Diving into practical ways to boost the visibility of your podcast
Growing a podcast may not be a walk in the park, but fear not! There are various avenues you can explore to achieve that growth. Whether you have a budget to spare for advertising or prefer more budget-friendly options like podcast swaps and feed drops, we've got you covered.
Now, if the idea of investing in ads or navigating podcast swaps seems overwhelming, don’t stop reading (or listening)! I've compiled a list of nine places where you can gain immediate visibility for your podcast, and the best part is, you can complete all of these in under an hour!
Let's get right into it:
- Your Social Media Accounts: Leverage your social media links to share your podcast episodes and engage with your audience. Your online community can be a goldmine for attracting new listeners.
- Your Email Signature: Utilize every email you send as an opportunity to promote your podcast by including a link in your email signature - yes, people click! It's a simple yet effective way to spread the word.
- Business Cards: If you have business cards, make sure they feature your podcast information. Hand them out during networking events or leave them strategically at relevant places.
- LinkedIn Profile Featured Section: Utilize the Featured section on your LinkedIn profile to highlight your podcast episodes and create a professional image for potential listeners.
- Website Menu: Incorporate a link to your podcast in the menu of your personal or business website. Make it easily accessible for your website visitors to find it.
Resources mentioned in this episode:
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