The Podcast Space
The Podcast Space, Ana Xavier
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Your Podcast is more than just 'content' - it can be the most powerful tool in your business!
But how do you effectively use it in order to make your dreams come true? This podcast explains exactly the systems and plans you need to implement to get there, without overwhelm.
Hosted by Podcast Content Strategist and Award-winning Marketeer, Ana Xavier, The Podcast Space is an actionable, ethical, and 'imperfect' show that will elevate your podcasting journey.
New episodes every Wednesday.
https://thepodcastspace.com/podcast
Available episodes
Newest first
Oldest first
14 hours ago
47. How to read podcast analytics like a pro so you can grow your podcast
If I were to ask you, ‘what do you think about when I mention podcast analytics?’
If your first answer was, well, obviously podcast downloads, well, you wouldn't be alone. Most podcasters think that way. But the reality is that podcast downloads don't share the whole story. When you've been podcasting for a while, it can feel like there's so much that you don't know about your audience. What is actually working? What isn't? And how to turn those listeners into paying customers or a supportive community. In this episode, we will dive deep into podcast analytics and explore why they are so much more than just download numbers. We will discuss why understanding podcast analytics is crucial for your podcast's success and how you can leverage this data to grow your audience and achieve your podcasting goals.Resources mentioned in this episode:
All resources, previous episodes and more: https://www.thepodcastspace.com/podcast/47-how-to-read-podcast-analytics-like-a-pro-so-you-can-grow-your-podcast
Want to see if we’re a good fit? Book a call: www.thepodcastspace.com/grow-roi
Ausha - https://bit.ly/3uEkAOA
Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ
Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
💸 Affiliate links:
Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ
Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
Podium (AI copywriter for podcast show notes)- https://bit.ly/40A3nBT
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Nov 22, 2023
46. How to overcome perfectionism as a podcaster: ego vs content value
Set yourself free from the chains of perfectionism and welcome the joy of creativity into your podcasting journey. In this week’s episode, you're in for a deep dive into the subject of perfectionism and its impact on content creators - especially those who run a podcast as a tool for their business. I open up about my personal struggles with perfectionism - read high work standards, laying bare the ego-driven nature of it. Together, we explore practical strategies to combat this roadblock, focusing on the value we deliver to our audience rather than the imperfections that may creep in.
Remember, it's about aiming for 90% perfection to maintain the joy in the creative process and steer clear of burnout. Your 90% effort is already someone’s 150%!Resources mentioned in this episode:
Listen to my “5 Ways a Podcast will Boost Your Business” $0 audio training?
https://bit.ly/3ERdGXP
For the full list of links, resources and show notes, please visit:
https://www.thepodcastspace.com/podcast/46-how-to-overcome-perfectionism-as-a-podcaster-ego-vs-content-value
Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
💸 Affiliate links:
Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ
Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
Podium (AI copywriter for podcast show notes)- https://bit.ly/40A3nBT
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Nov 15, 2023
45. 3 Episode scripting techniques that lead to fewer mistakes, better inflection, and more confidence
Are you tired of feeling nervous or unsure while recording your podcast? Are you often worried about tripping over your words or sounding too monotone and low energy? If so, you're not alone. These are common concerns for many podcasters. Fortunately, this episode’s covers the practical art of podcast scripting in a way you may not have heard talked about before.
Using smart scripting to avoid podcast anxiety
Podcast scripting not only ensures that you are well-prepared for your recording sessions but also helps you sound natural, maintain a connection with your listeners, and avoid sounding overly rehearsed. This technique can also help you tackle common fears such as anxiety and impostor syndrome, allowing you to express your authentic voice.
In the first chapter of the podcast episode, I’m sharing how to script your podcast in a way that allows you to structure information effectively, read your script in a conversational tone, and maintain a connection with your listeners isn’t that hard.
In the second chapter, I’ll dive deeper into the art of podcast scripting to explore the techniques for creating a script that will make you sound more confident during your podcast sessions.
At the end of the day, being approachable and genuine helps you connect with your audience - especially if you don’t have to work out how to add complex words or thoughts into the script! An overly scripted delivery can sound robotic and unengaging. Whether you're a small business owner or an impact-driven professional, applying these techniques can transform your podcasting style, boost your confidence, and genuinely engage your audience.Resources mentioned in this episode:
Listen to my “5 Ways a Podcast will Boost Your Business” $0 audio training
https://bit.ly/3ERdGXP
For the full list of links, resources and show notes, please visit:
https://www.thepodcastspace.com/podcast/45-3-episode-scripting-techniques-that-lead-to-fewer-mistakes-better-inflection-and-more-confidence
Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
💸 Affiliate links:
Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ
Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
Podium (AI copywriter for podcast show notes)- https://bit.ly/40A3nBT
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Nov 8, 2023
44. Curating the Listener Experience to 2x Downloads
Podcasting is a powerful tool for reaching out to a wide audience and creating a strong online presence. As a podcaster, one of your primary goals tends to be to consistently increase your downloads, and improve your online visibility thanks to both new and existing listeners. This episode delves into the specifics of the curation of the listener’s journey, and how it can double your podcast downloads!
Podcast preparation, optimization of podcast titles for organic searches, and creation of unique cover art are just some of the many strategies that I share in this practical podcast episode. These strategies are aimed at boosting your sales, enhancing the listener experience, and most importantly, skyrocketing your podcast downloads.Resources mentioned in this episode:
Listen to my “5 Ways a Podcast will Boost Your Business” $0 audio training:
https://bit.ly/3ERdGXP
For the full list of links, resources and show notes, please visit:
https://www.thepodcastspace.com/podcast/44-curating-the-listener-experience-to-2x-downloads
Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
💸 Affiliate links:
Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ
Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
Podium (AI copywriter for podcast show notes)- https://bit.ly/40A3nBT
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Nov 1, 2023
43. How to incorporate listener feedback on your podcast strategy, and when to ignore it
As a podcaster, your ultimate goal is to create engaging content that resonates with your audience. In an era where listener feedback is more accessible than ever before, it's essential to tap into this rich source of information to improve your content. In this episode, I break down how to use listener feedback effectively so that you’re not spinning your wheels unnecessarily, but more importantly, understand how you can use it in your marketing to increase your listener engagement!The Power of Podcast Listener Feedback
Listener feedback is an invaluable tool in the podcasting world. It provides insight into what your audience thinks about your content and can guide you on how to improve it. Whether the feedback is direct (written or voice messages) or indirect (analytics on your podcast hosting platform), all feedback can be used to elevate your podcasting journey and achieve your podcast goals.Optimizing Listener Engagement and Feedback
Understanding listener feedback is just one part of the equation; the other part is using this feedback to optimize listener engagement. Using feedback as clues, you can promote content, create compelling stories, and position your podcast strategically. Connecting directly with listeners through platforms like Direct Messages (DMs), and encouraging feedback with creative visuals can significantly enhance listener engagement.
