual event spaces honing his craft as top tier event industry trendsetter. Evan has been included in both BizBash Top 250 Event Professionals and Special Event Magazine’s Top 20 Young Event Pro’s To Watch lists.
_We discuss:_
* How to keep attendees coming back to your booth
* Cool technology options for your booth
* Chang…
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Feb 21, 2022
Ep 137 - Industry Trends for 2022 - with Danica Tormohlen of SISO
As show planners, organizers and exhibitors, what should we be expecting from the industry in 2022? To discuss this topic and more I am honored to have on the podcast for a second time Danica Tormohlen - the Content Director, Publisher and Editor-in-Chief for the Society of Independent Show Organizers (SISO).
Danica began her career in the trade show industry at EXPO Magazine in 1994, where she eventually served as publisher and editor in chief. After that, she served as editor-at-large for Trade Show Executive for 10 years.
_We Discuss:_
* What's happening at SISO
* Trends in the industry
* Danica's recent trips to PCMA, PGA Show and Winter Fancy Food Show
_Key Takeaways:_
* Independent show organizers are moving forward with shows in 2022, despite Omicron.
* Attendees who are going to shows right now are highly qualified buyers looking for new products and new vendors.
* Small and medium-size businesses--the lifeblood of the economy--are ready to get back to face-to-…
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Feb 14, 2022
Ep 136 - How to Guarantee Success for Your Show Experience - Lydia Sugarman
The experience we have and the experience we put our attendees, exhibitors and sponsors through is more important to our results than ever! In this episode we discuss How to guarantee success for your trade show experience with Lydia Sugarman, founder and CEO of Venntive.
Prior to moving into the online space in 1995, Lydia Sugarman honed her sales skills in diverse verticals, from financial services to travel to entertainment. In the process, she skied the Alps, raced in outlaw bike races in New York, mounted art shows in Moscow and New York, and produced Vin Diesel's first short film. Along the way, she fell in love with email marketing and CRM.
We discuss...
* Surprising statistics about trade shows
* What should you do to not drop the ball on follow-up?
* How planning for a trade show is like planning for battle
* And much more!
_Lydia's Top Takeaways:_
1. Make sure everyone attending knows their responsibilities.
2. Provide training. Selling at a trade show has its o…
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Feb 7, 2022
Ep 135 - The Transformation of Hybrid Events & Sponsorships - with Jen Kerhin
Hybrid Events are transforming and growing...and they're the future! Think you know all about them, just think again. Discussing this important topic and giving tremendous insights is Jen Kerhin, CEO of SB Expos and Events.
Jen has more than 20 years of experience working with association tradeshows Jennifer has a certification in exhibition management (CEM), certification in meeting planning, CMP, an MBA from the Johns Hopkins University, and substantial executive-level association experience. She founded SB Expos and Event s to support the mission of associations by increasing their non-dues revenue through exhibits, sponsorships, and advertising.
We discuss...
* How are virtual expos working?
* What does a hybrid event look like?
* How Hybrid events are making a complete Transformation
* What new opportunities exist for Sponsors
* And much more!
_Jen's top takeaways: _
* Event technology is transforming into integrated platforms that can handle registration, speaker…
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Jan 31, 2022
Ep 134 - Trade Show Tips & Encouragement for INTROVERTS
Introverts (and you know who you are) can find working or attending trade shows, conferences or events to be a bit stressful and overwhelming. Here are 10 Tips and some encouragement for all the Introverts out there to not just survive Trade Shows, but Thrive! And these are for whether you are working a booth or an attendee!
1. Embrace your fear. It’s temporary! It’ll be over soon. I know it can be stressful to talk to new people. Know why you’re there. Make connections. Do demos. Find new qualified leads. Whatever it is, remember it and embrace it!
* If you’re an attendee – you have to talk to people. I have been at shows early on where I didn’t want to talk to anyone so just grabbed literature. The problem was when I got back and started reading through the literature I had so many questions! Spent way too much time trying to figure everything out.
2. Be prepared – know your stuff! Having a script or talking points memorized ca…
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Jan 24, 2022
Ep 133 - Post-Pandemic Events on a Budget - with Maggie Ellison
A question facing every event organizer, sponsor and exhibitor is what will trade shows and events look like post-pandemic? And will we be able to survive all the new protocols within our budget? Today we discuss these topics with industry veteran Maggie Ellison!
Maggie Ellison is the Vice President at Creative Marketing Strategies, an experiential engagement agency that has been providing marketing solutions for 40 years. Her previous positions with the Columbus Zoo & Aquarium and Cedar Fair Entertainment were excellent precursors to her role overseeing sponsorship implementation for the Ohio State Fair and the Jazz & Rib Fest and leading creative strategy for hundreds of Fortune 1000 companies.
_We discuss..._
* How have events changed since the start of the pandemic?
* What types of events will be successful in a post-pandemic world?
* How did the pandemic impact event marketing budgets?
* And more!
_Maggie's top Take-Aways..._
* Face-to-face, despite a 2-year hiatus…
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Jan 17, 2022
Ep 132 - Meetings Mayhem! Behind the Scenes of Successful Events with Terry Matthews-Lombardo
At our Trade Shows, Meetings and Events, there are times when things go wrong. VERY wrong! What can seem like Mayhem at the time can turn out to be an innovative success! Proud to have joining the Trade Show University podcast Terry Matthews-Lombardo, author of the new book Meetings Mayhem - Behind the Scenes of Successful Meetings & Events.
Terry is a veteran professional meeting planner with an alter ego of an industry travel writer. As a working planner, her clients include association, corporate and incentive programs of all shapes and sizes, and as a writer I maintain an entertaining industry-focused blog where I muse about lifestyles, travel, and detours.
Terry takes us into her recently published book, Meetings Mayhem!, which is a humorous but factual look at the serious business of making meetings and events happen.
_Terry's Top Tips:_
* In this industry, flexibility is key to survival
* Always have a second act
* Stay sincere and active in your own network and keep e…
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Jan 10, 2022
Ep 131 - Maximize Exhibitor ROI using Real Time Data with Jon Kazarian
More data is available to exhibitors, sponsors and show planners than ever before. Today we discuss how to use real time data to maximize exhibitor ROI.
Jon Kazarian is the Founder and CEO of Accelevents, a leading virtual & hybrid events platform recently recognized as a top 200 fastest-growing private company in America by Inc. 5000. As CEO, Jon is focused on leading the company's vision and helping event organizers and marketing professionals transform their events through innovative technology solutions. Jon actively publishes insights on the events landscape and frequently speaks at industry events.
Find out why Jon believes Organizers who coach their exhibitors on how to make the most of their event tech see a 2.5x increase in repeart sponsorship.
Get in Contact with Jon Kazarian:
info@accelevents.com
@accelevents
https://www.accelevents.com
*** Get 52 Top Trade Show Tips! ***
Visit tradeshowu.biz and sign up for the weekly newsletter right on the home page!
Mentioned in…
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Jan 3, 2022
Ep 130 - 9 Tips to help You Hit Your Goals in 2022
It’s 2022 and that time when we all create goals for the upcoming year. We are all pretty good at figuring out what we want and what our goals should be. Maybe even easier when our goals are personal.
** FIRST - To Put together and set your Trade Show goals, listen to Episode 1 - Setting Your Trade Show Goals!
** SECOND – Get the Trade Show University Ultimate Goal Setting Workbook - FREE!! Just send me an email to jim@tradeshowu.biz and tell me you want the Goal Setting Workbook. No cost! My gift to you!
9 Tips to help you HIT YOUR GOALS in 2022!!
1. Remember your Why
2. Write down your goals. There’s power in physically writing!
3. Re-read your goals and remind yourself on a regular basis.
4. Set milestones
5. Keep a positive mindset
6. Persevere - never give up!!
7. Stay focused
8. Share with those who will help you achieve the goals, and those who will hold you accountable!…
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Dec 27, 2021
Ep 129 - Top Tips for Attendees at Trade Shows - with M. Kevin Davis
Is there a way Attendees of Trade Shows, Conferences and Expos can get better results and ROI than others? YES!! And even if you are an exhibitor, at some point you may leave your booth and walk the show - at this point YOU are an ATTENDEE!!
Hear this special replay of the interview with Jim Cermak, the host of Trade Show University podcast joins M. Kevin Davis on the Quick Lube Expert podcast!
We discuss tips, tricks and strategies to get the most out of every single show you attend!
Here are the show notes from the original episode...
----------------
James Cermak, host of the Trade Show University Podcast, joins M. Kevin Davis to discuss what you should do to prepare for a trade show or convention like iFLEX, as well as tips to help you make the most of the limited amount of time you have.
Listen and subscribe to the Trade Show University podcast on your favorite podcast platform, or visit www.tradeshowu.biz.
Check out his free “Show Success Road Map” to help you double…
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Dec 20, 2021
Ep 128 - Designing Memorable Trade Show Displays - with Tracey Piechocki
It's not enough to have a good looking booth display, as there could be hundreds of good looking displays at your next event. Your booth design needs to be Memorable! To discuss this important topic, I have joining me Tracey Piechocki, the second-generation owner and marketing strategist of Illustrated Designs. Tracey has degrees in marketing and management and over 25 years of experience in design, marketing, trade shows, and strategy for a wide range of clients.
In addition to creating marketing materials, Tracey and her creative team have a passion for designing and fabricating unique interactive displays and larger-than-life product replicas.
_In this episode we discuss:_
* Some of the mistakes businesses make when it comes to their trade show booths
* How trade show booths will be changing in this digital age
_Tracey's Top Takeaways:_
* Trade shows should be part of an overall marketing plan and strategy.
* A good booth design is so much more than nice graphics.
_Get…
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Dec 13, 2021
Ep 127 - Build Relationships with Food & Wine Experiences with Michael Green
We have so many amazing memories which involve food. You can bring the power of food and wine to create experiences at your events that will build lasting relationships and memories!
To join me and share tips is Michael Green - a food and drink and marketing expert, and creative force behind Michael Green Wine & Food Entertainment. Over his career which spans more than 25 years, Michael has supported companies with experiential marketing solutions to build relationships and drive sales. Michael is based in NYC and travels the world for his work.
In this episode, we discuss How to better leverage the power of food and drink to elevate your next conference.
_Michael's Top tips:_
* Make your booth and ancillary experience stand out.
* Use the power of food and drink to build and reinforce your brand.
* Leverage the power of food and drink to build relationships and drive sales.
* Experiences can resonate for years to come.
_Connect with Michael Green:_
Website: michaelgreen.…
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Dec 6, 2021
Ep 126 - Hybrid Events & Creating Event Communities with Mia Masson of Swapcard
One question for exhibitors and show organizers alike is how do I effectively execute a Hybrid event. To help answer this question, I have on Mia Masson, the Content Director at Swapcard, an all-in-one virtual & hybrid event and community platform. Mia lives in Paris and has 4 years of experience in planning and writing about events. She loves to create content and build communities! Mia spends time reading, listening to podcasts and donating to charity organizations in her native South Africa.
We not only discuss hybrid events, but also how and why to build communities - taking event audiences and turn them into year-round communities that engage online 365 days a year and how this hybrid business model can help event brands grow their reach and boost ROI.
We discuss...
1. What's the buzz about hybrid events? Should everyone be jumping on the bandwagon?
2. What's the benefit in embracing a 365-day community model instead of just sticking to the old model of once-a-year meetups and…
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Nov 29, 2021
Ep 125 - Converting Leads from Events thru your Website - with Toccara Karizma
How many businesses are effectively driving trade show attendees - whether in-person or virtual - to their website? Not many! And if you do, how do you maximize the conversion of leads through your site?
Proud to have on the mic with me Toccara Karizma - a digital marketing consultant and business growth strategist to some of the world's top eCommerce brands. She is the CEO of Karizma Marketing, Hawaii's top full-service digital marketing agency dedicated to growing elite eCommerce brands online.
In this episode we are going to dive into the topic of Website Conversion Rate Optimization. We discuss:
* What is Website Conversion Rate Optimization and why is it so important?
* Some top tips to increase website conversions
* Benchmark conversion rates website owners should be shooting for
_Toccara's top tips:_
1) Adding a popup form that offers value for lead gen
2) Adding a clickable phone number
3) Live chat support
4) Website Speed
5) Mobile-optimized website
6) Quick,…
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Nov 25, 2021
Ep 124 - Thank You's to the Trade Show Industry & a Request
Hi to all my friends in the trade show industry, all the businesses that exhibit at and sponsored trade shows that any person just wide to learn more about these incredible events we call trade show. I suppose conferences and more. I want to welcome you all to a very special Thanksgiving episode of Trade Show University.
Very short episode today. I'm Jim Cermak and in the spirit of Thanksgiving, I just wanted to send out some quick thank you's. But I'm the first I'm going to start off with a request. My request to you is this, I want you to take time today to say thank you to someone who maybe you haven't talked with in a while.
It could be a friend, family member, somebody who impacted you in some way in your life. Maybe they're a good friend. Maybe you admire their work ethic. Maybe. Teacher who made a strong impact on your life? Whoever it could be. Take time to think about something you're thankful for and who it is as responsible for that.
It could be something big can be somet…
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Nov 22, 2021
Ep 123 - From Broadway to Event Host & Emcee - with Wendee Lee Curtis
A question Show Producers and Organizers wrestle with all the time is...Should we have a Host or Emcee for our Event? To help answer that question is Wendee Lee Curtis, a professional Trade Show and Conference Host and Emcee!
Wendee Lee started her career on Broadway, working up to a leading role in the hit musical, Mamma Mia. From there she took the leap to Network TV anchor, and now working stages around the globe as a successful Event Host and Emcee!
In this interview we discuss...
* How to select a good Host or Emcee
* Questions to ask a possible Host
* Wendee Lee's encounter with Wayne Brady, and how important Improv is
* Tips for anyone considering becoming a host
* And so much more!
_How to Contact Wendee Lee Curtis:_
LinkedIn: https://www.linkedin.com/in/wendeeleecurtis/
Ask her about her on-camera coaching course - Competence on Camera!
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Help support the Trade Show University Podcast!
Go to: buymeacoff.ee/tradeshowu
Mentioned in…
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Nov 15, 2021
Ep 122 - Maximize Exhibitor Reach with Virtual Platforms - Erica Bishaf of Campfire Social
In today's ever changing event world, it's critical to figure out new ways for exhibitors to reach their target audience. To give tips and advice is Erica Bishaf - the Founder & CEO of CampfireSocial, the first-of-its-kind private social network and commerce platform designed for trade verticals.
Erica is a 20+ year award winning strategy & insights veteran who has worked for consumer packaged goods companies such as Kraft, Nestle, Kimberly-Clark, & MillerCoors and through her consulting business she worked on strategy projects for associations & event organizers including Freeman, GES, the American Library Association, the Audiovisual and Integrated Experience Association (AVIXA), the Radiological Society of North America (RSNA), the National Retail Federation (NRF), and more.
