Todd is a fractional CMO in the Bay Area and also the co-author of the book ‘Beyond Product.' He's on the board of directors of MOCCA (Marketing Operations Cross-company Alliance) and has previously served Verisign, Neustar, SAP, and IBM in a variety of senior marketing roles.
Highlights from Todd and Erica’s conversation include:
- Who needs a fractional CMO and when (hint: It’s not just for early-stage companies)
- Advantages of fractional CMOs:
--Upscale your marketing strategy without the expenses of a full-time CMO
--Get rich perspectives and cross-pollinate ideas
-When not to hire a fractional CMO (hint: when what you actually need is a lead gen manager!)
-Measures of success with fractional CMOs: Is it the number of hours served or the nature of the value and seasoned expertise that they bring?
-The secret value of a Fractional CMO (It’s more than the marketing expertise but you won’t hear it in the pitch!)
-How to pick the right fractional CMO: Advice for CEOs