Regular audits of your platforms can also ensure a smooth user experience and boost audience engagement. Furthermore, experimenting with different approaches and keeping open communication with your audience can lead to more feedback and insights.Podcast Feedback in Different Platforms
Different platforms can give you different feedback. For instance, some episodes may perform well on YouTube but not so much on audio podcast platforms. Understanding these differences can help you tailor your content for each platform and attract the right audience.
Listener feedback is a crucial component of podcasting. By understanding and utilizing it, you can improve your content, increase listener engagement, and grow your podcast. Remember to always test alternative approaches, keep open communication with your audience, and don't forget to subscribe to The Podcast Space's newsletter for additional resources.
Embrace the feedback, learn from it, and let it guide you towards a successful podcast journey.Takeaways from the episode:
* 00:55 - The Importance of Listener Feedback
* 04:52 - Understanding Listener Feedback in Content Strategy
* 09:48 - Listener Feedback and Content Pillars
* 17:25 - Analyzing Feedback and Testing Content Performance
* 21:12 - Implementing Podcast Listener Feedback
Resources mentioned in this episode:
Listen to my “5 Ways a Podcast will Boost Your Business” $0 audio training?
https://bit.ly/3ERdGXP
For the full list of links, resources and show notes, please visit:
https://www.thepodcastspace.com/podcast/43-how-to-incorporate-listener-feedback-on-your-podcast
* Want to see if we’re a good fit? Listen to my training:
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Oct 25, 2023
42. Podcast SEO 2: A Practical Guide to Multimedia Content & YouTube, with Sarah McDowell
As a podcaster, do you often wonder how to enhance your podcast's visibility on Google? In an era of rapidly evolving technology, the answer is at the heart of search engine optimization (SEO). It's no secret that Google loves rich, multimedia content. Thus, optimizing your podcasts for SEO is an absolute game-changer.
Let's talk about how to do this effectively.
When optimizing your podcasts for Google, it's vital to focus on two key aspects. Firstly, improve your page speed. Faster pages can captivate and hold your audience's attention. Techniques such as compressing images and embedding videos can help achieve this. Remember, Google values user interaction, and the longer your audience stays on your page, the better.
Secondly, make use of multimedia content. Google's algorithms favor pages that have a variety of content forms, not just text. Engaging infographics, intriguing videos, and high-quality images can boost your SEO ranking significantly.
Want to learn more? For the full list of links, resources and show notes, please visit:
https://bit.ly/3Qbpz0jResources mentioned in this episode:
Listen to my “5 Ways a Podcast can Boost Your Business” $0 audio training
https://bit.ly/3ERdGXP
Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour
Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
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Oct 25, 2023
41. Podcast SEO: A Practical Guide to Search Engine Optimization, Show Notes, & Titles, with Sarah McDowell
What is Podcast SEO?
Are transcripts really helping Google and new listeners find my content?
Should I do internal linking on my website?
This week's episode comes in 2 parts as our SEO expert Sarah McDowell breaks down how podcasters can use and better understand Search Engine Optimization to get more eyeballs and ears on their content.
Part 2 will be coming in later today!Resources mentioned in this episode:
Listen to my “5 Ways a Podcast Will Boost Your Business” $0 audio training
https://bit.ly/3ERdGXP
For the full list of links, resources and show notes, please visit:Resources mentioned in the episode:
Want to see if we’re a good fit? Book a call with me: https://calendly.com/thepodcastspace/0-grow-your-podcast-s-roi-in-30-mins
Check out Sarah McDowell’s podcast, The SEO Mindset Podcast: https://www.theseomindset.co.uk/listen
Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahmcduk
Episode 16: Optimizing Your Online Presence: 6 Must-Have Elements for Podcasters
Episode 19: Podcast titles that can boost your downloads and mistakes to avoid
Episode 32: Summer Spark Series: 5 practical strategies to increase download numbers
Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour
Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
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Oct 18, 2023
40. Avoid these common social media pitfalls as a podcaster
Ever feel like you're lost in the noise of social media, and your podcast promo isn’t bringing in new listeners? Or worse, you publish content and it’s just… crickets?
This episode is going to completely change the way you feel about social…as it takes you through the top reasons why your social media strategy might be falling flat and hands you practical tips on how to start seeing listener growth. Learn to navigate design, branding, and engagement in the crowded social media ecosystem, and discover three weekly post ideas that will make your podcast pop! Ready to power up your podcast's social media game? Let’s go!
Timestamps:
00:00- Introduction to the podcast episode and the host Anne Xavier.
01:20 - Discussion on the common reasons why podcast social media strategies may not be working.
10:12 - Start of the chapter on designing effective templates for social media.
14:20 - Tips on how to make social media content accessible to all viewers.
20:47 - Start of the chapter on creating consistent branding for podcast success.
23:15 - Advice on how to create templates and maintain consistency with your branding.
25:06 - Start of the chapter on improving podcast reach on social media.
28:00 - Tips on how to get more listeners and increase engagement on social media.Resources mentioned in this episode:
Listen to my “5 Ways a Podcast can Boost Your Business” $0 audio training?
https://bit.ly/3ERdGXP
For the full list of links, resources and show notes, please visit:
For the full list of resources, please visit -
https://www.thepodcastspace.com/podcast/40-avoid-these-common-social-media-pitfalls-as-a-podcaster-to-start-seeing-audience-growth
Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour
Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
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Oct 11, 2023
39. The opportunities of Latine audiences, and creating bilingual content, with Yesenia Bocanegra
The power of bilingual content in podcasting is immense.
Not only does it allow creators to reach a broader audience, but it also provides an opportunity for listeners to connect on a deeper level with the content. In this podcast episode, we explore the fascinating world of Hispanic engagement and bilingual content creation in the podcasting industry with Yesenia Bocanegra, a bilingual podcaster and video coach.
