Welcome to the RE of Marketing Podcast with your hosts Steven Rick and Tim Elliott. A podcast where we rethink, replay and remark on all good things to do with marketing. We created this podcast for people to rethink about their marketing and the identity problem marketing has in businesses.
In this episode, we talk about reinvention and how disruptions and innovations are part of reinventing. We discuss methods that companies can follow to help keep themselves buoyant in times of crisis and how they should become someone leading their industry by focusing on innovation.
With COVID-19 causing a major disruption to everything in the world reinvention of the most basics of human interactions systems was required to help businesses work.
2 Types of people emerged:
Amazon reinvents all the time, they find out the products they sell the most and develop an equivalent product to make more money and they did that by just focusing on the customer.
Amazon has been able to create a system where their innovation is just part of everyday life and are able to create for the mass market. We always need to find the next big things like Facebook shops which is another reinvention to the process of the Facebook market place.
01:00 - Unprecedented times
03:40 - 2 Types of people
07: 15 - Innovating and pivoting
12:25 - Reactive and Proactive problems
14:30 - Innovation and disruption
20:25 - 4 main categories of creative skills for a marketer
27:45 - Money or impact. Which to choose?
32:25 - Processes to enable creativity.
40:00 - Communication is good marketing
44:00 - Diffusion of innovation (bell curve)
56:30 - The infinite Game
Boss accidentally turns herself into a potato on Zoom
Simon Sinek - Unprecedented Times Video