Writing a content-marketing book. With John Espirian
Play • 36 min

Louise and Denise talk to technical writer and editor John Espirian about content marketing, editing and bringing a book to market.

Listen To Find Out More About:

  • Content DNA - the book
  • Developing the book's concept: The shape of you
  • Writing the book
  • Tackling the editing process
  • Cover design and branding
  • The benefits of a foreword
  • Content marketing, and why it works
  • Social media focus and email-list building
  • Pricing, marketing and sales
  • Creating an audio book
  • Finding an audience to use as a springboard for business books
  • Building a personal brand that acts as a buffer
  • Targeting clients' problems and offering solutions
  • What is technical writing?
  • Who uses technical writers?

Contacting john Espirian


Editing Bites And Other Resources


Ask Us A Question

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Denise And Louise


Music Credit

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

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