Yesenia shares her inspiring journey of creating two podcasts, Focus in Bloom and Bloom Creativo, and the strategies she employed in navigating the podcasting landscape. She emphasizes the importance of mindset and provides practical tips to help other creators stay the course.
Chapters:
* (0:00:00) - Hispanic Engagement in Podcast World
* (0:06:18) - Creating Content in Multiple Languages
* (0:12:21) - Imposter Syndrome in Multilingual Content Creation
* (0:19:02) - Imposter Syndrome and Identity in Content
* (0:26:36) - Language and Culture's Impact on Consumption
* (0:32:16) - Language Barrier and Multilingual Content Creation
Resources mentioned in this episode:
Listen to my “5 Ways a Podcast can Boost Your Business” $0 audio training?
https://bit.ly/3ERdGXP
For the full list of links, resources and show notes, please visit:
https://www.thepodcastspace.com/podcast/39-power-of-latine-audiences-bilingual-content-yesenia-bocanegra
Downside of the 'Fake it until you make it': https://www.thepodcastspace.com/podcast/38-should-you-fake-it-until-you-make-it-podcasting
Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour
Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
Enroll in our Podcast Friends and Trends Membership: https://bit.ly/3Y9on0C
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
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Oct 4, 2023
38. The Downside of 'Fake It Till You Make It' in Podcasting
Should podcasters ‘fake it until they’ve made it’?
Do you subscribe to the “fake it till you make it” philosophy?
In the podcasting industry, this mindset might actually limit your growth.
As an experienced podcasting consultant, I want to challenge this belief and explore the potential setbacks it may bring. Imposter syndrome is a common struggle among podcasters.
Embracing the “fake it till you make it” approach can inadvertently intensify these feelings. Instead of appreciating your current stage, you might undermine it, hindering your progress as a host, interviewer, or editor. However, this critique is not aimed at demonizing the concept of 'faking it.' Instead, it serves as an opportunity to introduce viable alternatives. The problem of podcasters’ unrealistic expectations
One critical aspect to address is the unrealistic expectations and burnout resulting from pressure to match the quality and output of larger teams.
Many podcasters, especially those just starting, are one-person ‘band’. Comparing your work to a team of five is unrealistic and counterproductive. Furthermore, there are common misconceptions about investing in equipment.
A common belief is that a significant investment in fancy equipment equals a higher podcast quality- admit it, you’re often looking at the popular Shure sm7b, right?
However, that money might be better spent elsewhere, such as on paid ads to grow your show or hiring a podcast consultant to help you develop a successful strategy.
Creating diverse content is essential for connecting with different audience segments. Not every episode needs to be a blockbuster. Recognizing that different episodes serve different purposes and will resonate differently with your audience is crucial for sustainable content creation. The key is fostering authenticity, cultivating gratitude for every learning opportunity, and embracing your unique podcasting journey.
Instead of subscribing to the “fake it till you make it” approach, consider channeling your future successful self. Envision what success looks like for you and take steps towards that vision while appreciating your current stage. Believe that you are worthy of podcast success at every stage of your journey. Start a notebook of achievements and refer back to it when self-doubt creeps in. Accept that you are worthy of taking up space in your current state. Create content that feels authentic and meet your audience where they are. Remember to question the “why” behind your goals to ensure they align with your authentic desires.
Remember, you don’t need to wait for significant wins to celebrate. Celebrate every achievement, no matter how small. Success in podcasting, as in any other field, is a journey. Embrace your unique path and let go of the “fake it till you make it” mantra. Instead, channel your ‘most successful future self’ and keep creating content that moves you forward. Your future successful self is waiting for you. Resources mentioned in this episode:
Listen to my “5 Ways a Podcast can...
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Sep 27, 2023
37. The Recipe for Memorable Interviews and Shareable Content, with Kendall Breitman
How Podcasters Can Create Memorable Interviews and Shareable Content
Podcasting is an art that can be mastered with the right skills, insights, and creativity. Today, we delve into an exciting podcast episode featuring Kendall Breitman, a seasoned reporter who’s worked in production for news outlets such as Bloomberg, NCB and Politico. Kendall reveals her secrets to conducting captivating interviews and creating ‘binge-worthy’ podcast content.Creating a Comfortable Environment
Breitman begins the conversation by introducing the concept of a 'green room conversation.' This term originates from the television industry, where guests would have a pre-show conversation to build rapport and set the tone for the upcoming interview. She advocates for a similar approach in podcasting, emphasizing the need to foster a comfortable environment before the actual interview begins.
This strategy enables guests to relax, thus leading to more natural and authentic conversations. As a podcast host, your energy and tone can significantly influence the interview outcome. Therefore, it is essential to exude the right vibes and foster a sense of connection with your guests.Embracing a Conversational Interview Style
Abandoning rigid scripts and adopting a more conversational approach to interviews is another powerful tactic shared by Breitman. Rather than sticking to a long list of questions, having three to five bullet points can guide the conversation more organically.
Asking questions about your guests' emotions can create a deeper connection between you, your guest, and your audience. Breitman suggests asking follow-up questions that the listeners would want to know, effectively making the host a proxy for the audience's curiosity. This approach can significantly enhance the audience's engagement and overall listening experience.Takeaways from the episode:
* (0:00:00) - Introduction of the importance of pre-interview "green room conversation" for building rapport with guests.
* (0:08:36) - Discussion on the benefits of a conversational approach to interviews, emphasizing flexibility over rigid scripts.
* (0:10:15) - Insight on unique tactics to evoke guests' emotions and build a personal bond with the audience.
* (0:12:40) - The revelation of Kendall's guilty pleasure - 90 Day Fiance podcasts - and how they inspire her content creation.
* (0:16:07) - Exploration of the idea of making podcast content 'binge-worthy' and strategies to achieve this.
* (0:21:45) - Discussion on creating suspense in an episode and keeping listeners on edge.
* (0:25:12) - Exploration of the importance of being honest with yourself and your audience when an interview isn't going as planned.
* (0:27:35) - Discussion on the power of humor and storytelling in making podcast content more 'binge-worthy'.
* (0:34:57) - Insight on the best ways to reach out to guests and the significance of pre-interview "green room conversation".
Resources mentioned in this episode:
Listen to my “5 Ways a Podcast can Boost Your Business” $0 audio training?