_In this episode we discuss: _
* Generating leads through virtual platforms such as communities, marketplaces, and virtual events
* How exhibitors can maximize their reach when on a virtual platform
* T…
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Nov 8, 2021
Ep 121 - Sustainability in Event Planning with Joanna Berens
We are discussing Making a Difference at your events today so we can impact events and the environment long term! Proud to discuss Sustainability in Event Planning with Joanna Berens of Joanna Berens Hospitality, and the President, of the Sustainable Events Network, Florida & Caribbean.
Joanna's hospitality and event career spans more than thirty years, working in the DC, New York and Miami markets. After 13 years with Starwood Hotels, Joanna opened her own third-party site selection and logistics company, Joanna Berens Hospitality, Inc. in 2006. Her passion for food waste began in 2016 when she tried to donate leftover food from a conference which lead her to become Zero Food Waste Chair.
Topics discussed in this episode include:
* The low-hanging fruit to implement sustainability practices into one's event
* What is food rescue and zero food waste?
* What are other sustainability initiatives that can be implemented into event or trade show management?
* What are the UN Sus…
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Nov 1, 2021
Ep 120 - Priming Your Audience for Your Message using Play - with Paul Miller & Dawn Daria
It's one thing to be branding your business, but if you want effectiveness you have to make sure your audience is ready to take in your message and branding. One powerful method to prime your audience is through Play.
Nobody knows play better than the duo behind Energizing Events - Paul Miller, national touring comedy juggler, and Dawn Daria, award winning author and educator, promote play with a purpose. Whether the goal is mindfulness & wellbeing, an energized audience, or a supercharged sales presentation, their Flop Balls and Floposophy are an ideal tool for engaging and enriching.
_Topics we cover during this episode are:_
* Create a playful experience for audiences to prime them for your pitch/message
* Why is play important?
* Does it work for all audiences?
* How can games and contests be used to bring people back to your booth?
_Paul & Daria's Top Tips:_
* Model and create space for it - if you’re not willing to be vulnerable, authentic, and in the moment - yo…
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Oct 25, 2021
Ep 119 - Power of Digital Acceleration for Your Business - with TechMatch
Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners are experts in the technology space in the events industry. Together they have formed TechMatch to help business leaders and associations transform their results.
In this episode we discuss Digital Transformation and Digital Acceleration within the Association/Events Industry.
Some of the topics covered include:
* Changes occurring that are driving a need for digital transformation
* Technology advances that have effected the industry
* The biggest challenge to associations/event organizations
* Is Digital Transformation just a technology thing?
* How has Covid affected the need for transformation?
* Was Covid just a bump in the road and the industry is headed back to it's standard state?
* What about customer journeys?
Top 1-2 takeaways you have for the listeners:
* If you don't actively engage in a digital acceleration strategy, you risk completely losing relevance in the near future.…
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Oct 18, 2021
Ep 118 - 5 Trade Show Tips NOBODY Will Tell You!
Here's 5 super effective Trade Show Tips that NOBODY is talking about! Some may even ruffle some feathers! Let's get to them, but first...
Be sure to register for the weekly Trade Show University newsletter - go to tradeshowu.biz to sign up!
Also - please leave a Rating and Review on Apple Podcasts!
#1 -- Get the attention of people who are not looking at you
* We don’t want to bug people, especially if they’re looking away right?
* You need to change that mindset!
* Why are you as an exhibitor at the show? To get business!
* Why do you think the attendees are at the show? If it’s a B2B show, they are there to do business!
* How many times do you think people will walk past your booth? You don’t know!! Assume it’s ONE – one time only.
* What if I told you at this show, your biggest customer ever will be there – you just haven’t met them yet. But it’s up to you to find them.
* Just say “Excuse me” to get their attention, and then ask…
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Oct 11, 2021
Ep 117 - Gamification at Trade Shows for Sponsors & Exhibitors - with Adam Haesler
In this episode we discuss how sponsors can use gamification to offer value and pre-qualify an attendee and sponsor match.
After being fired in 2017, Adam Haesler knew he needed to find his core values, like a life compass, which helped him find events! His core values are potential, which means continuous improvement, and community, helping each other pursue a collective potential. Today, Adam is Chief Experience Officer for Engamio, a Gamification company.
We also explore…
* What is gamification?
* What is the Zeigarnik Effect, and what does it have to do with gamification?
* How will gamification help me get more leads?
* A framework for using gamification to drive pre-qualified leads to sponsor landing pages
* And much more!
_Adam’s Top Tips:_
* Know the outcome you want to accomplish and work your way backward to the gamification, not the other way around.
* Use gamification to provide value in the form of learning for attendees that they can use with or wit…
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Oct 4, 2021
Ep 116 - Prepping for a New Event World with Devin Cleary of Bizzabo
As a CMO (Chief Marketing Officer) or the head of marketing for your organization, you have to look at trade shows, conferences and live events in a whole new way today thanks to the pandemic. The landscape has clearly changed everything! To help guide the way, I have brought on Devin Cleary, the VP of Global Events at Bizzabo.
Devin is a top-performing event producer and passionate marketing executive with over 16 years’ experience leading the creation and active management of diverse experiential marketing programs for B2B, nonprofit and consumer markets. He holds a proven track record strategizing and executing world class in-person, virtual and hybrid events.
In this episode we discuss...
* How can CMOs can prep for this new era of events?
* How can event professionals and CMOs best collaborate during this time?
* How will in-person sponsorships be a tougher sell than ever before?
* How the event marketing landscape has changed over the last 5 to 10 years?
Devin's top…
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Sep 27, 2021
Ep 115 - The 100 Percent Rule - Take Your Events to the Next Level
Introducing the 100% rule. This is something that can have a huge impact on our Life and our Trade Shows. If you can get your team, and yourself to follow the 100% rule, you will notice a huge improvement in your results. I absolutely guarantee it!
Okay – now let’s talk about the 100% Rule.
This may be a bit controversial. There is no such thing as a balanced life. That is a false ideal.
* Anyone who has a newborn knows this. They demand more of your time. It’s just that simple.
* And how about when we have to travel to work a trade show? Unless your spouse or partner comes with you, pretty hard to have balance when you’re out of town for a few days.
* In marriage, it’s not 50/50. It’s 100/100. Same in family. We have always had the rule of no phones at the dinner table. We’re here together, let’s talk. Let’s find out about each other’s day. Keep communication strong. Be 100% in the moment there with each other.
* That’s why I…
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Sep 20, 2021
Ep 114 - Creating Memorable Experiences with Lynn Edwards
With all the exhibits at a trade show, how do people remember your exhibit? Create a memorable experience and you will stand out! To talk about this topic is Lynn Edwards, owner of Proper Planning! Lynn brings over 30 years and a wealth of experience to event management. Lynn and her team provide a comprehensive and efficient method for producing innovative events across the country.
Lynn is experienced in overall event strategy, creative event design, event marketing, sponsorship development, contract negotiations, vendor management and overall meeting production.
Lynn says it is time for Re-imaging Trade Show Experiences!
She answers these powerful questions:
* What is the biggest change you expect coming out of Covid for Trade Show experiences?
* How has the virtual event impacted in-person events moving forward?
* What some new opportunities that will exist as we move into hybrid event?
There is a window here and now to re-image how we do Trade Shows, don't miss it.
_Co…
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Sep 13, 2021
Ep 113 - Marketing 101 for Trade Shows with Bryan Lefelhoc
Trade Shows and Events can be a big part of the Marketing mix for a lot of companies. And Marketing plays a HUGE part in the success of your shows! So in this episode, we bring in a lot of Marketing basics you need to consider.
Joining me on the podcast to share in all the Marketing fun is Bryan Lefelhoc, Director of Sales for Spire Marketing, a marketing firm with three locations serving Northern Ohio, in Ashland, Tiffin and Medina. Bryan also hosts the "Dash of Grit" Podcast. Formerly, he was Sales Manager with iHeart/ClearChannel Communications radio.
Some of the topics we cover:
* What are mistakes people seem to make at Trade Shows?
* What seems to happen at every "successful" trade show?
* How can you make a trade show video one that people want to stop and watch?
Bryan's top tips:
* Let your current customers know where you'll be
* Invite leads to the show with a free drink coupon or something when they get there
* Automate your follow up to optimize your lead p…
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Sep 9, 2021
Ep 112 - Champion-level Success by Mastering the Basics
Teams win Championships by being better at the Basics than everyone else. And your company can WIN your Trade Show by Mastering the Basics!
If you really focus you and your team on getting back to the basics, you can achieve Champion-level Success!
So what are the Basics of Trade Shows? The basics are the difference makers! It’s not your booth layout or design, your giveaways or anything like that. Those are all important, but may stay the same from show to show.
The basics are all about working the show. Your staff. Moving the needle!
So there’s 5 basics.
1. Determine your Metrics. You have to be measuring the right things! There’s a difference between scanning badges or collecting business cards, and getting qualified leads or writing orders!
2. Set SMART Goals – Specific, Measurable, Achievable, Relevant, Time-based. Go back and listen to Episode 1
BONUS – send me an email with GOALS in the subject line and I’ll send the exclusiv…
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Sep 6, 2021
Ep 111 - Why You Need to use a CVB or DMO for your Next Event - Michelle Moore of Experience Kissimmee
Convention & Visitors Bureaus (CVB) and Destination Marketing Organizations (DMO) can be a huge asset to your company when planning, exhibiting or sponsoring an event! Joining me on this episode is expert Michelle Moor of Experience Kissimmee!
Michelle Moore is the Sr. Director of Meeting Sales and Services at Experience Kissimmee, the official CVB for Kissimmee, Florida. Michelle is approaching two decades crafting her sales and marketing skills in Central Florida with top brands in the industry from hotels to CVBs. Michelle’s expertise include hotel convention and Travel Industry sales, international marketing, and destination meeting sales and services. Michelle also serves on the MPI Greater Orlando Chapter Board of Directors and volunteers on the Destinations International Convention Sales and Services Committee.
Michelle really dives into and explains the Value of Working with a DMO/CVB (from planner to exhibitor)
Other questions she answers:
* What are some of the compli…
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Aug 30, 2021
Ep 110 - You have a Bad Booth Location! What do you do?
Question: What to do if you have a bad booth location?
For anyone who has exhibited at trade shows, expos, conferences or events, you probably have been stuck with a bad booth location at some point. So what do you do? Don't just give up and take what attendance happens to come your way. Take control! Here's many tips and ideas for making the best of the situation!
First – do your best to avoid it! Work with the show if you need guidance on traffic flow, what booths are around you, etc. They will help you pick the best booth available.
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Start by talking about things you can do before the show…
* Be more out there with your pre-show marketing. More social media, more email blasts, direct mail to your customer and prospect list.
* Look into pre-show marketing that the show is offering.
* Email blasts, advertising, get the pre-show registration list and send out postcards or bubble mailers.
* Get involved in sponsorship/marketing with show that drives…
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Aug 23, 2021
Ep 109 - Should You Start a Podcast to Build Your Brand? with Mike Morrison
Join me in welcoming Mike Morrison, Host of The Don and Mike Show Podcast, a weekly podcast focused on Trade Shows, Events and Experiential Marketing issues in today's world. Mike is also the National Sales Director for WS Displays with over 20 years in Trade Show Display Supply side and five years in the podcast world. He is a Member in EDPA, ESCA, IAEE, EACA and more.
In this episode, we talk about the power of podcasting, starting a podcast, and the benefits of podcasts for your business and brand!
How to Get In Touch with Mike Morrison:
Email: mike@wsdisplay.com,
Podcast email: thedonandmikeshow@gmail.com
Phone: 770.298.0695
Websites: TheDonAndMikeShow.net and ExhibitCityNews.com
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!!…
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Aug 16, 2021
Ep 108 - Can Covid have a Positive Effect for Exhibitors?
Hey Exhibitors - this episode is for you! Here's a question to consider...can Covid have a positive effect on upcoming Trade Shows, Expos, Conferences and Events?
I propose the answer is YES!
I know what you’re probably feeling right now. You have committed to an upcoming show, and concerned about attendance. Due to Covid and new variants, there may not be a very strong turnout.
But the show is going on, you did make the commitment and you’re going. Maybe right now you have the mindset that it’s just not going to be very good. I’m going to tell you something that may make you go, Huh? Covid may have an overall positive effect on your next show. Stick with me and by the end you will know how to approach the show so you will be blown away and get results you didn’t think were possible.
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This all started with my friend, top podcaster and business coach Christine McAlister (check out her podcast Nobody’s Ever Asked Me That!) Christine said she was…
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Aug 9, 2021
Ep 107 - Using Run Sheets & Designing the Perfect Event - with Michelle Nicole McNabb
What is an Event Run Sheet, and why is it a Must-Have for running a successful event - whether a planner or exhibitor? Michelle Nicole McNabb, Owner of Emenee Marketing ‘n’ Events, is here to explain! Michelle Nicole serves B2B markets to justify event ROI, get unstuck and ease overwhelm of event production, and execute activation campaigns that align organizer and sponsor intentions that generate measurable event ROI.
5 Phases to Design Your Event Run Sheet:
1. Event Clarity
2. Develop Effective Customer Journey
3. Monetize, Optimize and Justify Event ROI
4. Execute the 6 Foundations
5. Project Management vs. People Management
This framework is ideal for events with a business intention (not social or logistic driven events). I use this framework both sides of the table - if I working with a specific exhibitor/sponsor OR if I'm on the conference level and production side. The framework remains the same - it's the execution that is different.
In addition to finding the righ…
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Aug 2, 2021
Ep 106 - Busting Myths! Forget What You Think You Know about Trade Shows!
It's time to BUST some MYTHS!! Forget everything you Think You Know about Trade Shows! There are 8 Common myths and misconceptions which nearly every business has about trade shows that is holding them back and ruining their results!
Believe me – I have been there and held these myths as beliefs. And you may believe one or all of them. But I want to completely bust these apart.
1) Too much work, Overwhelming
* I get it. There’s so many details preparing, setting up, and during the show to keep track of. And often the show itself can be frustrating. Things don’t show up. Your staff isn’t there on time. The results are less than you hoped for.
* Here’s the thing – if you make the time, plan and delegate properly, you’ll get through it without getting overwhelmed! Make time, plan and delegate!
2) Trade Shows are Tiring
* These shows can definitely be exhausting! Long hours on your feet, at times not eating right, and especially a lot of down time an…
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Jul 26, 2021
Ep 105 - Helping the whole Industry Bounce Back - the National Trade Show Alliance
You are about to meet someone who after 30 years in the trade show industry is dedicating herself to the betterment of the industry she serves. She wants no small vendor or supplier to go under! Laura Palker is the Founder/President of the National Trade Show Alliance, a nonprofit organization formed to shine the light on the many segments of the Conference, Exhibition, Trade Show and Meeting Industry. The Alliance is dedicated to bringing a voice to every worker under its umbrella, as well as providing workforce development, education, and mentoring to industry artisans and professionals and those seeking a new career in the Live Events Industry.
