The Dirt
The Dirt
Aug 8, 2023
79. User Experience & the Power of Building Connections with Your Customers - with Alejandro Rivas-Micoud
Play • 47 min

Alejandro Rivas-Micoud believes that user experience (UX) eats strategy for breakfast. As the Founder and CEO of Userlytics, Alejandro helps companies optimize their user experience by making it easy to test the user experience of their prototypes, websites, mobile apps, etc. 

Join Jim and Alejandro as they explore why user experience holds a key position in determining the success and widespread adoption of any product or service. 

3 Key Takeaways

  • The Irrefutable Power of User Experience: If you don’t think that UX is critical to a company’s success, then just think of Zoom. Their product and pricing wasn’t that different to competitors. Yet Zoom’s user experience was so seamless and intuitive that it quickly became the go-to video conferencing platform for millions of people around the world. Sorry Webex…😏
  • Observe Customers Using Your Product: The single most important thing you can do for UX is to see users and their interactions with products. It’s not enough to blindly trust your design or development team, great as they may be. As Mark Twain says, “There are three kinds of lies: lies, damned lies, and statistics.” You can’t argue with video evidence when it comes to UX.
  • The Dilemma of Dealing with Average Performers in the Workplace: It’s easy to fire people who are terrible at their job. And it’s easy to keep and promote people who are excellent at their job. However, it’s extremely difficult to figure out what to do with people who are average at their job. Fire them? Train them? The thing is, you have to do something. Your company will never excel if it's full of average performers. 


Alejandro Rivas-Micoud on LinkedIn: 


Userlytics on LinkedIn: 

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Userlytics on Instagram: 

Userlytics on Twitter: 

About Our Guest 

A serial entrepreneur, Alejandro has been founding or co-founding companies since he launched a grocery delivery business in Spain at the age of 14.

A San Francisco native and Nuclear Operations Engineer with an MBA from INSEAD, Alejandro has lived, worked and launched companies in Japan, Europe, and the U.S. Some of his startups have had phenomenal exits, some have been learning experiences, but all of them had a strong international/global component to them.

Alejandro has had the experience of managing the preparation of an IPO, has launched and completed an MBO as well as a major corporate restructuring and turnaround, launched an innovative fixed wireless franchising business, and has successfully managed company acquisitions, mergers, divestitures and joint ventures.

With experience in the utility, telecom, and the B2B SaaS industries, Alejandro has learnt the crucial importance of a great user experience for the success of any company, whether a startup or a fortune 100 firm. His current venture, Userlytics, founded in 2009, is one of the global leaders in remote user experience optimization.

In his free time Alejandro likes creative writing, amateur film directing and producing, skiing, sailing, travel, and fine dining.

About The Dirt Podcast 

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

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