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Sep 20, 2023
36. Podcast Strategy in Action: It isn't what you think! Lori's Success Story
If you always wondered what working with a (fun!) podcast strategist looked like, this episode’s for you!
A successful podcast has the power to create strong, authentic connections, foster partnerships, and empower businesses. In this episode, we dive deep into the incredible journey of Lori Williams, a senior living consultant who leveraged the power of podcasting to transform her business and create a lasting impact on her community.Meet Lori Williams
Lori is a dynamic, passionate, and positive senior living consultant who stepped into the podcasting world with her show, "Aging and Style with Lori Williams". Lori and I have worked together since 2020 to get her dream of educating her community, and to help her stand out from the sea of competitors with a show that felt authentic to her. Through our 3 years of working together, she’s helped hundreds of families navigate the maze of aging and finding the right care for their senior loved ones. What started as an educational show,…
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Sep 13, 2023
35. 8 Skills You’ll Master Through Podcasting
Endless skill up when you podcast
Your podcast is more than just online content for your brand: when used correctly, the podcast can boost your business, but the biggest boost will be in yourself!
Before diving into the actual skills, let’s take a minute to acknowledge that apart from the obvious improvement in your public speaking skills, all of these will only occur when you’re truly committed to growth.
The true up level only happens when you’re:
* willing to actually improve
* self-aware
* listening back to older episodes
* hiring a podcast coach in whatever need you have when you’re stuck.
Which skills do you master when you Podcast?
1. Improvisation Skills
Welcome to the world of podcasting, where improvisation takes center stage. As a podcast host, you'll quickly become a master of thinking on your feet, crafting engaging conversations on the fly, and navigating unexpected twists and turns with ease.
2. Interpersonal Skills
In today's digital age, many of…
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Sep 6, 2023
34. A 1200% download increase and lessons from a business sabbatical
Mastering the Art of Podcast Growth: Secrets to Extraordinary Success during Sabbaticals
A sabbatical - an extended break or hiatus - is a concept most of us are familiar with. In academia, it's a well-established practice. In the corporate world, it's gaining recognition. But have you ever thought about taking a sabbatical from your podcast?
In this podcast episode, I’m sharing my recent experience of taking a 5-week sabbatical from my podcast and business. I’ll be updating you on the unexpected journey, the lessons learned, and tips for other podcasters considering a break. I’ll also break down how I prepared for my time away, and how I took my knowledge in content strategy and listener behavior to craft a plan that worked for my podcast while I was gone. Embarking on a Podcast Sabbatical
My sabbatical was an opportunity to reconnect with myself, friends and family, taking time from the week-to-week rut of publishing podcast content, but also to think bigger picture about wh…
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Aug 30, 2023
33. Can you run out of things to say on your podcast? Summer Spark Series
What If You Run Out of Things to Say on Your Podcast?
The final installment of the Summer Spark Series delves into a fear that many of us have at some point: running out of things to say on our podcasts. Yes, it's a daunting thought, but don't worry – I've got your back! Let's tackle this fear head-on and explore some practical strategies to ensure you never run out of podcasting goodness. These are tips I’ve gathered over the past 10 years, as I’ve worked with almost 100 podcasters and worked through the true issues that lay below.How to never run out of things to say on your podcast
* Stay Curious: Never assume that your audience already knows everything about a topic or that they don't want to hear more. Always be curious and explore various angles to keep your content fresh and engaging.
* Brain Dumping: Discover the power of brain dumping to test out different podcast ideas quickly and effectively. I discuss how this technique can be a game-changer when it comes to fin…
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Aug 23, 2023
32. 5 practical strategies to increase download numbers: Summer Spark Series
If you're looking to grow your podcast's impact, increase the number of people listening to the show, or just doubling the amount of plays per listener, these 5 practical strategies to increase podcast download numbers are just what you need to grow your show.
This episode is part of our 5-part Summer Spark Series where we’re diving into practical ways to grow your podcast, and expand on how to create a successful podcast. Increase your podcast download numbers strategically
* Organize Your Episodes: Staying organized is key to running a successful podcast. Create a running list of all your podcast episodes in one easily accessible location. Stick to one platform for hosting and distribution, and devise a strategy that aligns with your habits, ensuring links are readily available on multiple devices. This organization will save you precious time and make it easier for your audience to find and engage with your content.
* Promote Previous Episodes frequently: Craft an engaging e…
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Aug 16, 2023
31. Why obsessing over creating a unique, perfect podcast is limiting your growth: Summer Spark Series
It’s episode 3 of the Summer Spark Series and we're diving deep into a topic that's probably been on your mind: the quest for a uniquely perfect podcast / episodes. Now, don't get me wrong—striving for uniqueness is essential, but here's the catch: obsessing over it can actually hinder your podcast's growth. You could be missing out on clients because you’re missing the ‘basic’ ideas
Are you guilty of overcomplicating your ideas, making each episode more complex than it needs to be? Well, that can lead to inconsistent content releases or leave you feeling exhausted every time you work on a new episode. But fear not, we'll find a way to simplify things and keep your creative juices flowing!
Have you ever missed out on fantastic ideas just because you thought they weren't "creative enough" for your show? Sometimes, the basics are precisely what your community needs from you. We'll explore how to strike a balance between innovation and providing valuable content.
And let's ta…
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Aug 9, 2023
30. These 9 locations will get your podcast immediate visibility: Summer Spark Series
Diving into practical ways to boost the visibility of your podcast
Growing a podcast may not be a walk in the park, but fear not! There are various avenues you can explore to achieve that growth. Whether you have a budget to spare for advertising or prefer more budget-friendly options like podcast swaps and feed drops, we've got you covered.
Now, if the idea of investing in ads or navigating podcast swaps seems overwhelming, don’t stop reading (or listening)! I've compiled a list of nine places where you can gain immediate visibility for your podcast, and the best part is, you can complete all of these in under an hour!
Let's get right into it:
* Your Social Media Accounts: Leverage your social media links to share your podcast episodes and engage with your audience. Your online community can be a goldmine for attracting new listeners.
* Your Email Signature: Utilize every email you send as an opportunity to promote your podcast by including a link in your email signature - y…
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Aug 2, 2023
29. How to determine if your podcast is successful: Summer Spark Series
Welcome to the very first episode of our Summer Spark series! For the upcoming 5 episodes, we’ll explore new perspectives and practical tips to reframe how you view your podcast, and better, more efficient ways to utilize your show to grow your small business.