Learn More about the Together Again Expo:
Together Again is coming to a city near you - Discover a Career in the Live Events Industry.
* WEB: TogetherAgainExpo.com
Learn More about The National Trade Show Alliance
* WEB: www.nationaltradeshowalliance.org
* EMAIL: laura@nationaltradeshowalliance.org
* PHONE: 888-713-2083
* FB:…
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Jul 19, 2021
Ep 104 - 5 INTEGRITY Habits You Need to WIN at Shows & Events
Today we are talking all about integrity. It’s Doing what you say you’re going to do. Acting in a way that inspires trust and confidence. A great trait for business, but how does it apply to trade shows? It definitely has a direct correlation and something that can make or break your next show!
What is integrity?
* Definition: the quality of being honest and having strong moral principles
* It’s not just talking the talk but walking the walk
* It’s living out the Golden rule – treating others like we would like to be treated.
5 Integrity Habits for having a winning show
1. Be on time, or better yet – be early.
2. Tell the truth about your capabilities, the service you provide, the results you get, etc. Don’t stretch the truth. Don’t lie.
3. If you can’t meet their needs, let them know.
4. Keep your booth up until the end of the show.
5. Stay at your booth – don’t abandon your co-workers.…
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Jul 12, 2021
Ep 103 - Keys to Get the Most of Hybrid Events - with Anca Trifan of Treefan Events
You have heard that Hybrid Events are our future, but what exactly does that mean? And how do you take advantage of all the benefits of Hybrid Events? Let's ask the expert!
Anca Trifan is the founder and CEO of Treefan Events - is a boutique event planning and production agency that plans, designs and produces live, virtual and hybrid events. She has over 20 years experience and extensive knowledge to help design her clients a perfect and seamless event. Anca is also the host of the Events: Demystified podcast.
We discuss...
* The future of events
* Benefits of Hybrid events
* Timeline to plan a Hybrid Event
* What is and isn't a Hybrid event
* Hosting a Hybrid event
* More!
_Get in Touch with Anca Trifan and Treefan Events:_
* Website: https://treefanevents.com/hybrid-event-services/
* Linkedin: https://www.linkedin.com/in/ancatrifan/
* Instagram: https://www.instagram.com/treefan_events/
* Podcast: https://eventsdemystified.com/
_Check out our sponsor - __T…
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Jul 5, 2021
Ep 102 - 9 Things to NEVER do at your Event Booth!
Businesses everywhere are now back to planning for their return to live, in-person trade shows, conferences and events. While this is very exciting, it can also be stressful as it's been a while since many of us have done these.
Before the pandemic shut everything down, I would see exhibitors make so many of the same mistakes over and over at these events. The worst part was that they didn't even know they were hurting themselves! There was no way they were maximizing their opportunities.
I want to help change all that!!
So in this episode of the Trade Show University podcast, I go through the top 9 things to NEVER do at your booth! Some may have you proudly saying, "Well we never do that." But I guarantee you will find a couple where you'll say, "Woah - we do that all the time!"
Top 9 Mistakes:
* Be on your phone and ignoring attendees
* Get into a long conversation without qualifying the attendee
* Eat a meal at the booth
* Talking with other booth staff
* Le…
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Jun 28, 2021
Ep 101 - Unique Destination Spotlight - Puerto Rico Convention Center
Join this fascinating on-site interview with Jorge Perez, General Manager of the state-of-the-art _Puerto Rico Convention Center_ as we discuss his amazing facility on this tropical island paradise with 500 years of history, culture and tradition!
With a sleek, modern design and 600,000 square feet of total space, PRCC is the largest and most technologically advanced meeting facility in the region. It’s also one of the greenest, with a 20,000-panel solar array and numerous other initiatives focused on sustainability.
More than just a venue, PRCC is the anchor of a fast-growing Convention Center District, with hotels, restaurants, and more. At the forthcoming District San Juan complex — located just across the street from the convention center — your delegates will be able to sip rum at a micro-distillery, dine at a world-class restaurant, and dance the night away to live music at an outdoor stage, with more than 140,000 additional square feet of meeting space.
Visit their web…
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Jun 21, 2021
100th Episode Celebration! Looking back, Looking forward & Making a Difference
Come Join the Party as we Celebrate our 100th Episode! There's special guests, awesome giveaways, powerful tips, and new opportunities to work together and up your results at future trade shows and events!
_FREE GIVEAWAYS!! _This is Trade Show University so we're going to be giving away BOOKS to help you continue to learn!
* Just join our email newsletter at tradeshowu.biz to enter!
* If you are already on the list, you're in the drawing!!
* More books given away every quarter!
_Help us determine future topics!_
* What topics would you like to hear featured?
* Which guests would you like to hear interviewed?
* What are your biggest struggles?
* LET ME KNOW! Send an email to _jim@tradeshowu.biz_
_I can Coach you and your team!!_
* Free 20-minute Discovery Call!
* Send an email to _jim@tradeshowu.biz_ and put FREE CALL in the subject line!
_Special Guests!_
* Deb Wasylko of Baskets Galore! BasketsGaloreGifts.com
* Robin Sacks RobinJSacks.com
_Episodes Menti…
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Jun 14, 2021
Ep 099 - Tips on Picking Promo Items Post-Pandemic - with The Promo Guy Swire Ho
Live events are back! Should you buy the same promo items you did in the past? What has changed, and what are the best tips?
Proud to have Swire Ho as my guest! Swire is the owner of Garuda Promo, a leading promotional products company. He shares the tips and advice for what to expect and what to do to create a successful strategy for your upcoming virtual and live events!
Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team earned a Score award in 2009, for small business success. He decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.
Connect with Swire Ho!
👉 Instagram: https://www.instagram.com/garudapromo/
👉 Facebook: http://facebook.com/garudapro…
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Jun 7, 2021
Ep 098 - CEMA Expert Panel - Road Back 2 Events - hosted by Caesars Entertainment
Bringing you a special episode along with my friends at Caesars Entertainment. This is a rebroadcast of a recent panel discussion held by CEMA – Corporate Event Marketing Association - at the new Caesars Forum.
If you are brand new to Trade Show University and drawn here by the panel discussion, I want to welcome you! Be sure to get over to tradeshowu.biz and sign up for our newsletter – just drop your email right on the home page. You will find out what other great episodes are coming up, plus links to go back and binge on other episodes filled with tips and advice to help businesses, show planners and associations move the needle! Plus I’ll send you the Top 52 Trade show tips for virtual, live and hybrid events. Absolutely free. Tradeshowu.biz
If you are a business wondering what live events are going to be like, or maybe what a true successful hybrid event is like, then you are in the right place!
The discussion, moderated by CEMA’s Executive Director, K…
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May 31, 2021
My Amazing Journey to the 7 Secrets of Trade Show Success
This is the story - MY story - of an amazing journey which helped me discover the 7 secrets to working trade shows and getting maximum results.
As I went from attending my first ever large scale event, to my first time exhibiting, through all the lessons learned over the years, I was able to put together a proven system which works every time. Only took about 30 years!! You can learn it in about 20 minutes!
_Here's my 7 Secrets to Trade Show Success:_
Secret #1 – Set goals! You never know if you have a good show until you set goals.
Secret #2 –train your team how to work a show
Secret #3 – it’s up to you and your team to engage people
Secret #4 – be sure to take time to get away from your booth. See competitors. Make new contacts. Get ideas. Take pictures. Network.
Secret #5 – Know your metrics
Secret #6 – Work aggressively
Secret #7 – Be Efficient
Want to put my proven system to work for your company? Send an email to jim@tradeshowu.biz for a free,…
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May 24, 2021
Ep 096 - The Secret behind Facebook Ads in Lead Gen - with Chuck Sharpsteen
Chuck Sharpsteen, owner of Whiskey Neat Digital Marketing, is a former marketing agency 'Tech-Guy' turned Lead-Generation Facebook Ads expert. His efficient approach to ads has allowed him to cut clients' lead costs by as much as 80% for 3 years straight. He shares with us the "secret" to getting better results for trade shows, conferences and business overall!
In this episode, learn...
* What is the "secret" to Facebook Ads?
* What should you do if your audience isn't on Facebook?
* What is a "Pixel" and what do you need to know about it?
* And more!
SPECIAL OFFER FOR LISTENERS!
* Get FREE Access to the Facebook Campaign Balance Checklist at whiskeyneat.com
* Sign up for his Monthly newsletter and get his complete 80/20 Ad Schema Course for FREE! _Just mention you heard about it on the podcast_!
CONNECT WITH CHUCK:
* Go to: whiskeyneat.com/contact
Get TOP 52 TRADE SHOW TIPS:
* Sign up for email newsletter at tradeshowu.biz
VISIT OUR SPONSOR - TECHMATCH
* V…
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May 17, 2021
Ep 095 - 7 Tips to Reduce Show Planning Overwhelm
If you are an exhibitor at trade shows and events, this episode is just for you! And I’m specifically talking to those of you getting ready to plan for your first live event in the past 12-18 months or more. I am going to share with you 7 tips to help take the overwhelm out of your trade show and event planning!
1. Dedicate a block of time to get it done. These shows are complex and have a million details. If you try to just do a little here and there, you will constantly be spending time trying to figure out what’s been done. So block out an hour or two, get focused, and go through everything.
2. Simplify. Don’t go into this next show like shows you did prior to Covid when you were in your groove. Reuse display pieces, reduce the marketing pieces you are sending, pre-schedule your social posts, and take some of the workload and complexity off your plate.
3. Double check your deadlines and prioritize. Understand all the important dates yo…
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May 10, 2021
Ep 094 - Behind the Scenes at Major Events with International Emcee Maciej Kautz
Today’s guest is going to bring you behind the scenes for major events both virtual and live. His name is Maciej Kautz is an international emcee and TV & Radio Journalist who not only speaks 4 languages, but offers great advice for using an emcee and what to expect from them. He has some great takeaways that every business needs to hear!
WATCH ==
* Spark of Change conference highlight video: CLICK HERE
* Behind the Scenes at Poland's largest video studio: CLICK HERE
Connect with Maciej Kautz:
* https://maciejkautz.com/
* Email: hello@maciejkautz.pl
* Instagram: @maciejkautz
OTHER EPISODES MENTIONED:
* Episode 1 - Goal Setting
* Episode 2 - Choosing Your Staff
* Episode 3 - Training Your Staff for Success
* Episode 4 - Creating Your Booth Flow
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right T…
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May 3, 2021
Ep 093 - Creating the Black Tie Experience - with Bob Pacanovsky
When you think of having a Black Tie Experience, what comes to mind? High quality? Luxury? Top of the line? Are your customers receiving a Black Tie Experience from your business?
On this episode, Keynote Speaker and Trainer Bob Pacanovsky shares his top tips and advice for creating a Black Tie Experience at shows, events and throughout your business.
Hear all about...
* What are Impact Points?
* Why are they important?
* And Would You do business with YOU?
Fantastic advice and tips for any business!
Connect with Bob Pacanovsky!
Email- Bob@BobPacanovsky.com
Phone- (330) 352-6084
Website- BobPacanovsky.com
LinkedIn- https://www.linkedin.com/in/bob-pacanovsky-/
_Get Top 52 Trade Show Tips absolutely Free!_
Go to tradeshowu.biz and sign up for our email newsletter - the 52 Tips will be sent to you right away!
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already…
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Apr 29, 2021
Ep 092 - 5 Things You MUST Do after Every Trade Show & Event
There are 5 things every business must do at the end of each trade show, conference, expo or event - whether virtual or live. Leaving any of these out and you are leaving money on the table for this or future events!
1. Follow up
o This seems like a no-brainer, but its all about following up the right way. You should have your follow up plan determined before the show so afterwards you can just focus on executing!
o So have your follow up emails and calls scripted and ready to go. Just be sure to not start the follow ups too soon. I have been at many shows over the years where I start getting follow up emails while the show is still going on! This is way too soon and more annoying than helpful. Give your contacts time to get back to the office – or home office before you start communicating with them.
o One other thing with the follow up – have your attendees segmented and use different scripts for each. So for example, if you had an indepth conversation…
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Apr 26, 2021
Ep 091 - Event Magic in a Post-Covid world - with Magician Scott Tokar
What do Trade Shows, Conferences and Live Events look like as we get past the pandemic? Especially for Magicians, Exhibitors and others who rely on close-up and one-to-one interaction?
Scott Tokar, one of the top Trade Show magicians in the world and owner of Corporate Fx, joins me to discuss this and so much more!
Free Tools mentioned during the interview:
* Covid Gathering Regulations by State: https://corporatefx.com/covid-reopening-tracker
* Searchable Trade Show Calendar: https://corporatefx.com/free-tradeshow-calendar
Check out Scott Tokar's first appearance on Trade Show University!
* https://tradeshowu.biz/episodes/ep-025-magician-scott-tokar/
Connect with Scott Tokar and experience his Magic!
* Website: www.CorporateFx.com
* Twitter: @ScottTokar
* Instagram: @ScottTokar
Get the _Top__ __52 Trade Show Tips__ _- Exclusively from Trade Show University! And Free!
* Go to tradeshowu.biz and sign up!
Mentioned in this episode:
Free Video Training - How to pi…
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Apr 19, 2021
Ep 090 - The Power of Building Communities in Business - with Don Browne
Every business can benefit from building a Group, Community or Tribe - also known as a raving fan base. And it is one of the biggest trends out there.
Don Brown is Community Manager for a brand new social platform called OnlineCommunity365 - a platform dedicated to helping organizations build and grow their communities.
Don is also an accomplished writer, publisher, marketing leader and business development pro who has launched new ventures in hospitality, trade events, associations, politics, technology and community publishing. Combining his unique writing and communication management skills, he has 20+ years of experience building more connected business communities in several industries.
OnlineCommunity365 can be joined by invitation only!
_Contact Don Browne:_
Email: don@365media.com
Cell: 414-750-5902.
Message Don on the OC365 app after joining
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right T…
playlist_add
Apr 12, 2021
Global Meetings Industry Day 2021 - Las Vegas Panel Discussion
Global Meetings Industry Day (GMID) held on April 8, is an international day of advocacy that showcases the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. It is being celebrated around the globe in dozens of regional events.
