Hi, we are Steven Rick and Tim Elliott and welcome to the first Episode of the RE podcast.
A podcast where we rethink, replay and remark on all good things to do with branding and marketing. We created this podcast for people to rethink about the marketing and i'ts identity problem in businesses.
Marketers have broken marketing when they went on to increase the bar! They changed the definition beyond recognition in the name of progress and they lost it on the way.
In this episode, we try to define what marketing actually is and try to understand the good and the bad instances of marketing to learn and improve on it.
The major misconceptions about marketing are
1.That it should be there only when the companies are big or at a certain revenue level and number 2, the marketing team is a siloed department, like HR, only called upon when asked.
01:12 - What is marketing?
03:45 - Defining marketing
06:00 - Inside out approach
08:55 - PPP combination
11:45 - The messages to your customers.
12:45 - Frustrated marketing
15:30 - MSE marketing
18:45 - Mark Rittson marketing plan
19:45 - Splitting marketing teams
1. Engagement team
2. Future thinkers
23:30 - Connecting the dots
27:55 - The best strategy ever
34:10 - marketing is internal
36:35 - SEO
38:10 - The best of marketing
42:00 - Micheal Owen - 50odd
47:00 - The worst of marketing
Contact @stevenrickuk and @Timelliottuk on twitter