Launching a podcast is an exciting endeavor, and as hosts, we all want it to be successful. However, the definition of success can vary greatly from one podcaster to another. Many of us fall into the trap of equating success with the number of downloads we receive, or the social status of our guests.
But let me tell you, that's just one part of the equation.Podcasters with more than 10 episodes are already successful
If you've been podcasting for over six months, congratulations!
You're already ahead of about 70% of podcast hosts who give up before even reaching episode 10. Take a moment to reflect on why you started your podcast in the first place. Forget the download numbers for now; ask yourself if your podcast is achiev…
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Jul 26, 2023
28. 10 listener secrets every podcaster needs to know about
The first step to a successful podcast journey is understanding your listeners. From thinking that people don’t want to hear from you, to making intros that make your listeners skip the episode, to creating hours-long content that gets heard by one because you’ve never looked at your analytics, there is so much that podcast hosts never considered and that will make or break the podcast experience. This episode will cover 10 secrets that you need to know about listeners in order to make podcast decisions that will help grow your business. Ready?Understanding when to follow-through, and when you can break promises you made to listeners
You can even break a promise to your listeners and still maintain their support, as long as you remain authentic and true to your core promise. It’s not about the medium or specifics through which you deliver your promised, but the fact that you do deliver on the what.
Listeners are human after all, and they’re reasonable - being honest and truth…
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Jul 19, 2023
27. Revamping Social Media Content and Canva Strategy for Podcasters, Em Connors The Creative Bodega
Are you ready to level up your social media game? This insightful podcast episode with Em Connors, popularly known as The Creative Bodega, is sure to provide you with valuable insights and practical ways to do it. As a Verified Canva expert with almost 100K followers on Instagram, Em is an authority in crafting compelling social media content and maximizing online presence for small business owners.
In this episode, we go beyond the surface of content creation, diving deep into the process, purpose, and objectives of each social media post before designing. We learn about the importance of diversifying content and delve into the power of repurposing content, the dangers of deleting content, and how to avoid content creation burnout.
Em shares valuable insights on these aspects, which will surely resonate with small business owners and entrepreneurs alike. Em’s unique perspective extends to her business journey and effective content repurposing strategies. She also discusses her out…
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Jul 12, 2023
26. Is it worth it to publish podcast episodes in the summer?
Navigating the Summer Breaks and Planning for Success in Podcasting
Podcasting has become a popular medium for sharing ideas, knowledge, and stories. However, many podcasters face a challenge during the summer months - to continue with their regular podcasting schedule or to take a break. In this episode, we delve into the potential advantages and pitfalls of taking a break during the summer months and offers strategies for success for those who use a podcast as a tool for their business.Podcast Breaks for Summer: Pros and Cons
The episode begins by exploring the pros and cons of taking a podcast break during the summer. Using industry data, I’ve examines whether audiences are still actively listening during these months, which podcast categories see a significant drop in listenership, and how the choice of topics can influence this summer dip.
For small-scale podcasters contemplating a break, the episode shares strategies to maximize the summer, should they choose to continue wit…
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Jul 5, 2023
25. Avoid these mistakes when naming your podcast
The Art of Naming Your Podcast: Strategies, Guidelines, and Pitfalls to Avoid
Have you ever found yourself ready to launch your podcast but stuck on what to name it? Well, you're not alone in this dilemma. Naming your podcast can be a challenging task, but it's also a crucial one. Your podcast’s name is the first thing potential listeners see, and it can make or break their decision to give your show a listen. In this post, we're going to take a deep dive into the art of podcast naming.The Importance of a Good Podcast Name
First off, let's establish why it's so important to choose the right name for your podcast. A well-chosen name is not just easy to remember, but it's also engaging and gives potential listeners a glimpse into what your podcast is all about.
Moreover, a well-thought-out name can leverage organic SEO, making your podcast easier to discover.The Dos and Don'ts of Podcast Naming
Firstly, your podcast's name should be easy to read and understand. Imagine having…
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Jun 28, 2023
24: Tight schedule? Try these 3 effective episode styles
Have you ever found yourself in a pinch, needing to produce a podcast episode, but feeling overwhelmed by time constraints?
Worry not!
This episode is here to guide you through the process of creating a minimum viable product (MVP) podcast episode when you're short on time. Also, learn how to record episodes on the go, without your usual podcasting setup, so you can keep the momentum going no matter where you are.
Struggling to fill an episode with content? There are various strategies for creating podcast episodes on the fly. One of these strategies includes breaking an episode into micro-episodes, recording one-off intros (so you can reuse old content in a coherent way), and using pre-selected segments. This way, you can create an MVP podcast episode that still provides value to your listeners (while avoiding the need to ‘skip the week’).
Furthermore, it is crucial to understand how to break down your content into manageable chunks and craft engaging episodes. This will preve…
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Jun 21, 2023
23: Transform Your Podcast Strategy with Marketing Psychology Insights from Melina Palmer
Do you want to level up your podcasting game?
Are you interested in understanding user behavior to achieve a new level of success in your podcast?
If the answer is yes, then you must listen to this episode featuring Melina Palmer, CEO of the Brainy Business and host of the Brainy Business podcast. Her expertise in applied behavioral economics will transform the way you approach your content creation and marketing strategies!Applying behavior economics to find your podcast’s blind spots
In this podcast episode, we explore the fascinating world of user behavior and how to apply it to fast-track your podcast success. We discuss how to find your tribe, create a voice that resonates with your audience, and leverage your podcast to achieve your unique vision of success. Additionally, we dive into the importance of understanding what success means to you, avoiding getting caught up in vanity metrics, and focusing on what comes next in your podcasting journey.
Melina shares how she set t…
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Jun 14, 2023
22: The First 3 Investments Every Podcaster Should Prioritize
Are you tired of pouring time, energy, and money into your podcast with minimal growth to show for it?
You are not alone.
Many podcasters struggle to see significant growth in their podcasts, and it can be frustrating to feel like you're not making progress. But fear not – I have the solution for you! In this episode, I’ll be sharing the top three priorities you should focus on to see a significant boost in your podcast audience and maximize your podcast's potential.