In this episode is a rebroadcast of the panel discussion which was held in Las Vegas at the brand new expansion of the Las Vegas Convention Center. This panel, moderated by Rich Luna of Meeting Professionals International, was with 5 of the industry leaders in Las Vegas. The panel includes
· Chandra Allison, Senior VP at the Venetian Resort
· Stephanie Glanzer, Chief Sales Officer of MGM Resorts International
· Chris Flatt, Exec VP at Wynn Las Vegas
· Steve Hill, CEO & President of Las Vegas Convention and Visitors Authority
· And Michael Massari, Chief Sales Officer of Caesars Ent…
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Apr 5, 2021
Ep 088 - Success Story from Live Event! With Forrest Reed
You are about to hear a Success Story from a recent Live Event! Joining the podcast today is Forrest Reed of USA Insulation as he shares his experience at a recent Live Trade Show.
Live events are back and they are safe. Through the guests I have had the honor to interview on the Trade Show University podcast recently, we have heard them telling about the safety of these events and also how they have been well attended.
And to give you kind of a case study on how these events can work for exhibitors, I’m bringing on the show Forrest Reed, trade show and event manager for USA Insulation. Forrest is someone who was just at a live event and is sharing his success story with us! Not to give anything away, but his company beat their pre-covid show results!!
He not only tells us about his experience at the show, but also gives some of the tips and techniques he implemented to have the success he did!
_Contact Forrest Reed:_
Email: forrest.usainsulation@gmail.com
Find out more…
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Mar 29, 2021
Ep 087 - Experiencing LIVE Events during the Pandemic - with Danica Tormohlen
Are you wondering what its like to attend a LIVE Event during the pandemic? Then you are definitely in the right place! My guest has attended several live events, and interviewed exhibitors and attendees - and she's sharing her experiences!
Danica Tormohlen is an award-winning journalist who has covered the trade show industry for more than 25 years. She is currently working on assignment for SISO and UFI to write case studies about producing trade shows during a pandemic. Danica is a regular contributor to PCMA, and she wrote the cover story on virtual exhibits for the February issue of Convene. Follow her on LinkedIn and Twitter for highly curated industry news and information.
Connect with Danica and read her work here:
LinkedIn: https://www.linkedin.com/in/danica-tormohlen-5800621/
Twitter: https://twitter.com/DanicaTormohlen
Women in Exhibitions North America: https://www.linkedin.com/company/wien-north-america/
* https://www.womeninexhibitions.com/chapters/north-america-…
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Mar 25, 2021
Ep 086 - Industry Update 3/25/21 - Some Good News, Some Bad News
Trade Show and Event Industry Update for 3/25/21
This week we got some Good News and some Bad News. Here's a quick recap...
Stories covered:
* Fashion Industry Shows going back LIVE!
* Attendees more likely to return to shows after vaccinated
* The heart-breaking numbers from 2020
* Las Vegas making a Comeback!!
Did you listen to the interview with Caesar Entertainment's Michael Massari?? He talks about the efforts of Meetings Mean Business and Global Meetings Industry Day (GMID) to get live events back! Listen Here
Are you ready to get back to Live Events?? Then you need to get BACK TO BASICS!! If you'd like to be notified about the brand new TRADE SHOW MASTERY program, send an email to jim@tradeshowu.biz
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the li…
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Mar 22, 2021
Ep 085 - GMID preview & the Importance of Live Meetings with Michael Massari
Caesar Entertainment's Chief Sales Officer, Michael Massari, is also the Co-Chair of Meetings Mean Business. He joins Trade Show University to talk about the importance of live meetings and events, the advocacy being done, and the upcoming Global Meetings Industry Day on April 8, 2021.
Please find out how you can get involved! Visit these sites:
Meetings Mean Business - https://www.meetingsmeanbusiness.com/
Meet Safe Travel - https://www.meetsafe.travel/
Caesars Means Business - caesarsmeansbusiness.com
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Also - please subscribe to Trade Show University and watch for our upcoming exclusive coverage of the Global Meetings Industry Day (GMID) event and panel discussion featuring Michael Massari and other industry leaders!
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You…
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Mar 15, 2021
Industry Update for March 15, 2021 - Wait...is that a LIVE Event??
Trade Show and Event Industry Update for 3/15/21
Today I’m going to do something a little different and give you an Industry Update. I’m constantly scouring TSNN Trade Show News Network, Trade Show Executive, and other publications, and going to be bringing you updates regularly so you can help plan accordingly for these events which mean so much to businesses bottom line.
There is so much happening throughout the industry and around the world.
Let’s talk good news! With all that the industry has endured over the past year, just about any news is good news – but this all really does qualify as good news!
Stories covered:
* Latest Advocacy Efforts - Go Live Together
* Listen to Go Live Together episode
* The Hospitality and Commerce Job Recovery Act of 2021
* Letter to the Industry from CEIR CEO Cathy Breden
* IMEX America commits to going LIVE in November 2021
* World of Concrete going LIVE in June 2021
* Amazing results from Americas Mart Spring Market!…
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Mar 8, 2021
Ep 083 - 6 Virtual Event MYTHS & the Facts that Bust Them
I have been hearing and reading about 6 Common Myths of Virtual and Digital Events that need to be busted! I bring the facts to you so you can know the truth!
The 6 Myths are...
1. Live Events will never come back
2. Virtual Events will fade away
3. Virtual events don’t offer good opportunities to connect and engage
4. Not near as many people attend virtual events as they do live events
5. Virtual events are cheap to produce
6. I can’t charge for people to attend
Learn the facts so you can have more powerful Virtual Events!!
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Ready to take your company BRAND to the next level?? Get a FREE one-hour branding consultation with branding expert, Jess Adanich of DesignPod Studio!
Send an email to hello@designpod.studio and put Trade Show University in the subject line!
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Join our newsletter and get a FREE Gift! www.tradeshowu.biz
Mentioned in this episode:
Free Video Training - How to pic…
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Mar 1, 2021
Ep 082 - Secrets to Selecting the right Virtual Event Platform - with Brian Scott & Heather Holst-Knudsen
You want to plan a professional virtual trade show, conference, expo or event that needs technology and capabilities far beyond the typical Zoom or other basic digital meeting platforms. With literally hundreds of platforms to choose from, how do you make the right selection?
Virtual Platform and data experts Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners are here to share the secrets of selecting the right platform. They also discuss questions to ask, and things to consider for your next event.
Find out more information about their TechMatch service!
Email Brian - brianscott@cleartoneconsulting.com
Email Heather - heather@h2kpartners.com
Visit their websites:
cleartoneconsulting.com
h2kpartners.co
Become a Certified Virtual Events Expert and Save 10%!
Take the Virtual Events Certification course at the Virtual Events Institute
Use promo code _VP02__ _to save 10% off any course!
virtualeventsinstitute.com
Mentioned in this episode:
Free Video…
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Feb 22, 2021
Ep 081 - The Elements of Great Branding with Jess Adanich
Branding Expert Jess Adanich, CEO and Founder of DesignPod Studio, discusses many aspects of branding and why it is so important for your event, your show booth, and your company! She answers questions like:
* What makes up the best Brands?
* Why is branding important?
* What makes a successful brand?
* What should one do to have a strong brand?
Invest time and money in solid and consistent branding. It will pay off in the end. Be consistent in marketing, messaging and visuals.
Get a FREE 1-HOUR Consultation to discuss Your Brand!
* Email _hello@designpod.studio_
* Write "Trade Show University" in the subject line
For more information, visit their website at _designpod.studio_
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong sho…
playlist_add
Feb 15, 2021
Ep 080 - Free Bonuses! Uncommon Success book launch with John Lee Dumas
Pre-Order John Lee Dumas' new book Common Path to Uncommon Success at www.UncommonSuccessBook.com and get 5 Amazing Bonuses valued at over $1,100!!
SPECIAL REPLAY of my exclusive interview with the one and only JLD (aka John Lee Dumas)!
Keep up with everything JLD is doing at EOFire.com
Book launch website with bonuses: UncommonSuccessBook.com
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it! Tradeshowu.biz
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Feb 8, 2021
Ep 079 - Career Growth & Education Options in Events with Kristin Malek PhD
For those looking to enter the Events industry, or get ahead in it, you're in the right place! Guest on the podcast today is Kristin Malek, PhD, CMP, CED, DES, CHE!!
Kristin is an Event Management Extension Specialist and Assistant Professor in the Hospitality, Restaurant, and Tourism Management program at the University of Nebraska. She worked in the hospitality industry for over 10 years before joining academe and still remains active with industry groups and consulting. She teaches and researches in the area of meetings and events with a focus on engagement, co-creation, and ROI. Kristin has been named as a Top 20 Meeting Industry Trendsetter by Meetings Today Magazine and has been recognized as an Emerging Leader of the Year by PCMA.
In this episode, Kristin explains each of the designations she has achieved in her career, and gives guidance to those researching and doing their homework on which ones to pursue.
* Certified Meeting Professional (CMP)
* Certified Event Designe…
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Feb 4, 2021
Ep 078 - Creative Short Break Ideas to Energize Attendees
In this episode, 3 Amazing Guests join the conversation to share what they do to fill up the empty space and Energize and Engage attendees during the short breaks at Virtual and Online Events!
Guest 1 - Paul Miller and Dawn Daria of Flow Circus!
Paul, a nationally touring comedy juggler and Dawn, an award winning educator and author, provide audiences with meaningful interactive experiences that are grounded in positive psychology, mindfulness, and play.
Flow Circus provides organizations with the playful tools and trainings they need to promote well-being, strengthen teams, and practice strategies to thrive in the messiness of learning, growth, and change.
For more information, visit www.FlowCircus.com
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Guest 2 - Adam Pate of Speed Sketchers!
Adam Pate is the fastest caricature artist in the world. He draws people in about a minute per person and has done around 200+ Virtual shows since March. Adam also draws complex ideas for people at meetings to help ex…
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Feb 1, 2021
Ep 077 - The Art of (and tips for) Expert Storytelling - with Dave Bricker
Dave Bricker has sailed thousands of miles in search of stories. Today, as a speaker, presentation coach, and business storytelling expert, he teaches the art of business transformation through storytelling to leaders, speakers, professionals, and visionaries.
Dave shares with the Trade Show University listeners answers and insights to these top questions:
* What are the top mistakes event organizers make when hiring event speakers
* Pro speakers are expensive. What are the benefits?
* How can event organizers find and qualify speakers?
Also his best tips for show and event organizers...
* Don't confuse industry expertise or professional achievement with speaking ability.
* Hire speakers who can deliver value in excess of their fee.
* Offer additional value to attract better speakers for less money.
* The quality of your event speakers determines the quality of your event.
* Build and maintain relationships with professional speakers and you'll always shine.
Find m…
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Jan 25, 2021
Ep 076 - How the Largest Event Staffer Pivoted thru Covid - with Sheila Wong
In this episode...co-founder of the largest Event Staffing company in Canada, Sheila Wong, shares what her company did to survive through the pandemic! As an event staffing company, once the live shows stopped, so did her company.
Established in 1991, BBW International is a national event staffing company in Canada. BBW is the industry standard for staffing with over 1200 events annually, pre-COVID. Sheila is the recipient of awards through PCMA Canada East, MPI Toronto and CAEM.
Since 1991, we are the go-to staffing agency for the trade show and conference sectors. Providing staff for the producers and exhibitors, we have a reputation for providing professional, reliable and engaging staff. From registration agents, to brand ambassadors.
The big pivot was creating their proprietary Covid Ambassadors program.
To find out more about BBW International, go to https://www.bbwinternational.com/
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Have your Best Year Ever AND win prizes!! Head over to tradeshowu.b…
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Jan 18, 2021
Ep 075 - Find Success by Finding the Gap! With Marcelo Zolessi of CNTV
In this episode...Trade Show industry pioneer Marcelo Zolessi, CEO and Co-Founder of CNTV (formerly Convention News Television) shares with us his fascinating story, how he found success by finding the gap in the industry - and filling it - and some amazing lessons learned!
Marcelo's objective is to continue to grow CNTV while finding a work life balance and giving talented people a unique opportunity to make a positive impact in the world through educational videos created through CNTV's partners. Marcelo is also responsible for Business development and implementation of CNTV's services including but not limited to helping associations generate revenue, enhancing the attendee experience and extending the association's message year-round.
To find out more about CNTV, go to www.cntvnow.com
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Have your Best Year Ever AND win prizes!! Head over to tradeshowu.biz/challenge now!!
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
F…
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Jan 11, 2021
Ep 074 - Tips & Trends #5 for crushing Virtual Event Results
You have found the right podcast to give you solid Tips for getting better engagement, smoother and more well run digital and virtual events, trade shows and webinars!
Episode 074 - Tips & Trends #5!
I want you to have your best year ever in 2021...AND you can win great prizes!
Head over to tradeshowu.biz/challenge to sign up and for all the details!
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Tip #1 - Use short segments
· In past we were used to 40, 60, even 90 minute sessions
· Your virtual audience can’t handle that much! Attention spans are shorter with so many distractions at home
· 15 min + short Q&A, or have multiple speakers talk for 10 min on a topic and end with panel Q&A
· Break up sessions with creative breaks – quizzes, trivia, giveaways, musicians, exercise or yoga or more! Be creative – so many options out there. This segment can even be sponsored to make up some costs
Tip #2 - Stay on time with your agenda
·…
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Jan 4, 2021
Ep 073 - The ANTI-New Year's Resolution Episode
Join the ANTI-Resolution Challenge at tradeshowu.biz/challenge
This is the ANTI-New Year's Resolution Episode. Yes - ANTI-Resolutions. Don't do it for 2021. And if you already have them, just put them aside.
This episode will give you the key to making 2021 your Best Year EVER!
Why no new year's resolutions? Here's the facts. Here's the facts, goals and resolutions. We set every year. We just don't meet them. We just don't meet them. Is there anyone out there who's nodding their heads right now?
Who's gets to the end of the year and then looks back and goes. I, I can't even remember what the new year's resolutions I set last new year's. There was a study done in 2018 by the University of Scranton. It said only 8% of people see their resolutions through to the end of the year.
So that means 92% of the people give up at some point. And here's, here's another key point by the second week of February, just six weeks in roughly 80% have given up or forgot about their goals or they jus…
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Dec 28, 2020
Ep 072 - Trade Show & Event Tips from the Pros
Episode 072 - Trade Show & Event Tips from the Pros!
What I'm giving you this week is a collection of tips I got from exhibitors from IAEE's Expo! Expo! virtual trade show and conference that took place recently. These 6 established industry experts each shares a top tip for helping plan and produce the best Trade Show, Event or Conference!
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Pro #1 - Craig Thompson from Huntington Convention Center of Cleveland
Tip #1 - For Show Managers - when you are creating your Floor Plan, consult with your venue! They can help you understand the unknowns and intangibles about the floor space that can help you have a better and smoother event.
Find out more at www.clevelandconventions.com
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Pro #2 - Jenny Ward of Exhibit Concepts
Tip #2 - Show up at these events, and Be There to help support each other to get through this tough time for the industry!
