Product-market fit. How do you get there? Do you have the right team? The right timing? The right product? Samantha Citro Alexander, cofounder of bitewell, joins Jim Barnish on this episode to answer those questions.
With lots of product iteration and pivots, Samantha’s company created a sub-category in an established market (preventative health) where they are seeing incredible results by creating value across multiple stakeholders (employers, employees and insurance providers). Their mission to improve people’s health through nutrition drove them to product-market fit.
Listen along as Jim and Samantha discuss the lessons bitewell has learned from their journey.
SM handle: @samanthacitroalexander
Samantha Citro Alexander is the Co-Founder of bitewell, a food health company on a mission to improve your health through food. Prior to co-founding bitewell, Samantha worked at The Estée Lauder Companies as the Chief of Staff to Jane Lauder (Clinique, NYC) and as the Director of Integrated Marketing (Smashbox, LA), where she co-created Jefacon, a women’s empowerment and leadership summit celebrating the Beauty of Being a Boss.
Previously, Samantha was a VP where she led a brand for a consumer-focused private equity firm and the Research Department Chief of Staff at Bridgewater Associates, one of the largest hedge funds in the world. She began her career at an indie beauty company selling products at the counter. Samantha earned a BFA from the Tisch School of the Arts at New York University and graduated with honors. Samantha is passionate about supporting women in business, education around health & nutrition, and cooking/eating delicious food.
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