By the end of this episode, you'll be equipped with the knowledge and resources needed to make better decisions and grow your podcast without feeling overwhelmed.Top 3 Investments Every Podcaster Should Prioritize
3. Social Media:
Social media is one of the top three priorities every podcaster should focus on first to grow their podcast. It can be a major pain point for many podcasters, but it is crucial for effectively engaging with your audience and receiving valuable feedback. To save time and energy, consider d…
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Jun 7, 2023
21: How to create a content strategy that anticipates your podcast listeners' thoughts
Have you ever listened to a podcast and thought to yourself:
* How is the host inside my head?
* How can they read my mind - I was just thinking that?
* How did they KNOW I really needed this episode?
The truth is that those hosts didn't discover telepathic capabilities like Professor Xavier from X-Men, they used a strategy!The 5 habits that improve your ability to ‘read’ listeners’ minds
In this episode, I'll share the secrets behind creating engaging listeners and influencing them to take action through 'mind-reading' techniques tailored to content creation. We'll be on a journey to understand your audience, step outside our industry 'bubbles', and discover the power of actively engaging in meaningful conversations with our listeners.
By paying close attention to the needs and preferences of our audience and creating content specifically designed for them, we can turn passive listeners into dedicated fans.
To achieve this, it's essential to maximize the value of clie…
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May 31, 2023
20: Solo Episodes: The Key To Growing Your Business and Influence
As a small business owner, you may have considered launching a podcast to reach your target audience and grow your brand. Podcast interviews are a popular format, but have you ever considered incorporating solo podcast episodes into your content strategy? Solo episodes can turn regular listeners into warm leads, provide educational content, and help you achieve your podcasting goals. In this episode, I’ll be sharing the true power of solo podcast episodes and how they can elevate your podcast’s content strategy.The Importance of Solo Podcast Episodes
Solo podcast episodes are an important part of your content strategy, as they can provide a more intimate and focused conversation with your listeners. By creating educational content, deepening relationships in your industry, helping people understand if you’re the right professional to help them, crafting thought leadership content, and creating YouTube and organic search content, solo episodes can contribute to the growth and suc…
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May 24, 2023
19: Podcast titles that can boost your downloads and mistakes to avoid
As a podcaster, it's essential to create compelling and informative titles for your episodes, as they play a vital role in attracting and engaging listeners. In this week’s episode, I'll discuss the importance of crafting irresistible podcast titles and some best practices to ensure your content stands out from the crowd.Understanding Listener Decision-Making
When optimizing your podcast episode titles, it's important to consider the different types of listeners and how they make decisions to listen to your content. There are superfans who will listen to every episode you release, and then there are occasional listeners who will choose episodes based on their interests and available time. By being mindful of these different listener types, you can craft titles that cater to their needs and ultimately encourage them to hit play.Assessing Title Display Across Podcast Apps
As a podcaster, it's essential to understand how your titles display on various podcast apps such as Apple Podcas…
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May 17, 2023
18: The Replay Advantage: Why Not Using Podcast Replays Is Costing You
Are you struggling with podcast burnout or feeling overwhelmed by the content creation process?
Say goodbye to burnout and hello to a more sustainable podcasting approach, as I’m debunking misconceptions and reveal how to strategically use podcast replays for maximum impact in your business and online presence. Listen to discover its benefits, including increased listener engagement and boosted sales, for podcasters experiencing cycles of feast and famine, life instability, or simply over committing.
In this episode, I’ll be sharing tips on selecting and repurposing podcast replays, ensuring they stay relevant and engaging for all your listeners. Find out when to use podcast replays and the importance of the content's shelf life and context.
I truly believe that this episode will revolutionize your podcast content strategy! Using Podcast Replays Strategically
Podcast replays are: reruns of old episodes that can be used as full episodes, or spliced into specific sections for use…
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May 10, 2023
17: 5 Practical ways to increase listener trust, connection and emotional resonance
Do you ever wonder how to truly connect with your podcast listeners and make a lasting impact? You're not alone! In this episode, I share valuable insights on increasing listener trust, connection, and emotional resonance. I also offer discuss five practical tips for authenticity, the power of one-on-one conversations, and leveraging your unique voice.
I also explore ways to maximize your podcast's impact by building trust with your audience, celebrating milestones, and offering value.
I provide tips on finding the right support to help grow your podcast and emphasize the importance of making an impact in your community through your podcast. Keep in mind, you don't need thousands of downloads to create meaningful engagement and change lives. So, tune in and get ready to create a podcast that resonates with your audience and leaves a lasting impact.
Timestamps:(0:00:50) - Building Trust in Podcasting
I discuss ways to increase listener trust, connection, and emotional resonance. I…
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May 3, 2023
16: Optimizing Your Online Presence: 6 Must-Have Elements for Podcasters
There’s no doubt that podcasting is an influential tool for online communication for small businesses and professionals.
But standing out in the sea of podcasting takes dedication, focus, and passion for the medium - three elements that not everyone’s willing to commit to in the long run.
Whether you’re just starting in the industry, or you’re willing to go from amateur, to professional, there are 6 elements that you MUST have in order to be taken seriously as a podcaster in the online space.A website (that you own) is a must-have
As you start your podcast (or get busy with the weekly publishing schedule), you may start believing that you don’t need a website: in fact, don’t listeners just subscribe to it on podcast platforms? The answer is no- you still do need a website.
A website is the first, and perhaps the most important element if you’re wanting to go pro in the podcast world. Can you remember the last time you googled someone and you couldn’t find their webs…
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Apr 26, 2023
15: 5 phrases to scrap from your vocabulary if you want your podcast to succeed
Are you unknowingly using certain phrases that are limiting your podcast growth?
Are you waiting for the ‘perfect’ time to launch your podcast?
Or are you holding back because you fear judgment?
As a podcast expert with over 10 years of experience, I have worked with several podcasters and observed common mistakes that they make, one of which is the use of certain phrases that they are unaware can negatively affect their podcast growth. So if you want to avoid these pitfalls and boost your podcast growth, this is the episode you’ve been waiting for!Why are these 5 phrases so important to be removed from your vocabulary?
The way you talk to yourself, and how you frame your show are essential to the growth and success of your podcast. The phrases we will be discussing in this episode can potentially harm your podcast growth by preventing you from reaching a larger audience, holding you back from launching, or limiting your content creation abilities. By identifying these phrase…
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Apr 19, 2023
14: 3 practical tips to achieve the consistency of a content guru
The creator economy is here to stay.
