How To Be The CMO Who Gets Tapped For Board Seats
Play • 36 min

Sandra Lopez is a marketing dynamo who has been in marketing leadership and general management roles in many of the world's biggest and most influential tech companies, like Adobe, Intel, and Microsoft. She recently served as co-chair for the World Economic Forum for Augmented Reality and Virtual Reality. She also serves on the Board of Directors for Junior Achievement USA and PureRED, she's an advisor for Cabra Sports, and she is the co-chair for Sports Integrity Global Alliance.

We discuss:

  • How to translate marketing-speak into language that CFOs and Board members can understand
  • How to work with Board members who think they know more about marketing than they actually do
  • How to manage expectations with Boards about how long things take in marketing and educate along the way, understanding that "it's hard to educate someone in 30 minutes"
  • How to prepare for Board service – and knowing when to say no to a Board opportunity
  • How interviewing for a Board seat is different from interviewing for a CMO spot

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The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme is the CMO and Board Relationship in B2B SaaS. 

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. 

If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at You can also follow Erica on LinkedIn or sign up for her newsletter at

The Get is produced by Evo Terra and Simpler Media Productions.

This podcast uses the following third-party services for analysis:

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