Find out more at www.exhibitconcepts.com/mycheck
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Pro #3 - Lauren Johnson with Louis…
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Dec 21, 2020
Ep 071 - 6 Shocking & Powerful Lessons from Major Virtual Event
Ep 071 - 6 Shocking & Powerful Lessons from Expo! Expo!
[00:00:00] So I attended a very, very large virtual event this past week. And I have to share with you six shocking and powerful lessons that I learned from attending this event. It was fantastic. It was eye opening, and you're going to love it. So stay tuned.
Let's talk about Expo! Expo! It was just a phenomenal virtual event. It was supposed to be held live down in Louisville, Kentucky. And, it was, they were pushing and pushing and doing everything they could to have a live event. And just at the, really the last minute it was within about four weeks or so that they finally shifted and said, you know, we can't do it.
[00:03:27] there's too much going on. Too much risk, eh, going on in the country to have people coming in for a live event at this point. So they switched over to virtual and I have got to tell you, I was so incredibly impressed, especially knowing how quickly they shifted from live to virtual. But let me tell y…
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Dec 18, 2020
Ep 070 - Future Event Industry Leader Profile with Linda Tong
Episode 070 - Future Event Industry Leader profile - an interview with Linda Tong
Linda Tong is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry.
Linda Tong is a recent graduate of Iowa State University double majoring in Event Management and Music. In her years at college she has been involved in many organizations and events including the top choir at Iowa State, was a Special Event Director, and other activities such as The Fashion Show and PCMA. She also started a business while in school that is quickly growing and that she is now pursuing as a career after graduation.
Linda's LinkedIn profile: https://www.linkedin.com/in/lindatongplanners/
Linda Tong Planners website: https://www.lindatongplanners.com/
Sign up for the Trade Show University email newsletter and get our _Free Ultimate Goal Setting Workbook!_
Just go to https://tradeshowu.biz/
** This Episode Spon…
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Dec 16, 2020
Ep 069 - Future Event Industry Leader Profile with Danielle Bellettiere
Episode 069 - Future Event Industry Leader profile - an interview with Danielle Bellettiere
Danielle Bellettiere is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry.
Danielle is a student in her third year at the University of Central Florida’s Rosen College of Hospitality Management. She is pursuing a double major in Hospitality Management and Event Management. Originally from New York, Danielle has been able to gain industry related work experience as she's continued networking in Orlando.
Danielle's LinkedIn profile: https://www.linkedin.com/in/danielle-bellettiere/
Sign up for the Trade Show University email newsletter and get our Free Ultimate Goal Setting Workbook!
Just go to https://tradeshowu.biz/
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already se…
playlist_add
Dec 14, 2020
Ep 068 - Future Leader Profile with Sarah Gurney
Episode 068 - Future Event Industry Leader profile - an interview with Sarah Gurney
Sarah Gurney is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry.
Sarah Gurney is a senior at Johnson & Wales University majoring in Event Management. On campus, she is the president IAEE, the director of membership of LEA, and the Secretary of IAVM.
Sarah's LinkedIn profile: https://www.linkedin.com/in/sarahcgurney/
Sign up for the Trade Show University email newsletter and get a Free Gift!
Just go to https://tradeshowu.biz/
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have s…
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Dec 11, 2020
Ep 067 - Future Event Industry Leader Profile with Amber Pankey
Episode 067 - Future Event Industry Leader profile - an interview with Amber Pankey
Amber Pankey is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry.
Amber is currently pursuing her master’s degree in Meeting and Event Management with San Diego State University. She is highly passionate about event planning and has worked in various facets in the industry, including weddings, university events, church service production, and now tradeshows/conventions. Currently works at event planning company, Your Meeting Pro (yourmeetingpro.com).
Amber's LinkedIn profile: https://www.linkedin.com/in/amberpankey/
Sign up for the Trade Show University email newsletter and get a Free Gift!
Just go to https://tradeshowu.biz/
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already…
playlist_add
Dec 9, 2020
Ep 066 - Future Leader Profile with Ferdinando Castro Gonzalez
Episode 066 - Future Event Industry Leader profile - an interview with Ferdinando Castro Gonzalez
Ferdinando Castro Gonzalez is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry.
Ferdinando is in international student from Venezuela Majoring in Hospitality, Exhibitions, and Event management at Dallas College. His passion for the industry started at IAEE Expo Expo 2018, where many professionals taught him how these events could benefit our communities tremendously. Ferdinando's volunteer work resulted in many awards, internationally and nationally.
** This Episode Sponsored by the Virtual Events Institute **
Become THE expert in Virtual Events! Special Offer just for Trade Show University listeners - Save $140 off the Virtual Events Institute Certification Program!
Go to: virtualeventsinstitute.com and enter Promo Code VP02
Mentioned in this episode:
Free Video Training -…
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Dec 7, 2020
Ep 065 - Future Leader Profile with Shiloh Schlauderaff
Episode 065 - Future Event Industry Leader profile - an interview with Shiloh Schlauderaff
Shiloh Schlauderaff is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry.
Shiloh is a senior studying Event Management with a minor in Hospitality Management at Iowa State University. She also took Spanish courses during these past three years to improve her fluency in hopes of working in events abroad.
** This Episode Sponsored by Audible **
Listeners can get a Free Audiobook and Free 30-day risk-free Trial! Grab your Free Audiobook today at www.audibletrial.com/tradeshowu
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the…
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Dec 3, 2020
Ep 064 - Tips & Trends #4 - Power of Virtual Networking & Feedback
Tips & Trends #4 brought to you by our sponsor - Groove Funnels!!
Grab your Free Lifetime account to build web pages and funnels, AND it has an affiliate program attached - so you can also make money!
Go to: Get My Free Lifetime Account!
Going to give you a couple of powerful tips to make your current and future virtual events better!
Tip #1 – Utilize the power of networking. Remember at live events, some of the best things that came from them were the relationships built and new connections made. So if you’re hosting an event, set aside time for networking. Whether that’s through zoom rooms, or a virtual after hours mixer, get your attendees networking with each other! Too many times it’s not natural to do in a virtual setting, so you need to be the one to make it happen.
For you attendees, seek out networking opportunities. Maybe even through chat if you see another attendee make a great comment, often you can private message them. Remember if you are at the same e…
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Nov 30, 2020
Ep 063 - 12 Tips for Healthy & Engaged Virtual Events - with Brittany Liberatore RDN
With Virtual Events, the world is sitting and staring at a computer screen. Now more than ever, we need solid tips for helping keep everyone healthy and engaged!
My guest is Brittany Liberatore, a Registered Dietitian Nutritionist in Cleveland Ohio, CEO & Founder of Your Life Nutrition, and a Nutrition professor at Case Western Reserve University.
Episode 005 with Brittany - https://tradeshowu.biz/episodes/episode-005-how-to-maintain-your-energy-at-trade-shows-with-brittany-cermak-rdn/
Brittany’s top tips for Virtual Events:
1 – Keep your eyes healthy!
Being in front of a screen so much makes your eyes fatigued. So definitely keep your appointments with your eye doctor is to make sure that you are staying well in that regard.
2 – Have a plan for your day.
If you have no plan going into the day all of a sudden you’re just distracted by doing the laundry or doing things that are not necessarily a part of your to-do list during the day, its really easy for that time to fly…
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Nov 26, 2020
Ep 062 - Tips & Trends #3 - Thanksgiving Edition!
Tips & Trends #3 – The Thanksgiving edition! Because giving Thanks is always in season - even for virtual and live event professionals!
Tip 1 – Start every day and every event with an attitude of gratitude!
Say thank you first thing when you wake up! In fact say it several times. Remember things you are thankful for. Like thanks for allowing me to wake up. To get out of bed. For my family. For a roof over my head. And if you can’t think of anything, just say Thank You over and over. Let it permeate your mind. Guarantee your entire day will be better!
And when planning an event – virtual or live – start by giving thanks for the opportunity to plan the event! Say thanks for the attendees who will be showing up, and give thanks all along the way. Do this and I bet you will get the best feedback and results! Try it!
Tip #2 – This Thanksgiving and throughout the holiday season, remember those who might be lonely.
This has been a very tough year for the major…
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Nov 23, 2020
Ep 061 - Master Class on Public Relations for Live & Virtual Events - with Josh Weiss
Josh Weiss is the President of 10 to 1 Public Relations - a company which provides strategic communications planning, media relations, crisis communication management and other PR services. Josh Weiss that it takes 10 good things to be said about a company to equal one negative comment and that it’s essential build up a good will bank to grow and protect your business - and that's the reason behind his company's name.
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Top PR Tips for Live & Virtual Events:
The HIDDEN Media - all the industry magazines and publications are there at the event. You just can't see them because the show has a special room for them. Here's how to find them and get press:
* Start reaching out to industry media abo…
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Nov 19, 2020
Ep 060 - Tips & Trends #2 - Keeping Your Virtual Audience Engaged
Keeping your Virtual Event audience engaged is so difficult with all the distractions they face. Here are two powerful tips plus a current trend all which you can use to your advantage in keeping your audience plugged in and wanting more!
Tip 1 – Have shorter segments and more breaks
· Thanks to Jason Scott of JCS Marketing – He gave this tip and others on Trade Show U Episode #057
· Think about how we watch videos on Youtube
· We have an incredibly short attention span, and its only getting shorter!
· Break down your talk or topic into bullet points and then make each bullet point its own talk!
· Keep your audience engaged and attentive by continually changing speakers, tone, format and topics
Tip 2 – Use your breaks to do market research – in a fun way
· Ask questions about your products and services
· Do polling
· Surveys
· Games
Trend –…
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Nov 16, 2020
Ep 059 - Wisdom thru Pandemics with Pivots & Patience - with Tom Corcoran
Tom Corcoran is the Founder and President of Corcoran Expositions, Inc. He has been successfully producing trade shows for more than 40 years and is a recognized leader in the industry. As President, Tom is involved in all aspects of the company and uses his experience and expertise to develop solutions for our client’s shows.
Before establishing Corcoran in 1990, Tom served as Convention Director for the National Restaurant Association for 12 years. Tom has received the IAEE Pinnacle Award, presented by the International Association of Exhibitions and Events in recognition of extraordinary achievement in the exhibitions and events management field, and has been inducted into the University of Illinois’ Chicago Area Entrepreneurship Hall of Fame.
www.corcexpo.com
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade…
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Nov 12, 2020
Ep 058 - Tips & Trends #1 - Getting People to Show Up at Virtual Events + GBAC
Tips & Trends #1 - quick episodes with the tips you need and the trends to watch!
How do we get more people to Show Up at our Webinars and Virtual Events? I give 2 powerful tips to reduce your No-Shows! Plus I talk about GBAC - what it is and why it's important for returning to Live Events!
Tip 1 - Send a physical program to registered Virtual Event attendees!
* Don't simply send email reminders for your virtual events - these get lost in the millions of emails we get daily!
* When people are registering, ask for their physical address (remember - it might be their home address)
* Then send them a physical agenda or event program in the mail!
* This will help them remember your event, and make you stand out in the sea of virtual events happening!
Tip 2 - Offer multiple times for your Virtual Events!
* If people can't make the time you are having the event, there is 100% chance they won't show up!
* So unless it's a multi-day event, offer the event at multiple times…
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Nov 9, 2020
Ep 057 - Powerful Lessons Learned from Running 1st Virtual Event - with Jason Scott
Jason Scott - owner of JCS Marketing - has run dozens of live regional events over the years. But in 2020, he had to pivot to doing a Virtual trade show for the very first time so he could continue to serve his sponsors, exhibitors and customers.
Jason shares with us all of the Lessons Learned while venturing into this new territory for the first time, as well as the challenges he faced.
* Practice Practice!
* Pre-Record as much material as possible
* Go through a complete run-through ahead of time
* Have your vendor let you experience one of their productions so you can see how things operate
* Take good notes and learn for future events!
* Have more staffing than you think you need
* Even more takeaways...
_To Connect with Jason:_
Email: jason@jcsmarketinginc.com
Web: jcsmarketinginc.com
*** GET 10% OFF a Virtual Event Certification ***
Visit virtualeventsinstitute.com
Use promo code _VP02_
Mentioned in this episode:
Free Video Training - How to pick the Right…
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Nov 2, 2020
Ep 056 - 3 Lessons from Tony Robbins to Skyrocket your Event Results
I was watching a speech from Tony Robbins - the most successful life coach and motivational speaker in the world - and even though he wasn't talking directly to the Trade Show and Events industry, it sure seemed like it to me!
Among his many points, he gave three powerful lessons which I want to share with you in this episode - and show you how you can incorporate these into your upcoming virtual and live events!
1. You act different based on where you think you are in a relationship
· What will you do for someone at the beginning of a relationship? ANYTHING!!
· But as time goes on we lose that
· Think cell phones and cable companies. They lure us in with huge promotions and then seem to forget about us.
· What are you doing to build long-lasting relationships with your sponsors and exhibitors? With attendees? Customers?
· Successful marriage counselors try to get couples to remember what things were like at th…
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Oct 26, 2020
Ep 055 - The Common Path to Uncommon Success with John Lee Dumas
Joining the podcast today is one of the most successful podcasters of all time – the one and only John Lee Dumas – host of the Entrepreneurs on Fire podcast!
John Lee Dumas has recorded nearly 3000 episodes and has over 1 million downloads per month. He shares tons of tips and value nuggets for success including his secret weapon to maintaining high energy!
* There is a Common Path to Uncommon Success. The common path is following the systems that already work. Most will not do what it takes.
* Be Intentional with everything you do
* Put in the Reps! The best way to get better at what you do is to continue doing it!
* Remember no matter what you are going through - This Too Shall Pass. This is true for good times and bad. Always be prepared.
* To keep energy high - you must learn how to batch.
* For growth in whatever industry you are in - Become a Person of Value
For everything John Lee Dumas has to offer:
Visit EOFire.com
Grab a Free Audiobook: audibletrial.com…
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Oct 19, 2020
Ep 054 - State of the Live Events Industry with IAEE
In this State of the Live Events & Trade Shows Industry, two of the leaders of IAEE - which is THE industry association globally - share the amazing great lengths they are going through to ensure a safe return to Live face-to-face events for everyone. Welcome to Episode 54 of Trade Show University!
David DuBois is the CEO of the International Association of Exhibitions and Events – the Global association for the industry. David has 45 years of hospitality, tourism, exhibitions and business events experience. IAEE has Members from over 50 countries that represent and support the global exhibitions industry.
Scott Craighead is the VP of Exhibitions and Events for IAEE. Involved in the industry for 18 years producing exhibitions and events in the U.S. and globally. Currently responsible for budgeting, show development and design, technology solutions, personnel, contracts and overall logistics for IAEE’s Annual Meeting & Exhibition Expo! Expo! and other IAEE produced events.