Being a creator today means that if you have something valuable to say, you will be able to grow a following.
But what most podcasters and business owners just like yourself forget, is that it isn't just about starting a podcast / video blog / social media account that's hard. The hardest part about the content creation journey is staying in the game.
I often tell my podcast clients not to worry when a competitor (or peer) launches a podcast, because if their intentions/ efforts aren't in the right place, they're likely to give up the show after a mere 10-20 episodes - yes, I've seen it countless times. And if they do happen to stick with it, then it provides an opportunity to potentially do a podcast swap and cross promote shows - so a win, win!
However, being part of this creator economy comes at a price: you need to feed the content machine in order to achieve your goals (we’ve covered that in detail on episode 4: 7 Goals you can set for yo…
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Apr 12, 2023
13: Content Pillars: The Building Blocks of Consistent Content
Do you often worry that you'll run out of things to say on your podcast?
Or do you feel like you don't have structure to your show, and end up talking about everything and anything?
Or did you start the show and now want your ideal listener to turn into a paying customer, or a raving fan?
If you said yes to one or all statements above, this is the episode for you because I'm covering the solution for them all: content pillars.
In this episode, I’ll break down exactly:
* What content pillars are
* Why you need them
* Misconceptions about content pillars
* Examples of how I use them in this podcast, and how clients that I've worked with used them to grow their business and influence.
What are Podcast Content Pillars
Content pillars are the main themes or topics that a podcast is built around. They serve as the foundation of your podcast and provide a clear direction for you and audience. Content pillars are typically broad enough to cover a range of subtopics, but specifi…
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Apr 5, 2023
12: Is video podcasting for you? 15 key considerations before you decide
Is video podcasting in your future?
Do you want to understand what video podcasting is all about?
After working in video podcasting, livestreaming, radio, and audio-only podcasts for the past 10+ years, I can break down the decision to 15 key considerations before you decide.
As a podcaster, I know that starting a podcast can be a daunting task, especially when deciding between an audio or video format. In this episode, I share the benefits and drawbacks of video podcasting and how it can impact your podcast's discoverability and engagement.
One of the main challenges of video podcasting is the bigger budget required for equipment and production. Unlike audio podcasts, video podcasts require setting up a camera, lights, positioning your table or screen, microphones, and invest in editing software, and potentially having to put on makeup, do your hair, and wear different clothes.
Additionally, editing, exporting, and uploading to platforms take longer than audio podcasts. However,…
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Mar 29, 2023
11: “I hate writing, I rather talk it”: how a podcast can birth a #1 Bestseller Book on Amazon, with Nic Redman
Writing a book sounds like a daunting, scary, and overwhelming experience, but what if I told you that your podcast already provides a in-depth insight into what that book could be?
Award-winning author, podcaster, and vocal coach Nic Redman joins us again to talk about the process of putting together her #1 Bestseller book ‘On The Mic’. At the time of the recording of our conversation, we had NO idea the book would top charts all around the world, and in MULTIPLE categories, so that makes this interview a LOT more interesting!
If you missed part 1 of this interview, please go ahead and check it now, as Nic shares incredible insights into her life as a coach, how she found her voice, and some incredible and powerful takeaways of working in the podcast and audio industry.
Now, into what you can here for. Nic and I discuss:
* Why your podcast is the digital version of the classic expression ‘Try before you buy’
* How to decide which publishing option is best for you
* T…
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Mar 22, 2023
10: 10 signs that show that you're podcasting from a place of fear
Podcasting is one of the most popular forms of media today, and it is growing in popularity every day. So much so that many people podcast out of passion, while others podcast out of fear. In fact, you could be Podcasting out of fear and you may not have noticed it. Fear can be detrimental to both the podcaster and the listener: that’s why it is important to recognize the signs so that you can pivot into a more positive place!
In this episode, I cover the 10 signs that show that you’re diving into fear-based content, and explain what to do instead.
Topics covered in this episode:
* How to Identify Signs of Fear-Based Podcasting
* Crafting Perfect Content vs. Good Enough Content
* Using Language Appropriate for Your Listeners
* Finding your voice
* Humanizing Your Brand with Imperfect Content
* Avoiding Talking Over Your Listeners' Heads
Takeaways from the episode:
* As someone who's worked with 50+ hosts over the years, I can tell when a host is podcasting in a f…
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Mar 15, 2023
9: Podcasting on the Go
Did you know that the top two reasons for Podfade (podcasts that suddenly drop off the face of the Earth) are overwhelm, and lack of interest in podcasting?
The thing is that Podfade doesn't need to happen to you, if you're proactive and creative about your process.
I've created this episode to help you think of podcasting as an actual process to experiment with. At the end of the day, it's your show, so you can call the shots on the best ways to podcast. But you may be asking yourself…How can I podcast on the go?
The answer is simple: consider how you best work, and don’t be afraid to try new things!
If your brain gets activated when you:
* go for a walk
* go on road trips
* like to be in nature or gardening
* are in new places
Then you have to consider podcasting outside your studio walls. Topics covered in this episode:
* Podcast on the go
* Podfade
* Podcast overwhelm
* Podcast experimentation
* Podcast content
* Podcast ideas
Takeaways from this epis…
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Mar 8, 2023
8: A quick guide to micro podcast episodes
Are you struggling to produce podcast content for your small business? Because Micro-episodes can be the perfect solution for time-strapped entrepreneurs who want to stay consistent without burning out.
Micro-episodes are excellent for small business owners because they allow them to create short, focused, and easy-to-produce content that can be consumed quickly by their audience. What are micro episodes?
Micro episodes are short episodes that normally run from 3 to 15 minutes. They may have a different structure and sometimes they have no pre-recorded intro, or music at all.
This type of shows are an excellent alternative to long-form content, which can be time-consuming and costly to produce. By creating bite-sized content, small business owners can engage their audience regularly without sacrificing quality, or feeling overwhelmed.
How to plan a micro episode:
Teaser / hook
Short intro (under 15 seconds) / Sound effect
Topic introduction
Further topic context
Call to action…
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Mar 1, 2023
7: The quickest way to determine if a podcast idea works for you
Have you ever wondered how do people come up with podcast episode ideas in one sitting?
Maybe you are trying to launch a podcast, or maybe you're trying to decide what's your next season about, and you're feeling really overwhelmed with all the possibilities.
