Copywriting, Creativity, and Entrepreneurship With Rachel Zurer
Play • 41 min

Pacifico talks with copywriter and StoryBrand Certified Guide Rachel Zurer about her journey from journalism to copywriting and entrepreneurship.


Law, The Universe, And Everything is a show featuring leaders from the fields of law, business, sports, medicine, spirituality, music, marketing, entrepreneurship, cannabis, blockchain, and beyond. We talk about anything and everything as long as its interesting. No topic is off limits so it's a bit like Joe Rogan meets Tim Ferriss but the host has better hair. Law, The Universe, And Everything is a production of The Soldati Group ( All opinions expressed by the host and podcast guests are solely their own opinions and do not reflect the opinions of The Soldati Group. This podcast is for information and entertainment purposes only. These discussions do not constitute legal or investment advice.


Law, The Universe, And Everything is sponsored by Prosperitas, an animated video agency that can help you bring your company’s ideas, values, products, and messages to life with the power of engaging videos. Whether you strive to win more customers, engage or educate your audience, Prosperitas will craft each video specifically targeted to fit your brand and vision. Visit today to learn more and discover how Prosperitas can create the best videos your company has ever had to help increase conversion rates and drive more sales.


Books Mentioned:

Profit First by Mike Michalowicz:

The 15 Commitments of Conscious Leadership by Diana Chapman, Jim Dethmer, and Kaley Klemp:

The Body Keeps The Score by Besser Van Der Kolk, M.D.:

The Artist’s Way by Julia Cameron:


Show Notes

00:00 Show Intro

01:04 Https://

01:43 Guest Intro: Rachel Zurer

02:43 Interview Begins

02:52 Becoming a copywriter

06:19 StoryBrand Guide certification

07:50 Being a solopreneur

10:29 AI Copywriters

12:58 Working with conscious capitalism driven companies

15:23 Finding mentors

16:57 The best investment Rachel has ever made

18:45 Whole Body Intelligence

23:15 Rachel’s advice for young people

24:52 Bad recommendations in entrepreneurship

26:20 Avoiding overscheduling

26:57 Celebrating failures and misfortune

28:01 Rachel’s book recommendations

29:07 Rachel’s billboard

30:31 Vision Quests

32:53 Rachel’s heroes

34:39 Rachel’s self-care strategies

35:55 The Pandora Star Machine

38:38 The kindest thing anyone has ever done for Rachel

40:11 Show Outro

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