He…
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Oct 12, 2020
Ep 053 - The Future of Virtual from Virtual Events Institute - with RD Whitney
RD Whitney is the Co-Founder of the Virtual Events Institute (VEI) and the CEO of Media 365. RD has a long and successful track record in establishing, managing and delivering business community solutions across many markets and industries.
RD joins host Jim Cermak in a discussion about the future of Virtual Events, how to get better results from them, and what Certification programs are happening at the Virtual Events Institute.
RD was an accomplished leader at global media companies Tarsus, Diversified Communications and several other media groups, and served 6 years on board of Onstream (pioneers of webcasting and virtual). He has also launched and managed 5 successful national certification programs and brings 30 years of experience connecting buyer and seller together through the gravity of professional training, events (f2f and virtual), education, peer learning and data.
RD's Top Takeaways:
* In shifting to Virtual Events, seek to Transform, not Translate!
* Trade Shows…
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Oct 8, 2020
Ep 052 - Shifting from Live to Virtual Events - Tips & Challenges
Trade Show U host Jim Cermak shares powerful tips and information on how to successfully shift from Live to Virtual Events while being interviewed on the My Ag Life podcast by host Jason Scott!
So a little bit different episode - it's my podcast featuring someone else's podcast!
This episode will bring great value to Show Producers & Organizers, Exhibitors, and Sponsors.
If Agriculture is your thing, then definitely check out the My Ag Life podcast!
http://www.myaglife.com/
Get a FREE Audiobook & FREE 30-day Trial to Audible!
www.audibletrial.com/tradeshowu
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to trade…
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Oct 5, 2020
Ep 051 - Using Systems & Focus to Grow a #1 Podcast - with Kate Erickson
Kate Erickson is the engine at Entrepreneurs On Fire, an award winning podcast where John Lee Dumas interviews inspiring Entrepreneurs who are truly ON FIRE. She is also the host of the podcast Ditch Busy and co-author of The Podcast Journal: Idea to Launch in 50 Days. Her goal: to help entrepreneurs ditch busy and achieve financial and lifestyle freedom.
Kate's Tips:
* Have the right Systems in place to create efficiencies so you can Grow!
* Focus on just one thing at a time. With all of the programs, courses and membership sites that make up the Entrepreneurs on Fire domain, they have never created more than one thing at a time. Plan, create, launch and measure before moving on to the next thing.
* Consider starting a podcast for credibility! Go to: freepodcastcourse.com
Check out the Entrepreneurs on Fire podcast with host John Lee Dumas:
* https://podcasts.apple.com/us/podcast/entrepreneurs-on-fire-online-business-podcast/id564001633
Check out Kate's Ditch Busy podcas…
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Sep 28, 2020
Ep 050 - Drive People to your Virtual Events using Funnels - with Cory E Carter
What are Funnels and how can they be a secret weapon in driving traffic to your webinars and virtual events?
Cory Carter is the COO of Hindsight Hacking Media and Co-Host of the podcast Hindsight Hacking. At HHM they provide business coaching, sales funnels, graphics design, logo and branding work, Facebook Ads, Social Media content and execution and all things podcasting.
Finding partnerships the right way and utilizing the people and other businesses to compliment your offers
Physical or digital, online or brick and mortar let's talk about increasing your visibility, traffic and sales
Join Cory's upcoming Challenge:
Go to https://facebook.com/groups/now22 to register and for more details!
How should people get in touch with you?
https://nowmydream22.com
https://facebook.com/groups/now22
https://coryecarter.com
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already se…
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Sep 21, 2020
Ep 049 - 4 Critical Things for Improved Virtual Event Results - Plus a Bonus!
As you transition from Live Trade Shows and Events to Virtual Events and Webinars, are you frustrated with the lack of results and ROI you're experiencing? Here are 4 Critical things you must do, shift, and focus on to see your results be maximized!!
(1) Higher Your Expectations and Change Your Mindset!
Changing your mindset is the first thing you need to do. No - virtual events are NOT live events. Yes - it's more difficult to interact with your attendees. But that doesn't mean you don't go into your event with higher expectations!
Shift your mindset to one of positivity, and make sure that goes for your team as well!
(2) Set Solid Goals
This is a MUST for any event - virtual or live! Pick the right metric and then go after it with all you can muster! But you won't ever hit your goals if you don't have any.
(3) Engage! Engage! Engage!
Just like with live events, engagement with your attendees is what will lead to more leads, more demos and more sales! Figure out your technology…
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Sep 7, 2020
Ep 048 - Top Tips for Using Video in Marketing & Virtual Events - with Flex Media
FOR THE SPECIAL VIDEO TIPS OFFER – Visit: https://www.flexmediacle.com/tradeshowu/
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NOTE: The transcription below is from an automated transcription service. I apologize in advance for any errors.
On the podcast today are Kathie Zipp and Bill Baraona, owner of Flex Media. Kathie is a writer and producer with Flex Media with a decade of trade, publishing and marketing experience under her belt. With her journalism background. She combines technical writing and creativity to craft words that help companies tell stories and market messages. And Bill Baraona has over a decade of professional video production experience. And he along with his wife, Jackie founded flex media, but he's not watching YouTube tutorials and listening to marketing podcast which constantly allows him to be trying new things like combining different production styles with emerging technologies to deliver clients type of live video event he loves spending time with h…
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Aug 31, 2020
Ep 047 - Tips from Display Builder that Pivots to Virtual Displays - with Adam Sublett
Adam Sublett is an Account Manager at Benchmark Craftsmen - a trade show display builder that has been working with some of the largest brands in the US for decades. Adam talks about pivoting for survival during this pandemic.
Adam started full time at Benchmark in 2007, but has always been involved in the industry being third generation in the business. His career started on the service side supervising installations and dismantles of tradeshow booths and other exhibits all over the country. After that, Adam took what he learned on the road and relayed that experience into managing production for the better part of a decade.
He has managed key accounts for the company over the past few years including Diebold Nixdorf in North Canton, Ohio and Harley-Davidson Motor Company in Milwaukee, Wisconsin. Most recently, Adam has been focusing on the overall operations of the company.
Adam's top tips:
Tip #1 – Be steady and kind. The work we do in the trade show industry is challenging en…
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Aug 24, 2020
Ep 046 - Emerging Trends in Virtual & Live Trade Shows and Events
Never thought 5 months ago we would still be in a place where we didn’t know when live events were going to be back full steam again. Thought a month or two at most, but we were all wrong – and not in a good way.
So where are we headed? What are the emerging trends in the industry? I’m going to talk about 5 trends I’m seeing – and these are backed by industry research. But before I get to that…
Over the past few months I have had people ask if I was going to continue doing my podcast since Covid wrecked the trade show industry. And I gotta tell you – I wondered that myself at the beginning. Many stopped listening, but many new listeners came around when I started doing more episodes about virtual events and how to get the best results from those. I never stopped because so many depend on trade shows coming back. And I know that live events will come back eventually, and companies are going to need help more than ever doing them right and getting the info on ho…
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Aug 17, 2020
Ep 045 - 9 Creative Ideas to get Sponsors for Your Virtual Event
How do you monetize a virtual event? You’re still putting in a lot of time, money, energy and resources, and now in a new platform that you’re not completely familiar or comfortable with. So you may need to recoup some of those costs or how about even making a profit??
Some of you considering a virtual event may be a single company looking to reach out to your audience. Others of you may be trade show organizers trying to make the change to virtual events.
But talking with some folks who are going virtual for the first time, they are having a really tough time getting vendors and companies that were sponsors in the past for live events to sponsor virtual events. Some just don’t understand what they can get for their money, what kind of exposure they will have – and its up to you as the event organizer to educate them on this. That is your only chance.
1. Show value to the sponsor
2. Make the amounts appropriate. Your costs are probably going to b…
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Aug 10, 2020
Ep 044 - What a 5-Star Restaurant taught me about Trade Shows!
Head with me to Charleston, SC to Hall’s Chophouse! Hall's Chophouse is a 5-star, family-owned and operated restaurant in downtown Charleston. They are known for their steaks, service and overall great food.
So how did this amazing restaurant teach me so much about getting better results at Trade Shows and in Business? Let me go through my experience again and tell you some powerful takeaways you can use.
Waiting in line outside when one of the owners – a member of the Hall family – popped out of the door and greeted every single person in line.
--- How are you greeting people at your exhibit? Do they feel special? Or like just anyone else? Or like they’re bothering you? Be happy and excited! If you knew that this was going to be your best customer ever, how would you greet them?
--- If you’re running a promo like a prize wheel or something that causes a line of people to form, send someone out to greet each person and thank them for coming. Also get them q…
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Aug 3, 2020
Ep 043 - Industry Trends & Advice to Double Your Show Results
Welcome to TSU. This is going to be a different kind of episode, but we are in different times right now!
I’m going to give you a quick update on what is happening out there in the Trade Show and Live Event industry, share some comments from one of the industry leaders, and then give you some words to help fuel your results.
If you’ve been listening to some of my episodes over the past few months, you know I am a big proponent of getting back to live events. I’m also a big proponent of getting results! I understand that right now for the vast majority, virtual is where its at. That’s why I have been featuring tips and techniques for getting better results from your virtual events. And I’ll continue to be doing that and featuring new platforms and initiatives in the upcoming months.
However, I want to point out once again how critical it is to get back to live events. There are so many jobs affected and so much economic impact not gained whenever a live event is can…
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Jul 27, 2020
Ep 042 - Your Mindset & Your Story Lead to Connections with Eddie Thomason
Eddie Thomason is a best-selling author and inspirational speaker who helps empower youth and young adults to shed self-limiting beliefs to pursue a life that they’re passionate about living. He is a connector of people, and knows all about the importance of mindset.
Eddie's Top Tips:
- To best engage with your audience, share Your Story. Your story helps start the relationship building which is critical to sales.
- Products Tell – Stories Sell!
- You don’t get what you Want in life…You get what you Expect! At Trade Shows, if you expect to have a bad show, you’ll have a bad show. Expect greatness!!
- Always be thinking, “How Can I Serve?”
- Leave A Legacy! What is your brand??
Get Eddie’s Book _Unlock Yourself_:
Go get Eddie’s book: Unlock Yourself: How to Earn the Success You Were Born to Create bit.ly/unlockyourselfbook
Also, there’s a free workbook to download @ https://eddiethomason.com/unlockyourself where they can APPLY the knowledge the…
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Jul 20, 2020
Ep 041 – GO LIVE TOGETHER – How industry leaders are trying to save jobs and economic impact
Go Live Together is a critical and growing initiative which has the potential of over $1 Trillion in Economic Impact, plus positively impacting literally millions of jobs around the world who are part of what they are calling the Live Events Ecosystem.
Honored to have these 3 leaders as my guests today:
Cathy Breden - CEO, Center for Exhibition Industry Research Foundation (CEIR) – Exec Vice Pres/Chief Operating Officer at International Association of Exhibitions and Events (IAEE)
* In her work over the past 12 plus years with CEIR, she has been leading the primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium. She and her team then incorporate those findings to promote the image, value and growth of exhibitions.
Sue Sung – Senior Vice President of Strategy at Freeman, a global brand and leader in the live events industry. If you have any experience at all in planning exhibits for any period of time, you most likely have wo…
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Jul 13, 2020
Ep 040 – Going LIVE & other Virtual Tools from Big Brands – with Ben Thomas of MarketScale
Ben Thomas currently serves as the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm, overseeing 16 publications. He has over a decade of award winning experience in visual direction and media creation for large scale events, Over The Top & live streaming platforms, marketing, network television, and social media. Ben decided on his career path at the age of 7, and to date has led some of the most influential brands in the world to billions of content interactions.
Ben's Top Tips:
- Think about what your audience wants to see or learn.
- Remember to Educate, Inform and Inspire!
- Try going LIVE! Grab your phone, do a Zoom call live, or if you are too apprehensive to go Live, record a video and then work the chat during the "live" broadcast
- Don't replicate what you do at Traditional Trade Shows. This looks like you're not making any effort. Have to do more to Engage with your audience!
- Own your channel!
Learn more about BrandLive:…
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Jul 6, 2020
Ep 039 - What are Hybrid Trade Shows & are They the Future of Events?
The Trade Show industry is moving toward Hybrid Trade Shows and Events, but what are they? And could they be our Future?
Welcome to Trade Show University! I am your host Jim Cermak and we continue to talk virtual as the entire trade show industry continues to morph and reinvent itself. Ultimately we will get back to live events – we need to get back to live events! So much of the economy relies on live events happening.
In fact – there is a new effort happening called Go Live Together (https://www.golivetogether.com/) which is being spearheaded by leadership from some of the largest trade show industry associations! I am super excited and honored to bring you a special episode in a few weeks featuring an interview with some of the people behind Go Live Together – you will not want to miss that very important episode! So be sure to subscribe to Trade Show university on iTunes, Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you listen to this podcast!
Als…
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Jun 29, 2020
Ep 038 - 10 Virtual Trade Show Must Do's for Success
Here are the Top 10 Must-Do's for having a successful and engaging Virtual Trade Show!!
1-Know your audience
-- What are they looking for that you can offer?
-- What are they going through? Especially now!
-- Set the right time of day – is audience business or consumer? Local, regional or global?
2-Set your strategy
-- First – think about how you usually do trade shows. Or what your best trade shows brought. Make sure you try to work as many of these aspects into your virtual shows.
-- One time live or replays available?
-- What do you want people to leave with?
-- What do you want people to do? Call to Action!
3-Set goals
-- What will equal success?
-- Don’t just do something and say Yup! We had a virtual trade show! There’s got to be something measurable.
-- If you’re ever investing time and money
4-Promote promote promote!
-- Social media, email, banner ads, etc.
-- Give incentive for people to attend
5-G…
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Jun 22, 2020
Ep 037 - Inquisitive Culture: Your Secret Weapon - with Katherine Miracle
Ep 037 - The Power the Inquisitive Culture - Your Secret Weapon
Katherine Miracle MBA, award-winning Keynote Speaker and Marketer is the Founder and CEO of Miracle Resources. Katherine and her team have created campaigns that have increased revenue and strengthened teams for over 100 brands. Katherine is the Author of 4 books that are used by her 54 trainers in the Brand+Team=Revenue national training program, including her latest book, _Inquisitive Culture_, which we dive into in this episode.
