In this three-part series of podcasts – our Fractional CMO special – we explore the ‘what, when, why (and why not)’ of fractional CMOs. You will get a great flavor of whether this is the right path for your B2B SaaS company. We answer the questions you are most likely to have, including:
How is hiring a fractional CMO different from hiring a consultant and different from hiring a full-time CMO?
What are the key skills to look for in a fractional CMO?
How to get the most long-term value from a fractional CMO engagement?
What types of people do NOT make good fractional CMOs?
And lots more!
Mike DiPietro works as a fractional CMO exclusively with one PE company and its portfolio companies. Mike started in sales and evolved into marketing and GM roles and spent over a decade at Kronos. He was also CMO at HealthcareSource and ExtensionEngine.
Mike and Erica help us understand:
- The good, the bad, and the ugly of being a fractional CMO
-The blend of strategizing, coaching, and doing that you can expect from a fractional CMO
-The value that PE firms see in fractional CMOs: PE firms want their portfolio companies getting help seeing what good looks like, so they can grow as fast as the PE firms think they can grow
- How a CEO should frame what they need from a fractional CMO
-The difference between someone who has successfully been a fractional CMO and someone who is a “CMO pretending to be a consultant”