Focus - Welcome to the RE podcast were Steve and Tim Re-Think, Re-play and Re-mark on all good things to do with marketing.
We talk about how brands are supposed to change their focus point to still keep moving forward which is important, because many of us have a doubt about what we are in this world to do and what we actually want to do.
In this episode we also discuss the challenges we face such as do we stick to our ‘Why’ of the brand and try new methods or do we reinvent our Why? Both have good or bad consequences and especially due to this lockdown and uncertainty time.
How often should we re-do things? Is also important to ask because the changes in some industries are extremely fast and we often we need to Pivot.
It is the infinite game with an infinite mindset.
00:05:00 - Disney’s focus shift
00:12:30 - When should you be auditing?
00:14:30 - What you want to do vs What you should do.
00:18:00 - Should we put social media into a marketing strategy?
00:23:00 - Pareto Principle (80/20 rule)
00:30:00 - Pivoting
00:36:00 - Opportunity Capture
00:41:00 - How might we?
00:47:00 - Tip of the Spear
00:52:00 - Examples of Focus Branding
01:02:00 - Outro
How might we - Design thinking