Pricing & Packaging (P&P) doesn’t need to be complex, but it does need to be purposeful.
Does your pricing and packaging strategy entice new customers, retain loyal customers, and topple competitors? If not, how could you implement a P&P structure to do so?
In this solocast, Jim Barnish identifies three keys for executing a pricing and packaging strategy to perfection:
Listen to Jim’s Other Solocast About Pricing & Packaging
This episode is Jim’s second solocast about pricing. Here’s his first episode: https://www.orchid.black/podcast/72
In that episode, he talks about value-based pricing, packaging challenges, and understanding the competitive landscape when it comes to pricing and packaging.
About The Dirt Podcast
The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.
If you love what you are getting out of our show please subscribe.
For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast
About Our Company
Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.
All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.