Get Your Copy of Inquisitive Culture here: https://www.amazon.com/Inquisitive-Culture-Communication-Revolution-Challenges/dp/1977223478
How to Contact Katherine Miracle:
Email: km@miracleresources.com
Website: http://www.katherinemiracle.com/
Miracle Resources: https://www.miracleresources.com/
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know i…
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Jun 15, 2020
Ep 036 - Coming Out of COVID - Tips for Going Virtual & Why Live Events are Important
Ep 036 - Coming Out of COVID - Tips for Virtual Events and Why Getting Back to In-Person Shows is Important
** This Episode Sponsored by Audible! **
Get a Free Audiobook and a Free 30-day Trial by visiting www.audibletrial.com/tradeshowu
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Let’s talk about what’s happening right now in the Events industry. The events industry is hurting! And there are so many businesses involved when you really think of it. One big national show can bring business to the convention space, catering, restaurants, transportation, hotels, airlines, parking, and so much more. If we want our economy to truly rebound, then we have got to get back to having in-person trade shows, events, conferences and expos again!
I have heard some companies say they really don’t want to exhibit at trade shows going forward because they don’t get the results, and they were able to save a ton of money by not going to a show. If you are not getting the results tha…
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Jun 8, 2020
Ep 035 - Answering YOUR Questions! It's Listener Q&A #2!
Ep 035 - Answering Listener Questions #2!
This Episode brought to you by...
My new Podcast - the Bizfire Business Spotlight! It's a unique marketing tool for amazing Small Businesses!
Go to IWantTheSpotlight.com to see all you get, and to check out a sample podcast episode.
Type TRADESHOW in the Offer Code box for 25% OFF!!
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Question #1 – I’ve only exhibited at one show, and got few legitimate leads. I don’t think I want to try again.
o Did you have any specific goals, and a way you were going to reach those goals? If not, this is where you need to start. You have to have a plan, and You get what you measure!
o Were you at the right show? Many times we pick the wrong show with the wrong audience and we do end up wasting valuable time and money.
o If you had the right show, and had set goals, then time to look at you and your staff. Were you engaging? Did you do what it took to engage with the right atte…
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Jun 1, 2020
Ep 034 - The Potential of Account Based Marketing with Carman Pirie
Ep 034 - The Potential of Account Based Marketing for greater Trade Show Results!
Carman Pirie is the co-founder of Kula Partners, an agency that helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. He’s also the co-host of The Kula Ring podcast for manufacturing marketers. Combining three decades of marketing and communications experience with a distaste for the ordinary, Carman joins us to share unique insights on B2B marketing and sales.
Carman's Top Tips:
- Know who you want to sell to before you start
- Trade shows start before they start and end well after they end
- Don't ignore digital lead capture along with tightly aligned sales enablement and marketing automation
- Getting good at taking an account-based approach to trade shows makes you less reliant on trade shows
Carman's top 2 takeaways for the listeners:
- Get really good at trade shows so you may possibly n…
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May 25, 2020
Ep 033 - Top 8 Tips for Efficiency & Effectiveness at Shows
Episode 033 – Top 8 Tips for Efficiency and Effectiveness
You want to get more leads, more sales, do more demos? Then get more efficient!!
1. Bring a tote of fix-it items
2. Take pics of all show docs and keep in phone, as well as contact info for show contacts
3. Consider using a Brand Ambassador
4. Memorize a script
From the opening questions to the quick description of your company or product, you should know what to say and say it the same way each time. This will help you be more efficient and not ramble on.
And have short, quick answers to popular questions. This takes planning and practice! It’s much easier to give long, rambling answers. Takes time to create short, succinct answers and statements. But it’s worth it!
5. Ask someone’s name and then Use it
6. Learn about the attendee first
7. Avoid small talk
8. Keep good notes
Last thing you want is to get back after a show with just a business card…
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May 18, 2020
Ep 032 - Trade Show Scams and How to Avoid Them
Trade Show Exhibitors are getting targeted for scams every day! If you're an exhibitor, know that you have a big target on your back for scammers!
In this episode I discuss some common Trade Show Scams and How to Avoid Them
* Hotel Room Booking
* Email List Sales
* Charitable causes
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it! Tradeshowu.biz
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May 11, 2020
Ep 031 - Mastering Emotions & Facial Coding for Trade Show Success - with Dan Hill
Episode 031 - Mastering and Understanding Emotions & Facial Coding for Trade Show Success!
Interview with Dan Hill, PhD, owner of Sensory Logic, author of 8 different books, and emotions expert who has appeared on Fox News, NPR, USA Today, and dozens more media outlets.
_How to contact Dan Hill:_
_https://www.sensorylogic.com_ (website)
_https://emotionswizard.com_ (Faces of the Week blog series)
_dhill@sensorylogic.com_ (company-based training sessions)
Phone: 651 434 9285
Linked in – _https://www.linkedin.com/in/dan-hill-emotionswizard/__https://www.sensorylogic.com_ (website)
_https://emotionswizard.com_ (blog series)
_dhill@sensorylogic.com_ (company-based training sessions)
651 434 9285
Linked in – _https://www.linkedin.com/in/dan-hill-emotionswizard/_
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to kno…
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May 4, 2020
Ep. 030 - Doing Sponsoring RIGHT! What to Do & What to Avoid
Ep. 030 – Sponsoring – What to Do and What to Avoid
*** Sign up for the Trade Show U weekly newsletter and get special weekly Pro Tips that will make a difference in your business, be able to listen to episodes ahead of everyone else, and get notified of new tools, giveaways and challenges!
Head over to www.TradeShowU.biz, scroll down the home page, and enter your name and email! Easy peasy!! ***
Let’s dive in to today’s topic which is Doing Sponsoring RIGHT!
Before I get started going through the various types of sponsorships available, you need to figure out why you want to invest in sponsoring at a show.
How will your company benefit?
What are your goals?
Sponsorship opportunities can be from cheap to expensive, but most are usually a lot of money relatively speaking. You could actually spend more on a sponsorship than you do for your booth space! So before you pick type of sponsorship you need to figure out why.
There are Three main reasons why you should spon…
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Apr 27, 2020
Ep 029 - Tips for Networking Like a Pro - Interview with Kelsey Loushin
Episode 029 - Tips for Networking Like a Pro
Interview with Kelsey Loushin, Owner of Eldercare Professionals of Ohio
Contact Kelsey:
Call Kelsey at 440-212-4987
E-mail kelsey@eldercareofohio.com
She can be reached through her website, www.eldercareofohio.com.
Facebook group and twitter at kelseyloushin
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it! Tradeshowu.biz
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Apr 20, 2020
Ep 028 - Virtual Trade Show Options - The Lockdown Episode
Episode 028 – Virtual Trade Show Options - The Lockdown Episode
Everything has shifted in the trade show and event world. We’re a world in lockdown and trade shows are all postponed for a few months.
You need to make up for the lost opportunities from not being able to go to one or multiple shows, what options are there?
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If you’re a small business or you want someone to bounce ideas off of or brainstorm, reach out to me and we can jump on a zoom call together. My years of experience can help you explore new and innovative ideas!
Send me an email at jim@tradeshowu.biz to inquire or get a session scheduled!
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First – make a commitment that you will not let this set you back! Yes, the opportunity to get in front of your customers and prospects at the trade show was taken away for now, but all that means is that you need to get creative in figuring out new ways to get in front of those custo…
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Apr 13, 2020
Ep 027 - Giving Presentations that SIZZLE - Top Tips from Bridgett McGowen
_Episode 027 – Giving Presentations that SIZZLE – Top Tips from Bridgett McGowen_
Bridgett is an award-winning international professional speaker; a 2019-2020 Forbes Coaches Council official member; the owner of BMcTALKS Press, an independent publishing company; and the founder and owner of BMcTALKS Academy where she helps professionals be the most engaging, dynamic, incredible communicators ever!
** Special Offer!! **
Get _20%__ __off_ your _AUTOGRAPHED_ copy of any of Bridgett’s books:
· Show Up and Show Out: 52 Communication Habits to Make You Unforgettable
· REAL TALK: What Other Experts Won’t Tell You About How to Make Presentations That Sizzle
· Rise and Sizzle: Daily Communication and Presentation Strategies for Sales, Business, and Higher Ed Pros
· Own the Microphone: How More Than 50 of the World's Best Professional Speakers Launched Their Careers (And How You Can, Too!)
Visit www.bmctalks.com/sto…
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Apr 6, 2020
Ep 026 - Tips & Tricks to Rock Your Booth Selection
_Episode 026 – Tips & Tricks to Rock Your Booth Placement_
Booth placement and selection is just like real estate - it's all about Location, Location, Location! But isn't there more to it than that? Absolutely!
Here’s some valuable Tips for selection and placement of any size booth – whether you have a small 10 x 10 or table top, all the way up to a large stand-alone booth.
--- Get as close to the main entrance as possible – or any entrance if there’s multiple. This will increase your opportunities for strong attendee flow
--- Know your choices and be flexible. Say you were planning on a larger booth but the only spaces left were near the back of the show. But by going with a smaller booth you can get a much better location. Is this an option for you? May be worth it.
--- Other good choices would be near where traffic is likely to flow – food vendors or dining areas, breakout rooms, or even restrooms. Just know that typically people have other things on…
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Apr 2, 2020
Special Episode - Prayer for the Trade Show Industry
_A Prayer for the Trade Show Industry_
During this incredibly tough time of the Coronavirus pandemic where every trade show, event, conference and expo has been cancelled or postponed, so many people are out of work.
And they need our prayers.
So we're praying.
Please listen in and pray along.
Mentioned in this episode:
Trade Show University Episode Guide
Many have asked, "Is there an easier way to find the episodes and topics I need?" Now there is!!! Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you’re new, check out Trade show basics! Visit tradeshowu.biz/episodes 19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition -- Goals -- Marketing -- Mindset & Motivation -- Networking & Engagement -- Promo Items -- Social Media & Web -- Speaking & Present…
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Mar 30, 2020
Ep 025 - Creating Real MAGIC in Your Show Booth - with Magician Scott Tokar
Episode 025 - Creating Real MAGIC in Your Show Booth - with Magician Scott Tokar!
Scott Tokar is a multi-award winning magician that specializes in tradeshow and sales meeting "corporate-magic”. He is the founder of the tradeshow magic group known as "Corporate-Fx”. Since 1992 Scott has helped scores of companies big and small consistently DOUBLE their quantifiable exhibit metrics at tradeshows around the globe.
Scott's unique form of presentation focuses on gathering crowds in a booth, explaining the exhibitor’s sales messages in a cleaver and memorable way, and then delivering an actionable step to collect the leads for follow-up after a show. You can say Scott's real trick is making an exhibit the most memorable both on a tradeshow floor.
_How to Contact Scott:_
Website: www.CorporateFx.com
Phone: 1.800.MAGIC.13
Instagram @ScottTokar
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Sh…
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Mar 23, 2020
Ep 024 - Is This the End of Trade Shows?
Is This the End of Trade Shows?
Will Trade Shows and Events ever be the same?
www.TradeShowU.biz
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it! Tradeshowu.biz
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Mar 16, 2020
Ep. 023 - LinkedIn Mastery for Shows & Events - with Heather Taylor
Ep. 023: LinkedIn Mastery for Businesses and Trade Shows! With Heather Taylor
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SPECIAL PROMO OFFER!!
LinkedIn Profile Optimization & Overhaul
Mention Trade Show University and _receive $20 off_!!
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Heather is the Boss Lady and Social Media Chick with GlitterGirl Media. She works with business professionals and entrepreneurs to help them stand out in the vast social media crowd, understand the importance of keywords and creative content when posting and to use LinkedIn as an unparalleled lead generation and sales tool.
Q: What is your experience relating to trade shows? I help business professionals use LinkedIn to keep track of their trade show contacts, create a proven, repeatable process for generating leads and convert connections to real life living, breathing clients.
So important to use LinkedIn to keep in touch with leads, customers and contacts. LinkedIn will help get the mos…
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Mar 13, 2020
Ep. 022 - Coronavirus COVID-19 and Trade Shows and You
Episode 022 - Coronavirus (COVID-19) and Trade Shows and You
With the Trade Show Industry being ravaged by Coronavirus, I discuss how this impacts businesses and options for you
Mentioned in this episode:
Free Video Training - How to pick the Right Trade Show
Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it! Tradeshowu.biz
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Mar 9, 2020
Ep. 21 - 11 Giveaway Tips to Save Money & Get Results
Episode 21 - 11 More Giveaway Tips & Tricks to save money and get customers!
We just recently had an interview with Promo Guy Anthony Gaudio – episode 18. Tons of value and expertise in that episode!
I’ve had some listener questions about some things we didn’t cover in that interview, plus wanted to give some of my experience and go even deeper on using giveaways at trade shows. So that’s why we have kind of a Part 2 to the giveaway and promo items topic! Filling in a lot of the gaps and answering more questions from our interview.
Not going to tell you specifically what to give away. What I am going to do is help you avoid some common mistakes so you have a successful show and that your giveaway meets the purpose you are buying it for in the first place! And not just become something that gets tossed or given to the kids of the attendees.
_First_ before you decide on the items, have a brainstorming session – maybe by yourself or with your team – and decide - Wha…
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Mar 5, 2020
Ep. 020 - Marketing Automation for non-techies - Breaking it Down
Episode 020 – Marketing Automation bonus – breaking it down
In our last episode, Ryan Mansfield from Revolt Automation brought a ton of value about Marketing Automation and gave you some amazing tools to utilize – and 3 out of the 4 of them were free! And he talked about how these tools can help you be more efficient and effective when sending follow up emails.
For those who aren't so tech-savvy, I wanted to give my thoughts and help break this down even further. Wanted to give you some additional ideas on how you can make marketing automation work for you.
First – you’re going to need an email service which can handle batching your outbound email. What I’m talking about is having the capability to send emails to a group all at once, and not one at a time.
Now I know that many of the listeners are small businesses who are trying to cut corners and save money everywhere they can. I totally get it! So if right now you’re doing everything from your gmail or yahoo…
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Mar 2, 2020
Ep. 019 - How to use Marketing Automation for Maximum ROI! With Ryan Mansfield
Ep. 019: How to use Marketing Automation for max ROI! With Ryan Mansfield
Check this out!!! Exclusive for Trade Show University listeners!!!
** Get a FREE Audiobook ($20++ value) and FREE 30 day Trial of Audible!
** Visit www.audibletrial.com/tradeshowu **
Sending emails to follow up with contacts you made at the last trade show can be a good method, but you don’t want to send the same email to every person. And you don’t want to have to manually send out personalized emails to potentially hundreds of people.
Marketing Automation can be the solution you need to meet all your needs, while making you more effective and efficient.
Today’s guest, Ryan Mansfield of Revolt Automation, walks us through powerful tips and tricks on how to improve your Return On Investment (ROI) at your next show, while saving you a ton of time! Best of all – you’ll get even better results.
Ryan also introduced us to several affordable or even Free technology tools to help you!
Here is the…
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Feb 24, 2020
Ep 018 - Using Giveaways & Promo Items for Powerful Results! With Promo Guy Anthony Gaudio
Ep. 018: Using Giveaways & Promo Items for Powerful Results! With Anthony Gaudio
We see promo items in every booth throughout every trade show! But what works and what’s a waste of money? Promo Industry Pro Anthony Gaudio of Quality Logo Products is with me today to discuss everything you wanted to know about Giveaways!
