Why Business Owners Should Be Doing Competitive Research
Play • 31 min

Competitive research is a type of research that small businesses should be doing to monitor and analyze what your competition is doing. For animal, equine and pet based businesses it can be a way to better understand why your customers choose you over the neighboring business right down the road OR why they choose your competitor over you. Join Kim and Cara as they share the reasons you should be doing competitive research for your animal, equine, or pet-based business and the types of information you should be looking for.

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