If you replied 'I am!' to any of the 3 options above, his episode is specifically for you!
Now, fair warning, this one doesn't include anything deeply strategic (yet) like endlessly Googling podcast topics, researching your competitors and peers, or doing keyword analysis.What is 'brain dumping'?
'Brain dumping' is a strategy that I've used for years with podcasters to help them determine what's their level of expertise, comfort, interest and knowledge of that one podcast idea they initially had.
I love this strategy because it's all about tapping into yourself, and it feels like a game that you can play for 30 minutes, in one sitting, or break it down in multiple parts throughout the week. Topics covered in this episode:…
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Feb 22, 2023
6: How to sound more like the real 'you', with vocal coach Nic Redman
Do you wish you liked the sound of your own voice?
Do you wish that podcasting came 'naturally' to you?
Do you wish... you sounded more engaging and expressive on your podcast?
If you replied 'yes' to any of the 3 statements above, congrats, this episode is for you!
I sat down with one of my favorite humans on the planet, voice over actor, and award-winning podcaster, Nic Redman, to talk about how to do all the above, plus, very actionable tips on easy ways to stop worrying about sounding like an official podcaster.
Nic has over 20 years of experience in the voiceover industry, and she's truly a 'breath of fresh air', making vocal health attainable, actionable, and FUN! This is the type of episode that you MUST watch on YouTube, as Nic and I share a few tips that you need video for, and to be fair, are quite fun to watch!
Topics covered in this episode:
* Vocal Health
* How to sound like yourself when podcasting
* How to sound authentic
* Finding your voice as a podcaste…
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Feb 15, 2023
5: Types of Audiences and Listeners
If you're a podcaster, you may be creating content for a specific audience, but have you considered the different types of audiences you may have?
This episode is going to briefly uncover the three types of audiences that podcasters have: current audience, potential listeners, and new listeners.
Each audience has different characteristics and behaves differently, so that’s why it’s important to consider what the journey may be on each one.
Want to learn more about how to maximize new listeners? Listen to the full episode below!Topics covered in this episode:
* Podcast Audiences
* Podcast Guests
* Listeners
* Podcast Listener Journey
Takeaways from this episode:
* There are 3 types of podcast audiences.
* Not everyone will become a listener: It's important to remember that not everyone in your social media or email newsletter will become a podcast listener. However, your podcast is just one aspect of your brand, and you can use it as a tool for your business and on…
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Feb 8, 2023
4: 7 Goals You Can Set For Your Podcast
Have you figured out exactly what your podcast purpose is?
This episode will give you the guidance and examples you need so that you can determine what will make your show successful.
I’ve worked with dozens of podcasters in the past 10 years, and I’ve seen shows being used in totally different ways by people with the same job title.
Having a goal for your podcast is as important as getting in a new car and knowing exactly where you're going, but also which roads you need to take in order to get there, just like a GPS, right? A GPS can guide you on your journey, but you're still in the driver's seat, so it's up to you to:
* Make decisions about where to go, (how fast you want to get there)
* Which roads to take, (the format it needs to be)
* How much gas you need in your tank (AKA how long your seasons need to be),
* which roads are the most efficient (what platforms you need to be on the track the fastest), etc etc.
Topics covered in this episode:
* Podcast Goals…
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Feb 2, 2023
3: How to leverage your audience for diversity & brand deals with Lloyd George
“Ask and you shall receive”
We all have goals. And however you’re thinking about achieving them, if it requires an ask, remember that when asked, there’s a 50% chance of the other person saying ‘yes’ to your request!
So… why wouldn’t you ask?
In the second part of this podcast interview with Digital Creator Lloyd George, we focused on the incredible outcomes of looking at content creation as a tool to progress in life faster, and the insane results that can happen once you ask without being afraid of a ‘no’.When I first started, the question I'd ask myself was ‘How can I get 10,000 people to see this?’
And now, the question I'm asking is ‘How can I get 10 people to message me about this and say, this was really helpful.’
Lloyd George
Content creation is a skill easier to capitalize than you think
When it comes to like sponsorships and brand deals, being a creator and creating content online is a skill, according to Lloyd.
The longer you do it, the bette…
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Jan 31, 2023
1: Unlocking Podcast Strategy: Progress Over Perfection & my journey in Podcasting
What makes a podcast successful?
Success, for starters, means different things for different podcasters, and it certainly changes with time.
The tools evolve, and so does the strategy of making a successful podcast.
As a multilingual professional, I’ve produced hundreds of hours of podcast content as a producer, and co-host, since launching my first podcast back in Portugal in 2008. Since then, I’ve moved to London, UK, and I’m currently in Dallas, Texas, US, and the journey has taken me through incredible experiences that taught me everything I know today about podcasting.
With this podcast, I will be sharing the ins and out of how to create a show that helps you grow online in a way that works for you and avoids overwhelm.
Using my background in content strategy and media production, and my commitment to ethical podcasting, I'll teach you to create an authentic, long-term podcast strategy while having fun with the process.
Topics discussed in this episode:
* Podcast Gr…
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Jan 31, 2023
2: Experimenting with Your Process: Tips from Lloyd George
The ebbs and flows of the journey of a content creator
What happens behind the lens and microphone of a content creator? A lot.
Being a creator and podcaster today can mean a variety of things. But how do you figure out what works for you, and how long to do it for until it’s time to switch it up?
Lloyd George is a content creator by night & project manager by day. His company Cre8tor Hub helps content creators start, manage and grow their podcast. I first met Lloyd after scrolling through TikTok and stumbling (and obsessing about his) incredible videos about his podcast journey.
Since January 2022, he’s accumulated over 1.5 million views and has continued building a community of aspiring podcasters through tips, giveaways, and resourceful content for beginners. Lloyd started dabbing into the podcasting world in 2018, and I’ve invited him on the show so that he could share his experience of starting a podcast and how it has increased his confidence not only in the podcastin…
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Jan 24, 2023
Trailer
Hi there Podcaster!
I'm Ana Xavier, Founder of The Podcast Space, someone who has produced hundreds of hours of podcast content, and who's here to support you on your podcast journey!
This is just the teaser, a placeholder of sorts, so that this show can be submitted to Podcast Platforms!
So please do me a favor and give us a follow on the following platforms and subscribe to this podcast on your preferred podcast platform of choice!
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