Q1 - What is your experience relating to trade shows?
I’m more of the behind the scenes guy when it comes to trade shows. Most of my experiences come from that of my clients. Connecting with my clients both before and after their show helps me gain insight as to what products worked for them and what items were not so hot. I use this info to help other similar business/individuals target products to service their individual markets. I don’t just work with one auto body shop, I work with 30 of them. If 24 of the 30 had great luck with XYZ pen then that’s the pen I’m going to recommend to the next auto body shop looking for pens as the proof is in the pud…
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Feb 17, 2020
Ep. 017 - 9 Top Tips for Working Shows by Yourself for SOLO SUCCESS
Ep. 017: Top 9 Tips for Working Shows by Yourself – SOLO SUCCESS!
Whether you’re working an upcoming show by yourself, or you have worked several shows by yourself in the past, it can be frustrating. Being by yourself does not allow you to be efficient, maximize your ROI, or put you in the position to get the best results possible.
The biggest issue is that you can only have indepth discussions with one person at a time.
Let me give you one big piece of advice - Don’t work by yourself! If at all possible, convince a co-worker, trusted colleague, family member or friend help you out for a few hours or few days. It will definitely be worth it!
So I have compiled 9 tips that will help you improve your results, and also give you the confidence you need.
( 1 ) Use other methods to help capture information and make you more efficient. Do what you can to have multiple people stay at your booth even if you are only personally talking with one.
So while you’re talking with…
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Feb 10, 2020
Ep. 016 - Unleash the Power of HAPPINESS - with Christina Unrein, Happiness Coach
Episode 016 – Unleashing the Power of Happiness – Interview with Christina Unrein, Professional Happiness Coach
Christina’s goal is to have people find their own happiness, and get to it a little bit faster on their own!
Q – Who is your ideal client?
A – People who are a little weird, with quirks, people who want to be themselves, and also the workaholics and people pleasers. Also I like working with people who want to be courageous and like to be with themselves – no matter what that looks like.
Happiness is a Continuous Choice. We have to stick with it!
Q – What experiences have you had at Trade Shows?
A – I’ve experienced just about every situation there is at shows. Being an exhibitor behind the booth, in front of the booth, walking around shows, and more.
Q – Do you see Happiness missing at Trade Shows?
A – I believe it has to be intentional for it to show up. It can’t be forced. You shouldn’t say, “We’ll just play music or have an ice cr…
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Feb 3, 2020
Ep. 015 - 7 Traps to Avoid which can Ruin Your ROI
Episode 015 – Top 7 Traps to Avoid that can Ruin Your Results & ROI
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Proud to introduce our new Sponsor - Audible! This Episode is brought to you by Audible! Audible is offering Trade Show U listeners a Free Audiobook with a 30-day Trial Membership!
Just go to audibletrial.com/TradeShowU
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Here are the top 7 traps to avoid when working trade shows. These are not mistakes – traps are things and situations you can get stuck in if you’re not careful. Things that in the moment might not even seem like it’s anything wrong.
_TRAPS TO AVOID AT THE SHOW:_
Trap #1 - Don’t compare your booth to others.
-- It’s easy to look at other booths and think they are doing everything better than you are. This could put you in the wrong mood from the start and hurt your chances for success.
-- But at that point, there is nothing you can do about the display, the lights, the literature, the giveaways -- nothing.
-- But there’s everything you can do about you…
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Jan 30, 2020
Ep. 014 - Are You Preparing for the Super Bowl or a Pick-up Game?
Episode 14 – Are preparing for the Super Bowl or a Pick-up Game?
The Super Bowl is this Sunday and it got me thinking about trade shows. Shocker, right? I have a question for you – are you preparing for your next show like it’s the Super Bowl or like it’s a neighborhood pick-up game? There’s a difference!
There’s a reason it’s called The Big Game. It is the BIGGEST game of the year! Win or go home. Do or die. Here’s some things I thought of that compare your next show to the Big Game:
--- How are you preparing? Do you have the training regimen like a world class athlete putting in the reps, being at the gym or practice field for hours a day? Or the preparation of a championship coach? Pouring through hours and hours of game film, reading over scouting reports, and late night meetings with the coaching staff. Or are you treating your next game like a neighborhood pick up game – maybe tossing a football around in the back yard with a buddy?
--- Do you…
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Jan 27, 2020
Episode 013 - Bringing the Experience of YOU at Trade Shows - interview with Robin Sacks & Angie Pohlman
Episode 013 – Bringing the Experience of YOU at Trade Shows!
Special Interview with Robin Sacks and Angie Pohlman of GroundedInClarity.com
It’s more than just experiencing your company – the key is the experience of you.
· Are you more than just the brochures and stuff in your booth?
· People buy from people – and they need to experience who you are.
Robin’s favorite quote from Maya Angelou – “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”
_Exercise_ – You and your team show up, but none of your stuff arrived. The only thing in your booth space is YOU. What do you do?
If the boxes with your stuff didn’t show up, could you do what you needed to do?
It’s about having the confidence to say to yourself, “I know my stuff. I know what I need to know about my company. I am going to embrace this situation, have fun, meet some people, and make them feel good tha…
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Jan 20, 2020
Episode 012 - Answering YOUR Burning Questions! Listener Q&A #1
Episode 012 – Answering YOUR Burning Questions – Qualified Leads, Getting the Most of Your Staff, & Follow-Ups
I have been getting so many fantastic questions from Trade Show U listeners. So I picked three of the most popular burning questions and answer those in this episode. I’ll be featuring more listener questions in future episodes! Don’t worry – when you send me a question, I’ll answer it right then and there. You won’t have to be waiting for the next Q&A episode!
Question #1 – How can I determine Qualified leads vs. tire kickers?
· This is the million dollar question! I only wish more companies asked it!
· Determining qualified leads vs tire kickers, it’s all on you. Unfortunately it doesn’t say “Qualified Lead” on the name badges, and doesn’t tell you on a business card or when you scan a badge.
· And because qualified is different for each company, that means you have to ask questions!
o Quali…
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Jan 13, 2020
Episode 011 - The 4 Key Things You Need to Research before Your Next Show
Episode 011 – The 4 Key Things You Need to Research before Your Next Show
For many people listening to this right now, you are headed right into a busy trade show season, or maybe right in the middle of one. The best part about this is no matter when your next show is, you can utilize research as your secret weapon to give yourself an edge at the show and beyond. Obviously if your next show is still a ways away, that gives you more time to research, but even if it’s just a week away, you can still conduct research to give your company an edge!
If you are heading into a brand new show you have never been to before, then research is so critically important.
But research is also for shows you have done before, maybe even multiple times before.
Here are the 4 Key Things you need to Research before Your Next Show:
· First – What industry does that show serve. To best prepare your booth, what info you will be bringing, what your focus and your message will be,…
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Jan 9, 2020
Episode 010 - Using the Power of Improv at Trade Shows PART 2 - with Roger Miller of Tues@7
Episode 010 – Using the Power of Improv at your Trade Shows (Part 2) – Interview with Roger Miller of Tues@7
Show Notes from Interview with Roger Miller – Part 2
Introducing Roger Miller – a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger has been involved in many shows in both of his worlds – insurance and special effects makeup. He draws on inspiration from both to give great tips and value for you and how to do things differently in your booth for greater customer engagement and results.
Improv Tips:
· Train your team on the top 20 questions they may hear at the trade show booth
o Get your team together to brainstorm and come up with the top 20 questions and things attendees may ask
o Then come up with efficient responses for each question and give them to your team (aka your cast)
o Practice…
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Jan 6, 2020
Episode 009 - Using the Power of Improv and Creativity - with Roger Miller of Tues@7 - Part 1
Episode 009 – Using the Power of Improv at your Trade Shows (Part 1) – Interview with Roger Miller of Tues@7
Show Notes from Interview with Roger Miller – Part 1
Introducing Roger Miller – a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger has been involved in many shows in both of his worlds – insurance and special effects makeup. He draws on inspiration from both to give great tips and value for you and how to do things differently in your booth for greater customer engagement and results.
Tips for doing things differently at the trade show booth:
· Learn from Experiential shows that are extremely creative. The energy, creativity, engagement, live streaming, multi-media and more are used in more of the arts, theater and creative industry shows.
· Iconic characters are one way companies can…
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Dec 30, 2019
Episode 008 - New Years Resolutions for Trade Shows
Episode 008 – New Years Resolutions for Trade Shows
New Years Resolutions for Trade Shows? Really? YES!! Resolve to make 2020 the best year ever for your shows!
· 2019 is in the books, and I hope it was a good year for you personally and professionally.
· Celebrate and remember the highs, take the lessons and memories from the lows and keep moving forward.
· I want you to Make 2020 the year you commit to expect more and get more from each and every trade show. Raise the bar!
· But focus is key. If you have too many things you are trying to accomplish, chances are you won’t do any of them as well as you could.
· Here are just 4 Resolutions for your trade shows in 2020.
o 1st Resolution - Take shows seriously. Act like it’s your own money being spent on the show. If you were footing the bill, would you take it more seriously? And if you’re a small business owner, it is your money! D…
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Dec 23, 2019
Episode 007 - What should your staff Wear in the Trade Show Booth?
Episode 007 – What to Wear at Your Booth
In this Episode, we’ll be discussing what you and your team should be wearing at your booth when working a trade show. Yes – what you wear DOES make a difference in your branding and results!
· Yes, having a plan for what you wear at your trade show booth is Important, but doesn’t have to be complex
· What you wear is the first impression you will make with attendees. They will make a lot of assumptions about you and your company based on what you are wearing and how you look.
· Some apparel makes a statement, and others have practically little impact.
· The principles are pretty much the same whether you have one person or a group of people working your booth
· When someone looks at you, are you memorable or forgettable? You want to be memorable! Maybe not you specifically, but your company.
· Of course, there are varying degrees of memorability. Wea…
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Dec 19, 2019
Episode 006 - What Lead Gathering Option should You choose?
Episode 006 – Lead Gathering Options
In this episode we will be discussing different options for gathering leads at your next show while going over the Pros, Cons and my Bottom Line comments. Plus We’ll also discuss the difference between leads and qualified leads, and which ones you really want.
· The important thing to remember when gathering leads, is It’s not just about the number of leads you gather, it’s about getting QUALIFIED leads
· Just collecting business cards or scanning the badges of everyone who enters your booth will cause way more follow up work than needed
· Five main methods to capturing the info you need
· #1 – Badge Scanners. Many shows have exclusive badge scanners for their shows. To determine if a badge scanner is a good choice for you, consider:
· How busy will the show be? If you are having hundreds or even thousands of attendees, then a badge scanner can be a quick and effecti…
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Dec 16, 2019
Episode 005 – How to Maintain Your Energy at Trade Shows – with Brittany Cermak RDN
Episode 005 – How to Maintain Your Energy at Trade Shows – with Brittany Cermak, RDN
A very special episode today with our guest (and in full disclosure – my daughter) Registered Dietitian Brittany Cermak! Brittany is going to discuss what we need to be doing to maintain our energy throughout these long shows. With many hours on our feet and having to perform at a high level, we can get tired and drained. This is important information for anyone who works trade shows!
Brittany is a Registered Dietitian & Nutritionist in Cleveland, Ohio who works full time for a non-profit health clinic group, is a professor at Case Western Reserve University, and also has her own private practice called Your Life Nutrition.
What is your experience relating to trade shows?
* I have attended many trade shows for Food and Nutrition from local to national and engaged in company booths.
* I have also held a booth for Your Life Nutrition at different health fairs trying to engage attende…
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Dec 12, 2019
Episode 004 - Creating your Booth Flow
Episode 004 – Creating Your Booth Flow
If you’re not familiar with the term Booth Flow, it’s just what it sounds like – how to get show attendees to flow through your booth. And it's possibly the number one thing you can plan and orchestrate which will make the greatest difference in your results!
· The reason Booth Flow is effective is because it incorporates the most critical parts that will make or break your success at a show.
· How to engage attendees
· What info to capture
· How to capture it
· What you want people to leave your booth with
· The Booth Flow is your game plan!! It includes just three key components:
· First – Get attendees into your booth
· Second – Capture Your Key information – What do you want to capture, and how will you capture it?
· Is everything you need on a business card? Probably not. Then you need to identify all the info you need and want.
·…
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Dec 9, 2019
Episode 003 - Training Your Booth Staff for Success
Episode 003 - Training Your Booth Staff
Training your booth staff starts with giving them the basics, and then shows them how to use those basics to help reach your goals and maximize your ROI.
· When training is done right, it can make the difference between having an okay show and an amazing show!
· The Basics are so important and we’re going to cover 12 of them in this class
· To start – really there are just two questions.
· First question is do you train your booth staff? If YES, then what do you train them on? You need to train them on how to really WORK a show.
· If you don’t train, you need to start. Do not assume your staff knows how to work a show to meet your goals. We will be discussing exactly what to train on.
· The first thing you need to do is create a strategy and timeline.
· For a successful show, all of this doesn’t just happen right before the show – it take…
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Dec 5, 2019
Episode 002 – Staffing Your Booth for Success
Episode 002 – Staffing Your Booth for Success
One of the most important things you’re going to be thinking about is who should work the booth. If you’re a small business, you don’t have many choices – you go with who you got – and that might be just you!
· You need the RIGHT people who will give you the best chance for hitting your goals.
Here are the 4 STEPS that will help you staff for success!
· Step 1 – figure how many people you need to effectively work your booth. Start with how big the booth is. If you have a small 10’ x 10’ booth, you don’t want too many people – maybe 2-3. Any more than that and you’ll be bumping into each other. If you have a larger booth, make sure you have enough people or else it can look empty.
· Next, find out how many people will be attending the show. Be sure you are staffed so you can take advantage of the crowds.
· Step 2 – figure out who all you have a…
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Dec 2, 2019
Episode 001 - Goal Setting for Trade Shows
Episode 001 – Goal Setting for Trade Shows
If you don’t have goals, you will never know if a show is a success or not.
· Everything you do to prepare and plan for a show – and that includes designing your booth, ordering giveaways, figuring out staffing, and everything else – is all to help you reach your goals.
· Think about a Fitbit when setting goals for your next show.
· The main reason most people wear a Fitbit is to track number of steps they take. How important is knowing how many steps you take? Not very. It all comes in context. You have to have a baseline.
· Here are key benefits a Fitbit provides – to set a baseline to beat, for awareness, and for accountability.
· People want to get better themselves, keep improving. And thanks to Fitbit step challenges, they want to beat others.
· Approach your next show like you have a Fitbit challenge.
· First you need a trade show baseline
·…