Dec 8, 2020
RE - Jo Berthelot
Play • 1 hr 2 min

A good copywriter gives meaning to.the mundane and this episodes guest Jo Berthelot is a brilliant copywriter 

We are time out from our usual style in this episode with actual practical advice, which all comes from Jo of course, in answer to these questions we ask.

Should design or copy come first?

Is there a magic formula to great copy?

Can everybody write? Is it a skill we all have somewhere in us?

Is there an evolution of language happening ? Thanks to the informal chat functions we have on social and things like WhatsApp? 

Are there any copy writing myths you'd like to dispel? 

How do you portray things like emotion and credibility with language?

The biggest take away is this 

"You can't spot faults in your own copy because you are too close to it " 

Thank god for that 🙏🤣

Here's a link to Jo's website

PS: Tactification is a real word

More episodes
Clear search
Close search
Google apps
Main menu